Chapter 621: Acquired
"Is it China Resources Group?" asked Yu Wenfei with a smile.
The last time he went to Knorr, Hu Jinchang said once that someone in China Resources was asking him about Knorr.
Obviously, China Resources Group has an idea for Knorr Supermarket, and it is not surprising that it is proposing to acquire it now.
Who knows, Zhou Mengyi's answer was beyond Yu Wenfei's expectations.
"It's not China Resources, it's Walmart!"
Yu Wenfei was stunned, Wal-Mart?
Although he thought that Wal-Mart was also very likely to acquire Knorr, Yu Wenfei did not expect that the other party would contact this side so soon.
............
Back to July 28th, Pengcheng, Walmart China headquarters.
President Scott is listening to a report from his subordinates.
"Our department has done a detailed survey in East China, and all the data and field surveys have proved one thing. That is to say, Knorr Supermarket is already in an absolute leading position in East China! Moreover, this leading position will not be challenged by any opponent in a short period of time, it is any opponent!" the subordinate emphasized in an accentuated tone.
Scott became interested, and he asked with great interest: "Why haven't I heard of the name Knorr Supermarket? Is it a state-owned enterprise or a private enterprise on the mainland? Or is it a certain Asian country that has come to develop it?"
The subordinate thought to himself, you have only been in office for less than a month, of course you will not have heard of Knorr.
In fact, even in China, half a year ago, there may be many people who have not heard of Knorr.
However, after the end of this year, this Hong Kong-funded enterprise suddenly emerged, and in just three or four months, it expanded from the magic capital to all key cities in East China.
What is outrageous is that most of the stores in this supermarket are still self-purchased land and built by themselves!
And, even more surprisingly, it's a membership-only supermarket!
When will the membership system be able to be carried out in China, and will this company be able to make money?
For this kind of competitor, Wal-Mart has a special department to do the investigation, because it may be a competitor in the future, Wal-Mart has been dormant for a few years, but this year it is about to start to show its hands.
After a field trip, Walmart staff discovered a harsh reality.
That is, even a retail chain giant like Wal-Mart will have to pay a huge price if it wants to enter East China now.
Moreover, even after paying a huge price, it is a matter of very little chance that it can take the lead in market share.
Because there is already a Knorr here, it has taken the lead!
If the membership-based supermarket has passed the difficult stage in the early stage, Wal-Mart has a deep understanding of how terrifying it is when its membership becomes large.
In North America, Walmart's biggest rival, Costco, is not this kind of membership-based supermarket......
Even Walmart itself has the same membership-based supermarket, and the name is Sam's Club!
Knorr Supermarket has been working in East China for a year, and the prime locations in various important cities have been obtained, and their own stores have been built, and Knorr Supermarket has a very good reputation in East China.
In other words, its membership has formed a scale, which makes Walmart how to compete.
............
After listening to his subordinates report all the situation, Scott fell into deep thought, he was transferred to the mainland by the headquarters this time, and he came with a mission.
The task is to open the mainland market as soon as possible and expand rapidly!
Because after several years of observation and analysis, the headquarters has come to the conclusion that for a long time to come, the mainland's economy will grow by leaps and bounds, and this huge market is about to wake up.
Then, time is of the essence.
Scott is a capable member of Wal-Mart and is deeply trusted by the Wal-Mart family, and sending him here this time represents the attitude of the headquarters.
Moreover, the resources that Scott can mobilize and the right to speak in the headquarters are much higher than the previous president of the mainland region.
Although he has not been in office for a long time, Scott has also made some knowledge of the situation on the mainland, a country with a large market but uneven development.
Among the several regions, East China has the best overall economic situation, followed by South China, but South China is actually a Guangdong Province.
Therefore, those who win the East China market have the mainland, and this market must be won!
But the report of his subordinates made him feel that things were a little tricky, but he didn't expect that there was already a regional supermarket chain doing so well.
It's hard to beat your opponents......
How can this problem be solved?
Scott is also a veteran of expanding the market, and after thinking for a while, he made up his mind.
Instructed his assistant: "Contact Knorr, we Walmart will buy them!"
That's the way giant companies act, I may not be able to beat you in some areas, but it's okay, I can buy you!
In this way, there will be no opponents.
In fact, in the process of global expansion, Wal-Mart has acquired supermarkets of all sizes in unknown countries and regions, which is definitely the fastest means to open the market.
The acquisition of a supermarket chain like Knorr, which has begun to take shape, is certainly not a matter of lip service.
After Wal-Mart made up its mind to acquire, it immediately began to comprehensively sort out the information about Knorr, held continuous internal meetings to discuss, first made an acquisition plan, reported it to the headquarters for approval, got the acquisition budget, and then contacted Knorr.
So, today Zhou Mengyi received a business letter from Wal-Mart, asking whether there is any intention to sell, and the other party's representative team can come to the magic capital at any time to communicate face-to-face, absolutely with sincerity!
Zhou Mengyi couldn't be the master of this kind of big event, so she called Yu Wenfei to inform her.
..................
"Promise them to come and talk. Yu Wenfei didn't hesitate for too long, and replied simply.
Knorr Supermarket will sell sooner or later, because Yuwen Feizhi is not here, and he also knows that after more than ten years in his hands, the land of Knorr alone may be worth tens of billions!
But what's the point?
Now if you sell the supermarket, you can also get a lot of money, and the money will be invested in your planned industry, and the value will not be less than that of speculating in land in more than ten years, and it will be more meaningful.
Compared with the China Resources Group that Hu Jinchang said last time, Yu Wenfei wants to sell the supermarket to Wal-Mart, which has nothing to do with whether he loves the country or not, and he doesn't want to be kidnapped by morality.
The reason is very simple, selling to Wal-Mart, Knorr can sell it at a good price, and Yuwenfei can slaughter them without any scruples!
But when you talk to China Resources, you have more scruples.
Zhou Mengyi replied to the people at Walmart and invited them to come to the magic capital to negotiate.
The people from Wal-Mart did not hesitate, and immediately organized a negotiation team and rushed to the magic capital.
However, before the two sides officially met and negotiated, things changed again......