"What do you say? Carrefour also wants to buy our company?"

Zhou Mengyi looked at Ren Zhiwen in front of her with a stunned face.

Ren Zhiwen nodded, "My old boss called me and asked me to help inquire about whether the company has any plans to sell or finance, and they will give a very sincere price." ”

It's no wonder that Ren Zhiwen originally came out of Carrefour, and at that time Carrefour was also a middle and senior leader, so it was normal for Carrefour to contact Carrefour through him.

Zhou Mengyi's mind was in a hurry, this is a good thing, the people from Wal-Mart are on their way to start negotiations, and now Carrefour has intervened again.

Since Yu Wenfei plans to sell Knorr, it must be that the more buyers the better, because they can bid for each other!

She didn't hesitate, and said directly and simply: "Actually, I was about to tell you that Wal-Mart has sent a negotiation team to talk to us about the acquisition of Knorr, and Knorr may be sold." If Carrefour is interested in getting involved, then ask them to send a team over as soon as possible. ”

Ren Zhiwen was not surprised, he also vaguely felt Yuwenfei's attitude towards Knorr, this company is obviously not an industry that Mr. Fei values.

He nodded calmly, "Okay, I'll notify that side immediately, and let Carrefour send someone over to negotiate as soon as possible." ”

If you start from Ren Zhiwen's point of view, he naturally hopes that Knorr can give Carrefour, because this is the best result for him.

In itself, he held a management position at Carrefour and was very familiar with Carrefour's system, and later came to Carrefour as the general manager of the supply chain, with a lot of power and quite good work performance. If Carrefour acquires Knorr, then if Knorr has to choose a person in charge of the system, who else can there be!

............

There is no such thing as an impermeable wall, especially for those who have a heart.

The news that Knorr Supermarket was going to be sold was soon known by China Resources, after all, they also wanted to buy Knorr.

"What? Wal-Mart and Carrefour have taken action......! We're still moving too slowly!" the CEO of China Resources' retail group shook his head and sighed.

But he really can't be blamed for this, from taking a fancy to Knorr, to conducting research and evaluation, and then to making a report to apply for the acquisition budget to the group headquarters, this process is really not so efficient.

Although China Resources claims to be a Hong Kong-funded company, it is still a state-owned enterprise in essence, and everyone must know how cumbersome it is to promote a major event within a state-owned enterprise.

"Shall we ...... Say hi!" the secretary suggested tentatively.

The boss frowned slightly, shook his head and said: "Forget it, now that two foreign giants are involved, we can't engage in off-market moves, let's just follow the normal business rules." ”

If it weren't for the entry of foreign giants like Wal-Mart Carrefour, then when China Resources acquired Knorr, it would definitely say hello and find someone to put some pressure on Knorr's side, which is also a common means for them to be invincible.

............

Wal-Mart, Carrefour, and China Resources Retail Group, the three giants sent teams at the same time to participate in the competition for Knorr Supermarket.

Knorr is facing the "trouble of happiness", who is it going to sell to?

Yu Wenfei also personally came to the Knorr headquarters of Jin Mao Building and held a meeting of shareholders and senior management to discuss this matter.

"First of all, I want to say sorry to everyone, Knorr is basically going to sell this time, and this year, it is relying on the joint efforts of all the senior management teams present that Knorr has a good situation today. Please rest assured, even if Knorr sells it, it will not affect everyone. If I decide to stay at Knorr, then I will ask the acquirer in advance and give you the corresponding remuneration package. If you don't want to stay here and find another job, you will also be presented with a generous red envelope to thank you for your contributions over the past year......"

At the beginning of the meeting, Yu Wenfei apologized to the executives affectionately and helped everyone think of a way out in advance.

"Mr. Fei, what if I still want to follow you?" said one of the executives with a raised hand.

Yu Wenfei smiled slightly, "If you still want to follow me to do things, please rest assured, I will try my best to help you arrange a position that suits you." ”

Among the people present, Zhou Mengyi undoubtedly wanted to fly away with Yuwen.

Ren Zhiwen can go or stay, he depends on how the situation develops. In the end, if Carrefour succeeds in the acquisition, Ren Zhiwen will stay, because he is very sure that he will be promoted to another level and take up the position of Zhou Mengyi now.

But if Knorr is acquired by Walmart or China Resources, then he will have to consider his own way out.

Those big groups are also full of talents, and if they stay, they may be marginalized, so it is better to follow Yuwen Feifei.

As for the other shareholder, Hu Jinchang.

He doesn't care, no matter who Knorr sells to, he can cash out and make a lot of money!

I only took a stake in Knorr after the year, and now I can cash it out, this investment is simply too cost-effective and too efficient.

Therefore, among all the people present, Hu Jinchang was the happiest one.

Of course, the purpose of this meeting is not only to apologize to everyone, but more importantly, to first evaluate Knorr and prepare for the upcoming acquisition negotiations.

Zhou Mengyi reported the main data of Knorr, "Now we have a total of 42 stores in East China, of which 38 have an area of more than 20,000 square meters, and only four have an area of less than 20,000 square meters, but also more than 10,000 square meters. Among them, 28 belong to the company's own properties, and the remaining 14 belong to leased properties. The self-owned properties are mainly distributed in the cities of Jiangsu and Zhejiang provinces, and it is difficult to apply for land in the magic capital. ”

Yu Wenfei bowed slightly, this result was already quite good, he was quite satisfied.

The introduction of Lao Hu, a shareholder, is very valuable at present!

If it weren't for Hu Jinchang's running around in the past six months, it would be impossible for Knorr to have so many self-owned properties, and these properties, whether they are sold directly this time or continue to be held, have huge room for appreciation.

Zhou Mengyi went on to report other data, "Forty-two stores, all of which have been opened, are doing quite well. ”

This is also normal, Knorr's reputation has started in East China, and when the store was opened, the local people were looking forward to it for a long time.

"The total number of members is as high as 5.25 million! The average monthly revenue of the store exceeds 20 million! Of course, we are still not satisfied with this revenue, because many stores have just opened, and there is still a lot of room for improvement in the future. ”

Knorr already has more than 5 million members! This surprised Yu Wenfei as well.

Because of Knorr's special model, this member can be regarded as having more than 5 million families choose Knorr.

On average, a store has about 130,000 members, and these members come to Knorr once a week or at most every two weeks on average.

The average monthly revenue of the store exceeded 20 million, which sounds amazing, but considering the area of Knorr supermarket and the number of members, this figure seems normal.

What's more, the business model of Knorr Supermarket has no intention of making profits from sales, and adding more than a dozen points on the basis of the purchase price, this is the retail price of Knorr Supermarket!

That's why Knorr has achieved such excellent results in just one year, and it is welcomed by the general public.

With cheap things, a complete variety, well-known brands, and a large business area, it's no wonder that such a supermarket business is not good.

"That means that our Knorr's revenue this year will reach 10 billion?" Yu Wenfei asked in surprise.

Zhou Mengyi nodded confidently and replied: "Yes, if it is not sold, our Carrefour will be able to compete with Carrefour for the first place in the retail business this year, of course, only in the mainland." ”

At that time, there were not many national supermarket chains in China, Carrefour was one, and there were more than 60 stores in the country, of course, all of them were big stores.

Although Wal-Mart has been in the mainland for a long time, it has not made any efforts, and the number of stores is small.

Knorr began to make efforts this year, and the expansion rate is rapid, depending on the situation, it will surpass Carrefour.

This is also the main reason why Wal-Mart, Carrefour, and China Resources Group are all eyeing Knorr.

............

"Then how much is the right valuation of our Knorr, let's talk about it. Yu Wenfei said with a smile.

Hu Jinchang was the first to jump out, he is a shareholder, and he is most concerned about this.

"At least sell for 10 billion! Although our supermarket doesn't make much money...... But we have a lot of stores and high revenue!"

Hu Jinchang has been a shareholder of Knorr for so long, and he can be regarded as understanding Knorr's routine, it seems that dozens of big stores are bluffing, and the business of each store is so hot, but it is really not profitable......

Because of Knorr's pricing strategy for products, it doesn't plan to make money from sales, and basically spreads the company's and store operating expenses into it, which is the retail price of the goods.

If sales go up and the profits exceed the company's operating costs, then the headquarters will further reduce prices and remain unprofitable!

At first, Hu Jinchang was startled, thinking that Zhou Mengyi was lying to himself.

Who doesn't do business to make money, why is your family different from others?

But after learning more, Hu Jinchang was helpless, because this is the basic rule of Knorr's survival and development.

If it weren't for the high quality and low price, why would it have such a good business, and why would the members pay more than 300 membership fees every year!

Therefore, Knorr's current profitability, in fact, just look at the number of its members, because these membership fees are basically the company's real net profit.

Knorr currently has 5.25 million members, and each member has an annual membership fee of 365 yuan, which is equivalent to more than 1.9 billion yuan in membership fees received by the company every year.