Xiaokang's original ambition was to cut a piece of this blank market, about all the neighborhoods, part of commercial buildings, and other locations for users to build online content nodes, as well as some derived advantageous locations in the social plane, totaling about 10%, which was the inevitable inertial thinking when it first crossed in early 2018.

Later, Chu Yuanxi took mobile payment into his field of vision, and felt that this territory had to be added a little more. Its feasibility lies in the fact that the only thing necessary to seize this market is scale, and the rest can be solved by technical means. When the well-off is rolled out in the four first-tier cities, driven by online content, it will naturally produce a scale effect, and then launch a series of enterprise services, and the effect will be more obvious.

Even imagine that when the social formation of the well-off in the future is formed, what Ali is doing now, what Huangtuan wants to do, the well-off can be done, and the local life businesses will be included in the social and payment system of the well-off, and the well-off system will be subtracted and supplied to friends and businessmen, and the financial merger will not occur, but the influence on the society will be merged.

In other words, the future of turf grabbing is a battle for the system, even if the scale of users is slightly smaller, as long as the function is what the user wants, and the experience is extreme, it is also possible to expand strongly. Including Zoom, which is worth learning from the well-off, the founder was in charge of Cisco Netcom at the beginning, and has become the global vice president of Cisco, because he found that the functions he did were not what enterprise users wanted, so he started his own business and worked hard to improve the user experience, so he fought out of the Red Sea.

All of the above is wishful thinking. But if this battleground is fenced by Ali first, it will not be easy to do, Ali is so drawn, isn't it to swallow the leopard, the scale is by no means the current well-off can be expected.

The most nervous here should be the Huang Tuan, because they just regarded the merchant as a resource, and they were directly wielding a sickle before. In fact, what Huangtuan does is not fundamentally different from Taobao, it is all for merchants to spend money to buy rankings in the APP and charge commissions. However, Taobao gives merchants a very important technical choice, and provides a number of different traffic entrances for merchants to play, while Huangtuan directly buys rankings, and the appearance is extremely ugly.

At this time, if you want to tug of war with Ali, how easy is it?

Compared with this, the well-off is not so strong. Therefore, this angry Chu Yuanxi can't fight in a hurry, he must calm down first and then fight. He felt that there was no room for encouragement, Ali's grand plan was aimed at tens of trillions, but from experience, generally speaking, the more ambitious the plan, the more likely it is to make non-systematic mistakes, and the well-off in the original world has made a lot.

But Xue Jianhua obviously couldn't hold his breath, and said babblingly: "President, we didn't panic, we just wanted to surrender, or we should focus on social networking and payment, and we should let go of the local life, right? There's more, here and here. ”

He pointed to the computer screen: "Seven major business empowerment plans, Ele.me word of mouth for millions of merchants to upgrade the 'digital intelligence platform', how awesome is this? We can't beat it. ”

While he was talking, Chu Yuanxi stared at the screen for a moment, and then entered a short thought experiment, starting from the logic of local life, assuming some scenes, and following the process from the user's point of view.

Although Alipay wants to open up all the local life exits including Fliggy, Taopiaopiao and Ele.me in this revision, among all the exits of Alipay, the biggest profit must be word-of-mouth. Word-of-mouth is an important asset of Alipay, don't look at the operation, but it is related to mobile payment.

This point is very clear with a small comparison of reviews, users buy coupons on reviews, what they buy is a static QR code, you can use Alipay or WeChat when you buy it, and you can scan this yellow group code when you use it, which is actually not called mobile payment, and it has not penetrated into it.

However, users buy coupons on word-of-mouth, although sometimes they buy static codes, but in almost half of the cases, they buy a "payment qualification", not a code. When you scan the code, directly scan Alipay's dynamic payment code, deduct the corresponding payment qualification, although it looks like the same as the former, it is a scan code, but the internal logic is completely different, this payment qualification is always in Ali's internal circulation, this is the real mobile payment.

It's just that this point is precisely the weakest point......

"Hey, you're wrong. Chu Yuanxi finally thought of how to cheer up after a while, "I think, don't be too nervous, it's easy to get involved if your steps are too big." ”

"Hey, pay attention to what you say!" Liu Lu's face darkened, although Chu Yuanxi usually speaks unrestrainedly, but he is still kind on the surface, what's wrong today?

I saw Chu Yuanxi say with a curious face: "What I'm talking about is that the steps are too big and easy to pull the user experience, what's wrong with me?"

Xue Jianhua smiled evilly: "Yes, what do you think Mr. Chu is going to say?"

Liu Lu glanced at Xue Jianhua fiercely, only to hear Chu Yuanxi continue: "If Ali really does what Xue Jianhua just said, I don't feel afraid." Do you know what it means for Alibaba to provide this service? Do you know what the user experience will be like after a large number of small businesses that do not have signs on the street accept Alibaba's local life services and claim to 'get through' users? Imagine that? ”

Yuan Yu was straightforward: "I can't imagine it, this palace never needs word of mouth to be hungry or anything." ”

Of course, it is impossible for high-net-worth people to go to Ele.me to order takeout, let alone to go to the reputation of a few dollars to buy wool, and even the large discount on mobile phones in the Pinduoduo subsidy area may not be able to impress them.

In other words, there is a huge gap between local services and them.

"I thought about it for a while, and the high probability of user experience 'getting through' effect is that after buying a coupon, you can't find the target store after going around eight times, calling and shutting down the phone or even canceling the number or something. The reputation of word-of-mouth has always been bad, and there has been a lot of corruption, and the internal skills are far from being practiced. It's not necessarily a good thing to rush to launch the service now, so you can continue to pay attention to whether it will hurt the user experience. ”

This is the result of Chu Yuanxi's thought experiment, as far as Ali's big move is concerned, the richer the functions provided, the more dads will be pitted.

For example, a very attractive large-value preferential meal coupon is almost free of charge, so that the wool party wants to have it when they see it. Then I ran all the way to dinner, just to see if the knife was fast. If the knife is not fast, tell the user that this coupon must be used to buy designated dishes before eating, which are all expensive dishes.

This kind of user notice is generally written in the corner, and the font size is pitiful. For example, 9.9 yuan to buy a 98 yuan voucher, but can only be used to buy three or four hundred yuan of goods, the user looks at this line? But here it is, then eat at the normal price, right?

The knife is fast and waits until the user finishes eating before telling you that it can't use this coupon, you see-

This kind of coupon designed to cut people could not be issued before, because there was no rich function to support it, and smart merchants couldn't get it if they wanted to. Now that the system is open, demons and monsters will often appear on word-of-mouth in the future.

You must know that we are in a colorful world, and businesses have always spared no effort in making demons, and the richer the ecology, the greater the space left for businesses to show their wisdom. Ali wants to upgrade the cognition of 10 million practitioners, as long as there is a tenth of the demons here, this user experience does not know what it will fall into. The point is that Ali still pushes them.

The reason why the reputation of word-of-mouth is not good is because it has not paid attention to user experience in the past, although it is the merchant who cheats, not Ali's original intention, but in the end all the anger will fall on the platform. When will Ali be able to comprehensively assess the user experience of merchants, and when will the value of this service be maximized?

"But what people do has little to do with us. What a well-off needs is a step by step, and our development path is different from others. I estimate that the most likely situation in the future is that one merchant will access the systems of several companies at the same time, just like the mobile payment code of several companies at the same time. ”

In this way, the final fight is experience, and the purpose of all systems is to help businesses reduce costs and increase efficiency, depending on whose function is simple and powerful. Chu Yuanxi is more confident in this regard, because people who make games are naturally confident in user experience, and those who don't have confidence have already hit the street.

The first step in making a game is to guide novices, is it easy for novice players to accept? Especially for real novice players, who have never played the game before, does it make people want to play? Is it easy to get started?

However, although he said that what others do has little to do with his own family, it is impossible to be really unaffected, so he is very eager to quickly fulfill the milestone plan, so that it is possible to grab time with Ali. Otherwise, you really have to rely on differentiated development paths to make a living.

But I can't be in a hurry, and it's impossible to think about it step by step. Therefore, the eyes of the well-off are all focused on the day when the SPA was signed on the 14th, such as the news that the headline is 180 million and invested in a film and television variety show company, and in the past, they would seduce Chu Yuanxi to spit out with Zhang Ming, praise and disparage this investment, but now it is not attractive.

During this period, the Pakistani people made many moves, but they did not buy from NASDAQ, but mergers and acquisitions and investment in the country, and the main target was the catering industry.

This is a purely financial investment. Ordinary people may not know how good the catering industry is, in fact, this is a solid fortress, the bigger the brand is in good business condition, the less need for open financing, because the cash flow is abundant, there is no demand at all.

Under normal circumstances, the so-called first-line institutions can't find a stepping stone at all, such as Jia Guolong of Xibei back then, who even refused to buy shares of Jackma, and claimed that he would never be listed. It makes no sense for people to go public, and they have to pay dividends to shareholders when they go public, which is cumbersome!

But now it is the darkness before the dawn, and the darkness is very dark, and it is not known when the dawn will come, and many fortresses can no longer hold on.

The first target of the Ba people was the Banu Mao Belly Hot Pot, which was a coincidence, and it had to be said that it was Chu Jingxiong, the father of Chu Yuanxi.

Didn't Chu Jingxiong open a hot pot restaurant before the festival? Although he destroyed the general environment, and the entire catering industry was cool as soon as he finished the opening reward, he himself successfully entered the hot pot industry and became an insider, and he also took advantage of the situation to add some circles.

In this way, they found comradeship with each other in the process of crying poor, and then recently heard that some bigwigs couldn't hold it and began to seek capital to enter, and immediately passed the news to their sons like a treasure.

Chu Yuanxi heard it, this is not bad, Banu hot pot, this name should be invested by the Ba Ren Group!

And this is a 19-year-old hot pot chain restaurant, with hairy tripe and mushroom soup as the signboard, itself is extremely strong, there are 66 directly operated stores across the country, and even has a number of fresh storage central factories. This is definitely a rare target for the Banu people, and it can be integrated to bring a bonus to the logistics and warehousing of the well-off and even Ganxin to buy vegetables, and at the same time, there is no harm to this integration for Banu, but it improves the SKU turnover.

Ebanu's strength was originally not to worry about 100 million in cash, but they stockpiled too much goods before the Chinese New Year. The bigger the brand, the deeper the pit falls, they hoard 120 tons of hairy tripe, 80 tons of beef, 40 tons of wild mushrooms, 20 tons of cantaloupe and 15 tons of dragon fruit, and countless other categories below 10 tons.

And because there is no ability to retail fresh food, even if you turn into a vegetable store, you can't sell so much inventory, which is extremely embarrassing. This also made Banu, who had never raised money for 19 years, start looking for money, one is to take bank credit, and the other is to take real money.

So Chu Yuanxi and Lao Du, the founder of Banu, took the time to meet. And then......

"Hello, I am Du Chongbing, CEO of Banu Group. ”

"Hello, I am Chu Yuanxi, CEO of Baren Group. ”

The above belongs to Chu Yuanxi's obscenity, and it is not easy to talk about it if he really opens his mouth like this......

The actual situation is that the two sides quickly intervened in the topic, and it was not only the Ba people who wanted to invest in Banu, but also a tomato capital who wanted to invest, and they had been talking for a long time.

Moreover, the other party is a capital specializing in catering, and has invested in several small-level star projects and Internet celebrity catering, which is definitely more professional than the Ba people. According to Lao Du, it is called having the planning ability of strategy and operation system, which can help coordinate the supply chain and food safety, have a talent pool, and can help with a series of post-investment support such as listing planning.

Chu Yuanxi was very curious: "Isn't this the ability that all professional investment institutions have? To tell you, my other entrepreneurial project, Xiaokang Convenience Store, has been counting on my investors to coordinate the supply chain for me after the holiday, and there are a large number of talents in my company who are recommended by investors from all walks of life." What kind of bright spot is this? There is no irreplaceability. ”

"Then your company, is irreplaceable?" Lao Du still had a very social temperament with this glasses, and asked unhurriedly.

I only heard Chu Yuanxi say: "Of course there is, we have traffic." As far as your hundreds of tons of inventory are concerned, it is no exaggeration to say that we will sell out the goods in three days for you to live broadcast, and we guarantee that there will be no loss. ”

Du Chongbing was poked in the lung tube, and his face turned blue for a while.

Chu Yuanxi suddenly laughed, "It's funny, in fact, our ability is to build private domain traffic and help you build a commercial closed loop of customers arriving at the store." With the help of Ba people, you can speed up the opening of a new store and shorten the cycle from opening to forming a new store. Xibei has opened more than 300 stores in the country, which is not much, Haidilao has 600, and you have more than 60 stores. ”

This made Du Chongbing a little embarrassed, "Mr. Chu, I won't tell you, I just want to melt 100 million ...... this time."

Chu Yuanxi smiled slightly, "With the release of this 100 million, you could have received the support of the Tomato family, but now you want us to divide the two families equally, and then get two supports?"

Du Chongbing was still for a moment, as if he didn't know how to make a statement, and then had to nod.

"You're joking, then the support of the two families will be halved as well. Chu Yuanxi wanted to laugh wildly, but he was afraid that the other party's face would not be able to hang it, and he said in his heart that this is more ruthless than me...... Is all capital Santa Claus?

"Generally speaking, the rules of the game for financing are basically equivalent to pay and obtain. ”

In fact, giving this vision is enough to impress the other party, because at present, there are only two new ways for the catering industry to open stores on the basis of the original store opening cycle, the first is called takeaway, and the second is called private domain traffic.

The smuggling domain and the yellow group can be described as one heaven and one underground. Taking a takeaway platform can be described as an external skill, but practicing it at home is just like that, because you can't make any money. Many conscientious restaurants sell 100 yuan on the platform, and they can only recover 53 after deducting various expenses, and they also have to bear the costs and rent. That's why so many businesses are demons.

However, the smuggling domain traffic pulls people to the store to practice internal skills, and how high the kung fu is, how high the profit is. It's just that this internal skill is not easy to practice, we all know that it is good, there are many catering companies that want to practice, but it is not to build an official account and buy a small program template to live, and there are some who go crazy without an old driver to lead the way.

Baren Group is well-known in the field of private domain traffic, especially its videos about food exploration are quite good. This is a double old driver, leading the way for a hot pot restaurant with a valuation of about 1 billion yuan.

Moreover, Chu Yuanxi does not ask for independent investment, nor does he exclude investing with Tomato Capital, as long as the strategic framework is set up, so that the well-off can call on relevant resources. Therefore, the terms of the negotiation have become relatively simple, and it is nothing more than that Lao Du needs to persuade the tomato side to accept the Pakistani gasai. Although this kind of plugging breaks the framework that the other party has already negotiated, it is welcome as an investor, because it can help make your investment more valuable.