"The biggest surprise in this year's Christmas file is undoubtedly Paramount's "Mission Impossible"!"

In the affluent neighborhood of Long Island, New York, Roger Albert was typing on an old-fashioned typewriter.

As a well-known film critic, he has actually been invited by Hollywood to watch three films.

But after all, the Christmas schedule is different from other schedules, and too many audiences will go to the cinema.

Therefore, Roger Ebert will first observe the word-of-mouth of the premieres of these films, rather than writing reviews directly based on personal likes and dislikes, as is the case with many literary films.

"It's time to be consistent with the audience in order to expand your reach. Instead of deliberately appearing different for the sake of aesthetics. ”

Roger put down his coffee and continued to tap on the keyboard.

"Although in commercial films, heroic and handsome actors, beautiful actresses, wonderful action scenes, and plot reversals are not new. ”

"But like "Mission Impossible", it is extremely rare to be able to perfectly integrate these factors and then perform them appropriately by the superstar Tom Cruz. ”

"All in all, unless you're quite averse to action movies, Mission Impossible is definitely your first choice when you go to the cinema. ”

And if you want to watch the movie with the whole family and don't want to be embarrassed by the intimate camera, then "101 Dalmatians" should satisfy you. ”

"This Disney-produced movie retains its consistent 'the good guys win, the bad guys lose', a warm and sweet family style. ”

"As we all know, it can be very difficult to shoot with animals as the main characters. ”

But in this film, the director's handling is textbook-level. ”

And the villain played by Glenn Cross is funny, funny and not scary, and has not been suppressed. ”

"I believe that "101 Dalmatians" will make the children very happy. ”

After writing this paragraph, the well-known film critic felt a sense of relief.

Because the next "Cut Throat Island" can return to his familiar rhythm.

"Criticism is more relaxed than praise!"

Roger laughed and muttered to himself as he continued typing.

"For Universal's 'Cut Throat Island,' I don't recommend everyone watching it. ”

"This pirate-themed film, which is said to have invested more than 100 million yuan, does not reflect the weirdness and ferocity of this legendary profession at all. ”

"The treasure hunt that was supposed to be extremely dangerous was also filmed as if the male and female protagonists were on a honeymoon. ”

"This movie made me wonder a lot, after all, the last project in the world, "I'm so rich", although it changed the theme, it was really wonderful. ”

"It wasn't until I found out that there were French people in the production that I understood why. ”

"But if you want to make a romantic movie, why choose a 40-year-old actress known for her acting skills, Gina Davis?"

After writing for dozens of minutes with extremely mean words, he finally nodded with satisfaction and handed over the manuscript to the agent.

"Roger," the agent looked at the manuscript and said suspiciously, "Isn't it inappropriate for criticism to occupy such a large space?"

"After all, the producer of "Cut Throat Island" is Universal!"

"It doesn't matter, the movie itself sucks anyway. The critic shrugged his shoulders and didn't care.

"What's more," Roger said with a smile, "and I'm not the only one who collects money, most of them do." ”

It's just that... Not many people know who provided the funds...

To be honest, when someone came to the door in the name of Disney and Viacom to write a bad review of "Cut Throat Island", he couldn't believe it.

When film critics face the Hollywood Big Six, they are weak after all.

So, when it comes to these big studios, they only charge PR fees for a good review of a film.

And when you want to write bad reviews, you must adhere to ethics and will not charge public relations fees.

This is basically an unspoken rule between film critics and production companies.

After all, the battle between the giants is very dangerous.

If they are not careful in this regard, they will be doomed.

But the two giants actually want to break this rule and provide ultra-high public relations fees?

The producer of "Cut Throat Island" is Universal, not Columbia, which is controlled by the book.

The source also claimed that if Universal attacked film critics, the two major media groups would provide shelter.

Under greed and curiosity, Roger Albert struggled for a long time.

Then, the person who provided the money finally showed his true colors impatiently.

To the surprise of film critics, this funder is not Viacom and Disney, two giants that compete with "Cut Throat Island".

It's not a movie star like Tom Cruz, who has monoclonal antibody box office pressure.

"Larry Elson?" Roger thought for a moment, still not understanding why this big guy was targeting "Cut Throat Island".

But...

The scientific and technological elites are indeed very generous!

The well-known film critic thought as he reached for the check in the drawer.

......

At the same time, inside the office of the chairman of the globe.

Bronfman Jr. looked at the documents handed over by President Ron Meyer, and his face was gloomy and frightening.

"Cut Throat Island", which he had high hopes for, was at the bottom of the box office on the first day.

This kind of achievement, not to mention during the Christmas period, is also in the off-season of the movie, and it is also a bad movie reservation.

Bronfman Jr. looked up and stared fiercely at his subordinate, Ron Meyer.

Just a few days ago, he also vowed to himself, ""Braveheart" can be big, and it will definitely succeed if it invests in the bigger "Cut Throat Island." ”

Fu N Dai shook his head, trying not to recall the picture in his mind.

Now is not the time to hold accountable, the important thing is to change.

"Is it possible that 'Cut Throat Island' did not perform well at the box office on the first day like Hitchcock's early films, but in the end it relied on word-of-mouth to counterattack?"

Ron Meyer lowered his head, not daring to make eye contact with his boss.

Although he was tempted to nod his head and comfort himself.

But reason told him that it was better not to lie at this time.

"It's hard..."Ron Meyer showed his original attitude as an agent, bowing down in front of the star.

"The good reputation of those films can spread rapidly is inseparable from the promotion of film critics. ”

"Then increase the PR fee and buy off Roger Albert, Carvin Bolon and other well-known film critics!" Bronfman Jr. said loudly, tossing the file on the table.

"I've tried," Ron Meyer said, "Universal has provided them with far more PR than they used to do. ”

"But those people refused to accept it, and they frantically attacked "Cut Throat Island"!"

Are film critics so ethical?

Little Bronfman thought for a moment and shook his head slightly.

"Has there ever been a phenomenon that film critics do not charge public relations fees for a film?"

"This phenomenon of only good reviews, but collectively not charging public relations fees," Ron Meyer thought for a moment, "probably not!"

"Someone is making a little move behind the back!" Bronfman Jr. reacted immediately.

But...

Who has the ability and motivation to do so?

He took a sip of his coffee, his mind spinning wildly.

Suddenly, something from a while ago came to mind again.

"Eisner, Lei Shidong?"

Some time ago, they also asked themselves to abandon negotiations with the site.

And "101 Dalmatian" and "Mission Impossible" are produced by the other party's studios, and they compete with "Cut Throat Island".

Little Bronfman's eyes deepened, he picked up the phone and pressed the area code for Canada.

Hehe, everybody's a Jew...

Really motherfucker's ridiculous!

"Father, Lei Shidong and Eisner...", the rich N generation, said into the microphone.