Xu Xin was not too surprised when he heard it, after all, Ali is famous for everything, and the Ba Ren Group is already fat enough, even if it is a skewer, it is also a big waist level, which is worth a stroke.

But Chu Yuanxi didn't dare to think so, as soon as he heard that Shenma, he said merger and acquisition in a joking way, hurry up and stop you.

The key is that the other party is joking, who knows if there is sincerity or not? If you are not vigilant, it is really possible that the situation will go wrong because of "unwarranted" things.

Therefore, Yuan Yu's reaction is definitely worthy of a high-profile compliment, which annihilated everything before it happens, and invisibly reached the realm of my self-immobility.

Across the tea table, although Xu Xin didn't say anything, he unfolded Chu Yuanxi's social roadmap. While looking at it, he asked: "Then Ali has made an offer, what about you?

"No, I don't. Ali is not the material for the game, my big frog son was lost by Ali, and I sold the Ba people to Ali, what should I do with my 200 million gamers? Won't I become an abandoned baby? I have to be responsible for them. ”

"Yo yo~" Xu Xin obviously didn't believe it, and said in her heart What kind of bility are you pretending to be with your mother's generation?

But think about the business side of Xiaokang, look at the tragic situation of the yellow car, and then recall how Meituan broke through the barrier back then, the unclear relationship between the two nominally independent companies of Yiba and Xiaokang, and there are ghosts without guarding. Xiaokang is blatantly transferred from the Ba people to N employees, after the Ba people accept the merger, Ali even if he doesn't know about the well-off, he must understand it, and then he will definitely be interested, maybe he wants to integrate.

And that's Ali, people's business and volume are there, and they don't need to use any crooked ways, and they can't stand it directly in a well-off nascent state, and in the end they can only continue to compromise.

Xu Xin, who has presided over countless investments, mergers and acquisitions, tender offers and even hostile annexations, doesn't need to think carefully, the subsequent development path will be automatically deduced, just like Chu Yuanxi deduces the social channel in the material.

This social approach is still quite complicated, before proposing to socialize, you need to pave a few steps first, one, two, three steps each step has related functions, it seems to have nothing to do with social interaction, but the last bright sword, got, raise a banner called "community social", the front function is all used. In the end, these functions are all gathered into a new social APP, and users have to use it if they don't want to use it, because it is convenient, because there are more application scenarios in the currency circulation.

"What are you, how do you say it, you're a command-type social scene, the feeling of using a convenience store as an outlet to force a rhythm? Anyway, if you have to do it in the end, this can be regarded as replacing the owner group, the parent group, the fitness group, the running group, and so on? The biggest use of your AI development is to build groups? Well, there is some truth to it. The core of your co-authorship is actually the most obscure big data group among the five IT groups?"

"It's not to replace those groups, it's to develop their own social networks and 'effectively expand' users. ”

Chu Yuanxi knew that Xu Xin had basically been pulled into his camp, so he could speak clearly and delicately. "When you asked about the well-off ecology at the meeting, I emphasized a word called 'manufacturing demand', and it is the same in social networking. The so-called manufacturing demand is not created out of nothing, but there is a potential demand, but in the past, it was either unattainable by technical means or ecological construction. Then I now see that there is no problem technically, just build this part of the ecology, and this demand will naturally appear.

The social interaction I want to do is not limited to the community, but the name is more representative, let me give you an example and you will understand. For example, there are many companies in one building, but there are very few companies that bond with each other. Maybe the boss of the company doesn't want to socialize, but what about the employees? Is there a need to communicate with each other? Obviously, there is, especially for social animal employees, whether they are looking for more employment opportunities and information, or looking for a partner.

This need can be described as 'one step away', but usually this step is just around the corner, and there are currently no applications that address this pain point. And the well-off social network can connect these people who are close to the end of the world through the AI-based community construction model. Social networking is meant to link those who need to link, whether acquaintances or strangers.

Xiaokang is a kind of social interaction between acquaintances and strangers, why is it called 'community socialization'? It is because the community is a social environment where people live very close to each other but do not get along with each other. If the sound insulation is good and the living habits are relatively good, the neighbors who live next door to you may not know each other for ten years, and they will not know each other until they retire and go out for a walk every day.

Each of these needs is very small, but there are so many of them, that you can compare them to the 'long-tail channels', and as we all know, the long-tail channels are becoming more and more important nowadays, right?

In the information society, information is the first, and Xiaokang can study big data at a fixed point through convenience stores, and each store can build a wave of effective data with the intersection of cycling data, and then use the AI recognition function to build a group to identify the relationship between each user and help users expand and add groups.

This is a function that QQ WeChat wants to achieve but has not realized, because there is no supporting physical industry, and there is no accurate source of information, so it has done related functions but can only be used for appointments. I have done so many supporting industries in order to achieve this function, both soft and hard, and it must be stronger in this subdivision scenario.

This is called taking location as the core factor and consumption habits as the skeleton, and the social network built with such data can just meet a large number of long-tail needs, which is its basic disk.

I explained this to the two of them, the formal classification of social media I did should be called 'tag' social, the key to tag social is to tag, the key to tag is big data, how to get this kind of big data? Online shopping and takeaway are one aspect of online, but the effectiveness is not strong. On the other hand, offline can only rely on investment to build an ecosystem, so I chose convenience stores and bicycles, which contain location information and consumption information. In this way, starting from the results, you can know what must be built and what money must be burned.

As for promotion, Xiaokang Future Push Social will introduce the concept of social at a certain point in time through a function that solves the social pain points of tags, and then push a new social APP. ”

At the beginning, Yuan Jing's hands trembled excitedly because of hearing this, but Xu Xin was much more stable, and he didn't say anything at all, which was one level higher than Yuan Jing's rank with a straight face all day long.

However, she pondered for a long time after Chu Yuanxi finished speaking, and then asked, "I still have a few questions." ”

"Tell me. ”

"First, why didn't the headline series of Duoshan be pushed, all the success conditions you said today, Duoshan met. ”

"Ah, success is not something that can be achieved by meeting any conditions, and meeting conditions is not a sufficient condition, but a pain point must be solved. Chu Yuanxi said with a secret joy in his heart, because this question happened to be asked about the area he knew very well.

After all, the relationship between the Ba people and the Toutiao Department is quite complicated, and after the Ba Ren information team led by Lu Yu took over the self-media, because the creative ability was completely inferior to the same period last year, it was impossible to make a big hit video, so it increased investment in research and review, wrote a lot of internal documents, and analyzed the entire self-media market, mainly related to Douyin and Weibo.

Chu Yuanxi has seen the results of these analyses, and now he is coming with his mouth open, and he said Zhang Ming, Zhang Ming, I'm sorry, I'm going to sprinkle salt on Duoshan now!

"Why did it not work, I think there are two main reasons, the first is pseudo demand, and the second is the promotion method.

Multi-flash is a separate promotion of APP,The traffic is very strong,Pure social,But what social needs does it solve for users?No,Users simply don't have the need to use video for socialization,At least not yet,So multi-flash can't create effective demand。

An important function of social networking is self-presentation, and the essence of visual social networking is to be able to handle the things displayed. But the videos taken by ordinary users themselves are so ugly that they can't do it at all. Therefore, when can multi-flash be pushed? AI has developed to the point where it can beautify videos with one click like P-pictures.

In the final analysis, there is a question, why can picture social networking? Because users who don't understand P pictures can beautify a picture taken blindly with a single click, which is the standard configuration of the mobile phone industry, but video, now the technical means cannot reach it.

The lack of morality in this project is that when they saw that Douyin was popular, they wanted to apply the model of Douyin, but they forgot how Douyin became popular. Douyin relies on high-quality videos to become popular, relying on professional video creators to provide content, not videos shot by ordinary users. I admit that there are also some non-professional video data on Douyin, which is very good, but the overall style is exquisite, and the earthy video is quick to shoot on the street.

Shooting videos is a very technical job, and that's how I got started. Let's not talk about shooting technology and the like, you go to the workshop of the Ba people to see, what kind of professional equipment are they? When we first started in January and February last year, we were poor and had nothing, and the biggest expense was to buy professional equipment, drones, macro photography lenses, who can play like this for ordinary users?

And shooting high-quality videos requires a professional camera, not to mention shooting videos, when the dance anchor dances to the camera, the light adjustment lens has to be adjusted for a few minutes. Anyone who can do it on Douyin, no matter what beauty or a store, as long as there is a team behind the continuous output of high-quality content, ordinary people who share videos and bring a team?

But the headline department obviously has the illusion that it has made so many sticker functions, as well as filters for beauty, face slimming, body and long legs, etc., which is enough, and can support individual users to shoot videos for socialization, which is purely funny.

The value of ordinary users on Douyin lies in liking and shouting 666, which is the value of being a content consumer, not a content creator. The headline department obviously didn't understand this truth, and it was really a picky dish, so as soon as it went online, I asserted that it would definitely not work. There is, of course, a second reason. ”

Chu Yuanxi was stunned by such a spray, he didn't expect that a very casual problem of his own would be dismantled to such a detailed extent by Chu Yuanxi on the spot!

"Yes, what is the second reason?" she wondered a little impatiently.

I only heard Chu Yuanxi say: "The second reason is that the promotion is too dogmatic, I want to be an acquaintance too much, I want to rub WeChat too much, all of them are official promotions, ignoring the value of our KOLs." ”

Yuan Yu was also stupid, and asked stupidly: "What do you mean?"

"It means that in January, none of the three wise social networks came to us for Douyin when they were promoting. We are all waiting to collect advertising fees, at that time, many MCN agencies were discussing how to make a price with Douyin mom in various groups, and the basins for bloodletting were ready, so we had to get back the money we bought on DOU+ to play the volume, right?

"You still care about this money!" Yuan Yu said and covered his mouth, almost unable to hold back his laughter, and Yuan Jing also showed a rare smile.

On the contrary, Xu Xin felt that it should be: "You don't know Zhang Ming well, right? I understand this problem, you are amazing. Next question, are you really not going to cooperate with Ali?

Let's tell the truth, if Xiaokang gets the help of Ali, he will definitely soar. And Ali is not bad for money, especially for high-quality targets, whether it is capital, talent support, business support or market, the well-off can die of coolness. For example, logistics is such a money-burning thing, and there is no need to rebuild the wheel. And Ali must be happy, the two of you are very complementary to each other, if the two parts of game and social networking are supplemented, Ali will be invincible. ”

Yuan Yu has already discussed this issue with Chu Yuanxi I don't know how many times, "There are also Ali's users, and the convenience of integrating into Alipay." But Ali's investment must be a seat on the board of directors, and even a veto, which is impossible for Chu Yuanxi to accept. ”

Ali is a company with a lot of investment experience, whether it is investment or mergers and acquisitions, there are mature processes and models, and it is certainly impossible to herd sheep, right? Don't always think that Xiaohuang was killed by Ali, and there are many companies that have been invested.

Xiao Chu today, although Xiao C was scolded back, I also admit that the A round asked the board of directors too early, which is reasonable, but everyone can see that he is actually asking for sheep-herding investment, which is still very taboo. ”

After she finished speaking to Yuan Yu, she turned her head and asked Chu Yuanxi: "Do you know that Storm and Everbright invested in MPS?"

Chu Yuanxi was stunned: "You mean...... Shame on the Celestial Empire's investment community?"

"Yes, we've all been ruined, and that's what happens to sheep-herding investment. ”

Yuan Jing and Yuan Wei smiled bitterly, because as people in the investment circle, of course, they are also very aware of the bad impact of this matter.

In fact, Chu Yuanxi also knew, because he was shocked at that time.

Xu Xin is talking about an overseas investment in 2016, Baofeng and Everbright jointly set up a fund to cross-border mergers and acquisitions of MPS, a world-leading international sports event company, with a valuation of more than one billion dollars, and acquired more than 50% of the equity of others, directly controlled, and contributed 5 billion yuan at a price of ¥.

But the ridiculous thing about this investment is that MPS is a copyright company, and the value system is built on copyright, and the copyright of sports events has a term, especially for top competitions such as Serie A and the Premier League, and the agreement period is not long.

So what does it take to renew this copyright? It is certain that you need to spend money, but you also need connections, because there is a lot of room for human manipulation.

But Everbright Storm Investment Fund made a stupid mistake by not including any non-compete agreement in the merger. You must know that even if there are complete legal documents, after all, it is a cross-border merger and acquisition, and you must be extremely careful, not to mention that there is no restraint at all, isn't that just conniving at the greed of the other party's core team? The most interesting thing is that the founder of the other party also owns other sports broadcasting companies, which are completely in the same industry.

Soon, the original copyright expired shortly after MPS was acquired, and then the new copyright was not obtained.

When Chu Yuanxi saw this news, it was already last year, in September 2018. Two years later, the UK court declared MPS bankrupt, and then it made the news. When he saw this, he instinctively howled first: "What kind of merger and acquisition is Shenma? The core team will continue to work hard for MPS to get the copyright when they are sick! What did you buy for 5 billion?"

But when you think about it, or maybe it seems probably, it's not necessarily stupid and outrageous?emmmm...... But I can't go into details.

There is no need to worry about whether this acquisition is an investment or a merger and acquisition, even if only 49% was invested, people will run, because the money is so free, and people are stupid and the money comes quickly. Xu Xin's bad point is here, he is afraid of everything, in the future, if the Celestial Empire syndicate goes out to invest, if others can't earn MPS, they will be considered a failure.

At this moment, Chu Yuanxi couldn't figure out what Xu Xin meant, did she really think that it was more beneficial for the company for the Ba people to hug Ali's thick legs? Or did she ask this on purpose?

After thinking about it, he decided to say this: "Sister Xu, you mentioned Zhang Ming just now, in fact, I am still a little familiar with Zhang Ming. Toutiao received similar investment offers in the early days of its establishment, you know?"

"Well, I know, he refused. ”

"Yes, if Zhang Ming didn't refuse, it would have been very cool, but he struggled for a whole week, and then chose the future path, do you know what he said?"

Xu Xin suddenly became extremely interested: "I really don't know this! Later, after the fact, Zhuge Liang praised him for his wisdom and martial arts, what did he say himself?"

He said he finally decided not to be satisfied with the present moment and to keep moving forward. He said that this investment agreement was very good, stimulating him like a stimulant, but he knew that his internal strength had not yet been practiced, and taking this stimulant would have side effects, which would suppress his internal strength. If he agrees, he will be satisfied immediately, but if he gives up, he can wait for himself to grow in self-discipline. ”

Chu Yuanxi repeated Zhang Ming's extremely zhuangbility words, while thinking: This should be the basic quality of a successful person, postponing the arrival of satisfaction for the sake of longer-term value, and changing it to game terminology is to hold back the big move when the "forward time" cannot be interrupted. For this, of course, there is a certain price to pay and a certain amount of risk to take.

Xu Xin had to nod yes, no longer raised the question of being merged, and asked instead: "Then, the last question, in the future, how do you plan to push when the well-off is socializing?"

"Of course, it is a three-pronged approach to the traffic of Xiaokang itself, and then Douyin Kuaishou Weibo, with the help of the status of Ba people in the industry, smashed self-media advertising. I directly approached other big KOLs and smashed advertisements, which no one could stop. "Chu Yuanxi has infinite confidence in promotion, because there is no short video communication in the original world, and the well-off have been pushed, let alone now?

"You will be completely strangled to death by the big penguin in a few days with this three-pronged approach, right? In other words, you have to do a good job of relying only on the traffic of the well-off itself and Douyin, Kuaishou and Weibo."

"I've thought about it, but there's nothing to worry about. Anyway, the big penguin woke up to the fact that the well-off was doing social networking and had to be blocked, and this ban on competitors was very just. But there are two things that make me not afraid. Chu Yuanxi stretched out two fingers: "First, the attribute of word of mouth in label social networking is very strong, and it is not the same level as the 'nearby people' in penguin social. Second, I'm only going to explain to you today, not the online content that is prepared to build social. ”

"What's the mystery of this online content?" Xu Xin was quite dissatisfied, because this was the second time Chu Yuanxi had sold Guanzi today.

"Game Properties. Chu Yuanxi tried his best to cover up the specific online content, but he had to come up with something, so he decided to continue to brag: "Don't worry, I am definitely professional in making games, and what I am best at is fast food games." I can't let me play the spirit of craftsmanship to make a 3A masterpiece, but I'm too good at domestic pit dad games. The social foundation built with online content is also enough to support the traffic of Xiaokang itself to drive social networking. ”

When Chu Yuanxi finished speaking, Xu Xin once again entered into a long thought, and the tearoom was quiet. Chu Yuanxi saw that Yuan Yuan gave him a thumbs up, and made a gesture of pressing down with both hands, Yuan Jing couldn't bear it, opened his mobile phone and asked Yuan Yuan on WeChat: What does Chu Yuanxi mean by this?

Yuan Yu quickly replied: I guess it is, Ji Cao Buliu?

At this time, Xu Xin had already figured out the cause and effect, Chu Yuanxi had the ability, at least this defense could score 100 points. And she thought quickly, not only thinking clearly about the necessity of investing in a well-off, but also thinking about another thing, that is, the issue of standing in line after being well-off.

Because of the national conditions of the Great Celestial Empire, whether it is a start-up or an investor, the phenomenon of standing in line abounds, and no matter what the initial stage is, after developing to a certain scale, it has already shown its head and still does not stand in line at all It is very different. Due to the existence of the two iron curtains, even Didi and Meituan, both in TMD, have to accept AT's investment at a certain stage.

With Chu Yuanxi's intentions, he obviously will not accept the investment of any industrial giants and will not stand in line. It's okay to say in the A round, but in the B round and the C round, with the scale of the well-off at that time, it is impossible not to arouse the vigilance of the giants, especially the harsh example of the traffic empire that slashed at the penguins after the headlines rose proudly.

What if the penguin made a direct move when Toutiao had just made the B round and used the means of cage for bird that it was best at, whether it was to make a news aggregation product itself or invest in a strong entrepreneur who was interested in it?

What if the penguin had just shown its strong characteristics when Douyin had just shown its strong characteristics, and carried out a pixel-level reproduction in advance? You must know that at that time, the penguin had already invested a lot of money in Kuaishou, and there was no shortage of talents in the field of short videos. And the pixel-level reproduction is never a test of technology, but a reckless and don't care about the gains and losses of the image, so it needs to be measured.

The big penguin is precisely the largest enterprise in the Celestial Empire. Therefore, it must have been due to miscalculation, and not for other reasons.

It is unlikely that a penguin will commit a third time if it is guilty of such a miscarriage twice, and no one up or down the penguin is qualified to commit it a third time except for Pony.

And the situation of the well-off is not the same. The headlines are just a traffic empire that slashes at penguins, but it doesn't touch the penguin's most sacrosanct area - socialization. But Xiaokang wants to invade the private territory of Penguin and Ali at the same time.

Ali's core area is new retail, not any big entertainment, in order to promote new retail, Ali burned a lot of money to burn out and Hippo, and continued to increase, and even upgraded Homer to an independent business group. So much so that Mr. Hou of Hippo must say that Hippo has no competitors, and if Hippo succeeds, new retail will be successful.

Ali's typical executives are "international vision" and "national mission" as soon as they open their mouths, and Mr. Hou is very down-to-earth, is an extremely pragmatic person, and leads the most and heaviest offline business group within Ali, to lead the steady and lasting development of Hippo, in the near future, it is impossible not to see a well-off.

You must know that Hippopotamus is flat management, it is to formulate the rules of the new retail game from a ten-year perspective, its ability to penetrate the market and the management ability of the commodity supply chain, and the ability to fully cover various scenarios from online to offline.

Therefore, the matter of Xiaokang not standing in line, just like the unbelievers in the Dungeon and Dragons, a mortal can believe in any god, good gods and evil gods, but he can't disbelieve in gods, and those who don't believe in gods are the enemies of all gods, and their souls will be hung up after death.

The same is true for the well-off, if the financing does not stand in line, it will not take a few months, and it may not even be possible to wait until August and September in the A round of financing plan, and the vigilance of Ali and Penguin may be raised!

But why not?