Yuan Yu felt very bad, because although Chu Yuanxi said the head of Xiaokang's social theory, he had not shown his understanding of social interaction outside of this.

In other words, if Xu Xin talked about some specific questions about this material after reading Chu Yuanxi's materials, Chu Yuanxi should be able to answer them fluently, at least Yuan Yuan herself couldn't ask Chu Yuanxi, she pulled Liu Lu and Yuan Jing to besiege Chu Yuanxi and do a war game deduction not once, the angle is not tricky, and they were all beaten by Chu Yuanxi without exception.

But if it's traditional social, it's really hard to say, especially the Alipay social circle, which is called the problem of the century by high-end circles.

You must know that Alipay has been discouraged when doing social networking, and it is habitual to do it every year, and it seems that I don't know what to do.

So,WeChat has the function of Alipay with a big wave of all the cottages,WeChat does not have a very rich function,Shenma chat、Group chat、Circle of friends、Official account、Mini program、Small games and the like are all younger brothers,Alipay is simply heartbroken for users,All kinds of second-level, third-level, fourth-level and fifth-level interfaces are full of social treasures,Not to mention new users,Old users who have used it for ten years may not be clear。

However, no one uses it as social software.

So this question is as Xu Xin said, there are many answers, and the reasonable ones seem to be very reasonable, but they don't solve Ali's problem, so Xu Xin said that it is an open question.

Isn't it a bit of a hooligan to take this test Chu Yuanxi?

And Yuan Jing was still straight, and the old god was silent, as if this question had nothing to do with him, and in fact, there had not been a dime relationship. In fact, he was very curious about how Chu Yuanxi planned to do his work.

Chu Yuanxi was more relaxed, because there was no answer to this question, and even if there was a correct answer, Ali's people had to see it and do it again to verify it. So Xu Xin's question is actually very easy to deal with, not about what the answer is, but whether Xu Xin agrees with the answer. This recognition can be achieved through insight, or it may only take a little psychological skill to achieve the effect of slaying a dragon.

For Chu Yuanxi, it is a little more difficult to slaughter dogs, but it is easier to slay dragons, but there is no chance to test the knife for more than a year before, and this knife is about to rust, so you have to hurry up and hit it twice. That's why his mood has always been relaxed, it's really hard to convince so many investors, but it's not too easy to convince Xu Xin!

"Sister Xu, I'll brag first. You know, the first company I started, Baren Entertainment, grew up on social networks, and we media want to be big by socializing, so I must be social material. Otherwise, if you want to start a self-media matrix as successful as Baren Entertainment, it is impossible not to smash hundreds of millions, and I am a white wolf with empty gloves, only 4 million have been invested, and it is all labor costs.

However, I do social networking in the way of PGC, from the perspective of users, and it is not the same line as DevOps, which may be for this reason, you still doubt whether I am doing social material. However, I used to do Sankei, and the product manager was the junction between operations and R&D. Do you know my background?"

"I know now. Xu Xin nodded slightly, expressing her approval of Chu Yuanxi's boast.

Chu Yuanxi felt that this was a very good start. As early as the sixties of the last century, the social psychologist Friedman recognized an interactive phenomenon called the "inch by inch" effect, such as on this occasion, as long as Chu Yuanxi asked Xu Xin to agree with his first point of view, then it was equivalent to starting to upgrade the other party's cognition, and the other party would subconsciously increase the probability of approving his next argument, and it would be easier to agree to his request.

The reason lies in two words - character design.

"Personality" is a huge factor that affects psychology, no matter how small things are, subconsciously, anyone has the desire to maintain the coherence of the personality in front of the same object. Therefore, in order to avoid personality contradictions, when a person expresses recognition to another person, the psychological scale will usually be enlarged, or even opened, without immediately reversing 180 degrees.

So taking advantage of this scene, the most suitable thing is to get an inch.

So Chu Yuanxi said: "For your exam questions, many people's answers are based on the product itself, for example, users who do e-commerce, their perception of APP is e-commerce, which is not suitable for social networking, so they can't do it." For example, there are too many functions, too many miscellaneous functions, and a lot of subtraction should be done. These are all right, it can be said that Alipay APP has a lot of problems as a social network, and it is not a problem that can be solved to start socializing.

However, I would like to explain from the perspective of a product manager that they are not operating in the right way. ”

Yuan was stunned: "Operation? Alipay still needs to operate?"

Xu Xin is also this problem, generally speaking, national-level APPs do not need to be operated, such as Alipay, why are Toutiao and Douyin almost there, because they still need to be operated, and they still need to spend money.

I only heard Chu Yuanxi say: "Yes, it needs to be operated, because the way they implant social functions directly into the Alipay APP is itself wrong." ”

Yuan Jing asked solemnly, "What does this mean?" Why is it solemn? Because he didn't understand either.

This means that they should redevelop a new app dedicated to social networking and operate independently. Chu Yuanxi said confidently: "In my opinion, Alipay's social networking has two significant problems, first, I have not found a use scenario that can be clearly different from the two major social applications of Penguin. What is the use of its social functions? It does acquaintance social, even if the user has a need, he also adds WeChat and then goes to WeChat to solve it, except for transfer payment, it is rarely solved on Alipay.

Only by finding a scene that is not suitable for WeChat but suitable for it, and there is a scene with massive demand, can the corresponding social APP have the value of existence. And don't call it a treasure, don't name it after an animal, be sure to make a clear cut from Ali's other services, social is pure social, don't have anything else. In this way, the users who remain are the real social users, and they will become seeds, and in the face of the demand that is not suitable for WeChat, they will pull other people on the social chain to this new APP.

Why do I emphasize purity? You can think the other way around, do penguins want to do e-commerce? I definitely want to, but there is no direct plugging of the entrance of the micro-store in the first-level and second-level interface of WeChat, and the micro-store is indirectly introduced based on the ecology of WeChat. WeChat is stuffed with JD.com, and it would rather lead traffic to JD.com than to WeChat, why? Because it destroys its purity.

Second, putting all the social functions into the Alipay APP is not called pushing social at all, which seems to be a problem that Ali has only realized in the past two years. Alipay's traffic is super large, but the function is done within itself, the use of this traffic is not sufficient, and users can't even notice that there are so many social functions available, if you also use Alipay, you should be able to understand what I mean.

Ali has four national-level traffic, Alipay, Tmall, Youtu and Taobao APP, the correct way to open is to use these huge traffic as advertisements, push a special social APP, and find the answer to the first question. In this way, it can be pushed up, instead of adding functions to Alipay.

Look at how the headlines push Duoshan? If you change it to Ali's way, you will do Duoshan in Douyin. But Toutiao has the gene of being an APP tractor, and the idea of pushing more flashes is not to embed it in Douyin, but to use Douyin's traffic to push more flashes.

I'm not sure if Ali has really realized this problem in the past two years, but they pushed a 'DingTalk', which is this route, a specific scene, and an independent APP. But DingTalk has its own problems, the application scenario is too narrow, and it is not global social, and the ceiling is too low. What's worse is that in the employment environment of the Celestial Empire, many users are inherently resistant to this thing. DingTalk is against social animals, it is the whip of capitalists, and the more social animal users use it, the more they hate it, so it is very difficult to win the hearts of the people.

Even so, DingTalk is more promising than Alipay's social networking, and it can capture some users in a specific market. The difficulty for Ali to break the game now is that it can't find a truly global social scene, and it can avoid the radiation surface of WeChat.

That's my answer. ”

Xu Xin didn't speak for a long time, blinking his eyes as if he was thinking about something, and then suddenly said, "I should call Xiaomin from Alibaba Cloud, I guess he is particularly willing to vote for you." ”

Chu Yuanxi was confused by Xu Xin: "Who......? Mr. Min: Isn't he the chief scientist of Alibaba Cloud? Isn't he engaged in investment?"

"Yes, that's him! You don't know that, right? He plans to become independent from Alibaba, but instead of starting a business, he will set up a venture capital fund to invest in cloud computing and AI, at the latest in the first half of the year, can't you think of it?"

"Why does he like to invest in Xiaokang? Xiaokang is just a business with cloud and AI, and the most important thing is socialization, right?"

"But your analysis of Ali is very good, he must like to shoot. To be honest, I wanted to call Jack just now, and Jack and Pony both dreamed of going into each other's hinterland, so to speak...... I guess Jack also wants to vote?" Xu Xin was quite excited when she said it, I don't know if it was because she was convinced of Chu Yuanxi's analysis, or because she found a talking point to guide Jack.

"Hey, Sister Xu, don't make this call. Yuan Jing couldn't sit still, because he didn't know if Xu Xin was coming for real. "If I had been looking for Ali, I would have found someone long ago. ”

"Well, in fact, someone on Ali's side recently asked me about the price of the Ba people. "Yuan Alfalfa took advantage of the situation. She looked at Chu Yuanxi, and said in her heart that the price offered by others is very sincere, which is much higher than your valuation of 27 billion, and it is an intention to merge, not an investment. Although there is an element of joking, if you really tell Sister C, I don't know if Sister C will be crazy.

In other words, if Chu Yuanxi does not do the B round, whether it is Zheng De or the magic syndicate, he can only eat dividends, legally speaking, Chu Yuanxi can completely prevent them from realizing, but it is different if they are merged.

So there's a real chance that Sister C will go crazy.

In order not to make Sister C go crazy, Yuan Yu pretended to really take this matter as a joke, except for Yuan Jing and Chu Yuanxi, no one said anything, and there was no promotion.

Unexpectedly, Chu Yuanxi actually praised her decision very rarely, because when a large company with acceptable size was targeted by a giant, what he was afraid of was not an upright move, but a joke.

Ba Ren is fully shared, if Ali dignified announcement of the merger and acquisition intention of Ba Ren Entertainment, not only will there be no turmoil, but all the people will be excited. Because Ali is responsible for this declaration of intention, it is related to its corporate image, and it cannot be reversed, let alone easily adjusted, and there is only yes or no for the Ba people, and the turmoil exists at most at the level of Aunt Cynthia.

But it's different if it's a joke, especially when the price is still very high, this joke spreads out, so many people hold shares within the Ba people, and there will definitely be all kinds of ideas about gains and losses, and external forces like Sister C will also exert influence crazily, even if they beg hard, they have to try to get Chu Yuanxi to agree.

This kind of trick is actually commonplace in business, and there is a proper term called "low-ball strategy", which belongs to the category of dog slaughter. The so-called throwing low ball is to first throw out an obviously preferential price code as a sweetness, mobilize the other party's expectations and excitement, and then find an excuse to say that I was joking just now, and quote a normal or even slightly lower price than the normal one.

At this time, because the counterparty has established a large number of transaction expectations, it may even have a plan after the transaction, and it is easy to complete the transaction as soon as possible.

Of course, there are also shameless ones, who throw low balls directly without joking. For example, on the other side of the Pacific Ocean, some people have changed the name of this psychological tactic to "extreme pressure", and it is common to go back on your word, making you panic, like something lying on your feet, not biting but disgusting every day. In fact, the essence is the same, which is to force the other party to waver psychologically and then compromise by breaking the contract, and accept the suboptimal solution or the third option.

This method seems to have no cost, and you can get the desired results through high mouths, but in fact, it consumes image and reputation, and even in the business world, it is very low at the company level.

But it's useful, and it's a test of the wisdom of the leader. Fortunately, there are also ancient Eastern philosophies corresponding here, and I will not move if you are ever-changing.

It was the same when he was lowered to Chu Yuanxi's level, which tested his wisdom very much. And his current energy is on the side of the Ba people, if he suddenly runs to promote the Ba people to be merged, it would be good if the other party was really sincere, otherwise he was going to slay the dragon, wouldn't he be slaughtered as a dog?