Fang Shiling calmly put on a black suit, and when she sat back on the tea table, she became calm and calm. "I'll tell you what I'm going to put in, and then I'm going to talk about the conditions, you see?"

"That's exactly how it should be. ”

"What I want to invest in, in terms of manpower, has the strength to be a screenwriter for this theme, a qualified painter, and a brand Weibo operation specialist. ”

Speaking of this, she paused for two seconds, stared at Chu Yuanxi with strange eyes, and held a big mess in her mouth, that is, Baren Entertainment actually doesn't have a Weibo operation specialist?

Shouldn't such an amateur company be on the street? Baren Entertainment has never carried out social operations on Weibo at all, so how did the 7 million fans on Weibo and the comments above the level come about?

Unexpectedly, Chu Yuanxi raised his head when he heard this, licked his face and asked: "Brand Weibo operation, how do you plan to operate it, can you tell me in detail?"

As soon as Fang Shiling heard it, she knew that Chu Yuanxi actually wouldn't be able to play with her! You don't even know this, how are you playing with the media? Are you kidding me?

She pressed her chest and calmed down: "It is to maintain a high-frequency interaction with readers, and at the same time build a character for Weibo itself, such as 'XX Jun'." Then encourage UGC to make fandom content and retweet it through interaction, or create a topic. ”

These are all basic skills!ahhh

Chu Yuanxi opened his mouth and quickly closed it. This is indeed a trick, he has the heart to take a small notebook to write it down, but he is embarrassed.

Where is the high? The high is equivalent to the "platform play".

How do platforms like Douyin and Bilibili make it big? The answer is obvious, it depends on UGC. So why is UGC willing to produce content and upload it to the platform? Because it can get traffic dividends, the platform will use its own traffic to spread good content and bring traffic to UGC.

As a Weibo account,If you actively screen the same content produced by users and forward it,Then the Weibo of good fan works will be a big bite of the platform.,From an unwritten person to an Internet celebrity in one fell swoop.,And all you need to pay is some paintings or text content.,How enthusiastic is this production?

Chu Yuanxi belongs to people who know what to do but don't know how to get it, what I didn't say, the work content of some employees in the next stage, there is!

He motioned to Fang Shiling to continue, Fang Shiling gasped evenly, and said in his heart: It's me who is not angry with his hair!

"And then there's the resources. After I produced new content, I channeled traffic to "Brother Fang Sister" on "Late Night Gallery", with the rhythm of 30 million fans, used my connections to find surrounding partners, and then used the e-commerce system prepared before to sell peripherals. ”

"You put so much effort into selling peripherals?" Chu Yuanxi was quite puzzled.

For "Brother Fang", his eyes have always been focused on film and television, and the purpose of making this IP at the beginning was actually that if everything else is not good, and the content of this IP is very good, then he has the information to ask his grandfather to tell his grandmother to sell the film and television authorization of this IP. This is a purely realistic theme, but it has a strong sense of network and the atmosphere of the times, and the difficulty of film and television adaptation is the lowest.

"What's the matter? You look down on selling peripherals? Selling peripherals can make money, and now Aofei Animation, which is in full swing, started by doing OEM for the island country Tiangong four-wheel drive. I know what you mean, film and television, high-quality assets don't have to worry about selling. ”

Chu Yuanxi nodded immediately, and said in his heart that he was actually educated by Fang Shiling in the field of entrepreneurship, which is a strange news in the world! However, whether selling peripherals makes money has to be seen dialectically, well, Yuan Rong's side will soon prove that making money is not profitable.

Seeing him nodding, Fang Shiling was determined, and blurted out the conditions: "My conditions are very simple, we partner in a project company, you inject IP into 49% of the shares, and I account for 51%. ”

"That's absolutely impossible. Chu Yuanxi interrupted Fang Shiling's beautiful vision, "The copyright I issued is real, the resources and manpower you give out are invisible, and your control is unacceptable, ok?"

"And what are you going to do?"

"I'll give you permission to develop it, and you give me a share. ”

"That's not good, it's too constrained to have full copyright. Fang Shiling did not let go, "The meaning of the existence of the project company is to have the copyright completely." ”

"Is your understanding of copyright operations too rigid?"

"Don't be rigid, do you think I don't have any quality for IP? Actually, I've also operated IP. ”

Chu Yuanxi asked wittily: "Then how about you buy it out at a fixed price?"

Fang Shiling gritted her teeth: "No money." As she spoke, she stood up directly, walked to Chu Yuanxi's back, and then leaned over, rubbed Chu Yuanxi's shoulder with her slender fingers, and said while rubbing: "This is obviously a two-way thing, don't be so rigid old classmate, help?"

Chu Yuan Xixin said that you are a ghost!

Obviously, if Fang Shiling gets this leg hair and the content is properly produced, it will be of great benefit to her career. can verify the technology of her e-commerce system and the ability to bring goods to fans, she can enter the IP industry in a real way, she can contact film and television drama production companies to expand her contacts, and she can straighten out the relationship with surrounding manufacturers.

Ba Ren Entertainment needs to supplement the balanced ratio of female fans, and "Late Night Gallery" also has similar needs, otherwise the road will become narrower and narrower.

And what can Ba Ren Entertainment get? money. Fang Shiling can only get the money if she gets it right. Chu Yuanxi casually estimates that it looks like a few million per year, which is comparable to or lower than the artifact company before the brand strategy began.

This money is a rain in a long drought for "Midnight Gallery", which currently has an annual net profit of only more than one million, and selling the peripherals of its own IP is not advertising in the ordinary sense, and it does not hurt character.

The shortcomings and root problems of the "Brother Fang" project are all for Baren Entertainment, and it has become very tempting for the second-tier self-media.

It's a pity that this is only a microscopic benefit for the Ba people, like a capitalist selling his son into a ravine......

However, the difference between Chu Yuanxi and ordinary people is that ordinary people can only choose to refuse at this time, while Chu Yuanxi is a professional, professional and cheating father for a hundred years, and can invent a new model.

"Help, but I want to change the way, the copyright is injected into the project company to take shares, but there is a time limit, five years. After five years, the copyright was withdrawn and the shares were cancelled. ”

Fang Shiling's action of rubbing her shoulders stopped, Chu Yuanxi looked at the glass of the tea room, and clearly saw Fang Shiling's two eyebrows raised.

This is equivalent to the capitalist throwing the bear child to others for a few years, and he can take it back, and by the time he takes it back, he has been well educated.

Seeing that Fang Shiling frowned and was silent, Chu Yuanxi smiled: "Five years, the time span is enough to help you." You're making a lot of money. ”

Fang Shiling closed her mouth, and after a while, a solemn voice floated out of the gap between her lips: "Okay." ”