The suggestion given by Lu Yu is: If you still want to keep this IP, it is recommended to move back to the main account of the Ba people and continue to cultivate for a while.

In other words, the two brothers of "Brother Fang" are enough to stand on their own, but it can't do it yet.

Chu Yuanxi felt that he could wait a while, because the micro-film side was already on the right track and began to mass-produce films with reasonable quality. Before, the micro-film group was not strong, and he didn't get rid of the cut film and pressed it in the library to eat ashes, but now he wants to wait for the bullet of the micro-film to be loaded, and pull a wave of popularity on Weibo and Toutiao's video platforms, and then see the situation.

Fang Shiling saw that Chu Yuanxi opened her mouth but didn't speak, and her heart immediately bottomed up, "Your IP has reached a dead end compared to the other two, so I made a micro-film to save it, I guess right?"

Chu Yuanxi wanted to say that it was not right, I made a decision a long time ago to make a micro-film, but there is no need to argue about this. I only heard Fang Shiling wave her hand confidently: "The reason why you have entered the bottleneck, what do you think is the reason?"

"Because...... For a lot of reasons. "Chu Yuanxi is depressed, this IP, his own operation is indeed too bad. "Animal Company" is the current project, "Out of the Mountain in Troubled Times" is the future money, and these two are always given priority when engaging in activities, and there has been nothing to do with "Brother Fang" in operation and promotion.

The main thing is that she doesn't know how to push, and she can't let Zhou Minxi go to everything, which is an abuse of her popularity. It is not in line with the tone of the Ba people, so Chu Yuanxi is reluctant to lead the flow of the Ba people, because the waste must be extremely high. As for the cost, it's not high, it's nothing more than micro-movies.

"It seems that you have thought about it, then, how about I take over for you?"

"You take over, isn't it still that problem? ”

"Heh, the past is not suitable, it does not mean that the future is not suitable. Fang Shiling stared at Chu Yuanxi: "It's like you used to be a salted fish, but now you're not." Me, there is a way. ”

"Let's hear it. Chu Yuanxi was very entangled.

"It's simple. The entire official account Weibo was handed over to me to operate, and the manga was renamed "Brother Fang", adding characters, male protagonists and characters, adding stories, and changing the tone of the IP. What do you think?"

Chu Yuanxi didn't speak, and said in her heart Fang Shiling, this is going to use wisdom to pick up my hair? How much effort did she put into getting rid of "Brother Fang"? This is just one of my leg hairs, as for it?

However, Fang Shiling's suggestion is a feasible suggestion, although what she said is short, Chu Yuanxi understood, and I have to say that it is indeed full of technicality, and he must seriously analyze the pros and cons, rather than directly refuse. Because Fang Shiling's style of play can really solve the problem.

If you dig deeper, the problem of this IP is root-rooted. The root cause is that the script is Yang Yuanmei's master, and Yang Yuanmei's level itself is not as good as Uncle Sheng, and because of the artifact company, she often walks around, and her limited energy must also be inclined to the script of "Animal Company", which is malnourished from the root.

Therefore, at the beginning, Qi Feng filmed according to the original script given by Yang Yuanmei, and it was strange if it was good, Chu Yuanxi knew this, and he didn't have the face to criticize the micro-film crew. Later, Qi Feng learned from the pain and changed the script by himself, which was much more pleasing to the eye.

If you want to solve this problem, you can just spend money and ask the screenwriter, but the problem is that in this era when the cost of screenwriting is rising, it will not be possible, and this fee will be invested in "Brother Fang" There is a suspicion of additional sunk costs, so Chu Yuanxi has not moved.

Fang Shiling is so deliberate about "Brother Fang", and she does not hesitate to customize a Ba Ren cultural shirt, she will definitely invest manpower and material resources in content and operators, this is the reason why she is confident, right?

But no matter how bad "Brother Fang" is, it is also his own son, and he made it step by step, which is one of his attempts at three different types of themes, in other words, one-third of his entrepreneurship this time.

The eldest and second are filial piety and strong, and the third is a waste of money, so the third is not the third child? Let Fang Shiling take over, it is equivalent to passing the third son to someone else, Chu Yuanxi's mood is not beautiful.

Moreover, now is the trough of "Brother Fang", Chu Yuanxi doesn't want to "cooperate" with others at this time, and the time to cooperate is when Xianyi is angry and angry. Even if it is an ordinary cooperation, it is not gratuitous, there is a consideration, if you want others to water your flowers, you have to promise future nectar, not to mention Fang Shiling's request for watering? What she wants is to take the flower pot away.

Shooting in the trough is usually the disposal of non-performing assets, it is a desperate situation for a company to survive, "Brother Fang" is just not making money for the time being, and Baren Entertainment has no cash pressure, if the company is about to go bankrupt, he will definitely cut the project, but now he doesn't need it.

Thinking deeply, when he decided to make short videos and self-media for the first time to create cash cows, he designed a whole set of playing methods, no matter what the process is, it will eventually fall on IP realization.

However, different IP types have different monetization methods and different training programs, so that different IPs can reflect different values in different periods. Who can say that the plan of "Brother Fang" is wrong? It's just that it's not right yet.

To be fair, Chu Yuanxi feels that the current transaction value of the copyright of "Out of the Troubled Times" is 150 million, and "Animal Company" is worth 50 million. The latter algorithm is very simple, the copyright value is calculated by 8% of the total turnover of the game, assuming that "Animal Inc" can maintain a monthly turnover of 30 million for a year, this part is exactly 30 million. But the game share is not the full value of this copyright, plus some others, 50 million is almost the same.

The algorithm of "Out of the Troubled Times" is more complicated, but the total value of 150 million is still relatively just for now. It's just that the Ba people won't sell it, and no one will buy it. It's not cheap for others to buy it, but the Ba people play by themselves, and they get far more than the transaction value of the copyright.

But who dares to say that "Animal Company" will not be redeveloped in the future? There are other operations behind Chu Yuanxi, and the value may not be able to increase to 150 million. As long as the content is good enough, monetization is not a problem, the core is content, then operation, and finally monetization.

In the same way, "Brother Fang" can't sell at a high price now, but what about the future? It's too early to admit defeat now, Chu Yuanxi calculated quickly, but the more he calculated, the more tangled he became.

"You ...... play this way" Chu Yuanxi muttered to himself, looked up, looked at Fang Shiling, and saw that she was also staring at herself with a hint of earnestness in her calm eyes.

He retracted his head again, then regained his composure by taking a deep breath: "Tell me about your conditions." ”

Fang Shiling saw the whole process of Chu Yuanxi from entanglement to calm, and was quite surprised: Can he really pretend that nothing happened yesterday!