The 12 million Hong Kong dollars spent this time do not need Xia Yu to call other funds, because now, Jiuding Newspaper Company itself has enough funds.

Since January this year, the "Jiuding Daily", then the "Economy" weekly magazine, and then the "Fengyun Daily" have appeared first, and the hematopoietic ability of these three important pillars is very strong.

The monthly advertising revenue of Jiuding Daily has jumped from 1 million Hong Kong dollars at the beginning to 3.6 million Hong Kong dollars now, and has now created a total of 10.24 million Hong Kong dollars in advertising revenue for the company.

"Economy" weekly magazine has the strongest ability to mine gold, the latest weekly advertising revenue is 2.4 million Hong Kong dollars, from the appearance to the present, although it is only a few months, but because of the large circulation, advertising space, has created 22 million Hong Kong dollars of advertising revenue for the company.

Finally, "Fengyun Daily", because it has been established for the shortest time, but because of the large circulation and the full advertising space, the advertiser has already put a month's funds into the account of Jiuding Newspaper Company, which has created 2.1 million Hong Kong dollars of advertising revenue for the company.

The total advertising revenue is 34.34 million Hong Kong dollars.

In addition to these three major pieces of advertising revenue, selling newspapers and magazines itself has a certain profit.

Up to now, Jiuding Daily has accumulated nearly 80 million copies, and Fengyun Daily has issued about 13 million copies.

The cumulative circulation of the two newspapers combined is about to exceed 100 million!

Now the selling price of a newspaper in Xiangjiang is 0.3 Hong Kong dollars, and the ex-factory price is 0.22 Hong Kong dollars, so just selling newspapers has created a revenue of 20.5 million Hong Kong dollars.

But after all, the profit from selling newspapers is too low, and with a revenue of 20.5 million Hong Kong dollars, the gross profit may be less than 3 million Hong Kong dollars.

Where is the comparison with advertising revenue, almost except for paying taxes is net income.

In addition to these two newspapers, the cumulative circulation of the "Economy" weekly has reached 8.82 million copies so far, the retail price is 2.5 Hong Kong dollars, and the ex-factory price is 1.8 Hong Kong dollars, so it has created a revenue of 15.9 million Hong Kong dollars and a gross profit of about 2.6 million yuan.

So far, the total revenue of Jiuding Newspaper has reached about 71 million Hong Kong dollars, the gross profit is about 40 million, and the contribution of advertising profits accounts for more than 85%.

In fact, the proportion of 85% is already low, which is due to the fact that the newspaper printing volume of Jiuding Newspaper Company is too large, which compresses the cost, so that there is still a certain profit just by selling newspapers.

Many newspapers are sold almost at a flat cost, and some are even issued at a loss, relying on advertising to make a living, accounting for more than 90% or even 95% of advertising profits.

Although Jiuding Newspaper Company's revenue is terrifying, its expenditure is not small.

During this time, the company has been expanding, and spent a lot of money to build Jiuding News Agency, the administrative cost has increased greatly, and a lot of money has been invested in the expansion of several large printing plants, the establishment of branches, etc.

This series of actions requires a huge amount of money.

But despite this, so far, Jiuding Newspaper Company still has 25 million Hong Kong dollars in its account.

Now the acquisition of Nanyang Siang Pau has cost 12 million Hong Kong dollars, and there is still 13 million Hong Kong dollars left in liquidity.

But don't look at the 13 million Hong Kong dollars a lot, if you want to complete the next plan, it is still not enough!

However, Jiuding Newspaper Company has grown up, and its hematopoietic ability is strong, and Xia Yu does not plan to inject any more funds into it.

He has already decided to let Jiuding Newspaper Company go to the bank for a loan, and with the dazzling flow data of Jiuding Newspaper Company, he can easily borrow tens of millions of Hong Kong dollars from HSBC.

Xia Yu believes that as long as he asks for a loan, Shen Bi will definitely be very active, Jiuding Newspaper Company is a leader in the paper media industry, with very good qualifications, and is an excellent choice for banks to lend.

What's more, Jiuding Newspaper Company is a company owned by Xia Yu, and Shen Bi is not worried that Xia Yu can't afford it at all.

After all, hundreds of millions of funds of Jiuding Securities Company are lying on the HSBC bank account, and more than 100 million of them are completely Xia Yu's own funds!

Shen Bi can lend 100,000 hearts!

However, the implementation of the plan does not require so much money, only need to borrow 10 or 20 million yuan, and wait for two months, and the blood made by Jiuding Newspaper Company can be relieved again.

"Good, good job!"

After reading it, Xia Yu showed a satisfied smile and praised Yan Wenhan.

"Thank you boss for the compliment!"

Yan Wenhan said modestly, but the smile on his face showed his true thoughts in his heart.

"How's the other acquisitions going?"

Xia Yu then asked.

The acquisition of Nanyang Siang Pau is only one part of the overall acquisition plan, which is accompanied by several other acquisitions.

Now that Nanyang Siang Paud has made a successful acquisition, it is safe that several other acquisitions should be similar.

"Boss, the acquisition of "Daily Daily" is nearing the end, the price has been pressed to 2.2 million Hong Kong dollars, it should be the end, if I can't press it down tomorrow, then I am ready to buy it at this price. ”

Yan Wenhan reported.

The acquisition target of "Daily Daily" is the result of his careful selection.

Founded in November 1960 by the brothers of the Webster family of Hong Kong's Paradise Pharmaceutical Company, Tian Tian Daily is a comprehensive daily newspaper in Hong Kong, with Wei Kei-shun in charge of social affairs.

Later, the Wei family was in a financial recession, and on August 3, 1977, it was acquired by Miaoli Group, and Chairman Liu Tian invested 1.65 million Hong Kong dollars to buy 75% of the shares, and then became the president, and the other 25% belonged to the general manager Wei Jianbang.

However, the development of Miaoli Group was not smooth, and Liu Tian pledged the 75% equity to Jincheng Bank to borrow money for the turnover of his Miaoli Group.

Because Liu Tian, the president of "Tiantian Daily", his time and energy were involved in Miaoli Group, the development of "Tiantian Daily" fell into a quagmire after the acquisition, and there was a tendency to retreat.

Therefore, it is not difficult to acquire "Tiantian Daily", and now the daily sales are 20,000 copies, which already has a certain foundation, as long as it is acquired, it can expand rapidly, and it is a good acquisition object.

"Just at this price, there is no need to press, there are tens of thousands, get it as soon as possible, so as not to cause unnecessary trouble due to news leakage. ”

Xia Yu frowned slightly, and then directly clapped the board and said, he doesn't care about tens of thousands or tens of thousands, he can only feel at ease when the "Daily Daily" arrives as soon as possible.

After all, he knew that the daily sales of "Tiantian Daily", which now sells only 20,000 copies, has later developed into a large newspaper, with daily sales of more than 200,000 copies, becoming the third largest newspaper in Xiangjiang.

It's just that it seems to be ill-fated, changed hands many times, and was finally acquired by Huang Yulang, because Huang Yulang did not follow the rules, and then "Tiantian Daily" fell into a lawsuit, and finally completely stopped publication.

A newspaper that sold more than 200,000 copies a day disappeared like this.

However, in this life, "Tiantian Daily" was acquired by Xia Yu, and this situation will not occur again, and the future will be bright.

"Okay, I'll go and sign a contract with them tomorrow. ”

Seeing that the boss had already made a decision, Yan Wenhan immediately nodded in response.

"What about the others?"