Chapter 226 - Acquisition of Nanyang Siang Pao (4,000 words)

A total of 1.83 million copies were given away!

Among them, Hong Kong, Macao and Taiwan sent a total of 670,000 copies, island countries sent 400,000 copies, and Southeast Asian countries together sent 760,000 copies.

In fact, this number is already a small number, after all, the daily sales of "Fengyun Daily" are 830,000 copies, and if everyone buys a newspaper and receives a copy, in seven days, this aspect alone can be enough to give away more than 5 million copies.

However, Xia Yu has long considered this, so the activity of buying "Fengyun Daily" and receiving "Bosom Friend" magazines is only limited to the first day, and then if you want comic magazines, you can only go to major bookstores to get them.

However, if Xia Yu is not restricted, there will also be a dilemma of no comics to send, after all, there are more than five million copies, and he can't print them in seven days!

Unless all the business of the company is stopped, and the production capacity is used to print "Bosom Friend", this amount can be barely completed.

However, the number of 1.83 million copies is also a shocking number!

At the beginning, Ma Tengdong didn't expect that the first million comics would be so unpublished, and when the statistics on the first day came to him, he knew that this million copies would definitely not be enough to send.

So Ma Tengdong immediately asked Xia Yu, and Xia Yu directly waved his hand, so that Ma Tengdong let go of the seal.

Since they were all going to bleed heavily, a million copies were printed, and they didn't care about more.

And the more you send now, the more customers will convert at that time, and sooner or later you will earn this money back.

So for a week, every day of the week, it was printing, and then it was delivered.

Hong Kong, Macao and Taiwan together sent 670,000 copies, this number is not unexpected, after all, the three places together have a population of nearly 30 million, and adults who buy "Fengyun Daily" can give another copy for free, and students simply don't want anything to send for free, and the channel business will naturally send it.

Southeast Asian countries have also sent out 760,000 copies, which is reasonable, and the total number of Chinese in various countries is tens of millions, plus other populations, five or six billion, and the number of students is naturally more than that of Hong Kong, Macao and Taiwan.

Although you may not be able to read the text on the comics, but after all, the comics can be read and understood, so the channels in Southeast Asian countries still give the comics to students of other races, anyway, they don't want their money, if they can attract one, they will make money.

And the island country can send 400,000 copies, this data is worthy of Xia Yu's money, although this number is the least, but it is also the least water, after all, they are all targeted to students and comic lovers, and there is basically no one who buys "Fengyun Daily" for free.

In addition, the economic level and consumption power of the island country are the highest, so Xia Yu is looking forward to how many readers can be left in the second issue!

......

In the conference room of Jiuding Animation Co., Ltd., there are middle and senior executives of all the companies, and there should be more than 20 people at a glance.

"Well done!"

Xia Yu praised everyone with a smile on his face.

Hearing the boss's praise, everyone present couldn't help but laugh.

"Of course, we can't be proud, everyone should know that this number is too much, many people are curious, or don't want to be in vain to get the comics, and even you have secretly investigated, many bookstore owners are sent when they see people entering the door. ”

After everyone was happy for a while, Xia Yu's smile retracted and began to pour cold water.

Everyone also slowly quieted down, and many people nodded in agreement, including Ma Tengdong.

It was he who took the unannounced team to investigate everywhere, found this problem, and then gave feedback to the boss Xia Yu in time.

But Xia Yu really doesn't care about this money, just spend money to buy customers, as long as you give away fifty copies for free to leave a customer, Xia Yu is earning, the bookstore owner will send it indiscriminately, at least the people who will enter the store to buy books are also considered potential customers of "Bosom Friend", whether they can successfully retain it or not, can only be resigned to fate.

"The most important thing is the next week, that is, the seven days starting tomorrow, and the number of sales in the next week is the most critical!"

"Whether my money has been wasted, whether your efforts have been in vain, and the number of sales next week is proof!"

Xia Yu's eyes swept over their faces like a torch, and when he saw that everyone had stopped their waists, he said in a solemn tone.

Everyone nodded heavily.

"Tengdong, report on the preparations!"

Seeing that everyone was listening, Xia Yu's face softened, looked at Ma Tengdong, who was sitting on the left-hand side, and said softly.

"Okay!"

Ma Tengdong nodded in response, and then began to report.

"This week, we gave away 1.83 million copies for free, including 1.5 million copies in the first four days, and at that time, we chose a five-to-one conversion rate, and the preliminary estimate was that the second phase sold 300,000 copies. ”

Then, under the guidance of the boss, the quantity was modified, and 400,000 copies were printed in the second issue. ”

"The major dealers actually have no bottom in their hearts, so they are very cautious and dare not place orders in large quantities. So far, the total order has reached 320,000 copies, and these orders have been delivered by dealers, and now there are 80,000 copies left in the warehouse. ”

"Our total printing plant and the sub-printing plants in various places combined, the maximum production capacity is 250,000 copies per day, and arrangements have been made, only the data can be summarized in time, and it will be able to print in time, and there will be no out-of-stock situation. ”

"That's how prepared we are. ”

In the end, Ma Tengdong thought about Xia Yu and said, Xia Yu nodded at him.

"You have also heard the situation, I know that this week, everyone is very busy, and they have been working overtime at night, and the day after tomorrow and the day after tomorrow will still have to work overtime on Saturday and Sunday, so it is very hard. ”

Xia Yu said with some emotion, his eyes swept to everyone, and everyone immediately shook their heads, indicating that they were not hard, Xia Yu couldn't help but smile faintly.

"Bosom Friend" is officially released every Friday, just to fit the students' holiday time.

"But I see all of this, many of you should have heard of Jiuding Newspaper Company, I am not stingy, so the bonus will never be less, as for how much you can get, it depends on your ability. ”

At the end, Xia Yu smiled and lengthened the tail note, which seemed meaningful.

Everyone present couldn't help but smile and think, many people had been working overtime to make them mentally exhausted, but now they couldn't help but feel refreshed.

Now that the boss directly released this at the meeting, it is natural that he will not fake.

And some people have indeed heard about Jiuding Newspaper Company, the boss Xia Yu gave bonuses at that time, but many people talked about it and envied it.

It seems that I will have to work harder in the future!

Many people are secretly determined.

"Okay, that's the end of the meeting, you guys do your job, you must not drop the chain!"

After making a summary, Xia Yu announced the dismissal of the meeting, and then rushed to Jiuding Newspaper Company.

The plan he asked Yan Wenhan to implement has finally made a breakthrough now.

Sitting in the car, Xia Yu leaned on the backrest, closed his eyes and recuperated, and his hands rubbed his temples from time to time.

This week, he was really busy, several companies running back and forth.

The four major companies, except for Jiuding Securities Company, which is on the right track and implements the investment task step by step, does not need him to bother, the other three companies are all in a critical period, either expanding at great pace, or just breaking out.

Therefore, he needs to pay attention to control at all times.

Fortunately, Jiuding Book Publishing Company and Jiuding Animation Co., Ltd. are in the same building, which saves him a lot of travel.

"It seems that there must be a special secretary's office and two special telephones, and any internal and external affairs in the future will be summarized by the secretary's office for me, and the specific itinerary will be arranged according to the urgency. ”

Xia Yu thought secretly.

The secretary's office must be established as soon as possible, otherwise he will not be able to leave Xiangjiang later, and he will not be able to get out of it at all.

And now there are so many things in the four companies, and there will definitely be more and more companies in the future, and he will not be even more busy and dizzy when the time comes.

After making up his mind, he stopped thinking about it and thought about something comfortable.

This week, especially because on the first day, you only need to buy a copy of Fengyun Daily, and you can get a free copy of the "Bosom Friend" comic magazine worth three Hong Kong dollars.

Therefore, many people are greedy for small and cheap, and in order to get a copy of the "Bosom Friend" comic, they have bought an extra copy of "Fengyun Daily".

Therefore, on the first day, the sales of "Fengyun Daily" skyrocketed, soaring from the previous 830,000 copies to 930,000 copies, directly increasing the sales of 100,000 copies.

But after all, many people came to buy "Fengyun Daily" with a greedy and cheap mentality, so the next day, the sales of "Fengyun Daily" fell back to 860,000 copies.

The next few days also fluctuated in the range of 860,000 copies, and today, it finally stabilized.

But despite this, Xia Yu is also very happy, after all, when it comes to sales at this level, it is difficult to increase every 10,000 copies.

With the help of this marketing opportunity, the daily sales of Fengyun Daily increased by 30,000 copies, which is already considered a success.

Of the 100,000 new readers, about 30,000 remained, which is not a small proportion.

Soon, the car heard the door of Jiuding Newspaper Company, and Xia Yu walked in with Yan Shining.

"Wen Han, what's the situation?"

After entering the company and finding Yan Wenhan who was in the office, Xia Yu asked with a light smile.

"Boss, you see, the agreement has been signed, and after more than a month of negotiations, 100% equity acquisition has finally been made. ”

Yan Wenhan said and opened the drawer and handed the document bag that had been prepared a long time ago to Xia Yu, and the smile on his face couldn't be concealed at all.

After all, starting today, the Jiuding Newspaper Company he manages has one more member, and it is also an old newspaper with a long history.

As the general manager of the company, how can he not be happy?

He was happy every time he was stronger!

That's not all, there will be members coming in for a while to come, how unhappy is he!

"Then I'll have to take a good look. ”

Xia Yu took the file bag with a smile, then sat down at the table and opened it, took out the agreement inside, and looked at it seriously.

Sure enough, it was a wholly-owned acquisition, which cost a total of 12 million Hong Kong dollars, and it was Nanyang Siang Pau that was acquired, and the entire newspaper company was bought together.

This is still agreed by Xia Yu, after all, it involves a huge amount of money, Yan Wenhan needs to ask Xia Yu first, and with Xia Yu's signature and seal, he can release it through finance.

Now that he saw the equity transfer agreement, Xia Yu was completely relieved.

In Malaysia, there are four major local Chinese-language newspapers, namely Nanyang Siang Pao, China Daily, Sin Chew Daily and Guangming Daily.

In addition to Malaysia, Nanyang Siang Pau and Sin Chew Daily are also distributed in Singapore and Brunei.

The wholly-owned purchase of Nanyang Siang Pau also took a lot of effort, from the proposal of the plan to the official completion of the acquisition, it took nearly 20 days.

Nanyang Siang Pao is not simple!

Founded on September 6, 1923 in Singapore by the late Mr. Tan Ka Kee, a Singaporean businessman and a famous patriotic overseas Chinese, Nanyang Siang Pao is one of the oldest Chinese-language newspapers in Malaysia and one of the mainstream media in Malaysia.

After the "Lugou Bridge Incident" in 1937, Nanyang Siang Pao became a powerful cultural front against Japan until 1942, when Japan invaded the south, and was temporarily forced to suspend publication for three years and seven months, until it resumed publication again after the victory of the War of Resistance against Japan in 1945.

Nanyang Siang Pao's stance was pro-communist, but in 1971, the then prime minister of Singapore, Lee Kuang Yao, who was extremely pro-American and anti-China, condemned Nanyang Siang Pao's pro-communist stance, and then the Singapore government launched a "black operation" against the newspaper industry, arresting Nanyang Siang Pao's general manager Li Maocheng, editor-in-chief Tong Daozhang, chief writer Li Kexing, public relations manager Kwok Longsheng and others.

That was a turning point, as Mr. Tan had long since passed away, and the shares of Nanyang Press Holdings Limited were scattered among a number of Chinese businessmen, and under pressure from the Singapore government, Nanyang Siang Pao's position had to change and now it had become neutral and no longer blatantly pro-communist.

At present, the daily sales of Nanyang Siang Pao are around 110,000 copies.

If Xia Yu does not acquire this time, according to historical development, Nanyang Siang Pau will merge with Sin Chew Daily, one of the four major Chinese-language newspapers, in 1983, and then the two companies will jointly publish "Nanyang Sin Chew Lianhe Zaobao", referred to as "Lianhe Zaobao".

However, since it was acquired by Jiuding Newspaper Company in this life, there is naturally no need to rely on mergers to expand its influence.

With the support of Jiuding News Agency, which has strong editorial capabilities, the local influence of Nanyang Siang Pao itself is not bad, coupled with the strong distribution channels of Jiuding Press Company, the future of Nanyang Siang Pao is absolutely bright!

In the next period of time, Yan Wenhan will go to Malaysia in person to integrate "Nanyang Siang Pao" into Jiuding Newspaper Company, and after rectification, it will be time to break out!

The acquisition of Nanyang Siang Pau is only one part of the plan, and there will be a series of big moves to follow, with only one purpose, that is, to let Jiuding Newspaper Company, which has begun to stabilize its foundation, begin to develop by leaps and bounds.

After all, for other countries, "Jiuding Daily" and "Fengyun Daily" are both foreign newspapers, not to mention the shallow foundation, and they are easy to be jointly targeted by local paper media.

Therefore, the best way is to buy local newspapers, so that the influence of Jiuding Newspaper can sink rapidly.

With local allies, Jiuding Daily and Fengyun Daily can expand their influence with peace of mind.

And in addition to developing itself, this plan also involves some calculations, that is, to shoot the "Sing Tao Daily", which is now restless and bent on resisting the domination of Jiuding Newspaper Company.