Chapter 579: Delong Wangshu
Henry Ford, who was so full of this matter that he even forgot about asking Chen Geng to help Ford design a few new cars: although he was the boss of Ford, this kind of thing still needed to be discussed with the directors.
Not surprisingly, hearing their boss say that AMC's production capacity gap is so big, the directors of Ford Motor are called envy and jealousy!
It's just that in addition to envy, jealousy and hatred, they are a little incomprehensible and suspicious: "Sir, do you think the capacity gap of AMC is really so big?"
Henry Fowt nodded, did not speak, but turned his head to look at his assistant.
Douglas Kent immediately said: "Dear directors, we have some data from a third-party research firm that we have been working with, and the backlog of orders for several of AMC's best-selling models, such as the MPV, has been backlogged for two months, and they now have a monthly production capacity gap of about 5,000 to 6,500 units.
In addition, considering that the market has become more and more recognized for the quality and style of AMC, the survey company believes that in the next two months, the monthly production capacity gap of AMC may reach about 7,000 units, and optimistic estimates, it may even exceed 8,000 units. ”
After a moment's hesitation, Douglas Kent added: "According to the survey company, they believe that if the AMC can maintain its current quality, in nine months to a year, their monthly production capacity gap may even reach more than 10,000 vehicles." ”
In almost a year, AMC's monthly production capacity gap will likely reach 10,000 units?
Doesn't that mean that the annual production capacity gap is more than 120,000 vehicles?!
The eyes of the directors of Ford Motor were a little red: how good would it be if these more than 100,000 cars were sold by the Ford Group?!
Immediately, a director asked Henry Ford, "Sir, have you calculated how much we can get if we lease some of the capacity of Plant 3 to AMC?"
"There is no detailed calculation, just a rough calculation," Henry Fort nodded, and said: "Based on the monthly production capacity of 8,000 vehicles and the three-year lease period that Fernandez said, excluding the cost of improving our production line, we can receive $300,000 per month in rent."
In addition, according to industry practice and the actual capacity of the third plant, AMC can cover 60% of the labor costs and utilities expenses of the entire third plant, which means that we can also save about $2.6 million per month. ”
There is no one who can sit in this conference room that is not good, and the directors immediately began to count on their fingers: that is, if we provide AMC with a monthly production capacity of 8,000 vehicles, we can add almost $3 million in additional expenses every month, which is almost more than 30 million a year?
That's a lot of money!
For Ford, which is on the verge of losing money, if it can add an additional $30 million in revenue, the financial statements will look much better, and the stock price will rise with it.
"That's ......"
Someone inevitably started to think crookedly: "Sir, can we raise the price of the rent?"
If you don't increase it too much, even if it is only 10%, it will be more than 3 million dollars a year, and everyone in the conference room will get a lot of money.
"Don't think so," Henry Ford said, shaking his head, "and don't forget, GM has more spare capacity." ”
But Fernandez's relationship with Roger Smith seems to be very bad. ”
"Yes," Henry Ford did not object, but he reminded the directors in the room: "But gentlemen, please don't forget that Roger Smith is just a senior professional manager, and his responsibility is to help the shareholders of General Motors make money, not the other way around, what do you think the directors of General Motors would have done if they learned that Roger Smith had not only caused hundreds of millions of dollars in losses to himself, but also offended one of the world's top car designers?"
“......”
No one spoke, and the director who just spoke was faintly sweating on his forehead: no matter which company such a thing happened to, the company's directors were directly fired without saying a word!
Not to mention that Roger Smith is just a professional manager, even if he is a small shareholder, if he causes such a big loss to the company, he will definitely not be able to eat and walk around...... In this world, three-legged toads are hard to find, and two-legged professional managers are not everywhere?
"That's right......"
Finally someone reacted: "Sir, why didn't you ask Mr. Fernández to help us design a few new cars?"
“......”
Henry Ford was also momentarily confused, what did he say?
But Henry Ford is Henry Ford, and he said quietly: "I've thought about it, but gentlemen, do you think that if we can't reach a cooperation with AMC on this matter, Mr. Fernandez will agree to design a new car for us?"
This one...... That seems to make sense.
After thinking about it, the directors also felt that Henry Ford's words were very reasonable: if Ford was willing to lease the production line to AMC, or just put the two things together, it would be easy to do, but if this side refused AMC's request to lease production capacity, they turned around and asked Fernandez Chen to help Ford design a few new cars......
Who is more stupid than anyone these days?
The directors nodded again and again, and they all felt that their boss's statement was very reasonable.
Thinking that if it weren't for the pickup truck designed by Fernandez for Ford, which has now become Ford's main best-selling model, the current Ford car is definitely the same virtue as General Motors, and some people have even begun to reverie: If the cooperation between the two companies is pleasant enough, Fernandez Chen Ken will design two new cars for Ford, will Ford make a lot of money soon?
Looking at everyone's reaction, Henry Ford was secretly happy, and just as he was about to throw out his plan, someone raised his own question: "Mr. Ford, you just seem to say that AMC will launch three new cars?"
"Yes," said Henry Ford, who did not quite understand what the director meant: "According to Fernandez, he thinks that in a year's time, AMC's production capacity gap may reach 35,000 units, which means that he thinks that the monthly sales of these three new cars are likely to reach 25,000 units......"
"What do you think?"
I think?
Henry Ford was stunned for a moment before he realized what the other party meant: Harold was asking himself if he thought the three cars could really reach 25,000 monthly sales, as Fernandez said.
"I'm not very optimistic that they'll be able to reach this sales high," Henry Ford said, "and I think Fernandez is overly optimistic......
"What if I say that I have a lot of confidence in these three new cars from Mr. Fernández?"
Unlike Henry Ford and the other directors, Harold seems to be confident in Chen Geng's design of three new cars that he has never even seen before.
Well?
Looking at the appearance of Harold's director, not only Henry Ford, but also the other directors were stunned: You have so much confidence in Fernandez Chen......? What do you mean by that?
Harold didn't sell it either, and he happily unraveled the mystery: "I was so confident in Fernandez's design that I had an idea. ”
"Please. Although he didn't know what Harold was trying to say, Henry Ford nodded happily and gave the director enough respect.
"Although I haven't seen these three new cars, I believe that these three new cars designed by Fernandez must be his most attentive, even if we pay him to design them for us, he will not be able to come up with a better design than these three cars, so my thinking is," Harold took a deep breath: "Can we just sell Factory 3 to Fernandez along with the same not-so-good Factory 2 and then exchange the right to use these three cars?"
"It can't be, right?"
Henry Ford frowned, he agreed with Harold's analysis, the three new cars that Fernandez took out must be the products he was most concerned about, but he wanted to exchange the second and third factories for these three new cars? With his own understanding of Fernandes, he could not agree at all.
"Maybe I'm not clear enough, but I mean, we traded the second and third factories for the design and use rights of these three cars, that is, the rebranding. ”
I see!
Everyone finally understood what Harold meant: that is, Fernandez also licensed these three cars to Ford to produce, the only difference is that the three cars produced by AMC are hung with the AMC logo, while Ford produces the logos of other sub-brands of Ford such as Ford or Lincoln, or Mercury.
That's a good idea!
Knowing what Harold meant, the rest of the room, including Henry Ford, was moved, and they immediately realized the benefits of doing so:
First of all, these three designs must be mature designs, and they can be used immediately, and Ford cars do not have to wait for a long design process like the regular process;
Secondly, there is no need to wait, which means that production can be organized as soon as possible, which is precious for Ford Motor, which is now on the verge of loss;
In the end, as Harold said, these three designs must be the best designs that Fernandez can come up with, with a full score of 100, this is at least a 95-point design, and with this design, you don't have to worry about spending money and ending up with just an 80-point design - although the 80-point design is definitely not bad, why don't you put a 95-point design and ask for an 80-point design?
As for the question of whether the design of Detroit No. 2 and No. 3 factories in exchange for Chen Geng was worth it......
Henry Ford's eyes lit up: "What do you think, gentlemen?"