Chapter 578: A Change of Mindset

Henry Ford gave Chen Geng a lot of face: in order to welcome Chen Geng's arrival, he personally waited at the gate of Ford's Detroit No. 3 factory.

Looking at Henry Ford, who was walking towards him with a spring breeze on his face, he couldn't be said to be flattered, but Chen Geng was a little surprised in his heart: When did Henry Ford, who has always been above the top, become so enthusiastic?

Surprised to surprised, Chen Geng, who got out of the car, also walked towards Henry Ford quickly, and stretched out his hand when he was still three or five steps away from Henry Ford: "Mr. Ford, it's a great pleasure to see you again." ”

In fact, there is nothing to visit in the factory, whether it is Ford or AMC, or Chen Geng's "devil's claws", they all deal with cars and production all day long, who still doesn't know what is going on with the production of automobiles? Laymen and car fans may be full of interest and curiosity in the production of automobiles, and think that this thing is very mysterious, but for Chen Geng and Henry Ford, this thing is really not interesting at all, it is completely a process of "hello and hello" that they don't want to go at all, but have to go.

After the process was completed, Chen Geng did not continue to sell Guanzi, and revealed the true purpose of his trip: "Mr. Ford, I see that the production capacity of your factory is still a little rich." ”

β€œ......”

Henry Ford's face was a little unpleasant: What do you mean? Are you here to laugh at me or what?

But this level of ridicule was completely pediatric for Henry Ford, and soon, he nodded with a smile: "Ford is a large automobile manufacturing company, we must reserve a certain amount of production capacity, otherwise what if our production capacity can't keep up when the market breaks out?"

To put it nicely, this is Henry Ford warning Chen Geng: People have no foresight, but they must have near-term worries.

To put it mildly, this is Henry Ford mocking AMC's lack of production capacity at #naked @naked: What's the use of your car selling well? You just conjure it up for me out of thin air.

In the face of Henry Ford's ridicule, Chen Geng's face did not change, nodded and said: "It makes sense, well, Mr. Ford, since the rich production capacity on your side is not used for the time being, have you ever thought about taking out this part of the rich production capacity for foreign cooperation?"

"You're ......"

Henry Ford immediately understood the real purpose of Chen Geng's trip: "You AMC want to rent my factory?"

He thought about the possibilities of Chen Geng coming to visit him, but he didn't expect Chen Geng to come to his factory.

Of course, he knew that AMC's cars were selling well in the market right now, and he knew that there was a big gap in AMC's production capacity, but was the AMC capacity gap so big that they had to come and rent Ford's factory?

Chen Geng nodded: "If it's convenient for you." ”

Henry Ford didn't speak, but groaned.

From an emotional point of view, this kind of thing makes Henry Ford a little unacceptable: our Ford Motor Company is the first company in the world to invent the assembly line operation method to produce automobiles, although the current Ford car is not as good as before, but it is not so humiliating.

But on the other hand, as a giant-level automobile manufacturer with hundreds of thousands of workers, the pressure is also real: the monthly wages of workers and management, equipment depreciation, and hard costs such as logistics and operation are all astronomical.

Two months ago, the group's chief financial officer clearly warned the entire board of directors and management that the group's current operating rate and the imminent attack on the loss line must find a way to increase the operating rate in order to ensure profitability.

There are two ways to increase the operating rate, one is that Ford itself can sell more cars, but now it seems that this method will not work for the time being, and as for the second method, the entire Ford group management, including Henry Ford himself, did not think of it before, but now this solution seems to be in front of him: to help AMC car OEM.

You can use the rich operating rate of the third plant to help AMC OEM, or you can transfer the original production tasks of the third plant to other production plants of Ford, so that the third plant can help AMC OEM wholeheartedly.

If you let the entire third factory help AMC OEM, of course, there are many benefits, first of all, not to mention anything else, how much is the annual rent alone?

So the question is, do you want to help AMC OEM?

Henry Ford was somewhat dismayed to find that he seemed to be a little moved in the face of real financial pressures on the group.

"What is your current capacity gap?" asked Henry Ford after a moment to Chen Geng.

Chen Geng did not hesitate, and said frankly: "8,000 vehicles." ”

"8,000?"

Henry Ford smacked his lips and was a little moved: Detroit's third plant was designed to have a maximum monthly production capacity of 15,000 vehicles, but now the operating rate is less than half, and a slight adjustment to the group's production plan could easily free up 8,000 vehicles for AMC to spare the third plant...... So, should we do this? How should the rent be calculated? Is it more or less?

"Well, 8,000 vehicles," Chen Geng nodded: "It is expected that it may reach 12,000 vehicles in six months." ”

"12,000 units?!"

Henry Ford suddenly had the urge to scold his mother: Doesn't this mean that in half a year, AMC's annual production capacity gap will reach nearly 150,000 vehicles?

What's this special M called?!

No wonder Henry Ford is so annoyed, the maximum design monthly production capacity of the third plant is only 15,000 vehicles, but in fact, no factory will maintain a 100% operating rate for a long time, and it is considered to be the highest efficiency if it can maintain an operating rate of 80%, in fact, according to the design, the operating rate of industrial enterprises is generally between 75% and 78% is the most suitable and scientific high-efficiency area...... In other words, if the capacity gap of AMC is given to the third plant, it is just enough to feed the third plant.

Although he was already a little moved, and he was envious and jealous of AMC's current hot sales, Henry Ford refused to put down the shelf so easily, and said to Chen Geng with a hard mouth: "For the third factory, we have corresponding arrangements. ”

"That's ......" Chen Geng smacked his lips and said with a regretful face: "That's really a pity." ”

"I'm sorry. Henry Ford shrugged, but his face was on a "come and beg me, come and beg me, and I might be kind enough to help you."

"It's nothing, I can understand," Chen Geng sighed, taking care of himself: "Originally, three months later, we had three new cars on the market at the same time, and for these three cars, I am confident that the monthly sales will increase to more than 10,000 units within half a year after the listing...... There is no way, it seems that I can only go to General Motors to find a way. ”

What the?!

12,000 plus at least 20,000 ...... Doesn't that mean that in a year at most, AMC's monthly production capacity gap will reach at least 32,000 units?!

Henry Ford's feet went limp, and he almost sat on the ground: that's an annual production capacity of almost 400,000 vehicles, which is almost 60% of the maximum production capacity of all AMC factories combined!

No wonder FernΓ‘ndez Chen came to him so anxious to cooperate, after all, it takes time to build a factory.

Henry Ford's heart was instantly moved!

Based on Ford's current operating rate, if we count the production of 400,000 vehicles per year, the operating rate of the entire Ford production department will soar to more than 76.5% in an instant, and the problem of insufficient operating rate that originally plagued Ford will be solved in an instant, and the financial crisis will be greatly alleviated.

But at the same time, Henry Ford also had a headache: if he took over this part of the AMC OEM task, how much impact would it have on Ford?

The annual sales volume of new cars in the U.S. auto market is so large, more than 4 million units per year, although it is increasing year by year, but the new increment is limited, if Ford helps AMC do OEM, these new AMC cars will inevitably have a big impact on the market sales of Ford cars;

Can you OEM AMC?

Fernandez Chen also said that he would go to General Motors, and the start of General Motors is even worse than that of Ford Motors, for General Motors, which is now in deep financial crisis, will they refuse the life-saving bread sent by Chen Geng?

As for the little conflict and unpleasantness between Chen Geng and General Motors President Roger Smith, just kidding! In the face of a major matter that has a bearing on whether or not the entire group's financial situation can be improved, how many cents can his Roger Smith's face be worth? Henry Ford is sure that if Chen Geng really goes to General Motors with a large amount of OEM tasks, or directly tells General Motors that I want to rent one of your factories, General Motors will be able to laugh up and down.

What to do?

Refusal?

Pursing his lips, Henry Ford seemed to have finally made up his mind: "Fernandez, who made us friends, in this way, don't worry, I'll go back and discuss with the board of directors to see if there is any possibility of cooperation......"

Henry Ford seemed to be very embarrassed, but Chen Geng suddenly patted his head and said with some embarrassment: "Oh, by the way, Jack is going to Dongying, we will let Dongying's automobile companies help us complete part of the production tasks......" Speaking of this, Chen Geng seemed a little embarrassed: "As you know, our MIATA has always been OEM for us by Dongying car companies." ”

What the?!

Damn Fernandez Chen, he even wants to ask someone from Dongying to help him do the OEM?!

Henry Ford was in a hurry!

There has been some subtle change in his mentality, from "We Ford are the only choice for AMC to expand production capacity, and after I go back, I wonder how to slaughter him Fernandez and drag him if possible" to "Damn! Damn GM is likely to get involved? Damn! Damn Dongying dwarf is going to get involved?! You all came in, what else is going on with Lao Tzu?!"

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