As the bullet gets closer and closer to the target, the well-off gradually enters a state of waiting for the day, and the tension finally falls on each member, one is whether the tension will be twists and turns, and the other is whether the audience will buy this model or not? In this era, the cost of making friends is getting higher and higher, with an average of 40 yuan per movie ticket, and there is a question mark whether to make friends or not.

The former, in fact, let Chu Yuanxi make Yuan Alfalfa a good chrome hard, and said Look at you, you can be regarded as a well-off entrepreneurial veteran, but as a result, no one believes in Zheng De's strength from top to bottom!

Yuan said that this is called low-key luxury, and the silent pillar is the strongest. In fact, Chu Yuanxi pulled Yuan Jing to talk about this matter carefully after the Ba people held a small meeting for the establishment of the directors, and at that time, it was not to assign tasks to Yuan Jing, but to ask him to hand in his homework, as early as November last year, when he decided to kick off the prelude to the launch of "I Obey" in the form of a screening, he had already had preliminary communication with Yuan Yu, and asked her to make some plans for the help that Zheng De could provide.

At this time, Zheng De has basically put a considerable part of the liquidity on Ba Ren and Xiaokang, Xiaokang has participated in all previous financings, and even before the Spring Festival, when Chu Yuan Xi pulled Yuan Jing to chat, he also asked to participate in a share, so there is a great interest in it. This can also be understood as an exchange of investment shares, although Xu Xin is more in the investment circle, but there is no such resource as Zhengde Fund.

Therefore, although the possibility of twists and turns exists, Chu Yuanxi is not particularly afraid, you must know that although the well-off in the original world is not in the Spring Festival file, it will also infringe on the interests of other filmmakers in the same schedule, not that the infringement of 2 billion is considered an infringement, others will copy the knife ironcladly, and others will not care if they infringe on 200 million, and Zheng De also helped settle it.

Therefore, Chu Yuanxi is still relatively confident about what resources Zheng De can come up with, but this time there are a little more violations, and the well-off will pay a little more.

As for the latter, Chu Yuanxi didn't dare to pack tickets, because the audience of the Spring Festival stalls has a wide range of options, which is not as attractive as the 100% ticket subsidy for the well-off in the domestic protection month.

But that's not a problem.

You must know that the resources invested in bundling the Oscars of "Enemies of Rome" and "I Obey" into tens of millions of dollars just by bundling and hyping "The Enemy of Rome" are worth the publicity and distribution costs of a film of acceptable scale, and on their own side, they can only be regarded as a front station. Coupled with the heat caused by the subsequent war of words, it can be considered that it has reached the level of saturation attack on potential audiences in terms of exposure.

Therefore, the negative impact on the audience's viewing of the movie is nothing more than the cast, specifically Zhu Wei's Internet celebrity label.

Regarding this issue, Chu Yuanxi has been holding back this 100% ticket compensation plan and did not talk about it, so that many people who have a good relationship or stakeholders even know that he has plans to advertise and implant for Xiaokang when he filmed "I Obey", but they didn't expect him to make such a big move and break the circle at once, so no one is serious with him.

As a result, when he showed his ambitions, some people did question, since she wants to play so big, why doesn't the heroine invite a real big name, isn't it good to invite Nini? Zhu Wei and Ni Ni's faces are similar to some extent, they are both light and familiar, and their facial features are cheerful, this role can't invite a small-faced actress, and has to have the aura of a big beauty, but compared to Zhu Wei, if the name written in the cast is Ni Ni, there must be a lot less uncertainty.

In fact, Chu Yuanxi didn't think about this problem. It's not that I promised Zhu Wei to make a movie for her and let her be the heroine, nor is it because there is a live broadcast in the plot, so I have to invite a real anchor, but considering the practice of well-off movies in the original world and the influence and changes brought about by it, I made a full comparison before deciding to still use Zhu Wei as the heroine.

If you think about it, there is indeed a big difference between the process and experience of the two films.

The original world Zhu Wei did not have any label of entrepreneur, he was just a simple big anchor, and he made a well-off movie with this label, which must have a certain degree of influence on the audience's viewing of the movie. Therefore, even with the full ticket guarantee, the attendance rate in the first two days was not satisfactory, and it has only been rising since the third day.

But the state of the well-off at that time was not the same as now. At that time, because the health coin was not put on the chain, nor was it distracted by mobile payment, and more importantly, there were no frequent membership card runaway incidents in the society at that time, so the number of well-off membership card members grew rapidly in the early stage, which was much better than this time.

Therefore, the development speed of well-off stores is faster than this time, and the price is that the cash flow is unhealthy, and there is a feeling of rushing to the road.

However, whether the well-off is stable or walking a tightrope, users do not have a personal feeling, so at that time, Xiong Akang's expansion in the society was more powerful, more influential and more well-known, and was regarded as a rising star.

And that was 2017, Ali has not taken the initiative to start the concept of local life, and the word of mouth has been stumbling and funny all the way, let alone swallowing Ele.me; Well, there is no small blue cup either......

More importantly, the market environment, at that time, there was no sweater war, the years were quiet, no one saw that the afterglow of the sunset was about to disperse, and the tide of anti-globalization had not yet risen from the bottom of the sea.

In this case, Xiaokang has become the master and vanguard of the field of local life in the original world, a little more advanced than the unicorn, and is qualified to reinterpret the concept of local life, telling the public that local life is not just about food delivery.

Therefore, no matter in terms of volume, business, or soft and hard power, the original world is actually worse than now, but the status of the rivers and lakes is higher. Even the independent directors invited the senior research institute of Chongyang Financial of the National People's Congress, and Professor Luo, who used to be the deputy mayor of London, has doubled his face.

Otherwise, the well-off will not be comparable to the TMD with a volume of more than 100 billion, and the potential of the two horses is visible in front of them, and the potential of the sufficiency shown by the well-off is the reason why people look up to it in the original world. It is a new thing for such a company to make movies, and it can be said that it has earned enough eyeballs before it is launched.

Until now, I'm sorry that 100 billion is no longer powerful, TMD and Pinduoduo are both 5,000 to 1 trillion in size, and ordinary people will not feel that there is anything to shock a 100 billion scale enterprise.

Therefore, a large part of the first wave of audiences attracted by the original world well-off movie after its launch was the audience of the national brand of Xiaokang, with a sense of exploration and the benefits of ticket supplementation. Then I found that the movie was unexpectedly okay, although the heroine was an anchor, she acted quite well, so she ran to tell each other, saying that this wool was unexpectedly okay, and the speed was coming.

At that time, there was the first detonation in the well-off social network, which made more well-off old users go to pick up this wool, and they did not get new ones but paid a high fee, which scared the director in charge of film operations half to death.

Fortunately, these users continue to spread beyond the well-off, and the word of mouth infects the offline, WeChat groups and circles of friends online, so they take the curve to spread the attraction when Da Long's father blocks the link to the well-off, and impress passers-by with a 100% ticket compensation plan, and finally achieve a box office counterattack.

To this day, Chu Yuanxi still remembers the comments of users when they were spreading the film, called "This film is worth spending two hours to buy a bunch of convenience store food." This is not rough, it is the performance of the continuous rise of word of mouth, and finally relying on the rapid upturn of the attendance rate to achieve the most bizarre movie box office in history, I lost and I earned, and the more I lost, the more I earned.

This time, the brand effect of Xiaokang is indeed not as high as in the original world, but what about the Baren Group?

Chu Yuanxi believes that it is slightly better, and it is not as good as the national effect of the original world's well-off, but it is more accurate. Many of the Ba people's fans are fans of Zhu Wei, and from the perspective of absorption, they will not be worse than the well-off people who have no self-media power in the original world, if the fans of the Ba people don't care about selling leeks.

So the worst-case scenario is nothing more than to replicate the box office trend of the original world, first of all, the fans of the Ba people entered, and then found that the film was unexpectedly good, and then they were happy. Since you are willing to inject information into Kangkang, you don't need to be afraid of this or that, there is no need.

Then there is the question of the timing of the launch of the original world movie. The same thing then is that they are all ready to join, but they are slightly misplaced. When the original world film was launched, the milestone plan of Xiaokang had just reached the point of planning to join, but it had not yet begun to attract investment, and now it is after the investment promotion has been opened, the preliminary construction of the franchise city has begun, but it has not yet opened.

In addition, the goals are slightly different. The original world's franchise policy was aimed at sinking at the beginning, because Pinduoduo had not yet made efforts at that time, and the sinking market was a blue ocean. And now, the sinking matter has been in full swing by Pinduoduo, Ali and Huang Tuan, so that Xiaokang must be calm and go down at his most natural pace.

This is the reason why Chu Yuanxi was able to write the script of the original well-off movie silently, but he didn't do it, preferring to play the drum again and open it again, completely unrestrained by the last time, do what is most suitable for the current situation, and leave the problem to a professional person to solve.

As for the main actors......

Once, when Chu Yuanxi designed the blueprint for Xiaokang in 2016, he set it to start sinking in the second half of 2017, so the starring role of the film plan must be "earthy enough".

In the middle of 2017, Douyin was still very average, no one would have thought that it would be so popular later, Kuaishou's traffic was not bad, and it was an authentic local platform, and it was deeply favored by the well-off when it was announced. The main creative team of the film project originally wanted to find Brother Baoqiang. But when Brother Baoqiang's family happened to have an accident not long ago, there were a lot of lawsuits to fight, and the schedule was not sufficient.

Then his eyes turned to Uncle Benshan's disciple group, or the big anchor on Kuaishou. As a result, Chu Yuanxi directly stuffed a Zhu Xiao and said that you use your brains, it's true that we are making a local movie, but don't go to the bones, okay? Kuaishou big anchor dances social shaking is really earthy, how can the movie be narrated? Can we grasp a little bit of proportion? The anchor I recommend has a very good story, and she can directly produce a script by changing her things, which is very realistic and realistic.

In fact, Zhu Wei is not a particularly local anchor, but she is from the Northeast, and the Northeast is the area with the most fierce live broadcasts in the country, and the big anchors from the Northeast are emerging in an endless stream, so there is nothing that cannot be broadcast, and the form of live broadcast is deeply rooted in the hearts of the people. The story is based on the deeds of her big anchor returning to her hometown and encountering various situations in life, which can just help her support her character and control the heroine's coffee position.

This time, the well-off doesn't need such a local movie, and the franchise cities to be opened are mainly first- and second-tier, so the theme of workplace bullying was chosen.

But the starring role still matches Zhu Jing's conditions. First, her character design worth tens of billions of dollars is more worthy of speculation than the original world; second, no matter how the internal division of labor is after Zhu Wei enters the Ba people, in the eyes of outsiders, it must also be in line with the character design of the workplace, and it is compatible with the two distinct identities of anchor and workplace.

What's more important is that when Chu Yuanxi knows that she can act well, Zhu Wei is a traffic with acting skills. What is the concept of the so-called "top stream" in the circle? Almost 2 million fans who are willing to pay for it are considered top streamers, and they are the top top streamers.

White prostitution fans are not counted, these 2 million fans have to be willing to pay for idols, no matter how rough their work is.

Zhu Wei's coffee position in the live broadcast industry has been continuously improved since he entered the Ba people, and if he asked for a gift according to the normal anchor's performance model, he would have been swept away a long time ago. It may be too much to call it a top stream, compared to the general traffic, this is an advantage that she does not have in the original world, the so-called million fans of the big anchor in the original world, there is one count, and it is already great to have hundreds of live people in the live broadcast room.

This is indeed a negative label for Internet celebrities to appear in movies, and they are at the bottom of the traffic stars in the chain of contempt. Because traffic stars do not call their fans "relatives", but call on fans to contribute when needed, including but not limited to swiping money, pressing Amway, and reporting others;

is also for this reason, even if top Internet celebrities like Timo go to act in movies, it is easy to hit the streets, not only movies, TV, but even variety shows will attract a lot of criticism, even if their salaries are definitely not low.

But when it comes to movies, it is more special, that is, the audience cares more about the scores of film reviews and KOLs, especially the audiences in first- and second-tier cities, and it doesn't matter if the audience sinks.

Of course, Chu Yuanxi knows that the volume of KOLs is very important and can greatly influence ordinary audiences, but it is a pity that it is useless for the Ba people to blow themselves, so they can only widely scatter coins and buy independent film reviews and advertorials. But this is not enough, because there will inevitably be a large number of black water to guide potential audiences, creating the impression that "I Obey" is a bad movie.

This is also one of the benefits of early screening, in addition to accumulating word-of-mouth in advance and reversing negative impressions, the scolding war caused by the screening is equivalent to muddying the waters in advance. After muddy, even if any independent KOLs come out to beep and post bad reviews, because the water is muddy, potential viewers will only regard it as part of the scolding war, and will not form a first impression just because they see bad reviews.

Therefore, we are not afraid of bad reviews!

In short, compared with the original world, the situation this time is much better, and the losses suffered before can almost be avoided through a series of operations, so I don't believe that the audience doesn't buy it! At this time, the score of a certain petal of "I Obey" has been stabilized at more than 7 points, and the number of people participating in the scoring is very large, in other words, the reputation is not explosive, but it has stabilized. Kang Kangli is willing to inject information, and he is done in a battle.

Soon the time came on Wednesday, February 10th, that is, the twenty-ninth day of the Lunar New Year, and Marius was finally able to step on the train back to his hometown with his tired body. Chu Yuanxi personally drove to deliver it, which flattered Ma Luo, it is said that this is a treatment that only Uncle Sheng and Zhu Wei can enjoy, don't think about it below.

During this time, Ma Luo was obviously tossed enough, mainly because his lump was too big, more than 300 pounds and nearly two meters, with a round belly, which can fit quadruplets, this image is a bit shocking on TV, and a little more tanned skin can catch up with O'Neill.

He himself noticed this problem, or his mother noticed that her son was on TV, and hurriedly passed on the sound for thousands of miles, ordering him to tidy up his image, and it was best to be able to lose weight when he was on TV again, which was conducive to finding a girlfriend.

Therefore, these days, Maleu is grinding guns and doing a lot of exercise every day, but this tonnage of fat people, exercise is more dangerous, the wear and tear of the bones is too great, and if you are not careful, you will have to practice injuries. Therefore, Mario has endured pain that he has not experienced in his life this month, and it is worth sending Chu Yuanxi off in person.

I saw Malio looking at his mobile phone in the back row with a withered expression, and the co-pilot space couldn't fit him anyway. Chu Yuanxi drove quietly, adhering to the principle of "the older the driver, the less he talks". Suddenly, in the rearview mirror, I saw that Ma Luo seemed to be staring at his mobile phone, then looked up and asked, "Mr. Chu, I have a friend who asked, does Xiaokang do Internet finance?"

"What's the matter? Your friend has the resources?"

"Ah, yes. I happened to have a chat with Feng Qin some time ago, and he said that if there are resources, the project is just right, and you can set up a plate of incubation and entrepreneurship to bring capital into the group. ”

Chu Yuanxi said in his heart that Ma Luo is clever enough! And he is still a pen, not R&D and operation. In contrast, the R&D and operation of the Ba people do not have this kind of entrepreneurial awareness, and they should be ashamed! Moreover, Mario is still a big DKP, and he should be the most below the founder level, but it's a pity......

"It's a pity, if you have other resources, hurry up and say, let's do it immediately, forget about the mutual money, the Ba people and the well-off are not ready to do it. ”

"Ahh

"Mutual money is not a panacea, it has to be adapted to local conditions. Xiaokang does not want to wade into this troubled water, the current architecture is already very complex, and complexity means that the space to accommodate new business lines is more distorted, and unplanned projects are easy to get sideways.