"What about the Ba people?" asked Marius as he said he was still concerned.

Ran goose, "The Ba people really can't get it." ”

"Aren't there a lot of Ba people?"

"This user is not another user, you can't let the concerned users on the self-media open mutual funds, right? According to this person's standard, the only users who can be called Ba people are the mobile game "Wu Dao Dujun", the game "Enemies of Rome" and the users on Zhao Jie's UGC platform, all of whom are gamers.

After thinking about it, it seems that this is not impossible, but there are a lot of non-parliaments in society, right? Especially the parents of elementary school students and the like are probably going to smash the glass of the Ba people in anger......

In fact, there are quite a few people who have found him recently. This is called a ten-year cold window that no one asks, and he became famous all over the world in one fell swoop, since the animation "Enemies of Rome" was nominated for an Oscar, he, the main creator of the IP, has naturally become a sweetheart. was arranged by the Ba people's information again, and now it seems that he is close to getting some awards with official backgrounds, and the resources that can be connected will not take the initiative to find him before, but now there is an endless stream.

It's a pity that entrepreneurship is also quite unfamiliar to Mario, although he has been influenced by the Ba people, witnessed the rise of the well-off, and has an intuitive understanding of the concept of start-ups, but it is really a bit difficult for him to do it himself.

Therefore, in Chu Yuanxi's understanding, Ma Liu's mentality is a bit similar to Feng Qin's, and by docking some resources, he can make certain gains in the process of incubating a small start-up in Ba or Xiaokang, whether it is a share or a bonus.

This is a very good thing for Chu Yuanxi, he can't be like a neurotic urge everyone who hesitates between starting a business and not starting a business to start a business quickly, if someone fails, he is responsible for the bottom line, and if he is not responsible, it is even more unlikely, this is like when he desperately encourages others to report higher when he gives guidance to others in the high school entrance examination and college entrance examination, that is a lack of great virtue.

When I arrived at the South Railway Station, when I parked the car, Ma Luo suddenly said, "Mr. Chu, let me ask something." ”

Seeing that Ma Luo's big lump was still a little twisted, Chu Yuanxi couldn't help but be curious: "What's the matter?" ”

"Is Ling'er ready to leave after finishing this publicity?"

Ling'er is Feng Xueling, the big anchor of Kuaishou outdoor street photography, and her cooperation model with Ba Ren is like this, the original Kuaishou account still belongs to her, and the operation and maintenance team has nothing to do with Ba Ren in theory, and still uploads her videos. If Ba Ren has any promotion needs, she will place an advertising order with her team normally, and the accounts will be accounted for separately.

Then in the Ba people, she herself is equivalent to joining the Ba people's information, under the direct command of Lu Yu, mainly doing the category of food exploration.

With the help of this working relationship, her original goal was to be familiar with the operation mode of the head MCN agency, and accumulate experience for future entrepreneurship.

In Pakistan, she felt the charm of this company, the operation model of the entire industry was not adopted at all, and the business and monetization model of the same industry peers was completely dismissive. Shenma is called e-commerce live broadcast, which is knowledge realization, and the Baren Group regards money as dung.

Then her personal development direction also deviated from the original plan, and was sent by Chu Yuanxi to focus on YouTube, and pierced into YouTube to attract fans with the extremely sharp self-media weapon of Chinese food, which has now exceeded 2 million fans.

The last month or so has been a stage of a sharp increase in the followers of this account, because after "Enemies of Rome" began to hype, it was natural to increase the cost investment, and the traffic brought by it was obviously the most cost-effective to precipitate on this account. The point is that "Enemy of Rome" itself will also attract fans, and with the start of the movie, there is also a lot of running water. Some of them are on the YouTube account of the low-profile version of the animated film "Enemies of Rome", and some of them flow here along various entrances.

This account belongs to the Ba people, and after Ling'er leaves, it will definitely damage the persona of the account, but this day will come sooner or later, because Ling'er is here to learn skills, and now that he has learned what he should not learn, it is time to leave. Moreover, it is the overseas promotion of "Enemies of Rome" by this account that needs her help, and it is the right time to break up after completing this mission.

As for the overseas promotion of "The Unconscious King" in the future? Obviously, people can't be tied up for this reason, otherwise it will be three years after that.

But at this moment, hearing Ma Luo mention it, Chu Yuanxi was still stunned for a moment, and immediately realized, "Feng Xueling is indeed going to start a real business." But you two, aren't you ......?"

Back then, when he was doing an event for "Out of the Mountain in Troubled Times" in West Lake City, Chu Yuanxi talked eloquently at the press conference, one of the two guys in the audience was left by Chu Yuanxi, and the other pretended to be a reporter.

I saw Ma Luo shaking his head again and again, and his huge head shook in the wind: "No, no, it's just a friend who is more chatty." ”

"Then you ask this?" Chu Yuan Xixin said that you are so twisted, do I believe it? You are the one who went to Southeast Asia with the group to travel and photograph, what kind of Tianshan Snow Lotus is with me?

"I just thought what I could do to help her if she started a business. ”

In fact, there are so many things that Marius can help, such as giving the station platform. He is already a person who has broken through the circle of writers, even if he has not broken through now, he will inevitably break through after the full-scale fire of "Enemies of Rome", and this fame can have an impact on society. One of the most convenient is designed for public intellectuals, but he does not hate the country, this thing can't be turned around, and the second is to turn into a big V and become a KOL in a certain field. When the time comes, giving people a platform in this capacity is not much worse than lying down to make money.

But Chu Yuanxi didn't say such a thing, his eyes rolled, "Speaking of Ma Luo, you know about me living with Feng Xueling and her sister, right?"

Ma Luo's face changed suddenly, and Chu Yuanxi, who was good at observing words and feelings, not only knew immediately that he knew, but also knew that he didn't know whether to say yes or not now.

said that he knew, then his relationship with Feng Xueling was obviously not a friend to talk to, otherwise Feng Xueling would have been tortured by Chu Yuanxi a long time ago;

Although Chu Yuanxi has never shaken any prestige in the company, with the success of the company, and it is also a double success, his prestige is naturally increasing in the Ba people and the well-off. Originally, although it was also a word, there must be people who questioned it, and even if they didn't know how to question it, they would slander it. But later, except for Xue Ming and a very few other people, there were almost no voices of doubt in the company.

In particular, Chu Yuanxi doesn't like to give orders completely from the top down, and basically assigns tasks in the posture of a commander, and the specific way to do it is up to the former enemy commander to decide for himself, giving people a lot of room to maneuver. In this way, employees will not always feel that they are working for the boss and completing the tasks assigned by the boss when dealing with work tasks, but only in this way can employees be more cohesive.

Therefore, there is basically no mutual expiration within the Ba people, at least Ma Luo has never seen it, let alone deceiving Chu Yuanxi......

When Chu Yuanxi saw this, he said in his heart that I guessed correctly, hehe! I see that you are still quibbling?

"Old Ma, if you want to start a business with Ling'er, just say it. Chu Yuanxi retracted his gaze very calmly, "As long as you finish writing the four parts of "Enemies of Rome", you can actually do anything, let's not be polite." But I think so, it's better for you to do things separately from her, and distance produces beauty. She was going to work in a serious start-up, and she had a very frank conversation with me, and she was mentally prepared.

If you really go, of course, you can increase your momentum and be considered a pillar, but I think you will be a disservice and a delay. It is not suitable for husband and wife to start a business together, you see what happened to Li Shiyi and his wife. Didn't they love each other before?"

Sweat at the waterfall of Marolu Mountain, my heart said I haven't thought that far ahead, hey, what kind of husband and wife start a business together?"

"Well, you can't understand this after a few years in a startup, you don't become a real entrepreneur, and it's hard to understand the mentality without an entrepreneur. ”

"Now, is the mentality of entrepreneurs optimistic, impulsive, or adventurous, or is it idealistic or something?"

"No, the mentality of an entrepreneur is actually very simple, it is called a natural love to toss. I talked to Feng Xueling once, so I'll tell you about it too. Ordinary people like to stay in their comfort zone, and well-trained people, after entering the comfort zone, will realize that they are in the comfort zone, so they take the initiative to come out. But entrepreneurs are not, entrepreneurs are born with an aversion to the comfort zone, as long as they enter the comfort zone, they want to toss, and they must expand their boundaries until they feel uncomfortable. ”

"You just can't make yourself comfortable?" said Marius.

"Yes, I'd rather hurt myself than be comfortable, it's like losing weight, and I can't lose weight if I'm comfortable. ”

Ma Luo is so angry in his heart, isn't this pointing at the monk and scolding the bald man?

I only heard Chu Yuanxi say at the end: "An entrepreneur, when he feels comfortable, is the time to start a new round of entrepreneurship, understand? If you make a small fuss, there is no need to start a business on Ling'er's conditions, and it is enough to be a rich generation. ”

"That, Mr. Chu, what if I don't feel well all the time? What should I do? What if I can't get into my comfort zone?"

"Ah? That means you're not suitable for entrepreneurship, and you haven't succeeded in the previous round of entrepreneurship. ”

Chu Yuanxi thought that Feng Xueling would be ready to fly solo as soon as the Spring Festival passed, although he would still maintain a cooperative relationship in the future, and because Feng Lin's relationship was unlikely to be estranged, he still had some regrets. It would be nice if Feng Xueling could accept the incubation and entrepreneurship of the Ba people, and she also saved a lot of DKP, so that she could continue to create value for the Ba Ren Group. It's a pity that people are worth a lot of money, and they can't look down on these two jujubes.

Therefore, before this, he had already given Feng Xueling a parting gift, because her entrepreneurial direction must still be related to Internet celebrities, so Chu Yuanxi told about her cognition of Internet celebrity business - the essence of Internet celebrity business is two phrases, the first is called "invention concept", and the second is called "title".

This is equivalent to the so-called "defining so-and-so", in which the value of Internet celebrities is the ability to define. Not all Internet celebrities have the ability to define so-and-so, only if they have been rolling in the Internet celebrity industry for many years or happen to have a keen intuition in this industry, can they freely invent concepts instead of overturning. This is an ability that MCNs can only have after they have developed to a certain extent.

As for the title, it is a freak born under the new consumerism, which is instilled in fans in the way that Internet celebrities invent the concept, which is the secret of Kar Leek.

Although Chu Yuanxi has shifted his main energy to the well-off, this realization is that he has sorted out and summarized the Internet celebrity track from the perspective of a top entrepreneur after working for three years. Other successful people in business may have more experience, sharper vision, and more knowledge than him, but they don't have the feeling that he has accumulated from doing it himself for so long.

The apprentice has been working hard under the master for many years and learned some fur, but when the master was in a good mood, he passed on a stunt and rewarded her for her hard work for many years.

I didn't expect this kind of vulgar joke to happen to me one day.

This day was before the advent of the war, according to the rules of the film industry, although the screening could be released in theaters in advance, it could not be carried out in a row, let alone directly connected to the official launch, so it was stopped yesterday, so it was also in a rare calm in and out of the circle in the past two days.

Therefore, on the evening of this day, the management of Xiaokang and Ba people gathered together, and all the directors and above participated, in the name of chatting about business, and had a dinner. Although the food is all home-cooked meals such as foie gras and baked snails, it also dilutes the atmosphere of the coming big war.

The atmosphere on the well-off side is not very good, because the attendance rate of the screening can only be regarded as unsatisfactory.

Of course, the reason why ordinary movies will not choose the Spring Festival file for screenings is also because they can't do it, this time is very embarrassing, and many potential audiences are preparing for the biggest migration of human beings every year.

And the Ba people were overjoyed one by one, and even the old man Suzuki Yu had a smile on his face. Chu Yuanxi has a commitment to him, and the development of "Enemies of Rome" has been completed well, he and his team have handed over a good answer, so that the art resources under the VR engine show relatively high efficiency, there are almost no bugs, and the user's visual experience is also passable, so it is extremely easy.

Chu Yuanxi had a glass of 82-year-old Sprite in his left hand and a bread full of foie gras in his right hand, and was eating while walking, when he suddenly heard a debate, and listened carefully It turned out that Liang Kenian and Xue Jianhua were arguing about how the so-called giants, especially Internet giants, should treat potential stocks.

Xue Jianhua said that giants should prepare talent reserves, and then continue to scan the market, and when they see potential stocks, they will give an order: copy me! Then, rely on their own stronger resource allocation and higher efficiency, especially the efficiency of the transformation of the talent pool to achieve corner overtaking. The yellow group overtaking Blue Hunger can be considered an example.

Liang Kenian disagreed, thinking that the well-off was a counterexample, and no matter how the giants scanned the market, they couldn't sweep the well-off. From multiple perspectives, it is mediocre, it is nothing more than the system of O2O fresh e-commerce that subsidizes users with high frequency to convenience stores, and it does not do home delivery. But when Xiaokang makes such a move, the giant doesn't have a good way.

There are also short videos, Toutiao couldn't be called a giant before Douyin, and he became a giant by short videos. However, Penguin and Ali each had several opportunities to cut in after the short video showed their charm, but they both missed it. One of the most amazing things is that the two companies originally had ready-made short video projects in their bodies, but they also took the initiative to stop like a rhino.

In particular, Ali Entertainment had the opportunity to invest in Kuaishou, and Kuaishou first looked for Ali and then found the penguin, but decided not to invest. This fully shows that the so-called "scanning the market - discovering potential stocks" is just a false proposition, and even if it is scanned, it may not be possible to identify which is the potential stock.

Therefore, he concludes that giants should constantly innovate themselves, strive to absorb fresh elements in the market while maintaining the enthusiasm of the organization, so as to read the changing market and make themselves always new. In this way, when potential stocks appear, at least they will not miss out due to subjective misjudgment, but actively cater to the market and users.

Xue Jianhua couldn't answer this, he could only emphasize that being well-off is a special case, there are always exceptions to everything, and the method he said is universal. So the two got into an argument. One of these two people is the manager of Ba Ren Investment, the vice president of Ba Ren Group, and the other is the chief experience officer of Xiaokang, Chu Yuanxi's right-hand man, they are all very important figures, so there are some people standing on both sides, and you talk about it.

Feng Qin participated in this kind of activity for the first time after being promoted to director because of his contribution to the introduction of shared arcade resources, and he was open and closed for a while. But because of his position, he had to support Xue Jianhua, and he was dancing and describing the beauty of the cottage, but he was afraid that the scene would suddenly be quiet, and he was talking energetically, why didn't you speak?

As soon as he turned around, it turned out that Chu Yuanxi appeared behind him......

Feng Qin shrank his neck, just in time to see Liang Kenian's eyebrows raised on the Internet, and said, "Since Mr. Chu is here, then ask Mr. Chu to comment." ”

"Yes, yes. Xue Jianhua wiped his sweat and looked like he was listening to Gao Kou, but he was very unconvinced, because Liang Kenian just denied him, and had no constructive opinions, or the so-called opinions were simply vernacular, and any enterprise should maintain the freshness of the organization.