IN 2006, THERE WAS A VERY FAMOUS MOVIE CALLED "THE DEVIL IN PRADA", WHICH TELLS THE STORY OF A FASHION ROOKIE STARRING ANNE HATHAWAY WHO JOINS A TOP FASHION MAGAZINE AS AN ASSISTANT TO THE EDITOR-IN-CHIEF, FROM KNOWING NOTHING ABOUT FASHION TO BECOMING A FASHIONISTA.

This process should be the inspiration for the island variety show "50 Days of Change", they are looking for amateurs more thoroughly, a single mother who works in a fast food restaurant, and her life is budget-conscious, and even the fashion magazine where the crew is going to help her join the company, the price of a magazine is 15 times the daily snack budget of the two sons.

But there is no Anna Wintour in the magazine who appears and then gives amateurs a look, and the friendly environment makes single mothers shocked by many new things, but they are exposed to another world and another life.

In this kind of day, amateurs unconsciously change their temperament, although they do all the small things such as helping the editor-in-chief to purchase gifts and send materials to the brand, but they always have to integrate into this environment, pay attention to their manners, change into suitable high heels, roll up the trousers of jeans, walk with their chests up, calmly hairstyle, and life becomes exquisite.

It is rare that although the amateur mother can let the crew pay the bill, the goods are all cheap goods, and the respect between the two parties is everywhere in the play.

Such a variety show makes people feel comfortable to watch, so the whole company of Ba Ren Media would like to thank Miss Chika Notake, who came from the island country to join the company, and it was she who contributed to this variety show in the brainstorming.

Feng Lin looked at the PPT quietly, and never refuted Chu Yuanxi until he finished reading it, and then blurted out: "Actually, you can do the opposite in China!"

Chu Yuanxi was completely confused: "What do you mean?"

"That's it...... For example, let's take me, from a materialized beauty to a workplace elite, from a model on the catwalk every day to working overtime with R&D every day, doing APP and product training apes, and reporting work progress to the president, what do you think?"

Chu Yuan Xixin said in his heart, isn't that what I did before? This is not called a workplace elite, this is called a product manager. And this kind of general is not worth meeting with the president, you can send it away with a director-level, you still lack an intuitive understanding of modern enterprises.

But Feng Lin's statement seems to be quite interesting, "So, what is your selling point? Why do the audience want to watch it? People show to become beautiful, you become ugly?"

"Hey, that's not ugly. Don't you know that this is popular now?" Feng Lin had a rare and strange expression, ""Tomb Robbery Apartment 5" has come out, have you seen it? Do you know how popular Zhuge Dali is?"

"Uh...... After looking at it twice, Brother Dog is quite popular, I know, but I don't like this actor too much. ”

"For shrimp?"

"Because of her team, the marketing is too much, and I don't like it. ”

Chu Yuanxi is from a background in operations, and he is not particularly sensitive to content, but he is super sensitive to marketing. This team ran to Hupu to go to the marketing overturned, I don't know which ghost came up with the idea, and successively touched porcelain Li Yitong, Chen Yuqi and beyond the sister, overturned and the wheels flew away, but the marketing team didn't care at all.

At first, Chu Yuanxi was still wondering, and said that you have stepped on it for a long time, and you dare to PK with your sister, and the number of votes is brushed up in units of five hundred, and you can brush it to the extent that it is forced to open five or five, the problem is that the score is too bad, right?

Although this score is extremely unobjective, Brother Dog's appearance is also quite good, but the PK has collapsed, okay?

As a result, the marketing team doesn't care about the straight man at all, all they want is the "straight male and female god" character design, and the number of screenshots and votes is enough to go to Weibo to do marketing, so you don't need to spend a penny. In this way, I am embarrassed to open the trumpet with a full screen in the tiger pounce on the screen?

Therefore, thinking that he is a strong marketing man, Chu Yuanxi certainly disagrees with this kind of team that only has marketing and has no sincerity and a marketing method that kills chickens and eggs and fishes. This is called - do your own marketing, let others have no sales, and cut off the road of marketing. Like Chu Yuanxi, he has the need to go to Hupu for marketing, and he has been marketing more than once, and there is a high probability that he will go in the future, what good words can he have?

Even if you don't consider the harm of this marketing method to the marketing group itself, things that are too fake are just as annoying, especially if they are very fake. For example, Chu Yuanxi absolutely doesn't believe that the actor himself is a straight male or female god, but it is all profit-driven.

However, Feng Lin has not been involved in marketing, and her main direction is management, in Chu Yuanxi's understanding. Of course, whether it is marketing or management, it has nothing to do with the variety show itself, Feng Lin is obviously a kind of brainstorming, and it is a brainstorming with wisdom and experience, which can add color to the Ba Ren Media.

I only heard Feng Lin say: "But this role is indeed relatively successful, I suggest you take a closer look, learn it, the design is very careful, I am afraid of a woman when I see it." ”

Chu Yuanxi nodded unconsciously. He has really felt the fire of this character recently, because you can see the name "Zhang Wei" in many QQ WeChat groups, which is the name change party is making monsters. But being able to change the name of so many people must show the appeal and show that this character must be the kind that people are full of. And a group of marketing accounts on Weibo are arguing every day, this is the awakening of 80 million straight men in the national dynasty or something, and it is difficult to see it.

Although he doesn't know much about the fifth season, he does know about "Tomb Robbery Apartment", because this series of IP is the originator of the "film and television drama advertisement", and it is the inspiration for the well-off movie as a marketing plan.

It is said that before the filming of the fifth season started, the official vomited: "The leading actors can't make up the story, how can you go down?"

However, in 2008, when there was no Weibo and no WeChat, Internet social networking was actually in the ascendant, QQ was the overlord of it, and Renren was the next generation, but the space was still relatively large, and all kinds of social networks were rushing forward. Among them, there is one called Tomb Robbery Apartment (this website is still alive), focusing on female college students and female white-collar workers, and the research and development party Shangqing Network had a whim, and decided to invest in a drama to promote its own website.

At that time, the cost was only 5 million, and I couldn't afford to rent a high-end community, so I could only use a curtain to restore the scene of a high-end community in a low-rent house for filming.

It's a pity that the drama is really popular, and even the tomb robbery apartment movie can make me feel in, and word of mouth makes me leave, but the social network behind it is not popular, and there is a feeling of putting the cart before the horse.

I didn't expect Feng Lin to praise the characters in the fifth season so much, you must know that Feng Lin rarely praises anyone, and even Chu Yuanxi has never enjoyed this kind of praise a few times.

I saw her count on her fingers: "This character is designed for straight men, knows Chinese, loves games, has no love history, and is all the favorite of straight men." The most important thing is that the rich girl chases Zhang Wei, who is a mediocre person, and hits the key point of a straight man, so she is hot. I'm a woman, I feel that most boys will definitely choose her between me and her, Brother Dog is called 'national wife' is not called in vain, there has been no national wife in China for many years.

Look at this scene I designed, the model beauty enters the company to do research and development, works overtime with the program ape every day, scolds with the operation team, and works with testing, products, sales, and advertising. Think about it, is it super immersive, is it a male silent female tears?"

I don't know if it's a man or a woman's tears, but listening to Feng Lin's explanation, Chu Yuanxi suddenly became interested in Zhuge Dali. He hurriedly flipped through many Zhang Wei, picked a "strong husband Zhang Wei" with a more familiar avatar, and clicked on the details to see, it was actually the well-off strange man Feng Qin.

It's just you! Chu Yuanxi immediately asked: "Lao Feng, are you busy?" I ask you something, why do you like Brother Dog? Is there a reason? Is it because of Yan? Or is it because of the three views?"

Feng Qin's reply was very interesting: "There is a reason, but are you fishing law enforcement? I am working time! Don't talk, we won't talk!"

Chu Yuanxi was angry at that time, "You are assisting the CEO in his work, speak!"

"Well, then I'll tell you, it's neither. I also eat Brother Dog's face, and I also like Sanguan, but I like Brother Dog mainly because she is real. I liked it after watching a lot of old live videos of Brother Dog, as well as Weibo before she became famous. The other flowers are too fake, all of them are marketing arranged by the company, there is no personal thing at all, they are all packaged empty shells. Brother Dog's Weibo replies are all his own replies, can I not like it?"

Chu Yuan Xixin said that Feng Qin's fan is deep enough, but the workload is still not enough, and he has so much time to dig graves, rely on me, rely on me!

I saw Feng Qin continue to post: "Brother Dog will write small compositions to express her emotions, and will reply to the comment area one by one, and the comment area is full of living people instead of water army control comments, just like giant pandas." Including her offline activities, she basically plays by herself, and it feels like she is close to me. Alas, it's hard to say that she won't be able to keep herself when she becomes famous soon, so let's take it when she's on top. ”

Chu Yuanxi's favor suddenly skyrocketed, because he also maintained a good habit of replying to Weibo comments in person.

"Feng Lin, your idea is indeed very good. He turned off WeChat and said, "It's really the same thing, maybe you can get Zhuge Dali second if you polish it well, I requisitioned it." ”

Chu Yuanxi understands that the struggle-type character design is not very popular with female boxers, but normal men must like it when they see it, and doing such a design is obviously for the male audience. And this kind of liking and liking Zhuge Dali is actually not a kind of liking, not a liking chased by a rich girl with similar views, but pure appreciation, or rather, admiration.

"Your idea is also scratching the itch of the male audience, and I feel that I can continue to improve it and increase the sense of substitution. Chu Yuanxi immediately thought of the working environment of Pengfei Technology back then, "Bad company, the boss's ability is not good, the management is chaotic, there is no collaboration, and there is no clear workflow."

As a result, each team only thinks about their own interests, is unwilling to cooperate with others, and no one is willing to take responsibility. And then there are a lot of bastards in the project team you lead, and you can't solve the problem if you want to, and a group of people gang up to cross your ass and make you angry-"

"Stop!" Feng Lin hurriedly pulled Chu Yuanxi's thoughts of flying, "It's not a variety show if you're so perfect, you're filming a sitcom!"

"Ah, yes, yes, it's too much. Chu Yuanxi patted her head, "Recently, I have been thinking about a well-off movie, and I immediately thought of the plot and scene of workplace bullying in it." ”

Feng Lin couldn't cry or laugh, and said in his heart, what kind of fairy jokes are your big movies filmed? Could it be that Xiaokang and the Ba Ren Group are actually like this?

When Uncle Sheng saw this variety show plan, it was already the next morning, Chu Yuanxi felt that Feng Lin's plan was feasible, at least there was room for discussion, and if he could, he should apply for legal relevance and determine the rights. However, on the morning of January 27, he was not in the mood to read his work papers, because of the bad news from the NBA on the other side of the ocean, at 4 o'clock in the morning, Mamba out.

As a basketball fan, Uncle Sheng couldn't tell what it was like now, but wanted to talk to Chu Yuanxi.

Chu Yuanxi was also flipping through the news at this time, a little unbelievable, but it wasn't onion news, and no one would joke about this kind of thing. In fact, Lao Ke is not only a successful sportsman and filmmaker, but also a successful investor, in the Celestial Empire, he has invested in Alibaba's Pre_IPO round, and has invested in VIPchild, which is quite a good operation. In North America, he also invested in the emerging sports drink "Body Armor", with a floating profit of more than 10 million dollars, so that many entrepreneurs have the dream of raising funds from Laoke.

However, he also invested in the infamous smart juicer Juicero, which is full of technology but does not need to be juiced, which has made Google lose face and make Lao Ke frequently pulled out and beaten by the investment community. It's a pity that I won't be able to fight if I want to fight in the future.

But Chu Yuanxi didn't have much time to remember, because today was the day that Yang Jiangang was scheduled to promote.

The peak visual effects was established at the end of February last year, and it has been less than 1 year since the calculation time, so it can be said that it is a new battle in the budding, but it is not bad, and Chu Yuanxi is basically satisfied.

What can satisfy him is not the valuation, the valuation is virtual, the next financing cannot be pushed, and no matter how high the valuation is, it is useless. Therefore, although yesterday Yuan Yuanxi urged Chu Yuanxi to make financing for Xiaokang in advance and was rejected, Chu Yuanxi turned his face and made the same suggestion to Yang Jiangang, and clearly told him that he must not use Ba Ren's pinnacle visual effects as a life-saving straw.

This grass did not exist at the beginning and has never existed, and the Baren Group is ready to bear the risk of incubation failure.

Although Yang Jiangang was on the other side of the network cable, his face must be blue. However, this is the original intention of incubation, otherwise everything will be carried out, why should it be released to incubate? Do you have the addiction of the president and CEO? Therefore, it is very obvious that this has nothing to do with whether the Baren Group has money or not.

What can satisfy Chu Yuanxi is the product work progress of peak visual effects, the output degree of works, and the preliminary user operation strategy.

Although the products of the peak visual effects have not yet been perfected, and the post-related functions cannot be opened to UGC users for production, they can already meet the output of brain-hole works. The so-called brain-hole works are works that don't eat pictures, special effects, and only brain holes, relying on dubbing and text for main expression, and the visual only plays an auxiliary effect.

Horizontal analogy, this kind of work is quite similar to a certain type of situation work of Kuaishou back then, except that one is a low-cost performance of real people, and the other is a low-cost display of animation. Although this kind of work has reduced the platform of peak visual effects to an animation material assembly platform, which seems to be less valuable, it is a genuine work in this period, and it can be spread outward to attract more users.

As for user operation, Yang Jiangang's initial main target was college students. The university group has to say that it is not for nothing that it is always targeted by many careerists, but it is difficult to attract people when the construction of the visual system is not interesting.

But recently, at the beginning of 2020, Yang Jiangang's operation made Chu Yuanxi satisfied.

At that time, because it already existed as a platform for the production of brain hole works, the official prepared a lot of refined models, preset a large number of actions, and could make animations like "Unlucky Bear". At this stage, Yang Jiangang actually used "Unlucky Bear" as the benchmark for product design.

However, many users do not follow the official expectations to make animations at all, or jump out of the officially designed track, but do dubbed videos like "Talking Tom". Especially after the beginning of the year, shock-level events continued, resulting in a blowout of such works.

On the bright side, this allows users to figure out their own gameplay, and on the negative side, it destroys the tonality of the platform, because it is full of spit, current affairs, nonsense, and other joyful nature, but they are not cartoons.

The reason why the work suddenly blows out is because some smart users quickly thought, why can't the finished video produced through peak visual effects be exported to Douyin Kuaishou and Bilibili?

In the past, why did there be few original animations on Douyin Kuaishou? It's not that the threshold for original animation production is high, so either you can only recreate through editing, or you can simply make mixed cuts to rub the traffic of big IPs. In this sense, Peak VFX has become a material maker, which simply solves a huge pain point!

This slap slapped Yang Jiangang hard in the face, but Chu Yuanxi didn't care about the peak visual effects, so he didn't know until a long time.

At that time, some people suggested that the project team start with the logo, such as enlarging the watermark, or making it into a marquee to scroll on the screen, or even making a flight logo, moving randomly around the screen, making people unable to grind it. This is a solution to the current version of the logo is too small, in order not to affect the visual effect, the logo is hidden in the corner, which is very easy to deal with. But once it is changed to marquee or airplane mode, it will not be able to pass the review if it is transported to any platform, and other people's video platforms will also be faced.

And Yang Jiangang said no loudly at this time, he wanted to do the opposite and asked the project team to do two things.

The first thing is to remove the watermark and eliminate the watermark completely. In this way, the original skill of dermabrasion is still a bit of a threshold, and ordinary users on peak visual effects will not. Now that he has removed the watermark, all users can take advantage of this convenience and output to UGC video platforms.

The second thing is to circle the UP master with excellent content, as well as the UP master who completely focuses on the peak visual effects video, and start to talk about cooperation. The content of the cooperation is also very simple, that is, the UP master is invited to open a live broadcast and teaching short video on the other party's platform, explaining how to make a video through peak visual effects and conduct live teaching.

This live broadcast is actually very interesting, because the production process itself has a lot of excitement, how to change the camera in a narrow range, how to use limited resources to make a non-gang scene, the contrast between the audience's perspective and the production perspective, etc., which are both professional and interesting.

It takes a long time for this kind of operation and promotion to see the effect, but the number of brain-hole works began to increase all of a sudden, because the threshold was lowered. Originally, they were all playing professionally, but they became ordinary wild players who could also play, so some users who only watched and didn't do it on the peak visual effects also began to try to make it, and then moved elsewhere.

Chu Yuanxi knew that this situation was discovered when he swiped Douyin by himself, because the categories he swiped Douyin were still relatively miscellaneous, and the system would give him intelligent pushes of whatever type.

So when he saw a few similar videos, his first reaction was: how does this look familiar? It's a bit like the style of peak visual effects?

The second reaction was, Yang Jiangang, what are you doing? This is the peak visual effect! The peak visual effect has become a third-party animation solution provider for Shake [Literature Museum fo] sound Kuaishou and Station B? And it's the kind that doesn't cost money?

The third reaction is that it seems to be okay? Is it a loss or not a loss?

In fact, short videos and live broadcasts themselves are also good content distribution channels, or people have always borne this responsibility, which is a traffic wool that is open to people. It's just that because I've been doing it all the time, I'm used to it, so I take it for granted. In this sense, the peak visual effects provide the content, and the Douyin B station distributes it, and everyone takes what they need.

Chu Yuanxi took the opportunity to think of "Mini World". This sandbox game is distributed through short videos, and has accumulated more than 60 billion related content broadcasts on the whole network. This long-term accumulation can easily help the product find interested people, find new creators and audiences, and even seed users for self-propagation. Therefore, "Mini World" can reach more than 80 million DAU when all parties are not optimistic.

This is also the reason why he supported Yang Jiangang to start a round of promotion immediately.

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Add 1,000 words to the alliance master's microwave oven first......