"Now that our competitor, New Dream Group, has set up a branch in the U.S. market and officially expanded overseas, our strategy is significantly lagging behind. Long Yu said, "Although they are the only company in China that dares to test the waters in the American market, and the future is still uncertain, but their strategy has undoubtedly set a benchmark in the industry." At last year's general meeting of the Internet Society, Li Feng explained the internationalization strategy of their group, and it seems that this is not his fool, he has really done it. And what should we do next in Baibao Group, have you ever thought about it?"

Everyone at the scene was silent, they knew that Long Yu was obviously dissatisfied with everyone's work during this period.

However, Xu Jinlin, who was a bystander, spoke, "Mr. Long, premature internationalization is actually not necessary, Li Feng's behavior is a little impatient, he is the first to show up, and large international companies will beat him, and when they fight, it is not too late for Baibao Group to choose the right time to enter." ”

Everyone around nodded.

Now the risk of New Dream Group is very large, after all, it is not easy to be a bird, once it announces internationalization, it is tantamount to challenging the Internet giants in the United States.

The reason why Long Yu did not dare to take this step is also because the development level of domestic Internet companies is too different from that of the United States, and it is difficult to confront it head-on from the perspective of capital and technology.

"Lao Xu, what you said makes sense, but Li Feng dares to do this, there must be his reason, in terms of scale, our Baibao Group is similar to their New Dream Group, and our business scope is clearer and more competitive. But Li Feng dared to break out and compete in the American market, which shows that he has enough confidence. Where does this confidence come from, at least we can guess that there must be some areas in the American market that can be done. Long Yu said.

For the current Baibao Group, they have stood at the crossroads of choice, compared with other Internet companies in China, they are ahead, but compared with Li Feng's New Dream Group, they are obviously lagging behind.

Long Yu is an ambitious person, he is not willing to focus on the domestic market like those domestic Internet companies, do not want to open up the market to the outside world, and live a chaotic life.

Long Yu hopes that his Internet company can become a top international company, and in fact, he does have this strength.

Now that Li Feng has taken the lead in rushing out of the country, he is afraid to make progress in the overseas market, which is obviously not in line with Long Yu's personality.

And the market has always compared Li Feng and Long Yu, this time, if he doesn't make a move, then maybe there will be no need to compare in the future, because in how to compare, Li Feng is preferred.

The subordinates didn't dare to speak, all along, Long Yu was the soul of the group, very strong, everyone didn't dare to express too many opinions, it depends on how the boss decides.

"Well, I've already figured out that we're going to internationalize as soon as possible, and the first target is the American market, which is the real battleground to test our strength. Long Yu said, "During this time, everyone is preparing separately, I hope that after the Spring Festival, the English version of our Baibao.com will be online, and at that time, we will arrange a project team to take the lead in entering the United States and start our international e-commerce road." ”

After setting the tone, Baibao Group also started its own international strategy, the formulation of this strategy has been three months later than Li Feng's new dream group, and at present, Baibao Group has not yet had any layout in the international market, and Li Feng has been in the United States for more than a year, this gap is very large.

At present, the only advantage of Baibao Group lies in the project itself, because Baibao has become the largest e-commerce website in China, and Global Mall is also a shareholder of Baibao Group, it is naturally impossible to become an opponent in the pattern, so once Baibao Network logs in the United States, then the Global Mall will obviously not have too many targeted actions.

Moreover, since the acquisition of all the Huaxia assets of Global Mall, Baibao Group has gradually digested and absorbed the operation mode of Global Mall Huaxia Branch, and has made meticulous improvements in many fields, so that the efficiency within the group has begun to improve steadily, and the operation concept has been completely internationalized.

At this point, Baibao Group is obviously slightly better than New Dream Group.

Therefore, this time to log in to the American market, Long Yu is still confident, rather than letting Li Feng's Taotao take the lead in the American market, it is better to intervene himself and take advantage of the chaos to get a part of the market.

The cost of occupying the market in the chaos is relatively low, after all, the same subject matter has a boom in the market, no matter for any company participating in the competition, it can greatly increase exposure.

Long Yu also wants to take this opportunity to increase the exposure of Baibao Group in the American market and occupy a small part of the market.

As long as the business can stand on its feet, then the next development will be smooth, and there will be a spectrum in mind.

After the meeting, Long Yu specially called Xu Jinlin to his office.

"Lao Xu, I specially called you here for this group office meeting, in fact, there is a deeper consideration. Long Yu sat down on the sofa, poured a cup of tea for Xu Jinlin, and said.

"Don't say it yet, let me guess, do you want to build your own business territory in the American market?" Xu Jinlin asked with a smile.

"That's true, so it's one aspect of the project going out, and the investment acquisition is another. In this regard, Li Feng was earlier than I considered, he actually began to invest in the American market as early as the end of 2002, and his investment effect was very good, especially the Ark platform he invested in, which has become an artifact for him to build the business map of the United States. Long Yu's words carried a hint of envy, "Although we are late now, we can't be regarded as missing the opportunity, I think the timing of the shot is still good, it just depends on our own vision." So next, I plan to start my own investment plan in the American market, first invest in and acquire a number of upstream and downstream companies related to our e-commerce sector, to support the English version of our Baibao.com. ”

"This is indeed very necessary, if you go it alone, it may be very difficult in the American market, and your own Internet industry cluster must be established. Li Feng is now preliminarily established, so he can push all the group's projects to the American market at once. Xu Jinlin said.

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