Chapter 704 E-commerce business is in full swing
"Mr. Li, the listing of the global mall is inevitable, I think since we have become their opponents, then why don't we take the initiative, offense is the best defense, while they are busy listing during this time, our e-commerce sector can have a forced landing operation in the American market. He Guojun said suddenly.
In fact, He Guojun has also thought about this plan for a long time, Global Mall is the old opponent of New Dream Group, and their main business is He Guojun's e-commerce field, so the impact of Global Mall on New Dream Group, in fact, most of the artillery is concentrated in the e-commerce sector.
Therefore, He Guojun also has his own abacus, rather than passively accepting the attack at that time, it is better to carry out a forced landing operation now, and simply establish Taotao, Youtuan.com and other e-commerce platforms in the American market at one time, and become the main body of formal operation.
Li Tianlong, who was on the side, smiled slightly, thinking that he was a chicken thief, knowing that his business would inevitably be impacted, so he made a move to take the lead and mobilize the group's resources to fight for his department.
"Mr. He, I think it's better not to provoke, otherwise the degree of confrontation will be enhanced in advance, and we will have less buffer space. Even if it is not listed now, the Global Mall still has enough funds to launch a market confrontation, and there is no need for Leoper to take action personally, maybe only one of the heads of his subordinate marketing department can launch an operation against us. Li Tianlong raised objections.
He didn't want Li Feng to reallocate the group's resources to the e-commerce division, if he carried out a big operation before the global mall was listed, then the group's high-quality resources would also be exhausted, and he would not have his turn.
He Guojun's face was not very good-looking, he knew what Li Tianlong thought in his heart, but Li Tianlong's words were not unreasonable, at least they could be put on the table, so it was not easy to refute.
"In this way, it is better to take a compromise plan, the various businesses of the e-commerce sector can be fully rolled out in the American market in a timely manner, but there is no need to beat gongs and drums, as if we are going to fight with the global mall, we are just market behavior, and we don't need to target anyone, at least don't release a strong aggressiveness, otherwise it will make American companies feel our threat, which is not conducive to our environment. In addition, we need to find more partners in the American market. Li Feng said, "There are no eternal enemies, only eternal interests, as long as we unite our partners in the American market, the public opinion guidance of the market will naturally not be as harsh as before, and we have won more strategic space for ourselves." So, confrontation is only part of the future, and cooperation is the main thing we do to enter the American market. ”
Li Feng's words made the executives present wake up one after another, and when the crisis is coming, it is actually a very important thing to win more comrades-in-arms for themselves.
If you can bind some American companies to your own warship, then the opponent will naturally have to think more about it when launching an attack, after all, there are still the interests of the local American companies, and these local companies will check and balance the opponent.
Moreover, in terms of public opinion, the market will not be one-sided towards Li Feng's opponent, and will definitely take into account the interests of the partners of the New Dream Group. This also won the initiative for the group in the market wind.
For Li Feng's words just now, everyone agreed, so there was no controversy, He Guojun nodded: "Mr. Li, this plan is very suitable, let's do it." Taotao has tried in the American market before, and the effect is quite ideal, and the next step can be to expand the scope of business, improve the intensity of business, and strive to develop a deeper market. As for Youtuan.com, we can choose several core cities in the United States to be the first to land, especially cities with a large number of Chinese, which can be our focus. As long as we take one or two big cities first, our business will be able to stand on its feet. ”
"Okay, you can do the specific work yourself, you don't have to report to me, but in terms of resource scheduling, we must try to economize, our main energy now is to promote the listing of mixed yuan game companies, how to expand the American market, many times your department may have to figure out its own way. Li Feng said.
Li Feng now has limited resources in his hands, especially in the American market, because there are a large number of American Internet companies entrenched, his current strength is not enough to affect the entire American market, and can only play a role in some cities, especially those with a large number of Chinese.
Therefore, even if its projects have been successful in going overseas, their market share in the United States has always been less than 5%, and more often than 3%.
Although such a scale can maintain initial profits, it is still far from affecting the market, and it can only be regarded as a small player at most.
But Li Feng is not willing to be a small player in the American market, at least in 2004, he wants to double his various businesses in the American market, more than 5%, or even 10%.
If it can reach one-tenth of the scale of its business in the American market through one year's hard work, then there will be an opportunity to reach a higher level and become a large international Internet company in the future.
"Is there anything else you need to report?" Li Feng asked, "If not, Tianlong, you accompany me to the United States, I want to have a detailed discussion with Merrick in person, you are familiar with him, you can also participate." ”
"Okay, no problem, I'll arrange it. Li Tianlong said.
At present, the domestic market is initially stable, even if Baibao Group has any market moves, Li Feng can deal with it freely, so Li Feng's main energy at the moment is put in the American market, the risk coefficient of this market is far more than that of China, and there are many giant companies, and the strength is very strong, coupled with the rejection and contempt of foreign Internet companies by local American enterprises, so that the progress of many work is not satisfactory.
Now Li Feng wants to appoint an American person to be the helmsman of the overseas branch, in fact, it is also to change the image of his own company, and let Merrick act as the spokesperson of the American market, which is conducive to alleviating the market's prejudice against the New Dream Group and creating a good public opinion atmosphere for the group.
After the meeting, after a short rest, Li Feng immediately set off with Li Tianlong and others to the United States to arrange the transformation of the overall organizational framework of the overseas branch.
At the same time, within Baibao Group, which is far away in Nanhang City, a heated discussion is underway on whether to immediately start internationalization.