In fact, Du Yi himself also has the strength to be a well-off operation director, but the operation director and the operations director can be very different. Chu Yuanxi recruits the senior director of operations in the IT direction, responsible for the APP, to be sensitive to the value, to be responsible for replacing Chu Yuanxi to mine users, refine the process, equivalent to Chu Yuanxi's important assistant, the initial rank is the senior director, and then the next level is the vice president.

And Du Xian's plan to do the ground is okay, and the implementation is okay, but it is mainly for people, and I don't understand IT at all, so I must have a little brother who understands IT.

As a result, Chu Yuanxi saw that people were coming and wanted to leave, and the younger brother's question made him embarrassed: "No, no, no, I don't know, you continue to ......"

Then after several days of interviews, he was finally transferred back and forth, and the resume in front of Chu Yuanxi, he picked it up and looked at the photo, and it was the guy that day, called Xue Jianhua.

This person is the same age as him, with a bigger nose, a richer resume, and no stranger to games, and the amazing thing is that he once participated in a three-person team to develop a project similar to "indie developer mobile games", and it was successfully launched.

The so-called mobile game for independent developers is a game similar to Flappy Bird, where the game art can be completely adjusted by the program to save art costs, and the game is creative and operational.

This kind of game can be very profitable, especially Flappy Bird. The content of this game is very simple, a bird continues to fly forward in the screen, there are infinite pairs of steel pipes with opposite openings up and down on the screen, open an equal diameter for the bird to pass, but the height of the opening changes randomly, and the bird hits the steel pipe and dies.

The player's only action is to touch the screen, and each touch will cause the bird to move upwards and fall downwards if it is not touched, and the endless level mode is a comparison of how far it can fly. How can such a simple game make money? There are no payment points, as long as the user's bird dies, he will put ads, and if he wants to not watch ads, just don't die.

The advertisement of this fat bird flying was once extremely popular, and the CPI of the installation cost was very low, and even Pengfei Technology followed the venture capital.

With such a simple game content, he didn't even do the multiplayer mode, and in the end the developer made tens of millions of dollars because his game was successfully promoted. The performance of the DAU game after its launch is the operational design, and the success of the operation has made the game top the Apple list in many countries.

From the perspective of hindsight, there are many people who say that the popularity of Flappy Bird is this kind of luck and that kind of chance, and the success cannot be replicated, but it cannot be denied that it has gone through a process from obscurity to popularity, and this process is called operation. The game's creative abuse of players to death and life is the main reason why it can explode through the psychology of hunting, but without proper operation, the lead cannot hit Mars.

And Xue Jianhua is also running a DUA game, and his performance is so-so, reaching more than 500,000 DAUs, but he quickly exhausted and barely made some money.

Chu Yuanxi nodded secretly, it is not easy to do this step in 2015, especially when there are no operating expenses, the opportunity depends on Xu. It might have been different two years earlier, but many people didn't have the vision and determination to do it two years earlier.

His formal resume also includes experience in the operation of an instant delivery company, an online education company, and a learning management product.

Chu Yuan Xixin said, that's him, this adult doesn't care about his past suspicions, let this grandson give me a good overtime!

So on June 27, Xue Jianhua came to report to Chu Yuanxi on the learning situation.

He had to go through the training of well-off new employees first, and then, because he was mainly responsible for the details of online content, he also had to understand Chu Yuanxi's online content development ideas, and it still took a considerable amount of time to really take up his post after repeatedly communicating with Chu Yuanxi several times. In short, these few days have been both idle and depressing.

In fact, this work is very heavy, similar to the Sankei that Chu Yuanxi once did, one hand is research and development, and the other is operation. As a result, before Chu Yuanxi had time to assign the task, Xue Jianhua made a suggestion first.

"Mr. Chu, why do we sell coffee in convenience stores instead of milk tea? Milk tea is just needed. He pushed his large-framed glasses and looked at Chu Yuanxi as he spoke.

This first question made Chu Yuanxi confused, because he had never done milk tea. It is not his idea to engage in coffee in convenience stores, it is 724 that has been engaged in the island country for a long time and the effect is good, so Chu Yuanxi is elegantly called "step by step", and bluntly called "rapid iteration".

In the final analysis, Chu Yuanxi did not have any new development and elaboration on the convenience store business itself, it was nothing more than learning the essence of others, learning the points hidden under the surface of real value, and then applying the business model that was common in the Celestial Empire. The real model innovation of Xiaokang lies in the combination with bicycles, upgrading the dimension of big data, and then running to social networking through online content.

This time, the mission of mobile payment is to be content online, which is the innovation point of model innovation.

And what Xue Jianhua proposed was the renewal of the "origin" of the convenience store, so Chu Yuanxi was confused, and this suggestion came out of his comfort zone.

At this time, he realized that Xiaokang had a seemingly casual weakness - without a real co-founder, no one could negotiate.

Conventional start-up companies rarely have a large number of people, especially technology Internet companies, usually at least three people, one is responsible for technology, one is responsible for operations, one is responsible for others, each has their own skills, starting a business, has a common ideal and goal, the idea is consistent, and the cognition and sensitivity of the product are in a similar spectrum.

In this way, in the event of an emergency, the three of them can discuss and share the responsibility and risk. This discussion is usually not based on the number of shares held by each person, but rather brainstorming in order to find the optimal solution to the problem faced.

And then the well-off is not like that. There are still a few co-founders of the Ba people, Liu Bei can ask Zhang Fei for advice if he is in a hurry, Uncle Sheng Jiao Tu Zhu Xiao is Guan Zhang Zhao of the Ba people, and Xiaokang does not have a co-founder in the real sense. Liu Lu and Yuan Yu were both found after Chu Yuanxi set all the big frameworks, although they are also very important, but they can't contribute their wisdom to the question of "whether to make milk tea or not".

Therefore, all the problems are actually Chu Yuanxi's only son to think, and he also has the ability and experience to think, the key is experience, and there are a lot of experiences in the original world for him to learn from, all of which have been verified. But when you encounter something that has not been verified, you will suddenly enter a state of confusion.

"Uh......" he thought for a moment, "Have you noticed the ping effect of milk tea? Milk tea is just needed, but we only need a coffee machine and a mini freezer to hold iced coffee cups for freshly ground coffee, no need for people, and the ping effect is very high." Milk tea is different, and you can't get a milk tea machine. Milk tea requires a special milk tea master, one person is not enough, and a considerable space is required.

Like 'Coco Duke', it is already super high, but it takes five or six square meters to open it, and the big one needs more than ten square meters. Is this ping effect suitable for the current system of the well-off?Is the atmosphere of the milk tea workbench suitable for the existing environment of the well-off?We said before that the atmosphere of the well-off is lonely and quiet, and there are many people queuing up at the milk tea workbench. ”

This remark made Xue Jianhua nod thoughtfully, but Chu Yuanxi himself was not comfortable, because what kind of phenomenon is this? It is called "denying unfamiliar things out of instinct before speaking", and "it is difficult to solve problems, but it is easy to solve the people who raise problems".

The normal worldview of a motivated entrepreneur should be: everything has advantages and disadvantages, strengths and weaknesses, so it is necessary to think critically, to see both good and bad at the same time, and not to stare at the defects in a preconceived notion. Therefore, he felt very low about his performance, and wanted to remedy it: "Hmm, but your idea is quite interesting, I really haven't thought about milk tea, how did you come up with it?"

"Hey, isn't this Luckin pushing milk tea?" Xue Jianhua scratched his big nose, "And the effect is very good, the momentum is very fast, it's awesome, it's more profitable than coffee." In addition, Starbucks is also selling, and Starbucks is particularly popular this year with various tea drinks, in short, I look good. ”

"Oh, that's a good idea against Luckin and Starbucks. Chu Yuanxi found out that Xue Jianhua was probably a coffee lover, and seven or eight out of ten were members of Starbucks and Luckin. He can't do it himself, even if he goes to a café, he doesn't go to Starbucks, but a more upscale independent coffee brand, which is equivalent to the people who were left out by Starbucks and Luckin when they were layered, not their users.

This made him can't help but vomit: "In other words, didn't Luckin make a big wish to let the people of the whole country drink coffee?

"Haha, Mr. Chu, you don't understand, did users go to Luckin to drink coffee before?How hard is Luckin's black coffee?Have a fight with us......" Xue Jianhua said and suddenly found that there seemed to be something wrong, "Do you know what category Luckin sells best?"

"Yes...... Latte?"

"Bingo!" Xue Jianhua slapped his face, "Latte is not coffee, latte means milk in Italian." The best selling latte is Luckin, followed by Rena Ice and Milk Coffee, which are not called coffee, but coffee mixed with sweet milk. So what's wrong with mixing tea with sweet milk?"

"You have a point! This is a valuable brain hole, but unfortunately I can't use it for the time being. "Chu Yuan Xixin said that your thinking is really strange! It's a pity that Xiaokang is really not suitable for selling milk tea, otherwise this money will be earned by the old man!

Although this Qingqi proposal was rejected, Xue Jianhua was not frustrated at all, and even flashed behind the dark glasses frame after hearing Chu Yuanxi say "valuable brain hole". Although he has not yet made an inch, he already has a preliminary understanding of the operation mode of Xiaokang, and even has a little understanding of the Baren Group, and knows what he can get if he can contribute valuable brains.

It's just that Xue Jianhua still needs to explore what is a valuable brain hole. For example, he also proposed yesterday that Xiaokang add a user pre-order function to the system, that is, when there is no user's favorite goods in a nearby convenience store, let users pre-order, and then Xiaokang launches its own efficient logistics, and notifies users to pick up the goods after delivering the goods to the corresponding store, or take-out.

This function can actually be superimposed on the stock tracking interface, and only the interface function needs to be slightly modified. Chu Yuanxi's evaluation is: This is the work you should do, not a brain hole.

However, the development of the milk tea category belongs, but the brain hole may not be able to be implemented.

Emmmm...... Thinking about it like this, Xue Jianhua found that he seemed to be recruited by Chu Yuanxi to open his mind?

In fact, it has only been a few days since he joined Xiaokang, but Xue Jianhua has already opened his mind. Although his resume is rich, he is mainly pure IT-oriented, facing users are Internet users, even if he occasionally designs the ground, it is also ground promotion, and he has never been exposed to supply chain, logistics, warehouse management and other concepts.

But Xiaokang is different, Xiaokang and Luckin are similar, they are both science and technology Internet entity enterprises, according to the habit of Chinese people to make an abbreviation for everything, it can be called TIM enterprises, Technology Internet Commerce.

On the one hand, this kind of enterprise operates physical stores with heavy assets, and is widely chained, the ability to open stores is a kind of exquisiteness, logistics and warehousing supply chain is the lifeblood, and on the other hand, the requirements for IT products are extremely deep.

Without the support of the IT system, in the face of such a huge chain store scale, you can only go through the most primitive order system, and it is difficult to guarantee that there will be no mistakes with discount coupons, let alone a bicycle. Want to do a temporary promotion, want to deal with fresh food that is about to expire at a discount, and the order will be 100% wrong. Not to mention any ink price tags.

This is equivalent to Xiaokang customizing a set of IT products for himself, which is manifested as an APP and corresponding services for multiple clients, which are also used by users, store staff, and logistics and warehousing. In fact, the R&D department equivalent to a well-off is the manufacturer of the product, and the store logistics and warehousing department is the application side of the product, using it to face users and use it to load goods.

In other words, because there is no authentic IT company that can provide a one-stop solution, Xiaokang has to build its own wheels and develop it by itself.

Following this line of thought, Xue Jianhua made a report, as his first formal valuable brain hole, he was very confident in its value.

The gist of it is that since the 724 type of convenience store entrepreneurship in China has gradually heated up, it is conceivable that a large number of chain convenience stores will turn to TIM, and the demand for the system will become a rigid demand. However, not everyone must insist on their own development, is it possible for the well-off R&D department to turn into a one-stop solution provider?

In fact, friends are also in demand for warehousing and logistics, but these are not the strengths of the well-off. The well-off warehousing and logistics are maintained above the average level of the industry, and there is a significant distance from Aligoudong.

However, for the development of TIM systems, the complexity of Xiaokang itself should be the best in the world, at least in Xue Jianhua's sight.

Chu Yuanxi's first reaction when he saw this report was to say in his heart, I can go to your uncle's! This is a third-party job! Hey! Imagine assuming that 724 can provide this kind of system, will Xiaokang buy it? It must be expensive to develop it yourself, but if you buy 724, you will die! Isn't every move of the special one exposed under the periscope of 724?

But after thinking about it, maybe other convenience store companies don't have this kind of concern? Those who look at the 724 shelves and feel relaxed and happy to come back and cottage don't have any features worth hiding. Developing a system that can supply the feeling of using dozens of convenience stores?

In the final analysis, the well-off convenience store is the table, the technology is the social network, and the payment is the inside, for which the blockchain is configured, VR/AR is configured, and even the map is configured, and the huge R&D team is for the sub-service rather than the surface.

However, most convenience chain stores are emerging in order to seize the new outlet of new retail, and even 724 itself is focused on this table, so their supporting factories are doing very well, the logistics supply chain is very good, and even the system is also very good, but there is no expansion and extension, and there is no desire to combine any models.

Is this the craftsmanship of island entrepreneurs who only focus on one thing all their lives?

Possibly!

So from this point of view, it seems that this solution provider is not impossible? Xiaokang is very different from other convenience stores.

But it's definitely not done now, and now the well-off hasn't made a name for itself, and others have no reason to trust the well-off system, at least after the milestone 5. In addition, it is necessary to consider the ability and pressure of well-off research and development, and only when their own research and development work is largely completed can they provide personal services to others.

This kind of system is actually very valuable, for example, how to coordinate supply chain changes in a dynamic way.

For example, Luckin has shown a terrifying ability to open stores, and at its peak, it once rushed to dozens of cities across the country at the assault speed of four stores a day, and its coordination and mobilization capabilities can be called a business miracle.

In this case, it is very difficult to coordinate the supply chain, because the supply chain has to adjust dynamically at any time. Running dozens of stores and expanding is completely different from operating thousands of stores and expanding.

If there is no qualified system, it will have to be deployed, and the workload is terrifying.

Is this a change in the store, a change in the price of the goods?

Especially like Luckin, the supply chain and ingredients of milk tea and coffee are different, milk tea is much more complicated, SKU management is also much more difficult, and the entire logistics system will be stimulated by a new model.

In fact, this is also a major reason why many convenience stores in China that imitate 724 cannot update and iterate their products, and the system cannot keep up.

Therefore, on June 27, Xue Jianhua received the first bonus of 10,000 yuan since joining the company while reporting on his work.