Chapter 192: Zhao Jie's budding

In the next few days, Yu Wenhui was happy, because the new data of the game is extremely significant, and the mobile game side has been growing more than before since 2 million DAU, but it is still relatively smooth, and the result is that it suddenly reaches the inflection point, and it is upturned and then upturned.

And Uncle Sheng and Ma Luo attacked quickly, and they were even more busy every morning, noon and evening.

Chu Yuanxi needs to pay attention to the progress of the well-off. The franchise plan has been launched, and the franchisees have already begun to sign up, although it is necessary to wait until after March for the franchisees to open franchise stores, but the franchise cities have to spread out the stalls in advance.

The flagship store has to be opened as planned, the logistics and warehousing supply chain must be watched, as well as the staff training of franchisees, the distribution of old store managers, etc., which are all plans set in December. The well-off suddenly expanded to 30 first- and second-tier cities, and manpower was naturally a little stretched, and even Feng Qin and Dong Mao, who were young but with old qualifications and more experience, were assigned as city-level supervisors, and there were many vacancies at the level of directors and deputy directors at the same time.

What should I do? Liu Lu hurried to recruit people, and for a while, offers were flying all over the sky, and Chu Yuanxi had to personally dispatch in the middle, this was the time to fight a tough battle.

Therefore, he has no time to take care of the hype of the movie for the time being, which is also the benefit of handing over the position of president in advance, and the hype can of course also be regarded as part of the product, and now Lu Yu is fully responsible.

In contrast, Zhao Jie seemed much more deserted, and suddenly the courtyard was sparsely populated, which made people feel the cold of the world.

You must know that Zhao Jie's side, the platform began to be tested in August last year, and the RPG game "Wudao Duanjun" was launched in November, which is a game with a unique style and a guiding textbook for UGC users to learn when making games on the platform.

As a result, Chu Yuanxi was very much like a scumbag, and he was interested in you and me, and made a series of activities for him, which attracted many users. When the interest goes down, I immediately ignore it, and I'm still in love here, and when the VR of "Enemies of Rome" is on in December, I suddenly found that the scumbag was empathetic and didn't fall in love......

However, Chu Yuanxi is completely immune to this kind of vomiting. The RPG game production platform launched by Gobi Network is called "Sleeve Qiankun", which is very martial arts style, after some activities of Ba Ren information, and Zhao Jie's traffic from the "Wudao Dull Jun" hang-up mobile game to do publicity and activities, the current situation is okay, and there is no need for Chu Yuanxi to give any more supreme instructions.

The purpose of incubation and entrepreneurship is not to keep the eggs in the greenhouse all the time, but to need the cubs in the eggs to arch out by themselves.

Of course, this "situation is okay" needs to be put in quotation marks, because the RPG of "Wudao Dusk" is all free, and the stand-alone machine is all free, which means that it does not earn a penny from the player, and it is cheaper than piracy, which makes the situation okay.

This is not reflected in the total number of users, but there have been thousands of works uploaded on the platform so far, and more than 30,000 users have established developer accounts and tried to use UGC tools.

Although there are no high-quality works in these uploaded works, let alone anything worthy of commercialization and selling for money, it is indeed a good phenomenon. Zhao Jie is an old program, what is the first step when the program ape does not forget the original intention? is hello world. These submissions are crude, but that's thousands of hello worlds.

This is also what makes Chu Yuanxi more satisfied. The most difficult thing for this kind of platform to cross is the initial climbing stage, how long did it take for Yang Jiangang to finally cross over? Or with Chu Yuanxi doing his best to help, he also took out a large amount of money to support the creation of UGC, and maintained the climbing strength in the form of subsidies.

And the sleeves are good, thanks to the fact that the IP of "The Faint King of No Way" itself has been hyped by the Ba people through various angles, and it has already gained a certain popularity. and with the help of the Douyin platform, it has carried out activities close to the national level, and the total number of broadcasts is quite sufficient, which is much stronger than before "Out of the Mountain in Troubled Times" was on TV.

This is also due to the fact that there is already an idle game with 30 million DAUs for this IP, and even in the idle game, this DAU is considered to be the top stream. Therefore, from the point of view of preparation conditions, it has quietly exceeded the level of "Out of the Troubled Times", and it is very reliable to make a domestic pit daddy mobile game to harvest players' wallets.

The reason why it is called silent is because there is no income, and there is no data to stimulate the market with data such as monthly billions of flows, annual flows of tens of billions, etc., so it seems to be silent. Projects in the cultivation period are always silent, but the cultivation period of "The Unconscious King" is a bit long.

So with a little effort, it helped Zhao Jie easily fly over the steep slope that needed to be climbed, and it had more than 30,000 users trying to develop. In particular, Zhao Jie has never engaged in subsidies.

Compared with another global game UGC production platform in China, "Restart the World", the platform supports a full 3D physics engine, and a studio has been specially opened in the United States to provide technical support, and at the same time, tens of millions of dollars have been taken out to subsidize users, so as to avoid players from using excessive love to generate electricity, which makes the follow-up weak.

Relatively speaking, Zhao Jie can completely claim to users that he has traffic, at least Ba Ren will definitely give traffic support, so as long as the game produced by the user does have the value of commoditization, it will definitely be able to get traffic, and then get a good monetization prospect. This and pure love power generation seem to be prostitutes, but they are two completely different concepts.

This blank check called traffic is, in a sense, equivalent to tens of millions of cash subsidies for users.

Chu Yuan Xixin said that I support this part, and silent support is also support, how can Zhao Jie, the angry little daughter-in-law, say that I am a scumbag?

But Zhao Jie didn't do it, he said that since "Enemy of Rome" can be on the show with "I Obey", why can't it be on the show with "The Unconscious King"?

Chu Yuanxi was happy when he heard it, and said: "The creator of "The Unconscious King" is also Uncle Sheng, don't you think this is a coincidence?"

Zhao Jie was speechless at the time, and said in his heart that whoever is on the show has a dime to do with who is the creator?

Chu Yuanxi had no choice but to explain him: "Let me tell you, Uncle Sheng and Ma Luo are both cultural people, and they are on the show and know what to say." What are you doing here? Give people a compliment, well, yes, don't be scolded!"

In fact, although I fully understand Zhao Jie's urgent appeal to gain popularity, at present, "I Obey" is the most important thing for him personally, and "Enemy of Rome" is a very sharp dagger, which is enough to pry public opinion. In contrast, "The Unconscious King" is not unimportant, but it should not be noisy at the moment, and at the same time, pushing it makes the firepower of the Ba people too scattered and the use of resources is unreasonable.

But people have butts, if they have butts, they have their own positions, and they have their own interests, Zhao Jie has his own interests, just like Yang Jiangang also has his own interests, incubation itself is a double-edged sword to amplify personal interests. Therefore, Chu Yuanxi stands in his own position If he has such power, he can ask others to be patient or make some kind of sacrifice, but he can't say that, he can't say it directly to Zhao Jie: Brother dei, you can endure it for another half a year to a year.

No one is obliged to waste half a year's life for others, let alone take it for granted. I have my interests, but I also show basic respect for yours, although I can't satisfy it. If anything can be said bluntly, then the relationship between people is too easy to get along with.

However, this kind of subtlety is sometimes not a panacea, especially when one looks at people with old eyes, and others have evolved in the ordinary and are no longer willing to be a tool man. This is the complexity of human nature, because it is complex and glorious.

Zhao Jie felt powerless deeply, thinking that when he was playing the game, but with Chu Yuanxi's permission, he repeated the wheel of self-media. Although the reinvention of the wheel has the consideration of selling the Ba Ren game, it can increase a lot of valuation, and can make the internal structure of the Ba Ren game complete and full, but from Zhao Jie's experience, it is three words - don't ask for people!

In that short cycle, he also enjoyed the pleasure of having a self-media team in his hand, and he could do whatever he wanted, completely according to his own will. Although this team that is subordinate to the Ba people game does not have the media matrix of Ba people's information,

It's a pity that it was only a few days old and was sold by Chu Yuanxi......

Now, although it is called incubation, in fact, because of the meager profits of mobile games, most of them have been intercepted by the Baren Group, resulting in no money left in their hands, and all the profits are used to subsidize the development and operation of the platform, and they have no strength to build a team of self-media. It's okay to recruit a copywriter, but it's not comparable to the self-media pomp of the Ba people game era.

But...... Zhao Jie's eyes rolled, isn't this Lu Yu's little brother dei becoming the president of the Ba Ren Group? Let's not ask Chu Yuanxi, let's ask Mr. Lu for help, right? I don't want anything else, let's ask Mr. Lu to arrange some interviews and other head offices, right? To be reasonable, "Enemy of Rome" and "The Faint King of No Way" are the two major IPs currently promoted by the company, one overseas and one domestic, so it should be a two-pronged approach.

Zhao Jietao has a very good relationship, and the name of the game is that we can't let the IP of "Wudao Faint King" be dusty in our hands, and it hit Lu Yu's heart at once.

You must know that Lu Yu fought side by side with Zhao Jie when he was the information manager of the Ba people, both of them are at the manager level, and they are both key departments of the Ba Ren Group, one is responsible for making money, and the other is pivotal as the engine, and they work together.

Then Zhao Jie began to enter the days after incubation, and Lu Yu just wanted to put more than one-third of his energy on the IP of "Wudao Faint King". It can be said that Chu Yuanxi of "Wudao Faint King" at that time had completely delegated power to Lu Yu, and it was completely up to him to operate, except for that Douyin activity, Chu Yuanxi basically did not point fingers.

With such a big IP that is crucial to the company's future to himself, Lu Yu naturally feels a heavy responsibility and has to do his best. Then Zhao Jie's "Unconscious King" hang-up mobile game was launched, making this IP gradually walk on the road of high spirits, which was sprinkled with Lu Yu's sweat.

Therefore, after becoming the president of the Baren Group, Lu Yu had no reason not to help Zhao Jie.

As a result, Chu Yuanxi couldn't help but laugh when he saw that Zhao Jie also appeared on the media side while Uncle Sheng and Ma Luo were active, and said in his heart that it seems that this scoop can't be pressed anymore! Moreover, Zhao Jie is also using the popularity of "Enemies of Rome", that is, being nominated for an Oscar is hot enough, otherwise it is really possible to rub cold like this!

But this kind of thing must not blame Lu Yu for this, otherwise he will not be able to be the president, and at this stage, Chu Yuanxi must unconditionally support Lu Yu to the outside world, even if he does it wrong.

Moreover, Zhao Jie seems to have comprehended the true meaning of incubation, that is, once he enters the incubation, he should look at himself as an independent daimyo similar to the ancient Warring States period of the island country. Therefore, Zhao Jie is actually beyond accusation, as long as Chu Yuanxi treats him as a person.

And Chu Yuanxi didn't have time to beat him, if he had this time, it was better to contact Kang Li remotely to see if his work was going well, how the feedback from the theaters was, and she had to take time to ask Zhu Wei for warmth, and her roadshow might not all go well.

At this time, Zhao Jie was in high spirits, and after two interviews, he couldn't help but talk to Lu Yu. If you want to say that Lu Yu absolutely didn't say anything to Zhao Jie, change someone else, check the interview manuscript This kind of thing Lu Yu sent at most a director, but unlike Zhao Jie, it became him to communicate personally.

As a result, Lu Yu looked at the latest version of the interview prepared by Zhao Jie himself, and his brows never relaxed. Facing Zhao Jie's expectant gaze, he put the manuscript on the table: "Brother, let's give you an interview script, aren't you causing trouble for Mr. Chu?

And the problem you've designed is the problem of war. What do you mean, why does "The Faint King" continue to explode as hot as the topic of "Enemies of Rome" overnight? I did a good job watching the first two interviews......"

Zhao Jiexin said that the so-called good is just a decent one!: "Lu Yu, you have been following Chu Yuanxi for so long, don't you know the way he hyped up the topic? Do you see how he speaks in various public places? I think this is Chu Yuanxi has his own methodology, and he is very good at hyping up topics, so we have to learn a little bit too. ”

"If only I had the ability of President Chu!" Lu Yuxin said Do you know what Dong Shi Xiaofeng is? Chu can always play that called scolding Fang Xuan, let's play it is a face landing! I just became the president!" Although Mr. Chu fired a lot of guns, what he said made sense, and he could stand on his own feet and grab the commanding heights. You can't do this. ”

"Isn't what I'm saying unreasonable? You have also seen it, we haven't started hyping it yet, "The Enemy of Rome" was released and nominated, and it was all heated up by itself, and it wasn't the group of public officials who suddenly came out to make trouble?"

Regarding these two waves of popularity, Chu Yuanxi is extensive, and when he sees the popularity, he feels very OK, because his standard is very simple, and the hype can be started when the popularity reaches a certain level, and the rest doesn't matter at all. But Lu Yu, as the actual manager, cannot be so extensive, and must be carefully sorted out.

In fact, the so-called "heat" is not all angry praise, on the contrary, there are also a lot of "black and red" ingredients, among which there are many movie V's sour congratulations, and they all feel a certain sadness across the screen. There are also some chest-beating, IP adaptation nominations for Oscars This kind of good thing is said to be possible for anyone to get it, there are so many good IPs in China, and there are many fantasy genres, isn't it that I can pay it back?

These noises are also hot, and they need to be re-filtered and guided by the information of the Pakistani people. Black and red also have black and red hype, so it is easy to grasp the direction and heat of public opinion after the Ba people are gone.

There are the most intellectuals in the film and television cultural circle, and there are countless big Vs, in this sense, it seems that what Zhao Jie said is right, but Lu Yu thought about it and suddenly understood his position: "No, what you said is not right." I think the popularity is not the admiration of foreign countries, but the feelings of Chinese people. Do you know the feelings? I want to be affirmed by the world. The most obvious is in the world of sports, as long as there is a little bit of national and Korean elements, it is considered a home team. Eintracht Frankfurt back then, Houston Mosaics later, Espanyol now. ”

He understands all the plans within the scope of the Ba Ren Group, otherwise he would not be the president, so he paused and said: ""The Unconscious King" has also made a movie, and it will definitely be pushed overseas in the future, brother, if you are not convinced, you have made enough efforts, and when the time comes, you will go overseas to turn over the rivers and seas, and show them the excitement, which is better than anything else." ”

Zhao Jie was stupid, so he had to see that an opportunity to be in the limelight was missed. Being in the limelight, at this point in time, is not only a spiritual pleasure for him, but also means money. Although the incubation and entrepreneurship of the Ba people is only for him, he always leaves a part of the reasonable employee shares for profit sharing for the incubation company, so in fact, the company carries more than his own desire.

In particular, the network has been established for more than a year, and it was established immediately after the sale of Baren Games at the end of 2019. Although the time is only 14 months, it has spanned three years, which seems to be a long time.

For such a long time, seeing that the Ba Ren Group is thriving, and there are all kinds of boldness at the annual meeting, and what about the Gobi Network? We are the company that has developed the hang-up mobile game "Wu Dao Duan"! Where is the dignified 30 million DAU product, and the result is that we have to hold an annual meeting with the Ba Ren Group, and our own separate annual meeting is all wooden, and I think about it is all tears.

The reason for this is nothing more than lack of money.

This is not the case in the Mediterranean, where the monthly flow has recently caught up with the Gobi network, and it seems that the growth curve is still upturning.