Chapter 573 The e-commerce war has begun

After the official renaming of the college in June, Li Feng will become the honorary dean of New Dream College, and New Dream Group will also become the largest sponsor of the college.

Getting this college, Li Feng is equivalent to having a natural talent training base, and the talents who graduate from the New Dream College can greatly fill Li Feng's shortcomings in talent strategy.

Now the new dream group, all businesses are advancing rapidly, and what is most needed is talent.

Li Feng also realized more and more that it is impossible to do so much work well by himself and a few generals under him, and there must be a reasonable echelon of talents, and these talents can be used to promote the in-depth development of the work.

Now with the New Dream College, Li Feng has an advantage in the talent pool, and can even customize teaching courses and internship plans to the New Dream College according to the group's own job needs, so that the talents who match these positions can take the lead in adapting and lay a good foundation for future work.

As long as the construction of the talent echelon is completed, Li Feng will have stronger combat effectiveness in advancing his career.

For Li Feng, the development of New Dream Group can be described as smooth sailing, and all work has been carried out as scheduled. But this does not mean that the group is not under pressure, a few days after signing the strategic cooperation framework agreement with Julong.com, Li Feng's old rivals, Global Mall and Baibao.com, launched a round of fierce offensive in the market.

On the same day, He Guojun rushed to Li Feng's office in a hurry to report to him the situation of his opponent.

"Lao Li, the opponent finally has a big move, this time the global mall is a red envelope of 100 million plus a shopping subsidy of 100 million, a total of 200 million to the market. He Guojun said, "Now the market is full of news about the global mall, and the strength of this red envelope is really thrilling." ”

"For a total of 200 million yuan, you can buy the two of us Taotao. Li Feng said, "There is such a big battle in the Global Mall, it seems that we are really going to die." Lao He, what's the latest trend on Baibao.com?"

"Baibao.com will also launch a round of red envelope war, the scale is uncertain, they plan to see the effect of the global mall, and then wait for the opportunity to move. According to my estimates, the amount of money invested by Baibao.com this time will not be less, 100 million is the foundation, as for how they play, I don't know yet. He Guojun said.

Li Feng knows that in terms of market competition, Baibao.com is relatively conservative, which is also related to their current strength is not strong enough. The global mall is different, their company's valuation is now close to 10 billion US dollars, although the promotion of the Chinese market has encountered difficulties, but in the global major markets, it is invincible, and has achieved amazing results.

This also makes the president of Global Mall, Leo Porter, more confident that he intends to win the Chinese market in one fell swoop in 2003, so as to unify the global market and become a unique e-commerce overlord in the world today.

The fact that the global mall dared to come up with 200 million this time is the best illustration.

"As far as I know, the 200 million yuan taken out by the global mall is only the first wave of promotion, and then they will continue to invest according to the situation, and it is said that the total investment in the entire market competition will reach 500 million. He Guojun said, "With such powerful artillery fire, it will be quite difficult for us to resist." ”

This year is different from last year, after learning the lessons of last year, Global Mall intends to take the Huaxia market in one go, at least to jointly rule this market with Baibao.com, and not allow other challengers to disrupt their plans, especially Li Feng.

In the last year, the strength of the global mall in the Chinese market can not be said to be small, but it is somewhat hesitant and the confidence is not so firm, which leads to the expansion of Baibao.com and becomes the henchman of the global mall.

Originally, they planned to cooperate with Baibao.com to jointly monopolize the entire e-commerce market in China, but this plan can be regarded as a second best thing, and it is a plan that is recognized by the company.

However, the situation has undergone new changes, as Li Feng's new dream group has joined the competition in the field of e-commerce, especially the newly born Taotao.com this year, which has injected new vitality into the domestic e-commerce market, and soon gathered a large number of users, and gradually formed a new pattern of global mall, Baibao.com, and Taotao.com.

This is unacceptable to the Global Mall, because no one will guarantee that Taotao will not form an alliance with Baibao.com, once the two companies form an alliance, then the market share will surpass the Global Mall, and the market foundation of the Global Mall in China will be further shaken.

Therefore, according to the company's president Leo Porter's thinking, in 2003, Li Feng's Taotao network must be nipped in the bud no matter what.

According to this line of thinking, the global mall has formulated a detailed market promotion plan, coupled with a large amount of funds in place, the e-commerce war finally started in May.

"At present, Baibao.com has not taken action, we have waited and seen for the time being, the global mall has spent so much money, it is impossible not to have an impact on the market, which we must be psychologically prepared, but this does not mean that we will really lose the market, because no matter what the global mall does, it is temporary, their business model has not been upgraded, and the company has not launched any new products and new projects, so their simple and crude approach can only work in a certain time and space. Li Feng said, "We must maintain our concentration and continue to promote our own plan, Lao He, how far has the construction of the Internet credit system we agreed to at the beginning progress?"

"The progress is quite smooth, the current development progress is about 70%, we have established a dynamic data analysis database for every netizen who registers to use an account in our New Dream Group system, and we are promoting the real-name authentication process. Through the user's real-name authentication model, the users of each sector are integrated, and their user behaviors in each sector are recorded, and negative and positive evaluations are carried out, so as to obtain a comprehensive credit score. He Guojun said, "As long as this project is completed, it means that every user of our New Dream Group will have an electronic credit certificate, which will record the user's credit situation and comprehensive score, and users can enjoy more diversified services within our group based on this score, and can also realize fast transactions and exchanges between users." ”

After listening to this, Li Feng nodded: "Lao He, this is our core competitiveness." So we don't need to burn money with companies like Global Mall. Their ability to understand the Internet, in fact, is under us, and we can completely suppress them by upgrading our business model. ”