The reason why Li Feng was able to build a huge Internet industry cluster within a year, the most critical competitiveness is actually his business model.

In this world, no one has Li Feng's understanding of the changes and development of the Internet world in the next ten years, and it is impossible to make a judgment like Li Feng. Therefore, Li Feng's advantage is that the path he chose is all right, and it is also in line with the future development trend, which has been verified by the world in the past. Therefore, Li Feng's corporate strategy cost is infinitely close to zero.

He does not have huge financial support, nor does he have strong technical research and development strength, but every time he can turn defeat into victory, the key is that he leads the transformation and upgrading of the entire Internet business model.

Now the new dream group actually has the strength to compete with giant companies, but Li Feng did not do this, but continued to follow his established line of thought, because he knew that the current victory or defeat is nothing, the current development stage of the Internet is still in the early stage, many patterns have not yet been decided, and the future variables are still very large.

"So what exactly should we do next?" Mr. He said.

"Let's start with a public opinion war, we now have the portal position of Julong.com, and we are no longer afraid of any opponent in public opinion. On the one hand, we will let out a word and tell the market that our New Dream Group is conducting a research and development of a new Internet format, and after success, it will completely rewrite the current operation mechanism of the entire Internet and reduce the total cost of interactive transactions between networks. On the other hand, publishing some articles questioning the money-burning promotion model, especially the current red envelope promotion model of the Global Mall, makes the market lose confidence in their behavior, and at the same time lets users know that this model, no matter how vigorous, is just a firework that will soon be extinguished. Li Feng made a detailed analysis of He Guojun.

"That's right, let's start with the public opinion war, after all, the cost of doing so is almost zero, but the effect may be very good. "Now we have a long-term partner of Julong.com, and let them help recommend some analytical articles that are beneficial to us, especially in the economic sector, to make more space for us." Perhaps just three or five hot articles will deal a fatal blow to the opponent's work. ”

"Lao He, you go to study some specific public opinion war strategies, the more detailed the action plan is formulated, the better, now we have a portal platform, and the opponent's battle style is different from the past, the simple and crude money-burning model is the most uneconomical, how to control public opinion, control the future development trend, in order to win in the long-term battle, this is the Internet's protracted war play. Li Feng said.

He Guojun also had to admire Li Feng, in the face of the opponent's crazy attack, Li Feng was not impatient at all, but underanalyzed their respective characteristics, and adopted a novel style of play to attack the opponent from another dimension.

In this sense, the opponent uses the temptation of interests, and Li Feng uses the trend of people's hearts. From this point of view, Li Feng is obviously a notch higher.

"Okay, since there is such a clear tactical play, then the next thing is easy to do, although the global mall can be happy in the data for a while, but these data obtained by burning money may not be true, there are great uncertainties, maybe many people get their red envelope benefits, turn around or return to our new dream group's e-commerce system. ”

"Yes, upgrading the business model and strengthening the user experience is the core of everything, and the price war of the red envelope cannot last long. I'm afraid the top management of the Global Mall hasn't figured this out yet. Li Feng said, "So we still have to work hard to optimize the user experience, especially for Taotao.com, because the website has just been launched not long ago, there is still a lot of room for growth in the user experience, we must strive to make the function of the website more humane, the product category is more complete and rich, and at the same time in the fight against counterfeit and shoddy products more attentive, deal with user complaints and suggestions more quickly, only in these aspects of the effort, can be long-lasting." ”

For an e-commerce shopping website, service quality is very crucial, if the website is flooded with fakes, and complaints are not resolved in a timely manner, it is undoubtedly the most headache for users. As for the price of goods, in fact, the sensitivity of users is not so high. In many cases, users don't care whether a product is expensive or cheap, but users will be very concerned about whether the goods are delivered in time, whether the quality assurance mechanism is sound in the future, and whether the problem can be solved quickly.

These potential services, which are the intangible value of the platform, are essentially much more important than the five yuan red envelope.

"Yes, improving the user experience is never done, and we still need to continue to strengthen our efforts in this area. He Guojun said, "At present, Taotao's market share has exceeded 10%, and the market prospect is very good. But as long as we can hold 10% of the position, we can find opportunities to make a difference in the future. ”

"Lao He, in the field of e-commerce, Taotao is the core of all our work in the future, because it is a comprehensive platform and the core hub of various e-commerce services. Therefore, by making Taotao bigger and stronger, we can occupy a place in the future e-commerce competition. Li Feng said, "The current operation model of the Fortune Treasure online payment platform has been relatively mature, and the future development is still to be carried out in the way of offline penetration." ”

"Offline infiltration, how can you say this?" He Guojun blinked, no longer understanding what Li Feng meant.

The meaning of this sentence is to make the Fortune Treasure platform, from a simple online payment tool, to become a payment tool used by people every day, just like the American people are used to using credit cards, we only need to provide their own Fortune Treasure account number, we can achieve face-to-face transactions in real offline scenes. Li Feng said.

In fact, more than ten years later, this transaction model has become commonplace in China, and many people do not need to use cash at all when they go out, and only need to swipe their mobile phones to make payments.

But this was completely unimaginable in 2003, and it is no wonder that He Guojun did not understand what Li Feng meant at all.

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