On the 18th, the post on the Internet was a matter of fake data from a self-media peer in Pengcheng City. And this is indeed a famous name, if you simply compare the number of fans on the whole network, Chu Yuanxi doesn't dare to pack a ticket and say that the information of the Ba people must be bigger than others.

The main reason is that the other party is taking the orthodox MCN route, and there are countless trumpets, and even if Lu Yu opened a lot of numbers on the Ba people's side, they are all boutique operation routes, and they are not carried or painted, so the so-called "many" number is compared with himself, and he is a younger brother compared with others.

The cause of the matter is very simple, as a well-known MCN in the industry, it received a million-level order to bring a pure IQ tax product, but Party A asked to test the water first. Then when I tested the water, I gave people a grand slam, and I found a million fans of all zombie fans on Weibo, and the broadcast data was excellent, and the messages were immediately chopped to buy, buy, buy, buy, but not a single purchase order appeared.

This thing broke Chu Yuan Xile at the beginning, mainly because the IQ tax itself is outrageous, and it has a spell with quantum speed reading, but I met someone who was more ruthless than a black mouth, so I wanted to cut a leek, and I was cut as a leek.

The general water injection is only half injected, and a third of the ruthlessness, like this case, MCN can do it by himself to place a few orders, but even this fig leaf has been torn off, so the IQ tax entrepreneur sent a long article to tear it up, and there was a stir.

As a result, Chu Yuan was happy, and Lu Yu said faintly: "Mr. Chu, what are you happy about? I feel like I'm losing no matter how I think about it......"

"What are we losing? We don't send advertisements to others to bring goods, it's not right. The most stable in the country is us. ”

"You think, if this happened a month earlier, wouldn't "Late Night Gallery" kneel at that time?"

Lu Yu is the main force to collect the information of "Late Night Gallery" some time ago, and he is Chu Yuanxi's probe for "Late Night Gallery", so he has the most right to speak. He sighed gloomily: "If it was a month earlier, we might have been able to spend a very small amount of money to take down the "Late Night Gallery", I don't think it will exceed 50 million, if we only pursue 51%, it may be less, 20 million." Aren't you saying it's a big loss?"

Chu Yuanxi couldn't help but look sideways, and said in his heart, What did you think about in the past two months? You actually have such a strong business thinking ability! It seems that I have a lot of redundant business ability training for you! And you dare to fight Fang Shiling's idea, is it that the old man is too indifferent?

However, today he didn't care much about this matter, because suddenly there was a big uproar in the capital market, and the relevant departments suddenly issued intensive documents, explaining the backdoor listing of the GEM and the implementation of the registration system on the GEM, which caused an uproar in the field invisible to ordinary people.

When the GEM was established, the China Securities Regulatory Commission (CSRC) was originally resolutely opposed to the listing of non-listed companies through backdoor GEM stocks, so there have been cases of backdoor GEM stocks on our big A-shares, openly confronting regulatory rules, and there is far more than one case.

The reason why this is so is that the artificial regulation of "GEM does not allow backdoor borrowing" is not a fully market-oriented means in itself. Regardless of whether the company is listed or not, restructuring or being restructured is one of the important development changes, and it is a normal market behavior, but the status of listing makes the company add a layer of added value.

Therefore, the sudden and intensive policy briefings made the capital market become active in an instant, and thousands of eyes were staring at the management and waiting for more detailed rules to be introduced. It can even be said that the detailed rules of the GEM backdoor will mark whether the open market of the Celestial Empire will go up or down, whether it will encourage high-quality enterprises to go backdoor, or whether it will relax the standards?

As for the "registration system", it has been accompanied by the appearance of the science and technology innovation version for three months, but it has been locked up in the scope of the science and technology innovation version.

You must know that in the history of A-shares, strange events emerge one after another, and some of them are worthy of special mention in the history of the world economy, so if this big killer is really pushed to the entrepreneurial version, it will definitely be played by capital operators.

Therefore, even Xu Xin and Yuan Jing held a conference call with Chu Yuanxi respectively, one is to listen to his views and views on the market, and the other is to ask whether the Ba people or Xiaokang have considered adjusting under the new big move of this ship?

"The business is not half of the big brother (eldest sister), where is this, the people of Ba do not consider going public in the short term, do the well-off use this leisure? ”

"Okay, okay, it's good that you're so confident. Xu Xin was very happy, "Remember, it will not be listed within five years, and there are still four and a half years, insist." ”

But the same rhetoric made Yuan Jing think frequently, because after all, it is an economic winter, don't look at Zheng De's recent boom, but the cash flow is not as good as it seems, the money invested is increasing in value, but whether it can be settled in the pocket, whether the internal income discount IRR can be turned into capital gains dividend DPI, no one can say.

Therefore, Yuan Jing is more concerned about his overall return on investment at this stage, and Chu Yuanxi's two companies are an important part of it. Chu Yuanxi understands this mood, no one who makes investments doesn't care about returns, and Yuan Jing in the original world also cares, and he doesn't ask for immediate returns, but he always wants to figure out how much he can recover at some point in time in the future.

The drastic changes in both the listing rules and market access will undoubtedly change his judgment on the average of certain expectations. For example, it was inconvenient for the Ba Ren Group to backdoor in the past, and the Modu Syndicate would definitely not be happy to propose a backdoor bridging, because the cost and expense were too high, and the difficulty was also high, which was very time-consuming and troublesome. Now it's convenient, the cost and difficulty have also decreased, as long as it takes another year, Ba people will have a history of three years, and they can be listed instantly.

Of course, now he also knows Chu Yuanxi's plan, it is possible to go public, but it must wait until Xiaokang has a foothold, or it must wait until the Ba people pour all the milk on the account into Xiaokang.

Unexpectedly, Chu Yuanxi told him: "Yuan Yuan didn't tell you that I was going to sell Ba Ren games, did she have such a strong sense of secrecy?"

"Of course I said it, but I didn't make money. Yuan Jing has already calculated according to the model of a listed company, "If the Baren Group is an IPO or backdoor, it will definitely be more than three or four tens of billions, and you sell your core assets to kill the chicken and take the eggs, and I have never figured out what you think." ”

Chu Yuan Xixin said that it wasn't Hu Shiheng's original words that made me feel that Zheng De might not be able to support the well-off in the economic winter, so why don't you do it yourself?

"Yuan Jing, listen to me, this is definitely not a core asset. Chu Yuanxi explained in another way: "The core asset of the Ba people is the information of the Ba people, and it is the accounts and fans of the Ba people. In particular, several major accounts are not copiable, and selling them is equivalent to cutting off the water source, so it is impossible for me to sell them. But the Ba people game is not, the Ba people game is a fish pond, the water source is still there, and the fish pond can be repaired again after it is sold. ”

Yuan Jing certainly doesn't know much about how to run a business and products, for him, it is difficult to copy a few large numbers of Ba people's information, but is it easy to copy Ba people's games?

However, although the huge profit fluctuations make it difficult for his state of mind to remain calm forever, his sanity and professionalism make him not point fingers at the invested companies unless he can come up with powerful resources.

"Okay, so what does your sale of Ba Ren Games have to do with going public?"

"It's okay, I'm telling you that if I sell the game, I'm going to get a divide. But how to sell, sell all or part of it, how much to sell, and even whether to continue to sell, this matter still needs to be discussed. The main thing is that new developments have arisen recently. ”

Yuan Jing was confused, and his heart chuckled: "What's wrong?"

I only heard Chu Yuanxi say: "Ah, a good thing. Our recent mini-game plan has been relatively successful, and I am reluctant to sell it again. So if you sell it as you wish, it must be sold for a good price, and if you don't sell it, it is for the future to realize greater value. In short, let's talk to you first, enhance communication, and save you any misunderstandings. ”

This incident fully illustrates what it means to lose a horse and a blessing and a misfortune, the original small game plan was to fill the skeleton of the Shangba game, and it was Chu Yuanxi's chicken thief who took the "Enemy of Rome" out of the Ba game and filled it in as a consideration, and then it was best to sell it for more money. Although it does not mean to slash Ali, the plan itself has the meaning of selling the current price to the price where all the expectations in the future can be realized.

It's a pity that Chu Yuanxi now feels that the Ba Ren Group is still suffering from this situation, and he can't satisfy his appetite with 10 billion.

10 billion is a very large amount of money, even in the eyes of the former richest man, it is a hundred goals, and some listed companies have been listed for many years until they go bankrupt and cannot create such a large cash flow, let alone net profit. However, this price is not worthy of a big-name game company that can stand for more than ten years and always maintain its own strong IP brand and operation popularity.

The influence, heritage and potential player mobilization ability of this kind of company, there is no valuation below 10 billion in China, "Magic Baby", "Stone Age", "Dragon Nest" and even "Miracle", etc., etc., some of them are even just strong brand feelings, and they have not always maintained the popularity of operation, but once they exert their strength, they are gold-absorbing monsters.

It is not an exaggeration to say that it is a game IP to make a company.

Of course, "The Unconscious King" has not yet succeeded, and it is not even a successful sprout, but it has already shown the best beginning. The main reason is that the media information and game departments are very powerful, and the results are excellent, so, a few days ago, three small games were launched one after another, with "Animal Company" performing the best, "Stupid Bird Flying" performing the worst, and then, the short video was continuously pushed, which whetted the user's appetite for "Wudao Dum".

As a result, Ba Ren's users went around asking why they didn't see "Wudao Dum", and the Weibo and Douyin comment areas were full of noise.

Even Chu Yuanxi's various player WeChat groups have people who keep asking, and there are even many God Trench players at. Therefore, Chu Yuanxi did something stupid and released a beta version in a small range in the WeChat group.

This test version is for internal real machine testing, and the art resources are not complete, and you must log in to the activation code to activate the account and log in to the server.

This form of small-scale testing can of course also allow external players to enter, but it is not the same as a normal stress test. As a result, Chu Yuanxi didn't expect such a direct blow up of the nest, and the overwhelming people who asked for the activation code launched wave after wave of impact on him on WeChat, making all the contacts and groups that were not at the top useless, and he couldn't jump up at all, so he was covered by the activation code.

And it's not just him, it's the same for others, Zhao Jie and the others don't talk about it, even Yang Jiangang can't stand it.

Chu Yuanxi has been a Sankei for so many years, and he has never encountered this situation. It is said that when "Surround the Nervous Cat" was launched, players frantically poured in, and the only function of the game that needed to be connected to the Internet was the ranking of friends, and as a result, the ranking function crowded the server, and now the WeChat of various executives of the Baren Group is almost crowded.

At this time, in addition to issuing an announcement to appease the players, Chu Yuanxi was left with preparations for sacrificing Zhao Jie. Zhao Jie trembled, in case the server knelt after the launch, it is estimated that he will not even have the opportunity to kneel under the soil.

In Chu Yuanxi's eyes, there are only two possible failures, that is, either their own development ability is not good, and such a simple game editor can't do well, or they make a big mistake in the process and offend the player to death. There is no chance of failure beyond that.

For example, glass slag, the front foot player boycotted the mobile game Diablo Immortal, and the glass slag asked the player Don't you all have mobile phones? The back foot cut all the content of the WAR3 remake promised last year!

This cut is called a clean, first promise players to remake the dubbing, campaign, UI and make a new campaign, and then open pre-orders, and wait for players to hand over the money for the 3A masterpiece, saying that these contents have been fed back by players, and they don't like it, and they are all cut.

The co-authored pot belongs to the player, and the so-called remake is to remake a model, import the map of WOW, and tell the player that what is played in this way is the feelings, and it is the original. The point is that someone broke the news that these scum are lazier than Steam's G fat, and everything is outsourced......

The glass slag is iron, and the reputation is good, and it can withstand such a bad waste twice, and the Ba people will definitely not be able to do it. But as long as you don't make this kind of mistake and rush to a UGC platform, it is more than a step better than those games that just maintain a strong brand and operational popularity. Those gold-sucking monsters can absorb billions or even billions of gold at a time, but the UGC platform can operate the number of users to more than 100 million MAU all year round, and the latter is obviously more valuable.

What's more, it is possible to link with the well-off.

This last point is the reason why Chu Yuanxi especially wants to let Ba people cut into UGC games, and it is most appropriate to use an RPG with a strong IP as an entry point.

In fact, some foreign game companies are also developing UGC game platforms, including domestic cutting-edge technical codes, all of which have the ambition to dominate this track. But they wanted to develop a platform that could accommodate most game genres and gameplay, such as the sandbox mode of the physics engine.

This model is of course extremely spectacular, but it is not concise, first of all, the cost of educating users is particularly high, even higher than the peak visual effects to educate users to make animations, and secondly, it is difficult to say how fun the head works made by players can be, and there may be some small-cost hits, but they are unstable.

Chu Yuanxi took a route that was simplified to the extreme, drawing on Yang Jiangang's UGC platform thinking, only doing one type, and then making this type of game editor to the extent that players can easily operate, and it is best to realize editing and visualization.

This is also the reason why he favors "Wudao Dusk", what is the RPG mode that players in the Celestial Empire are most familiar with? "Fairy Sword" and "Xuanyuan Sword" are definitely among the best. It is very easy for users to understand by making a mobile game.

It is expected that after it is completed, the biggest difficulty for players is nothing more than how to reasonably edit the scene and the problem of maze combat.

As for what Yang Jiangang questioned, that is, the DLC fee will be sprayed by players, in fact, it is mainly due to the unfavorable maintenance of "The Elder Scrolls", which was called Lao Roll, and then the ugly charge of "Fallout", but there is not much scolding on the Warcraft 3 map, which has no maintenance problems.

There's also a strange thing called P Society.,See the player's mod is good.,The next second it's mine! This kind of behavior of copying the player's mod every day to make the official DLC is a good one.。

The main reason why Lao Roll's fees are sprayed is because they don't treat the player's self-made paid content as a career. In this game, players need to implant code to make mods, so once someone makes a fun DLC and then opens a payment, but the author disappears after the player pays the money?

The common disease in the field of programming is that the code written by a program ape is incomprehensible to a hundred program apes, and then the game version is updated, and the old mod can't run and even the game itself will collapse.

(Thanks to the book friends for the light breeze and the moon, the wild goose passing through the Lethe River and the cold of the water and the sacrifice of the god of wine for providing this chapter)

But Chu Yuanxi's plan is to never let players write code, only open the editor function, and the official code support will be provided, and the editor function will be constantly improved, and then it will look better, and the paid DLC trial part will be relaxed, and there will be no such concerns.

So now there are happy troubles, and the value of this set of playing styles has properly exceeded 10 billion after the successful production of this RPG mobile game + editor.