It's not surprising that Ali has a deep understanding of self-media and fans, not to mention others, he is actually the earliest big Internet celebrity, but it is not an Internet celebrity in the general sense, but a KOL in a professional field similar to the bureau, the number of fans is really a lot, and the time of having fans is long enough.

Although his program is not as flexible as the later self-media, it has a large volume, a high-grade platform, and good quality, so it actually has some advantages of self-media, and it can also be amplified. So if he is more idealistic in how to run the company, then he must have experience in how to run the self-media, at least it is true.

Maybe it's this reason that makes him willing to come forward to talk to the Ba Ren Group in person, or is it because of this, he thinks that he can play the game of Ba Ren, and play the operation mode of "Out of the Mountain in Troubled Times"?

Although Chu Yuanxi was reading the documents, Yu Guang kept scanning the two of them, and found that the short and tight were quite leisurely, fanning them twice from time to time, while Lao Fan was a little nervous and kept looking at Chu Yuanxi.

He laughed in his heart, and Chu Yuanxi was ready to spray. Of course, spraying people is an art, and he can't spray nonsense, and he doesn't even want to show hostility, but nods and says, "I basically agree with these terms." ”

After speaking, he raised his head, and happened to look at Lao Fan with a little surprised expression.

He turned to the dwarf and asked, "But there are some clauses I would like to know the reason for the setting." ”

The short squinted his eyes, and saw the place where Chu Yuanxi's fingers were pressed, and said in his heart, Sure enough, do you basically agree?

"Mr. Chu is asking about the terms of competition in the same industry, right?" he said and began to fan again, "Although the fans of this mobile game "Out of the Troubled Times" are IP fans, it can also be considered that most of them are fans of the Ba people, right? At least many of the core fans were attracted from the accounts of the Ba Ren Entertainment at the beginning. Then if the Ba Ren Group sells the game company, turns around and opens another game company, and let's spread it out and say, no matter how you change and how you advance, you will definitely not leave the fan mode to make games, I'm sure of this. ”

As he spoke, the dwarf pushed his glasses tightly, and then spread his hands: "Doesn't this just pull away the fans who belong to the Ba Ren game? It's not enough for you to package the IP and some related self-media accounts, what we want is the users behind them. ”

Chu Yuanxi suddenly felt seven emotions, and asked with a puzzled expression: "Didn't you say everything? The relevant self-media accounts have been handed over as assets? Aren't those users all transferred to you for you to face?"

Short and tight-chested: "We Mingren don't say dark words, isn't this clear?I understand, these self-media accounts do directly reach IP fans, but they overlap, after you cut a few accounts to me, there is still a huge self-media matrix that can reach them intermittently." You can't buy it and you reincarnate and pull the user back, right? You may not do that, but we must write it this way when we make a contract, and we can only write it this way. ”

Lao Fan helped beside him: "Yes, yes, yes, we must not restrict the development of your self-media when we sign a contract, right?"

"Oh, what are you worried about?" Chu Yuanxi's expression became more and more confused, "This is really not obvious, I think you have to think about this clause carefully." ”

"What?" said in unison.

I saw Chu Yuanxi as if he was very considerate of them, and said with a pertinent suggestion: "You still have to guard against me selling these fans to others, and then letting others pull people, our Ba Ren Group has always been said by the outside world to be in the traffic business, and it is too normal to buy and sell fans in the traffic business, I have a little brother named Bai Sha, who is loyal and kind, I think it's good." And then you have to guard against me not making games and doing other things to pull fans back, it's not just games that pull people, I have many ways to pull people.

The mobile Internet itself is a competition for users' time and mind, not money, and money is the prize after success. And any model innovation is a re-editing of the user's time, oh, how can you prevent this? The contract you wrote today can't predict what model innovation I propose tomorrow, catch the chicken! Why don't you go back and review it with your investment team and deduce it?"

The short and tight stared at him stupidly, and his glasses almost fell off...... And Lao Fan, I said in my heart that there are such brazen people in the world! You have already calculated it, right? These are your predetermined plans, right?

As a result, Chu Yuanxi's work was not finished, and he continued to say thoughtlessly: "There is a way, why don't you simply buy the Ba Ren Group as a whole, right? But it's not safe, I can also turn my face and make a Sichuan People Group, a Peak Cave People Group, or a Yuanmou People Group." Or I don't do it, I'll teach my girlfriend to do it, in short, to circumvent the terms of the contract, we pull people away with a wipe of face, pull it slowly, you can directly pull away the user portrait, accurate!"

After finishing speaking, Chu Yuanxi also gave himself a handsome thumbs up, and Lao Fan was so angry that he was a little better: "Hey, you're still energetic, you give me almost a little!"

Lao Fan and Chu Yuanxi are also relatively familiar, so it is no problem to say this, but Chu Yuanxi immediately restrained his hippie smile, as if he instantly became cold.

He asked slowly: "I can be a little bit better, but I want to know if your mentality is that you can lie down and win if you buy the Ba Ren game? If so, I suggest you don't buy it, you promise to lose money." The related assets of the Ba people game are very good weapons, the blue blood sword, the mandarin duck knife, you have it in your hands, and you still need to master the essence of martial arts to play it. If you know how to kill pigs, the loss of tens of billions is not a small amount. At least with Lingxi's performance in this game, I don't see any signs of advanced martial arts. ”

As he spoke, Chu Yuanxi pointed to the short and tight fan.

The short and tight turned into a pig's waist face, but he struggled to himself: "Your conclusion is too arbitrary, we must know how to use what we buy, even if we don't have the Eight Desolations and Liuhe's only self-respecting skills, I think it's still possible to get a Huashan swordsmanship." ”

"The problem is, there's no guaranteed money in the gaming industry. Chu Yuanxi sighed, "Your so-called money may be based on the money on the books, I have explained this just now, it depends on whether the money is worth it." If you just realize your own accumulation, it is not called making money. And there are times when you lose money, the glass slag is so powerful, the IP of the Storm Hero is the glass slag universe, what is the loss?"

Lao Fan was no longer panicked when Chu Yuanxi sighed, he came today to play auxiliary, so he was more detached, at this time his mentality was still balanced, and he was not afraid of Chu Yuanxi's zhuangbility, so he asked directly: "Then how do you say that making games can make money with a high probability?"

"In the final analysis, making a game has to be able to do, operate, and do a good job, so that there is hope for making money. The key is to compete with yourself and compete with yourself. Chu Yuanxi also returned to calm and said: "Why do I think your contract idea is funny, because you have the idea of competing with others, and you really don't have the gene to make games."

Do these users only pay attention to the self-media of the Ba people? I am afraid that there are dozens or hundreds of self-media accounts under different types of different apps in their mobile phones, and it is impossible to ignore what is going on outside the window, right? If I don't pull them, they will all gather to you, and then look like them? What do you think of gamers?"

Seeing that his short and tight face still hadn't returned to his naturalness, Chu Yuanxi found that this person was really easy to deal with, like Lao Fan, a business elite, always maintaining calm, it was not easy to be stubborn, and it was not easy to be led astray.

He thought for a moment and said: "Let's give you an inappropriate example, you and the old wolf have a good relationship, there is a group of common fans, and the fans who retired from the rivers and lakes belong to you." But if you don't have a song in the future, or if the song you come out can't do it, what should you fans do? Listen to Jay Chou, listen to Lin Junjie, you can listen to any song. ”

"Looks like we should really go back and talk about it again. The short man said "whoa" and stood up, this straightforward and resolute way of saying that he would go was very good.

Chu Yuanxi also stood up and said while sending out: "With Ali's ability to operate Taobao Tmall, I have played traffic for 20 years, and I don't think there is any hard threshold." The key is the idea, find the right idea, and whatever you do should be possible. ”

Yuan Yu happened to be outside, so he greeted Lao Fan, and then sent people out with Chu Yuanxi. She also thought that Lao Fan was here to talk about the film and television of "Out of the Mountain in Troubled Times", and when she came back, she asked: "Why did you come with Short and Tight?

"You're funny, people are big Internet celebrities on many platforms. Chu Yuanxi thought about it and decided to tell her: "Ali has the intention of acquiring the Ba Ren game, and now the eight-character 丸 has not been finished yet, so I will come over and talk about values." ”

These words made Yuan Yuan feel anxious, and suddenly he understood why Chu Yuanxi kept hinting that they should not retreat when they were discussing withdrawal before.

That's awesome, isn't it?"

"I told you that I haven't finished painting yet, but I want to sell it for 40 billion. It's all unofficial, and I don't have an offer, you know. ”

"Count you ruthless!" Yuan Yu was speechless again and again, and said in his heart that if you withdraw your shares, you will sell a wholly-owned subsidiary for 36 billion yuan for the entire group and 40 billion yuan, even if you still have a little conscience, I will not retreat!"

"I'm sure I've known it for a long time. ”

Yuan was not happy: "Oh, the latest I know about co-authoring." ”

"Listen to me, if in line with the principle of confidentiality, Uncle Sheng and I can not tell them, in case they don't say it strictly, it may affect the transaction price. This impact is billions of dollars, and I think they will understand me by then. But since I recognize them as my companions, partners in this company, I can't do that, that's not the way things go, you know?"

Yuan Yu had no choice but to nod, she was not a companion to the Ba people, so of course she didn't tell her for the sake of secrecy. "But why are you willing to say it now?"

"You didn't see the short and tight are here, I guess I can find out if I don't say that someone can inquire, there is no need to hide it anymore. ”

Yuan Yu deeply thinks so, some people have strict mouths, and some people's mouths are super big because their faces are too wide. However, this kind of thing can't be said more, and it's easy to say too much about negative public opinion404.

Soon Chu Yuanxi described the ins and outs, how she thought, and how she broke with the other party, although she is not a partner, but an investor, so there is nothing wrong with exchanging information, in case Ali is yellow, maybe Zheng De can find another good seller.

Unexpectedly, Yuan Yu didn't grasp the key point, and when he heard Chu Yuanxi say that he used Pinduoduo as an analogy, he suddenly asked: "Didn't you say that you don't need to fight Duoduo when you die?"

"There is no improvement, there is no improvement, Pinduoduo relies on price discrimination and vicious harassment to invade users' lives, and does not care about the feelings of users at all, and directly screens users through violent brainwashing marketing, how can I improve the evaluation. ”

Chu Yuanxi said and returned to the tea room with Yuan Yu, sat down and continued to taste tea, "But you have to admit that it is really efficient." By reducing the overall e-commerce shopping efficiency of users, it invisibly robs users' minds, improves their own efficiency, and lowers the efficiency of other friends. ”

"Then do you really care about how Ali will operate after buying the Baren game?"

"Of course, don't you know how strong my sense of responsibility is?" Chu Yuanxi said while watching the news: "With the resources I allocated to the Ba Ren game, I will definitely make a lot of money if I do it well, and it's really bad to do it well." I'm afraid that they will make a mistake when they operate IP fans, and they will lose all the traffic in minutes, and I won't have to be sprayed by someone at that time. ”

"Are you worried about Ali?" hahahaha-" Yuan Yu smiled presumptuously, "I think Ali's idea of worrying about your reincarnation and rebirth is very reliable, if you don't reincarnate, Ali won't spray you if you hit the street." ”

Chu Yuan Xixin said that I care so much about the safety of the buyer, isn't it just to reincarnate and reincarnate a Ba Ren Game No. 2 with peace of mind?

But he doesn't plan to explain this too much, and when the time comes, he will use data to speak, and facts to speak. Thanks to the contributions of Lu Yu and Zhu Wei, the current relevant self-media materials can be said to be very powerful, as long as Zhao Jie's production is no problem, when the time comes, the purchase machine will be opened, and the effect will definitely not be bad, and even give a large-scale upgrade to the self-media traffic business in the entire market.

In the past, the threshold for building IP was very high, and it was not technical. The first mode is the most obvious, and it is not that a good writer can become an IP by painstakingly writing millions of words, because IP = traffic + content, and the traffic of the old model is almost entirely dependent on the platform, and it is difficult to get out of the circle, but the platform traffic is usually not high.

Later, after the comic started, it got a lot better, because the comic platform had more traffic, which was the most intuitive change. Therefore, when the comic IP content can catch up, the situation is much better, so that countless gods have emerged in the comic circle, and they are generally more nourishing than the gods.

The greater traffic is the webcast platform, and TV dramas and cartoons benefit from this, but it is difficult to break through the platform model.

However, what if it is WeChat wool, the platform is a platform of the level of WeChat + Douyin Kuaishou, which is equivalent to having no boundary, as long as it can stimulate forwarding, and even viral infection. Then, what about using your own APP to push IP? It is even more unscrupulous, even if it is a game APP.

As a result, Yuan Yuan listened to Chu Yuanxi blowing for a long time how the traffic came and went, and couldn't help but vomit: "Don't you know that Ali is the originator of playing traffic? With Ali's ability, you can't recruit anyone you want, there are traffic operation masters, and you are not the only one who can operate traffic." ”

"Rub, can e-commerce traffic be the same as self-media traffic? Chu Yuanxi said, glanced at the calendar and then at the schedule, "You are going to Yangcheng to call Xiaokang for a while in the next period of time, how are you preparing?"

After doing S-P-A, Yuan Alfalfa's work in terms of financing will be sharply reduced, and the next round of A+ is the financing of the Ba people to Xiaokang, so there is no need for Yuan Alfalfa to do anything more. In line with the consideration of making the best use of people, Yuan Ali, as the CFO, is also the third-in-command of the well-off, so the work of Milestone 4 to expand stores in other cities, the first stop of Yangcheng Station, led the team to lead the team on her head.

"There's nothing to prepare for, isn't it basically just stepping on some enclosures according to the process? But why did you let me go?"

"There are a lot of people at a time, there must be someone who can calm the scene, right? Besides, if you go to the well-off and do all the finances, there is no substantial improvement for you, it is nothing more than a change of role. I know you still want to go back to Zhengde to invest in the future, but you have to add some real entrepreneurial experience, right? This time, you will think of yourself as the CEO, think about it as a CEO, and don't always stare at the financial statements. ”

Soon, Yuan Yu left the tea room and changed into a shirt. Du Yi proposed a clerk rating plan before, and Chu Yuanxi asked him to refine the plan, and now it needs to be finalized. Du Yi's work is special, with the title of vice president, but he is often not in the headquarters, and always needs to run out, whether it is customer service, ground push or store inspection, etc.

His office is not in the headquarters, but on the customer service side, after all, that line is his direct subordinate.

After reading the plan, Chu Yuanxi rubbed his head, because there was something he had to say to Du Xian: "Old Du, I saw a report from the personnel department, you have recruited a new assistant named Liu Liang, right?"

"Ah, yes, what's wrong?" Du Xian obviously didn't expect Chu Yuanxi to mention such a stubble.

"I'm sorry, you have to quit her, she's my junior. We can't recruit my relational households, you know this rule, right?"

"This, I know, I asked her specifically, and she said she didn't know you. ”

Du Xian's expression was very stunned, and he only heard Chu Yuanxi say, "But I know her." ”

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