Regarding Ah Mu's whereabouts, Chu Yuanxi had actually prepared a bunch of rhetoric a long time ago, but Ah Mu didn't send him a message, which made Chu Yuanxi, who was waiting to shirk, a little surprised.

So when Short Tight came in with Lao Fan, he found that he was a little distracted.

Lao Fan said that he was old, much younger than short and tight, and he looked energetic. This is the second time Chu Yuanxi has seen Lao Fan, and he was a little stunned and hurriedly asked inside.

Lao Fan suddenly quipped: "What are you thinking?" I heard that you did a financing roadshow two days ago to raise the price on the spot, but you can't do this with us." ”

"Ah, it's okay, it's okay, it's just that a brother suddenly left his post on Moments and thought about something. Chu Yuanxi said, thinking that I would inform you in advance about the price increase.

"Yo, your company's momentum is so good, and some people are leaving?" Lao Fan Xin said that Chu Yuan Ximo didn't deduct bonuses?

Unexpectedly, Chu Yuanxi said: "I resigned from another company, I was thinking about how I would refuse if he proposed to come back." ”

, this is your brother! Old Fan Xin said that you are really embarrassed to say it?

Next to him, the short and tight big horse golden knife sat in the sofa, and the sofa suddenly sank. Chu Yuanxi noticed that he was holding a fan in his hand when he entered the door, and at this time, he unfolded it with a "swish", and the fan reads - Three Kingdoms Strategy Edition.

Chu Yuan Xixin said that it was okay, and what he wrote was not his "strange talk". This can be regarded as a legend, a living giant of the rivers and lakes, who eats all three religions and nine streams, has rich experience and broad connections, and can throw ordinary people a few streets away.

At this time, I saw that his face was full of vicissitudes, mainly because the face plate was too wide, and he couldn't think about the vicissitudes of life, and he had a signature mustache on his chin, which was very personal and full of enthusiasm and innocence.

In the field of film and television songs and variety shows, he can be regarded as an all-rounder, not a simple musician, but has made a lot of achievements across many fields. Putting these aside, he founded a brand and established a company as far back as 2000 years ago, and has been an executive in the direction of entertainment content in Zalang and Souki, so it is not abrupt to join Ali Music as chairman with so much aura.

However, in this position, he has also brought the beautiful DAU from 10 million and a half years to 500,000, without considering the difficulty of offline integration of resources, forcibly promoting his planet plan, without considering the result orientation, and without considering the realistic proportion of returns, the result is that valuable users are basically lost to friends and merchants, and even Xiami Music is also affected.

Therefore, in the business field, Chu Yuanxi made observations and corrections on the basis of defining the other party as an idealist. Relatively speaking, Lao Fan is a standard business elite, knows how to run a business, and knows where the benefits and losses are, so Lao Fan is much more difficult to deal with. Fortunately, the negotiation partner on this trip was not Lao Fan.

The merger and acquisition of the game must go through several rounds of negotiations, this time Lao Fan is the first time that the two sides face to face to exchange information, conditions and bottom line, for Chu Yuanxi, the goal of this meeting is to tell the new operation model of the game, and to obtain the recognition of the other party.

This is not only a theoretical basis for raising the asking price, but also a must. Otherwise, it is equivalent to selling a high-tech product to a primary school student, who can play twice with a blind Jaguar, but it will soon be broken, and there is no black technology at all.

Chu Yuanxi felt very sorry that Ali's game ability was like a primary school student in his eyes.

So he spoke first, and after a routine politeness, he quickly moved on to the first question: "May I ask you two, how is the Lingxi positioned on your side?"

"Of course, it's strategic, otherwise I wouldn't be sitting here. The Spirit Rhino is a major exploration of the gaming world, and you can tell from the name that we are determined. ”

Chu Yuan Xixin said that this rhetoric is okay, but if it is too big, it is easy to be empty, because the children have played the game of how to circle their nose with a face on the blackboard blindfolded, and the easiest way is to draw a huge circle, which will definitely circle the nose, but this face will look very empty.

So he nodded: "I can feel it." But I'm a businessman, and I care about two factors the most, time and price. Time can also be understood as the rate of growth, and price can also be understood as scale. ”

"Shouldn't this be our concern?" the dwarf shook his fan tightly and looked at Chu Yuanxi with a little overlook.

Chu Yuanxi smiled slightly, "Because I am bound to not only want to sell the game for a high price, but also be indifferent to the future of the buyer, it is not a good thing for me to pit one." I know that your big business doesn't care about this little money, but it is a lot for us, what kind of price corresponds to what kind of obligation, although the merger and acquisition does not talk about after-sales service, but before the transaction I want to ensure that you are not cheated. ”

"Hahahaha!" the dwarf laughed, "as long as you don't plan to trap us, then we won't be cheated." ”

Lao Fan did it next to him, and said in his heart that you provide such an intimate pre-sale service to ask for a super high price, right?

"You seem to have a lot of confidence in your investment team. Chu Yuanxi said with a little sigh: "I believe that the Ali team must be keen on identifying inflated assets, undercounting liabilities, adjusting profits and cash flow, and other financial demining." However, how do game companies valuate? Why can the market value of two companies differ by 100 percent when they have the same profits and the same number of employees? Why do some companies use to be very good, but then they are not doing well, but their market value has not fallen? The valuation of game companies has always been the most difficult, and it is difficult to analyze it by financial means. ”

Lao Fan was a little asked when he saw that he was short and tight, and hurriedly spoke: "Hey, Xiao Chu, why do I think you are the prelude to the lion's big mouth?"

Chu Yuanxi Zhengse said: "It's not that the lion opens his mouth, but that we need to help the buyer fully understand the advanced nature of the goods purchased. Seeing that Lao Fan still wanted to speak, he shook his hand slightly and continued: "Mr. Fan, the world is constantly changing, every day, and even every hour, there are new things appearing, and the worthless ones are eliminated, and the valuable ones will be used by others, and even shine quickly."

The game industry is a particularly cash-sensitive industry, according to the life cycle of enterprises, the start-up period is particularly short, the growth period is particularly long, and the maturity period can be long or short, but once it enters the recession, it is fatal and irreversible. In different life cycles, the active factors of enterprises are also different, and the requirements for operation are also different. If I sell you a very advanced thing, and you still play according to the old model, it is easy to be in the growth period and you directly play into a recession period, so in the end, should I take the blame?

As he spoke, Chu Yuanxi's momentum continued to rise. Saying that momentum is actually a very virtual thing, but it does exist, at least the short and tight no longer has any feeling of looking down at all, and the heart says that you are afraid of outsiders?

I only heard Chu Yuanxi finally say: "So not only do I have to make it clear in advance, but I also have to submit a white paper after the transaction is completed." You can understand it as an operation manual, I can't let you play with it if I sell you something for tens of billions, that's it. ”

"But what does this have to do with the two issues you just cared about?" Lao Fan was not moved by Chu Yuanxi's momentum. What is the white paper for? What is the purpose of throwing the pot! After saying everything that needs to be said, in the end you suffer a loss and take over the pot yourself, so it is of such use. But Lao Fan's thinking was not confused at all, and asked, "Why do you care about the growth and scale of Lingxi?"

"Because you said you were going to put the Ba people game into the spirit rhino. Chu Yuanxi looked at Lao Fan, "Then the spirit rhino has to be able to tolerate the chin people game, your stomach is only a hundred, you can still digest and digest it if you eat fifty to come in, how can it be good to eat one or two thousand to come in? That must be a problem." ”

"Yo, do you want to help us create an appetite of one or two thousand?" Lao Fan smiled, short and tight, feeling that he was a little lacking in presence, and "snapped" the fan again, and nodded with the head of the fan in agreement.

Unexpectedly, Chu Yuanxi was stunned for a moment, and then said, "Then you have to add money." ”

After speaking, the three of them suddenly let out a laugh like sand sculptures, making the employees who walked by outside look at each other.

After laughing, the atmosphere unexpectedly improved, and I only heard Chu Yuanxi say: "I'm not bragging, if a serious game company acquires Baren Games, I don't have to be wordy, they can't rely on me if they mess up." But Lingxi, I really don't dare to sell it casually, you guys will ruin my reputation if you mess up. ”

"You're just looking down on us? I'll tell you, we've been on this new swim for about ten days. The short man said tightly and unfolded the strategy version of the Three Kingdoms on the fan, "This is a glorious genuine license, and we are accumulating experience to play IP." ”

Chu Yuan Xixin said in his heart, you still dare to mention this, I don't want to mention how you pay tribute to the soil!" "I just saw this game and I was worried, it's too old, the mode is too old." You don't like to listen to it, Ali's technology is absolutely world-class, at least on the server, and there shouldn't be any technical difficulty in developing games, right?"

In fact, Ali's server technology is also more worthy of being made into a movie than "Attack and Defense", and it is one of the few hardcore technologies with real quality in Ali's past 20 years.

This is a bit long to say, and it has to start with the fact that after the 2008 Olympics, Taobao's traffic became more and more large, and Oracle's server could not cover it. There is no such server requirement in the world that needs to load one billion traffic, but Taobao has it when it is engaged in activities, so Ali has to abandon the Oracle set and build a better server by himself, so that he has the Tengyun plan and the world's leading cloud service - Alibaba Cloud.

Although the other two companies of BAT have also caught up in this field, Alibaba Cloud has gone a few years earlier after all, and it is more worthy of special mention.

So Chu Yuanxi asked, "Then why do you still use the roll-on strategy in your new game?"

The so-called ro-ro server strategy is to quickly open the server and wash players without interruption, not only washing new players, but also players in old servers will continue to migrate into new servers to play new accounts. Many game operators even regard this phenomenon as an honor, opening three new sets of servers a day, indicating that the game is popular.

Correspondingly, it is the product of Super Cell, and there is only one server in the world. Whether it's Clash of Clans, Clash Royale, Island Raiders, or an upcoming new game, there's always only one server for a game, and players around the world are in chaos. Some types of games are not easy to do this, such as MMORPGs like Yamaguchiyama, which is not easy, because a player has to walk, do moves, and put skills, and all the data is real-time, and it will definitely get stuck. But card games are suitable, and so are so-called SLG games.

Chu Yuanxi originally thought that this question was very shocking, but he didn't expect that Lao Fan and Short Da Tight were all at a loss?

They have black question mark faces, and they obviously don't know what a roll-off suit is......

Chu Yuanxi held his forehead with his hand, and decided to be concise and to the point, not explaining the operation strategy, but only objective: "It is a small server strategy, a server can hold tens of thousands of people at most, and it can support thousands of people to serve at the same time, so we must continue to open new servers." Can't you make a big server with Ali's ability? Penguin spent 60 billion to acquire super cells, no matter how many people will always be on the same server around the world, can this game experience be compared?

You may be able to make some money in a short period of time, but what kind of money are you making? It's already on your plate, and you can make a lot of money by monetizing it in other ways, and your game doesn't enlarge the plate, which is why I flatten it. ”

Lao Fan keenly grasped the main point: "So, the Ba people game can roll the plate bigger?"

"It's a lot bigger. Haven't you paid attention to the process of the growth of "Out of the Troubled Times"? Many players enter the game through the natural fission of zero cost, and it is not difficult for me to turn them into fans of the IP of "Out of the Troubled Times" over time, if you don't sell the game, it is okay to become fans of the Ba people entertainment, as long as they still play the game. ”

Lao Fan and Dwarf looked at each other tightly, they have studied this, and indeed as Chu Yuanxi said, the weight of the entire network fans of the Ba people is definitely less than 100 million, and the DAU of this game alone is more than 30 million, and it is impossible to constitute a subset of the Ba people's fans. That's why it's attractive and valuable, but this value is clearly expressed by Chu Yuanxi - expanding the value of the plate.

Unexpectedly, Chu Yuanxi hadn't finished speaking: "Our past gameplay has actually had a lot of peers interested, but we haven't seen anyone copy it successfully for so long, and now we plan to evolve the gameplay again, spend less effort, and roll a bigger plate, do you say this way of operation, can ordinary people eat it?"

The short man shook his head tightly: "Mr. Chu, are you thinking that your new model that has not yet been verified is too impactful?"

"Young life is always impactful, old life is always impacted, even if you are the e-commerce overlord, aren't you also being impacted by Pinduoduo? You are familiar with the Spring and Autumn Period, this is Yu Gongzhisi's chasing after the children. ”

Speaking of Pinduoduo, the two had to look at each other again, it was really this new player who has been working frequently recently, and the momentum is too fierce, after Ali Q2 made such desperate data, he is still chasing unhurriedly, completely replacing the impact of the dog in the past.

It is said that after Ali's review, it was a blank left after Juhuasuan merged into Tmall, and the gap between customers and customers in the e-commerce shopping scene was seized by Pinduoduo to get in. So Ali had to restart Juhuasuan and pull this old brother back to the stage, but I didn't expect Pinduoduo to start throwing coins recently, and took the initiative to drill this gap in the form of tens of billions of subsidies, which made people unguardable.

To say that the coin is really a promotion that specializes in all kinds of bells and whistles. In the first two months of the 618 promotion, others were thinking about how to operate, only Pinduoduo frowned and decided to throw coins, and as a result, he became the most beautiful boy in a sideways posture, and then he couldn't stop like taking medicine, and he has been sprinkled to this day.

Originally, Chu Yuanxi thought that the most sincere thing in the e-commerce industry was Da Goudong, and there was no routine at all when he sprinkled coins, but he didn't expect Pinduoduo to come out of the blue. At this time, when it came to this strong competitor, Lao Fan simply stopped talking, the short and tight on the other side was Lao Jianghu after all, and the dialogue technique had a natural sensitivity, from the moment he entered the door, Chu Yuanxi was full of concealed aggressiveness, not to mention aggressive, but it was also very difficult to deal with, and he rarely agreed, and at this time, he deeply realized Chu Yuanxi's strong willingness to raise the price.

He glanced at Lao Fan again, then turned around and took his briefcase.

Lao Fan looked at it and immediately said: "Actually, Xiao Chu said at the beginning that he was most concerned about price and time, and I agree with this." What did Big Penguin rely on to enter the field of culture and entertainment? It was from Shengda to acquire the starting point Chinese network to form the Reading Group. This acquisition has both time and price factors, and it takes 15 years to complete the road of others in one year. At that time, many people said that the premium of 5 billion for this acquisition was too high, and now looking back, it must be very cost-effective. ”

Chu Yuanxi sighed in his heart, and said in his heart, What is the situation? Help me raise the price? In fact, what I am most concerned about is money.

I saw that the short man took out a few pages from his briefcase and said, "Lao Fan said very profoundly, but today we are not here to talk about the price, so let's talk about the model." If the model is negotiated, the price is actually the result of negotiation, and it should be close to each other, which is the model we drafted before. ”

Chu Yuanxi took a look at the results and found that the other party was indeed very well prepared, highlighting the investment team behind it in the competition, and has a deep understanding of self-media, fan management, etc.

Among them, it contains what Jiaotu expected at the beginning, and it really put forward a request for the exclusion of the same industry, requiring the Baren Group not to continue to develop games and any games within three years.

()