Since the beginning of junior high school, he basically does not eat at home, and his family is the first uncle of junior high school and the second uncle of junior high school, and it was not until a few years later that he developed into a family of second junior high school father-in-law. Because grandma and grandpa were alive, the three uncles' families were ignored and went directly to grandma's house. It's still the house a few years ago, two years ago, when he came, he told his mother that if he couldn't do it, he would spend money to renovate it or directly tear it down and rebuild, but he was stopped by his mother, and he only talked about it after he got home. A little depressed, I didn't want to give them face, but my mother's advice had to listen.

This year, the relatives have added one more, that is, they live at my aunt's house, which is 30 kilometers north of their home.

In my previous life, I still liked to come here, because my aunt and grandmother liked him very much, there was an incident, the bark of the willow tree can be used as a whistle, and my aunt and grandfather climbed the tree at the beginning of spring in order to make the best whistle for him, but fell into the pond and almost froze to death; and when I was a child, I ate eggs, only egg whites, not egg yolks, and lived in my aunt's house for a few days, I could collect a plate of egg yolks, and finally my aunt and father drank wine.

Speaking of this family, there is also a dramatic thing. My aunt and grandmother were lost since she was a child, but she was almost 8 years old when she was lost, and she had a memory, so she also knew that she was fostered by someone else. At that time, she was picked up by her aunt's father, and she was raised as a daughter and a daughter-in-law. There was a famine, and there were no knots in the north, so there were many people who came out to ask for food, and coincidentally, they were about to arrive in Yi Shaofeng's village, and his grandfather, who had not yet passed away, recognized his own sister at a glance, so that the relatives continued to connect.

Seeing the dilapidated village is like seeing your own village at the beginning. He didn't plan to be a Buddha and save all the people in the midst of the crisis, but when he saw everyone who overlapped with his memories, he finally decided that Jia Le would come forward and use this place as a fish acquisition point for Jia Le, because it was close to Wabu Lake, so the fishery here was good.

When he returned to the provincial capital, he walked around for two more days, which was nothing more than a walk with acquaintances, because he had given gifts before the holiday, so he was empty-handed, and the family worshiped for a year.

During this time, Yi Shaofeng had a little headache, seeing that the beverage plant was about to be built, and the equipment had arrived at the provincial warehouse, but the brand of the beverage had not yet been finalized. Speaking of which, we have to analyze the current development trend of domestic beverage categories.

The leader is still Jianlibao, but it will decline, not to mention that it is a collective enterprise. This year is the glorious year of Jianlibao, and it is also the beginning of the decline of Jianlibao. In 92, he proposed to expel foreign products and counterattack the strategic plan of Europe and the United States, but it was always thunderous and rainy, and he only spent 5 million M yuan to buy an office building in country M, and then he never took action, and did not formulate a complete set of competition plans, but after 97 years, he was sandwiched by two major colas until it declined.

Coca-Cola, as the first foreign beverage brand to enter the country, has been steadily developing in China, and it has been encroaching step by step. Although it is developing rapidly, it is far from reaching its peak.

Pepsi, is in 1987 into the country, at that time put forward "Pepsi China", is ready to the Chinese market as a second battlefield in addition to M foreign development to develop, from the rebirth point of view, is obviously successful, China has indeed become the second largest sales area, but now the development is not as good as delicious, to 2000 or so, with the decline of Jianlibao, the two really stood up.

As for others, such as Master Kong and Uni-President, they are now fighting for the first brand of instant noodles, and the focus is not on drinks at all. Although Wahaha has begun to emerge now, compared with these foreign companies, the foundation is not weak.

Others, such as Red Bull and Pulse, are not a problem right now.

If all the beverage brands are listed, then the current trend of domestic beverages is clear at a glance, and the main pillar is still carbonated drinks, which is also consistent with their early ideas. He's going to focus on carbonated drinks.

As for other beverages such as tea, they will be the focus of development in the coming years.

However, it seems that there are still three months to put into production, but he has not yet started to prepare the packaging materials, because the brand has not even been decided, and the brand and packaging must be determined.

Thinking about his own headache, he vowed to free his hands and set up a scientific research and planning team belonging to Fengyun.

Call a few executives to come over, and everyone thinks together, isn't it that the three stinkers stinked to death Zhuge Liang.

"Otherwise, it will be called Fengyun, which is tied to the name of the group, which is conducive to brand promotion. ”

Yang Hong first broke the silence, she is in charge of public relations and publicity, so the starting point is to consider the favorable aspects of publicity.

"No, not to mention whether Fengyun is catchy, that is, in terms of brand internationality, it is not suitable to use Fengyun, and it will be troublesome to raise or go public in the future. ”

The counter-argument is Zhao Yayan, who thinks from a financial point of view.

Everyone said a word, and they were very lively, but none of them were presentable, and he stopped them in a loud voice:

"I don't think I can discuss anything decent, so I set a few standards, the first must be the peak word to start with, to tell customers that this is Fengyun's product, the second must be catchy, have a memory point, and third, by the way, think of an advertising slogan, used in publicity. Okay, let's go back, and each person will think of at least 5 names, and report it tomorrow morning. This time I'm a little more democratic, and we'll vote on which name to use. ”

After speaking, he drove everyone away, crooked on the sofa, and then thought about the brand.

The next day, the selection of the Ming Lord was held, and the Feng Shang proposed by Lin Shengnan defeated the Feng Qiang named by himself with a three-vote advantage. Since it explains the Lord, then democracy, Feng Shang will be Feng Shang. The crowd discussed the choice of advertising words again.

The advertising words they thought of really made Yi Shaofeng petrified, but it is no wonder that the limitations of the times are here, and it is estimated that the current advertising companies are also this routine.

"Fengshang Fengshang, the drink is the best", "Fengshang drink, it's good!"

Spicy eyes, the advertising words I originally thought of were already LOW, and compared with theirs, they were immediately full.

"Youth has no limits, youth is always with you - Fengshang Beverage. "Fengshang drink, the health flowing under the bamboo roots. ”

He made some small changes to the few advertising words he had heard before, and the rest of the people were shocked.

The brand is set, the advertising words are set, and the next step is the packaging finalization and publicity. Yang Hong is responsible for this work, and he doesn't plan to replace the blister, so he asks Yang Hong to come up with a specific publicity plan.

Hearing him say that he wanted to publicize the plan, everyone could understand, but he asked to publicize it from now on, but he was a little confused by everyone. So far, there is not even a bottle of finished products, what is the use of publicity, and he does not explain much about this.