The next day, he began to formulate the appearance and packaging of the bottle, the bottle shape adopts a flat shoulder and curve association, similar to the bottle shape of Baisui Mountain, the packaging is simple and comfortable, and the brand is highlighted to the greatest extent, as well as the advertising slogan. Determine all of these and communicate with the manufacturer to make them.

Seeing Yang Hong's propaganda plan, he was slightly disappointed, neither new nor courageous, it was completely petty. Not to mention that this kind of publicity has done two cokes, even Wahaha is estimated to be unable to do it, and Fengshang will also be completely reduced to a provincial brand.

These things are a matter of vision, or a problem of pattern, if you rely on people to learn, whether you can learn to say both, the time and energy spent is not as good as doing it yourself. He wondered if it would be possible to let the executives take turns to stay abroad for a period of time, so that they could develop their horizons.

Suppressing these thoughts, there are more important things to do now, bring a pen and paper, put aside the plan made by Yang Hong, and don't need to change it, none of it can be used, so he plans to rewrite it himself.

To be a brand, we must first have a clear positioning, the main consumer group of the beverage is young people, and more specifically, it is mainly the student group. For this kind of group, in addition to advertising, but also to penetrate the brand into their daily life, thinking of this he listed: campus trips, college event sponsorship, etc.;

Since it is a brand, the brand spokesperson is indispensable, which is also mentioned in Yang Hong's plan, but she chose to focus on the current athletes, which is the marketing routine of Jianlibao and a turtle. His ambition is even greater, and he wants his drink to enter the entire Southeast Asian field, so the spokesperson should be a little more generous, searching for future evergreens in his mind, and stars with a positive image, and finally he circled three: Andy Lau, eldest brother Chen, and Stephen Chow.

There is also advertising investment, Yang Hong wrote above that after the product comes out, some advertisements will be invested in the province and neighboring provinces, so that although the cost is lower, it loses the meaning of publicity. He determined that it must be a set of CCTV advertisements, and this year's golden segment will definitely not be available, but it must be placed on CCTV, followed by provincial Taiwan in first-tier cities and the surrounding provinces of H Province.

He also wrote about the specific marketing, donating a dime for every bottle he bought, thinking that he has an environmental protection industry, and indicating that he recycles bottles at a high price.

The next step is the meeting, where the specific work is arranged.

The school has opened, he has too many things to do during this time, and he has no time to go to school, so he simply asked for a month off. During this time, no matter how busy he is, he spends at least three hours a day to make up for classes, and one-on-one needle-based learning is obviously more effective than in class.

The propaganda business is almost done, and he faces a bigger problem, which is the personnel problem. It's useless to just have a factory, and you need people to manage production. Before production, there are equipment commissioning, personnel division and training, logistics construction and investment promotion, etc., each of which is extremely annoying.

Liu Fang is 37 years old this year, after graduating from junior high school, he was restless and went to the coastal city alone. After Coca-Cola entered China, he was the first batch of employees to enter, and his diligence, hard work and meticulous work style were quickly rewarded, from an ordinary employee to the deputy director of the Shenzhen plant, which is a height that is difficult for Chinese people to achieve.

But with the improvement of his status, he personally experienced the discrimination of those foreigners. This kind of discrimination did not change in the slightest after he became the deputy factory director, and he was a little angry, and he didn't want to bend his waist for five buckets of rice, but fortunately he didn't do anything and fired the old white man directly.

After returning to Province H, he was not in a hurry to quickly put into the next job, over the years, he owed a lot of money to his wife and children, he wanted to spend more time for his family, and he still had some ideas of his own. When he saw a recruitment on the provincial TV station, his heart trembled, this year, it can't be said that there is no recruitment in the TV station, but it is the first time he has seen a private enterprise.

He has long known Fengyun Group, and he has spent time to understand, knowing that it is a child who started with the summer vacation, but he did not expect to involve the beverage industry now, he has analyzed the current beverage industry, and also knows that Jianlibao is not the opponent of two Coke, and the current domestic beverage will be a blowout development for a long time in the future, so when he sees this advertisement, he has to admire, Fengyun's vision is unique.

He suddenly had an idea, he wanted to talk to Fengyun's boss, and when this idea was born, he couldn't sit still anymore. The next day, he went straight to the provincial capital, but what made him speechless was that the entire Fengyun didn't seem to have an office building, and finally contacted Jiang Xianwei through Jiale's internal personnel.

Jiang Xianwei is not a reckless person, and it is impossible to bring people directly to Yi Shaofeng, so he asked a few words on the side, and the more he asked, the more excited he became, isn't this the person the little boss has been looking for during this time, and immediately called Yi Shaofeng.

When he received Jiang Xianwei's call, Yi Shaofeng was in class. The teacher Lin Shengnan found for him was a great man who was concentrating on taking the TOEFL, so he was relatively relaxed in time and could meet the requirements of make-up classes at different times every day.

The place where the three of them met was a café in the center of the city, which was the first place for Mo Sang to enter Western food. Seeing the store sign with the word "Mo Shang Coffee" on the door, he was a little speechless, this is with Mo Shang Sang, but it is good to think about the merger of China and the West, and the merger of ancient and modern.

The three of them chatted happily, and he also did everything he could to answer, when Liu Fang asked why he liked the drink, he said his thoughts, which made Liu Fang feel that he had met a confidant. After chatting for almost an hour, he said directly:

"Fengshang Beverage lacks an actual trader, you also know that I am a student, and the beverage piece, I just rely on enthusiasm to do, I don't want the local market to give up to foreign brands, so I want to do it, I want to drive them out of China, when the time is ripe, I may also enter Europe and the United States." I solemnly extend an invitation to you, I wonder if Mr. Liu would like to join our young family?"

Hearing his words, Liu Fang smiled happily.

"Mr. Yi is really powerful, you have spoken to this step, if I don't join, won't I become a national sinner. ”

As a result, all three burst into laughter.

When it came time to negotiate the salary, Jiang Xianwei slipped away in the name of going to the toilet, which made him speechless, these people are still a little far from him.

Liu Fang's requirements are not high, he has a house, he doesn't want to be separated from his wife and children, Fengyun wants to solve his son's school problem, as for the salary, he didn't take the initiative to speak.

Yi Shaofeng thought for a while, offered an annual salary of 10W, and rewarded 1% of Fengshang shares after a year, with a year-end bonus to be determined, and a car.

After a meal, he asked Lin Shengnan to prepare a contract and signed a formal contract, Liu Fang left a sentence, and left when he came to work the day after tomorrow.