Chapter 673: A Gap of More Than Two Billion
Although IBM has not yet been won, the preparation of 50 million Huimin computers can already be prepared.
Lenovo Group naturally has to take on this burden.
Therefore, Yu Wenfei stayed in the capital for two days just to discuss this matter with his senior brother Yang Yuanqing.
Yang Yuanqing also officially became the president of the new Lenovo Group, fully responsible for the computer business.
"This Huimin computer I envisioned in this way, and the configuration must be able to meet the daily needs of the family, watching videos, surfing the Internet, playing games, etc. If possible, try to use a unified configuration, so that bulk procurement of components can greatly reduce the price and reduce the cost. In the future, the pressure of after-sales maintenance will also be much less. ”
Yu Wenfei put forward his own request.
For the computer, obviously Yang Yuanqing is more expert, after hearing this, he frowned and said: "Mr. Fei, if you just watch videos and listen to songs and surf the Internet, the configuration does not need to be high." But playing games, the requirements for configuration are much higher. In my opinion, it is still necessary to distinguish between high and low models, so that consumers can buy on demand and there will be no performance waste. ”
Yu Wenfei was as good as a stream, nodded and said: "That's okay, then set up two models, as few models as possible, so that we can achieve scale when purchasing, and our cost pressure is very high." ”
"In the past few days, I have asked engineers to come up with two sets of configurations, one is a high-end configuration and is positioned as a gamer's computer. One set is low-profile, which can also be enough to meet the needs of home entertainment and Internet access. Mr. Fei, you can take a look, if there is no problem, I will contact the accessories manufacturers as soon as possible, because the quantity we need is too large. Yang Yuanqing said, took out a document and handed it to Yu Wenfei.
After seeing Yu Wenfei last time he went to the Demon Capital, he began to prepare for this matter when he came back.
Building a brand computer is not as simple as everyone thinks, although most of the parts are purchased off-the-shelf, but in order to make the performance of this computer stable enough, and enough balance, it still takes a lot of thought.
First of all, according to the product positioning, the technicians select the most suitable and cost-effective model from the various components on the market, and then make the testing machine first.
After various stability tests, pressure tests, etc., the performance and stability of the assembled testing machine will reach the desired effect, and then targeted optimization will be carried out, and finally the project will be officially established for bulk procurement.
This is only from the perspective of products, if it is related to market research, user needs, and even industry development trends, it is more complicated.
Yu Wenfei took it and took a look, and there were two sets of computer configuration lists.
The first set, tentatively titled, is "high-end gaming computers".
The main configuration is AMD Athlon XP 2200+, RAM 512MB, graphics card ATI R9550, hard disk 80G.
17" flat screen monitor!
This kind of configuration, in 2003, is relatively high, enough to cope with all the games on the market, and the market price of brand computers with similar configurations is generally around 6,000.
Of course, only talking about the cost price, and if it is purchased by tens of millions of units, the cost can be compressed to about 4,500 yuan.
The second set, tentatively named "Audio-visual Entertainment Computer", belongs to the low configuration.
The main configuration is Celeron 4 1.7G, memory 256MB, graphics card GF4 MX440, hard disk 40G.
It's also a 17-inch flat screen monitor!
This configuration can smoothly surf the web, watch movies and videos online or through a disc drive, and can handle general games as well.
The market price needs 4,005, and the cost price can be pressed to about 3,005.
............
In addition, according to Lenovo's estimates, among the two configurations, low-end computers must be the most popular, and high-end computers account for two sales at most.
Therefore, when purchasing, it will be purchased according to the needs of 40 million units at the low level and 10 million units at the high-end.
After reading it, Yu Wenfei frowned, the price is ...... It's still too high!
Of course, it is already very cheap compared to the market price.
However, a set of low-configuration computers is 3,005 and 4,000 is still not something that most people can afford.
And I originally planned to hit the price to about 3,000 yuan, so as to break through the psychological bottom line of consumers and make them pay for it happily.
Therefore, let's not talk about the high configuration, but the low configuration of the audio-visual entertainment computer must press the price to 3,000 yuan!
Well......
2999 yuan, this price is good.
But in this way, just based on the cost price, you will lose 500 yuan for every computer sold!
40 million low-spec computers, that's not a loss of 20 billion......
In addition, if the price of high-end computers is calculated at 4,000 yuan, each unit will also lose 500 yuan, and 10 million units will be a loss of 5 billion yuan.
The high and low matches add up, and a total loss of 25 billion!
After calculating this number, even Yu Wenfei felt a little numb in his scalp.
"Can the cost be compressed any longer?" asked Yu Wenfei with a frown.
Yang Yuanqing looked embarrassed, shook his head lightly and said: "It is estimated that it is difficult, in fact, even at this price, you still need to negotiate with major manufacturers." ”
"Okay! I'll figure out a way to deal with money, you go to buy computer accessories as soon as possible, and try to keep the price down as much as possible." Oh yes, can the production capacity keep up?" Yu Wenfei said again.
Although Lenovo Group has become the largest computer manufacturer in China, and its production and assembly capacity is also the strongest, it is obviously more than enough to face the number of 50 million.
However, for this, Yang Yuanqing also had a plan, and said confidently: "This problem is not too big, and the production capacity may not be able to keep up in the early stage, but with the introduction of this batch of computers to the market, we do not need to build a new factory, and the production capacity can be raised." ”
Yu Wenfei was stunned for a moment, and immediately understood what Yang Yuanqing meant, and laughed.
Obviously, Lenovo's own factory alone must not have such a large production capacity, and it is too late to build a new factory temporarily.
But......
As Yang Yuanqing said, as long as the first batch of Huimin computers are put on the market, there is no need to build a factory, and the production capacity can be raised.
Because at that time, other brand computer companies will not want to have sales anymore!
Their factories are also idle, so they can just place orders for them when the time comes.
And in front of Huimin Computer, other brand companies can't fight a price war, because it's really not an order of magnitude.
Under the super order of 50 million, the cost is compressed to the extreme, and Yuwenfei has to lose 500 yuan per computer!
The cost price of other brand computer companies is much higher, just like the low-profile version, if other companies want to do it, the cost price will be 4,000 yuan, why should they sell it for 3,000 yuan?
Yu Wenfei dared to make this determination, on the one hand, he had the strength and could afford to lose, and on the other hand, he was confident that he would make up for the loss from other aspects.
As for other brand computer companies, if they make a loss, it is really a loss! Besides, they really don't have the strength to fight.
............
The gap of 25 billion, how to solve this problem, Yu Wenfei has a rough plan in his heart, but whether it can work or not depends on him to communicate with all parties.
However, on his Facebook page, he made a notice in advance.
After posting the picture of the low-spec computer, write a paragraph.
"You should have seen the news, my cousin has just acquired Lenovo Group, and he is ready to bring a wave of benefits to everyone. This configuration is the next main computer of the new Lenovo, so guess how much this computer will sell?"
Yu Wenfei's Facebook mask, every update will attract countless attention, and this time is of course no exception.
So when it was released, there were many people leaving messages below.
"Wow, is my cousin going to give everyone benefits again? This time it's a computer? Yes, yes, I just don't need a computer. ”
"Is the above stupid? cousin didn't say to give it away, this is a new computer that Lian wants to launch, of course, the price is estimated to be more favorable, and it can be regarded as a benefit. This kind of configuration, it will be sold for more than 4,000 on the market, since it is a welfare, I guess the price is 3999 yuan!"
"More than 3,900 is more reliable, hundreds cheaper than the market, which is a very conscientious price. I know the industry well, and if it sells for 3,009, it will basically not make money. ”
"More than 3,000 yuan, can this configuration play games? If you can play CS, I'll consider it, but it's still a bit expensive. ”
"Be bold! I guess it's 3,500 yuan! My cousin made a move, of course, more generous than everyone imagined. ”
"You think too much, three thousand five? It's better to give you away for nothing! Son, you can't make money in business, but you definitely can't lose money. ”
Everyone guessed how much the price was, but the most daring one only dared to guess 3,500 yuan, and no one dared to believe this price.
Obviously, there are about 4,500 computers on the market, how can the price be reduced so much!
............
This big discussion on Facebook has also spread to the whole network, and anyone who cares about Yu Wenfei or is interested in computers has been involved.
Everyone was enthusiastic to discuss whether this set of configurations was enough, how low the price would be, and whether Yuwenfei's so-called benefits would bring surprises to everyone.
Tsinghua Unisplendour and Founder Technology, which are peers, naturally also noticed this matter, and after the news of Yuwenfei's acquisition of Lenovo came out, they began to be nervous.
That's Yuwenfei......
With more than 7 billion yuan, Lenovo has been acquired in a big way, and even the high-end game brand Alien has also won it, and there are even rumors in the circle that Yu Wenfei is also making an offer to IBM to acquire IBM's personal computer business!
What the hell is he going to do!
If even IBM is acquired, the scale of the new Lenovo will become one of the top three giant manufacturers in the world, detached from the level of domestic competition, and truly go to the world.
It turned out that companies such as Tsinghua Unigroup and Founder Technology, which could still compete with Lenovo, were really thrown off nine streets......
Set a small goal first, such as remembering in 1 second: book guest residence