Happiness is presented to each person in different forms, and each person's definition of happiness is also different.

Some people think that getting is happiness, and some people think that meeting is a kind of happiness. But with Lin Huiyin, he said, "I used to think that the most beautiful thing in life was to meet." Later, I realized that the hardest thing in life is reunion. Suddenly, there is an old man in his heart, looking back, the mountains and rivers are already autumn. ”

Therefore, the happiness you think you think may be in the eyes of others, but it is just a casual moment in your life.

Huang Dong has Huang Dong's happiness, Sima Qian has Sima Qian's happiness, and his happiness is to make a lot of money.

One day in the blink of an eye, the evening party was very formal, and Sima Qian deliberately chose a private restaurant that he thought could best represent his heart, which was very private and expensive. The whole private dish is a table, you need to book in advance, legend has it that the chef is a family handicraft, the ancestors once cooked for Zhang Dashuai, and at that time, Zhang Dashuai only ate this chef's dishes.

However, legends are legends, and no one can verify whether there is such a thing or not.

When Du Feng arrived with Huang Dong and Cai Dongming, Sima Qian and Duan Hongchen were drinking tea in the only private room, except for the gurgling sound of boiling water, the room was very quiet.

"Boss Sima, have you made a lot of money recently, and invited us to eat in such a high-end place?" Du Feng has been here before, knowing the consumption level here, there are no eighteen thousand for a meal, and he is embarrassed to treat him at all.

"Nonsense, if you don't make money, when will you delay inviting you to dinner. Sima Qian and Duan Hongchen got up to greet each other, and Cai Dongming and Huang Dong hurriedly greeted Duan Hongchen.

Huang Dong carefully looked at the layout of the house, the whole room was placed with old-fashioned solid wood furniture, even the dishes for food, it was also quite Republican style, and in the middle of the room, there was a portrait of a handsome military uniform. According to the waiter, this portrait was personally given to the boss by Zhang Dashuai to the ancestors, as an heirloom, passed down from generation to generation. Not to mention, the painting paper is yellow, and it really has a sense of age.

"Come, Brother Du, two brothers, let's sit down and talk. Duan Hongchen was dressed in red, and he showed special enthusiasm in the painting style of the calm private room.

"Sister Hong is always so radiant and radiant. Huang Dong sat down next to Duan Hongchen and looked her up and down, without any technical level. However, such an obvious tout made Duan Hongchen happy to listen to it.

"Haha, I'm old, and if I don't get a bright color, you're almost ignoring me. Duan Hongchen laughed at himself, stared at Du Feng again and asked, "Is it, Brother Du?"

"I have wronged this statement, if I were ten years younger, I would definitely be Sister Hong's suitor, but when I am old, I can't run, and I can't catch up. When Du Feng teased Duan Hongchen, his expression was serious, almost making people believe that this was a confession from the bottom of his heart.

"Yes, brother, you and your sister-in-law will tell you that if your sister-in-law agrees to let you go, I have no problem. Let's make a couple, and I'll wear a lantern for you every day. "It's all the children of the rivers and lakes, a joke between men and women, Duan Hongchen has never twisted it.

"Okay, Du Feng, the older you get, the more unserious you are, you can take advantage of your sister's advantage, and you are not afraid that your brother will laugh at you. Sima Qian nodded to the waiter, indicating that the food could be served.

"Huang Dong, what's the business like recently, I heard from the manufacturer, your product sells very well, and it ranks first in the country!" Duan Hongchen had something in his heart, and after the joke, he quickly took advantage of the time to wait for the food to get to the point.

"Thanks to Sister Hong's care and concern, the product is okay, I don't care much now, Xiaoying is in charge. In front of Duan Hongchen, Huang Dong has no need to hide it, the manufacturers are all introduced by her, how many goods Huang Dong can sell, it is estimated that Duan Hongchen has already inquired clearly.

"Yes, I heard Hongchen say, you have a capable person under you, who has helped you a lot, what is a good way, Huang Dong, don't hide your secrets, you have to teach us, let us make a fortune with us." Sima Qian continued along with Duan Hongchen's topic.

"You guys are here to talk about business, so Xiao Cai and I are not redundant, or let's go." Du Feng wasn't really angry, he was just used to joking with Sima Qian.

"Haha, Lao Du, don't blame me for the reality, I'm in trouble, today is mainly to celebrate Brother Huang's recovery and discharge, and on the other hand, I want you to help me come up with ideas. Sima Qian straightforwardly explained today's intentions, which made Du Feng and Cai Dongming a little surprised.

"When you encounter difficulties, what other difficulties can you two have, business is doing so well?" Cai Dongming asked suspiciously.

"Business is getting worse and worse!" Duan Hongchen sighed.

"Tell me if there's anything we can do to help. "Usually jokes are jokes, but when it comes to getting down to business, Du Feng also puts away his hip-hop attitude.

"It's all my own people, I don't lie, the current business, it looks booming, but sales have declined sharply, Lao Du, I have been playing a lot in the past six months, compared with last year, there is still growth, this Xiao Cai should know. Sima Qian glanced at Cai Dongming with his eyes.

"Yes, compared to last year, it has increased by 10%, and I have a record of this. "Cai Dongming has an account in his heart for the number of each major customer, and he remembers that it is exactly right.

"Right, but, you know, how much sales have dropped? Half, almost half of what it was last year, and if I did, I would have lost money this year. Sima Qian smiled bitterly.

"Don't cry poor, I know that in your business, it will definitely not be possible to lose money, your old products, with less advertising, can still make money. However, I really don't know how the effect of the new product can be so bad? Our print media can still read so much! Not so much that the effect has dropped so obviously. Du Feng is still confident in the advertising effect of the Beihua Evening News.

"On the one hand, the media effect is only one aspect, it is undeniable that there are some signs of momentum on the Internet now, but newspaper and TV advertisements are still effective, but now there are too many similar products, a weight loss product, now there must be more than a dozen doing, your newspaper income must have increased, but the effect is not very good, in fact, no matter how small everyone is, now they are standing, it is estimated that after this year, a batch of closures. Duan Hongchen is right, now that the health care product market has entered a chaotic situation, in the end, I will fight for strength to see who can survive to the end.

"Brother Huang, you have a good brain, don't stop talking, and help my brother think about it, what are some good suggestions?" Sima Qian saw that Huang Dong didn't say a word, so he directly named him.

"Haha, Brother Sima, in this regard, all the seniors here are here, don't I follow along?"

Huang Donggang said modestly, but was interrupted by Duan Hongchen.

"I said brother, don't be modest, to tell the truth, in this group of people, you read a lot, you have a lot of ideas, we are all rough people, it's okay to charge into battle, make suggestions, you have to rely on you talents, Brother Sima and I are sincere, if the product makes money, it will definitely be indispensable to everyone's benefits, so don't hold it." ”

"Haha, Sister Hong, I can't say anything about your hardness!"

"By the way, big brother, Sister Hong, what products do you want to do next?" For the issue of advertising, Huang Dong has actually been researching, he is a person who is willing to study in every line, after the growth star is ready, he originally wanted to choose a few more products to do like Sima Qian. In order to do a good job of foreshadowing, he has been studying advertising. But then Cong Deyuan has always disapproved of this industry, and Huang Dong didn't make a move, thinking that he would rely on Ma Xiaoying's expanded network and let her do it, and he wanted to focus on the business introduced by Cong Deyuan.

"To tell you the truth, I'm talking about an anti-cancer health supplement right now, and there are too many people getting cancer now, and the market in this area will definitely be very good. After Sima Qian finished speaking, he stared at Huang Dong.

"I still want to do the weight loss industry. Duan Hongchen said.

Huang Dong doesn't plan to develop further in this industry, but he won't object to others engaging in this industry, so he still has to help Sima Qian and Duan Hongchen.

"Boss, Brother Cai, why don't you just tell me what I think?" Huang Dong asked Du Feng.

"Let's talk about it, it's rare that Boss Sima and Boss Duan take such a fancy to you. With the relationship between Du Feng and Sima Qian, of course he hopes that Sima Qian's business will get better and better.

"Okay, Brother Sima, Sister Hong, then I'll just talk nonsense, if you two think it's useful, it's my honor, if it's useless, you should listen to jokes. Huang Dong said politely.

"Okay, Huang Dong, just say it, don't think too much, whether it's right or wrong, we are all grateful. Duan Hongchen said.

"Brother Sima, Sister Hong, in fact, some time ago, I have been studying advertising, to put it mildly, we make products, the main cost is the cost of advertising, so the quality of advertising effect directly determines the level of return, but also determines whether the business is lost or earned. ”

Huang Dong took a sip of water and continued, "I observe that the product advertisements in newspapers and TV are too homogeneous, that is to say, they are all the same, and it is equally applicable to replace one company's advertisements with other products, which makes it difficult to highlight their own products and make it difficult for readers to remember." ”

"Yes, this is the phenomenon now, but as for those copywriters, turn them over and transfer them, there is nothing new, new copywriting, no one dares to experiment, in case of loss, it will be lost. Sima Qian agreed with Huang Dong's judgment.

"But the more this continues, the worse it will become. The main reason is that in order to save costs, everyone is taking it, and other people's things that have been verified by the market, whether they are suitable or not, can be used when they are taken. They fell into a well, and if it was good, it would be bad, and if it was bad, it would be bad. ”

Huang Dong paused and glanced at Duan Hongchen, Duan Hongchen nodded, looking at Huang Dong expectantly.

"Everybody is stuck in this well, and if you understand that people have to jump out early, and then look back, where did they fail? Even if we, as consumers, have seen too many of the same things, we have long been bored, and if there is an ad that can refresh my eyes and empathize with me, I will definitely remember it at a glance. ”

"What do you mean?" Du Feng was also quite interested in Huang Dong's statement.

"Look at advertising in other industries, real estate, business, telecommunications, and so on. In the past, I had a friend who introduced to me that commercial advertising, advertising in the automotive industry, is mainly about the feeling of product experience, that is, the feeling of people who have used these products. In this way, the expectant will resonate, so that the brand of the product will be remembered, and at the same time, it will also increase the consumer's expectation of the product. ”

"Don't tell you how good your product is, just tell how many people's lives your product has changed. That's probably what it means. Huang Dong explained.