The lawsuit was won, but it was only the first step.

The ultimate goal of Facebook Entertainment is to cultivate users' concept of payment and make its website start to have the ability to make money.

Yes, Dong Xiaoxue didn't dare to think about making a profit or anything, as long as she could start to have revenue, she would be very satisfied.

Compared with Facebook's huge annual investment, at least in a few years, don't think about being profitable.

Moreover, at the beginning, she did not dare to adopt the membership fee system, and could only make money by running video ads first.

The reason why we need to get rid of piracy first, to be honest, is also because if pirated websites continue to be everywhere, and your genuine website has ads at the beginning of the video, and the pirated website does not, maybe users will choose pirated websites.

Anyway, it's not where to look.

Therefore, Dong Xiaoxue must first knock down the relatively large pirated and infringing websites, and then dare to place advertisements in the opening part of the video on this site.

In this case, users have little choice, even if they don't like to watch ads, they can only watch them on Facebook video sites.

As for Facebook Music, there is no way to advertise here, I just hope to gather more users, and wait for the launch of the membership fee system in the future to have the ability to make money, so don't think about it for the time being.

Suing Baidu, coupled with its own internal technology upgrades and blocking all web crawlers, one of the most significant changes is that the number of active users of Facebook video and Facebook music has skyrocketed.

Originally, some people may want to watch any movies, TV series or listen to songs, they are used to searching for the corresponding name on Baidu, and then click on the first link to watch.

But through the results of Baidu search, it is conceivable that the first place is usually their own website.

It is equivalent to intercepting these users away.

Now, Facebook Entertainment does not allow Baidu to use links to its own website, and it is impossible to search for resources on Facebook videos and Facebook music through Baidu.

Even if it is the corresponding pirated resources, Baidu does not dare to release them, because they know that to combat piracy and infringement, Facebook Entertainment is serious, and it is willing to spend money!

And this time, Facebook Entertainment sued Baidu for piracy and infringement, and there was a lot of uproar on the Internet, and basically users who should know about it also knew about it.

In this paragraph, on Facebook, many big Vs have already carried out popular science.

That is, Facebook Video and Facebook Entertainment have the largest copyright library in China, and basically all the popular movies, TV series and songs on the website are available.

If you want to watch any film and television dramas, or what songs you want to listen to, you can go directly to Facebook video and Facebook music.

Moreover, on each user's Facebook interface, in a more conspicuous place, you can see a link that directly jumps to Facebook video and Facebook music.

There is no need to transfer through Baidu search at all.

............

Xiaofang is a college student, and her family is okay and she has her own laptop.

In the first two years, this computer could also be used to watch the disk, but it could not be connected to the Internet, because the school dormitory did not allow the network cable.

And the computer usually has to be hidden, for fear of being seen by the counselor.

At that time, when it came to the Internet, the four little sisters in their dormitory, turned off the lights, and huddled together to watch a movie, which was quite happy.

However, since last year, colleges and universities across the country have jointly carried out some kind of "network entry activities", which is to popularize the Internet and computers in universities anyway.

In addition, Lenovo Group launched Huimin Computer, which has brought down the price of computers that were originally high.

Now computers are very common on college campuses, and the four people in her dormitory have four computers, one for each person.

The three roommates are all Lenovo Huimin computers, and the price is really cheap.

Now that computers are available and the Internet is popularized, it is very convenient for everyone to go online or watch movies.

Xiaofang and several people like to watch movies and TV series, and it used to cost a lot of money to rent or buy pirated discs, so they were more restrained.

Well, now, with the Internet, on the Internet, you can see anything!

And it's all free, it doesn't cost anything.

They are like fish in water, in addition to brushing their faces to watch celebrity gossip, they are watching various movies and TV series.

The most common thing that several people use to find movies and TV series is Baidu.

Because it's really convenient, if you want to see something, search directly, and hundreds of search results will come out.

When the Facebook video came out, they also tried it, but because the resources of the Facebook video were purchased and added in batches, all of them owned the copyright, so in terms of the number of film libraries, they definitely couldn't compare with Baidu.

Therefore, they generally still use Baidu, and the Facebook video software is directly deleted.

But after Facebook Entertainment sued Baidu this time, Baidu Video and Audio was completely abolished, and all film and television dramas with the copyright of Facebook Entertainment were taken off the shelves.

Of course, Xiaofang and the others also knew about these things, so they also re-downloaded the Facebook video software and tried to use the software again.

They found that Facebook videos are actually quite easy to use!

In addition to the fact that the film library is not so complete and there are relatively few Japanese and Korean dramas, at least the viewing experience is excellent.

The network speed of the campus network is definitely not as fast as the Internet café, but I don't know what black technology Facebook video has, and the speed is quite fast when watching the video, and there is basically no jamming.

Moreover, in recent years, there are more popular domestic and European and American movies, including TV dramas, and there are even many TV entertainment programs.

On the evening of April 15, Xiaofang returned to the dormitory after dinner, opened her laptop as usual, and prepared to watch a TV series.

Recently, there is an idol drama that is very popular, called "Castle in the Sky", which is Xiaotian in F4 who plays the male lead and Bingbing who plays the heroine. Although the TV station has just finished broadcasting, she doesn't have TV at school, so she waits for piracy on the Internet.

As a result, two days ago, I heard that Facebook Entertainment had purchased the exclusive online broadcast rights of this TV series, and if you want to watch it, you can only watch it on Facebook Video.

For Xiaofang, it doesn't matter, anyway, there is no charge for Facebook videos, as long as you have to watch them.

Turn on your computer, connect to the Internet, and log in to the Facebook video app.

Sure enough, there is a big banner on the homepage of the software, which advertises the official "Castle in the Sky" TV series that has just been purchased.

Just then, the dorm door was pushed open and the two roommates returned.

Xiao Fang hurriedly greeted: "Sky City is online, it is available on Facebook Video, if you want to watch it, you can watch it now." ”

"Wow, really? I've heard about this TV series on the Internet for a long time, and I've seen a lot of people discussing it, and it's said to be a good shot. It's a pity that there has been no source on the Internet, and it's all to blame on Facebook Entertainment, if they hadn't done something to crack down on piracy and infringement, they would have seen it on the Internet. Fortunately, they bought the copyright, and there is still something to see. ”

The roommate said with interest.

The two of them also turned on their computers and prepared to look at each other.

Xiaofang clicked on "City in the Sky", put on her headphones, picked up the prepared snacks, and prepared to watch the show.

As a result, a lively girl suddenly popped up on the screen, looking like a college student.

"I, I can move if I want!

I, sitting or not.

I say that only physical likes are best.

Just like the seven degrees space girl series sanitary napkins,

Create a comfortable cotton surface for me,

I'll decide what I'm comfortable with,

him for a few days!"

The pot that Xiao Fang had just stuffed into her mouth squirted out at once, and choked, "Ahem, cough, ......."

"What's wrong with you, Xiaofang?" the roommate next to him hurriedly asked with concern.

Xiao Fang pointed to the computer screen with a smile and said, "Why do you watch a TV series on the Internet now, and there are advertisements!"

At this time, on her computer screen, she was frozen in a package of exquisitely packaged seven-dimensional space......

The roommate also laughed, "Hey, you said that we don't have to watch this advertisement, how embarrassing it would be if the boy saw it." ”

But they don't know that the advertising system used by Facebook Video is an intelligent push ad from Facebook.com, and according to big data analysis, each user has their own user portrait!

Ads will be placed automatically according to the user's age, gender, preferences, occupation, etc.

Like the Seven Degrees Space advertisement that Xiaofang just saw, it will never appear on the screen of a male user, unless the account he uses is his girlfriend's......

Today, thousands of users across the country have discovered ads after opening the Facebook video app.

For a while, on the Internet, discussions about this matter were overwhelming.

Although all kinds of advertisements have been emerging on the Internet for a long time, there are advertisements on various portals, forums, and even communication software such as QQ.

But the Facebook series is different, although there are also faint advertisements on Facebook, but it is a soft advertising situation, and it does not affect your experience at all.

Needless to say, Facebook games are completely ad-free.

WeChat is the cleanest on it! There is nothing but the necessary functions, and the interface is too refreshing.

But now Facebook videos not only have conspicuous ads, but also force users to watch them, and they can't watch them without it!

also put the advertisement at the beginning of the film, and the advertising time is as long as 30 seconds, and it won't work if you don't finish watching it, because if you don't finish watching it, you won't start playing the main drama......

This affects the user experience too much!

As a result, the crowd became angry, and everyone gathered on Facebook and major forums to begin to denounce the Facebook video.

"The capitalists are really black-hearted! If you make such a long advertisement, I can't even watch it, this is too domineering. ”

"That's it, there is no bottom line in order to make money, thirty seconds of advertising, how much time I waste!"

"Hey, such a conscientious company as Facebook is now starting to ignore discipline in order to make money?"

"Didn't Facebook just go public and get a lot of money, how can I also see the income from advertising, this is too ugly!"

"Strongly protest the Facebook video ad, if I watch five TV episodes a day, it will waste me two and a half minutes!

For a while, the discussion about Facebook Video's advertising in front of movies and TV series became the focus of the whole network.

Of course, the people at Facebook Entertainment also have an understanding of the discussion on the Internet.

Someone immediately reported the situation to Dong Xiaoxue.

"Mr. Dong, now the Internet is talking about our advertising, and in general, the guidance of public opinion is not good for us, and everyone's acceptance of video advertising does not seem to be high. How do you think we should deal with this?"

In Dong Xiaoxue's office, Li Yaqin was reporting the matter to her.

After Dong Xiaoxue heard this, her brows furrowed slightly, and before she made up her mind to advertise, she was mentally prepared, knowing that this matter would definitely not be popular with users.

However, she also didn't expect the user response to be so big.

What should we do now?

Originally, I thought that if the user didn't react much, then the matter would be over.

Slowly, everyone got used to the existence of advertising.

Didn't you see that the guy on the portal was full of ads, and I didn't see what the users said.

As a result, the user's reaction was a bit excessive, and Dong Xiaoxue was also a little difficult to ride a tiger for a while.

If it was Mr. Fei, how would he deal with this matter?

When she had no idea, Dong Xiaoxue began to consider Yu Wenfei's habits and methods of dealing with things.

After being silent for a long time, when Li Yaqin was about to hold back, Dong Xiaoxue spoke.

"We issue an official announcement, and we want to write this announcement from the idea of seeking everyone's understanding.

In the announcement, inform all users that we pay for the purchase of copyrights every year, as well as our servers, bandwidth, labor costs, etc.

Let everyone understand how difficult it is for a genuine video site to survive.

The benefits brought to us by these advertisements are only a drop in the bucket compared to our operating costs!

If Facebook Video wants to survive, wants to achieve better development, and wants to bring more and better film and television dramas to the majority of users, it must slowly try to make revenue.

Without money, if you rely on the parent company to invest alone, then Facebook Video is destined to have no way to grow.

There is no way to bring more and better movies and TV series to everyone. ”

Dong Xiaoxue did this to put Facebook Entertainment in the position of the weak, and the advertising was not because she was greedy and wanted to make more money.

It's just because the company can't make money anymore and can't survive!

Many netizens think about the problem too simply, and it can even be said that it is too selfish!

They only consider personal convenience, but they don't think about where the copyright of the movies and TV series they watch comes from.

Could it be that Facebook Entertainment also does piracy?

Then domestic enterprises will never want to go global, and the world will also cast contemptuous eyes on domestic Internet companies.

I think you are all "thieves" and "thieves", and I think that Chinese people have no sense of copyright at all!

It is rare that Facebook Entertainment is willing to come forward and invest heavily in buying copyrights to provide genuine film and television dramas for the majority of netizens to watch for free.

If you don't want to accept even a little bit of advertising, then Facebook Entertainment won't be able to survive, and everyone will go to see piracy in the future.

..................

Just as the topic of Facebook Video advertising had just fermented, the official announcement of Facebook Entertainment had already been issued, and the reaction was not unpleasant.

In the announcement, it was written according to Dong Xiaoxue's idea, and I read the whole announcement.

Many netizens were surprised to know that Facebook Entertainment had invested so much money to buy various copyrights in the past two years!

It takes so many servers to maintain a large video website, and the servers are so expensive!

What I thought was an inconspicuous bandwidth fee actually costs so much money every month!

After reading it, everyone was silent, and if they can persist until now before advertising, Facebook Entertainment can be said to be very conscientious.