"A conscientious company needs to be treated with kindness"

After the announcement of Facebook Entertainment, some big Vs on Facebook issued comment articles.

In the article, Big V said sadly that most of the domestic Internet companies are worse than each other. The Facebook company adheres to the bottom line, does not plagiarize or pirate, respects intellectual property rights, and does its best to provide a good user experience for all users.

It's really rare to have such a conscientious company.

However, every company needs to survive, and it is impossible to give in vain all the time without anything in return.

The boss of the company can not care about money, but the salary of the company's employees always has to be paid, and the investment in various software and hardware also requires a lot of money.

Therefore, the company has to make a profit.

Isn't it natural for Facebook Entertainment to make such a huge initial investment and now recoup some of its costs through advertising?

Why would anyone object to it?

These people are not used to watching pirated copies, and always feel that everything in the world should be demanded in front of him, without spending a penny.

If everyone is like them, then no company will seriously do content anymore because there will be no return.

Finally, the big V also called on Facebook Entertainment to open a payment system as soon as possible, and he wanted to support a conscientious company like Facebook Entertainment.

............

Similar articles have sprung up on Facebook, including many portals and forums on the Internet.

Voices protesting against advertising have been silenced and replaced with articles promoting Facebook Entertainment.

In the face of the facts, those who opposed the advertising were silent, because they also felt that they were not doing an authentic job, and they felt a little blushing when they looked at the articles that attacked them.

Yes, I watched the various TV dramas and movies on Facebook Video with peace of mind, and I thought that the 30-second ad was too long.

But who knows how much Facebook spent to procure the rights to these videos.

Who knows, in order to allow everyone to get a smooth viewing experience, Facebook Entertainment has to pay such a high fee every month for several major data centers and countless servers.

Now that all the data is in front of them, everyone is speechless.

Some people also launched a vote to ask whether they support Facebook Video's membership payment system.

If you think the ads are too annoying and waste your time, you can watch them without ads by opening a membership.

If you don't want to pay money, then you don't open a membership, and you can still watch all kinds of movies and TV series normally, but you have to accept advertising.

Don't say it, it's really up to more than 65% of netizens who have chosen to support the opening of membership without advertising.

Of course, everyone hopes that the membership fee is not too high, otherwise you really can't afford it.

............

"Mr. Dong, should we take the opportunity to open a membership payment system, this is a good time. ”

Facebook Entertainment, at the management meeting, someone proposed.

In the past two days, everyone has naturally seen the changes in public opinion on the Internet.

Seeing that the wind is turning in favor of Facebook Entertainment, everyone's minds are active, and they think that they should take the opportunity to get the payment system up.

Dong Xiaoxue is still relatively calm.

She smiled and said, "It's not suitable to launch a paid system for the time being." Don't look at the online voting or anything, I dare to say that among these voters, those who are in favor of launching paid memberships are at least 80% reluctant to let him pay for them. That is to say, the people who are really willing to spend money to support the genuine version are only about 10 percent! This is still the case that the membership fee is relatively low, and if the membership fee is relatively high, this proportion will be further reduced. ”

Everyone was silent, Dong Xiaoxue still made sense.

Verbally expressing support, and actually paying out of pocket to support, the difference is quite big.

"Then we will always take the free route? If we rely on advertising alone, it is still unstable, and it is more constrained by advertisers and brand manufacturers. Someone said unwillingly.

Online video advertising is still only in the exploration stage, and there are not many brand manufacturers who are willing to spend a lot of money to advertise.

To be honest, it's not realistic to expect this to achieve revenue balance.

Big brands, in particular, are not very affordable for online advertising at the moment. They would rather spend a fortune on a TV station ad than spend less money on an online advertisement.

Because many big brands believe that the consumption power of Internet users is limited, the real high-quality consumer groups are still dominated by TV audiences.

Of course, this view is not correct, because a lot of data has shown that the mainstream group of the new generation has slowly abandoned TV and replaced it with computers and networks.

But there is still a long way to go to reverse this perception.

Dong Xiaoxue has answers to the doubts of the managers, because she has already discussed these questions with Yu Wenfei.

Before setting up Facebook Entertainment, Mr. Fei and I had an in-depth exchange.

I remember very clearly that he told me that Facebook Entertainment's products will be the first batch of products in China to firmly follow the charging route, and will also explore a feasible path for the domestic Internet content payment model.

In the future, we will provide users with high-quality exclusive content, and these exclusive content, of course, need to spend a lot of money to produce, and it is a continuous long-term investment.

This model determines that we cannot maintain the company through financing or the investment of the parent company, and must have the ability to make our own blood!

Advertising revenue is only one aspect, and this alone is not enough.

Therefore, the membership system must be introduced. Because when the user base is large to a certain extent, the monthly membership fee will be a very considerable income!

And this income is still a continuous and stable income!

No company can afford to abandon such a high-quality revenue channel, and we are certainly no exception. Follow-up

But we still have some work to do to get users to pay willingly.

For example......

Exclusive explosive film and television dramas!

If users want to watch it, they have to come to Facebook Video, and they can't see it anywhere else.

Some time ago, we were fighting piracy, and we were also preparing for this. ”

Everyone sensitively noticed that Dong Xiaoxue mentioned a problem, that is, "exclusive popular film and television dramas"!

Could it be......

The company is funding the "Youth Trilogy"!

Obviously, if you want to buy the exclusive broadcast rights from other film and television companies, it is basically unrealistic for this kind of popular film and television drama.

In recent years, TV dramas have basically been filmed by the TV station's own companies.

And movies, the theater chain still occupies an absolute advantage.

And the movies and TV series that haven't been released yet, the ghost knows if it will be popular.

But there are exceptions to everything, and the "Youth Trilogy" being filmed is an exception.

This TV series is a typical example of being popular before filming!

Because it is an adaptation, the original book is too popular......

It can be said that in recent years, junior and senior high school students, including college students, basically no one has not seen or heard of the "Youth Trilogy".

These books, the earliest and first books, have been on the market for more than four years, but they are still in the top five on the book sales list!

The last two books are even more than the first two.

It can be seen from this how popular this trilogy is.

And Yu Wenfei, the author of the original work, has become a national idol in the past two years, and his influence has long been out of the circle and he has become a public figure in the whole society.

With the blessing of his aura, this drama has become a phenomenal drama that has not been filmed first!

Coupled with Facebook Entertainment's investment at any cost, the two directors joined forces to shoot.

On the Internet, there have already been countless boys and girls who are looking forward to the launch of this drama.

Dong Xiaoxue's plan is to use this drama as a breakthrough to officially start the road of charging Facebook videos!

Want to watch the Youth Trilogy?

You can only watch Facebook videos, and you can't see them anywhere else.

Pirated websites have been shut down by us, and they can't be searched on Baidu.

If you want to watch it, then pay for it, you can watch two episodes a day when you open a membership, and the trilogy has to shoot many episodes in total.

In fact, I don't know how many episodes there are, because it depends on the market performance and the audience's feedback.

If it's very popular, then take more shots.

This filming is based on the kind of filming mode in Europe and the United States, divided into seasons, the first season has a total of 20 episodes, and it will be launched after filming.

Later, according to the audience feedback in the first season, the characters and plot will be adjusted.

Which character the audience likes, then add drama to him!

If you like which branch plot is going, then which way to lean!

If it is really popular and becomes a phenomenal drama that explodes, it is not impossible to shoot more than ten seasons.

In this case, you have a basis for charging.

Assuming that members can watch two episodes a day, it doesn't mean that non-members won't be allowed to watch it, Facebook videos are still more conscientious, and users who really can't afford to pay for them won't give up.

However, if a non-member wants to watch this kind of drama, he can only watch one episode a day.

This means that non-members are half as far behind as members.

So when the members are discussing the latest plot on the Internet with great interest, the non-members can only "lie down" and watch, and they don't know how to interject.

The same is true in reality, when paid members in the company and school get together to discuss the VIP plot that has just aired, the non-members themselves will walk away with low self-esteem.

The "honorable" paid membership circle, the poor ghost can't fit in......

Faced with this situation, can the average person endure it?

I can't stand it, grit my teeth, and pay for a membership.

That's building user habits!

In the early days, when everyone is not in the habit of paying, it is really necessary to use some means to force them.

Because people are selfish, no one wants to pay if they can afford not to pay.

But when it comes to not paying for it, and you really want it, then you will pay for it.

Slowly, it became a habit.

The habit of paying for what you like!