Volume II, The Green Years 144, Double Coke Provocation
Anderson's intention is obvious, and he wants the government to put pressure on Feng Shang for the sake of political performance.
Yi Shaofeng also looked at the two with a smile, if he dared to help Anderson say a word, he would get up and leave.
"Mr. Anderson, everyone is welcome to invest in Province H. But now that you and you are in a business negotiation, we are just observing, and I believe that no matter what the outcome is, we will not lose the interests of Province H. ”
One of them replied to him, and he was very satisfied. This is our people, neither humble nor arrogant, personable but threatening.
"Anderson, you should consider selling the factory in Shenzhen. I'm afraid that in another two years, it will be worthless. When the time comes, if you ask me to buy it again, the price will be lower. ”
"You...... , I will file a diplomatic lawsuit, you are disrespectful to our palatable. If it is not properly resolved, we will withdraw from the Chinese market. ”
Anderson was inward-looking, swinging his arms frantically like a praying mantis facing an attack.
"Thank you, if you can persuade Coke to withdraw from the Chinese market, I will personally give you a reward, so that you can enjoy your old age when you return home. ”
“............”
Anderson was completely dumbfounded, and Yi Shaofeng's words were too vicious. If, after he returns, he dares to use this clear righteousness to discuss with the Chinese government, no matter what the outcome is, then he may be charged with eating inside and outside by the Cocalyco headquarters.
The negotiations broke up unhappily, and he reported to the leader of Ma, and the leader was obviously relieved to hear that he was unwilling to buy.
In this negotiation, both sides were angry. Anderson didn't expect the other party to take him so seriously, and Yi Shaofeng also felt that he had been humiliated.
He had a problem with his careful eye, and the consequences were severe.
Gather all executives for a meeting at headquarters. In the office rented by Feng Yun, he walked around there alone.
"Xiao Feng, calm down, the decision you made at this time will worry us. ”
Lin Shengnan poured him a glass of water.
He woke up suddenly, and he began to float, a little self-defeating. Acquisition or being acquired is a normal business behavior, even if the other party is a foreigner, your own mentality is not right. As the company grows bigger, can't you stand a little grievance?
If this continues, it is very likely that he will develop to the point where he will not listen to any advice, and the future senior management of the company will only be left with the sloppy people.
"Thank you!"
"Sister Lin, take a look, if there is a performance at the Jianghuai Theater tonight, the participants are all with their families, and they will have a dinner tonight and watch the performance together in the evening. ”
Lin Shengnan happily agreed.
She went out of the office, called Yi Shaofeng's parents, and asked them if they would like to come to the play, and received a positive answer, and she arranged for Shi Baoqun to pick up the second elder, and she was not at ease with others.
When everyone arrived, and when everyone was seated, he replied with a smile on his face:
"To share the good news, this morning, Coca-Cola came to officially make a purchase request to us. ”
When the few people below heard this, their faces changed one after another, and they looked worried. Only Jiang Xianwei seemed to know him better, and his face was indifferent.
"Mr. Yi ......"
It was Liu Fang who stood up and spoke, and among these people, he was definitely the most nervous. He was completely infected by Yi Shaofeng at the beginning, and he has always taken it as his mission to drive Coke out of China. Now that he heard the good news that Yi Shaofeng said, he obviously couldn't calm down.
"Wait a minute. ”
Yi Shaofeng asked him to sit down and not speak for the time being.
"I've refused. ”
The atmosphere of the whole conference room was much more relaxed, and Liu Fang's face was full of excitement.
"The reason why I say this is good news because they feel threatened by us, and it shows that our efforts have not been in vain. I would like to announce three things. ”
"First, to establish a branch factory in Shenzhen, I want to work with Coca-Cola and Pepsi to carry it head-on. On our territory, where is their so-called base camp. Lin Zhu, you arrange a negotiation lady to contact Shenzhen Market to finalize the factory site as soon as possible, and if necessary, I will participate. ”
He said it so domineeringly that he almost shouted hello when he heard Liu Fang. For Liu Fang, Shenzhen is the place where he started, and the same place also brought humiliation.
"Second, we will make every effort to protect the supply of goods in the capital, Guangdong Province, Dalian and other places, and give priority to the supply of goods to protect these places, and no blank markets are allowed in the three places. Mr. Liu, the focus of the recent work is on the above places, and the family is well arranged, and the preparation is to travel frequently. ”
"Yes. ”
Liu Fang replied simply, but actually thought in his heart, should he run around tomorrow to see.
"Thirdly, all dealers sign an exclusivity agreement. If you get our distribution rights, you can't sell other foreign companies' beverages. ”
"What about Jianlibao?"
Liu Fang asked with certainty.
"Not exclusively. ”
The exclusivity agreement made Liu Fang a little dissatisfied, not only making his work more difficult, but also thinking that it lacked the generosity that a brand should have.
China's Confucian culture has created the virtue of humility in each of us, so it is not surprising that face is greater than inside.
Their so-called war should be justified. They don't understand that war is life and death.
"I must remind you that our goals are great, but the necessary means are still needed. Coca-Cola and Pepsi will not accept us to occupy the market, their methods may be more negative, starting today, we have to be more careful. ”
At this moment, in the deep market, Anderson smashed everything that could be smashed in the office, and some of it was the porcelain he bought at a high price. Although he looked down on the Chinese, he liked Chinese porcelain and thought it was a real work of art.
He didn't know whether the porcelain was good or bad, he just bought some, and he thought it was good-looking, so he put it up and attached it to the elegance. People often come in and out of his office, and they will praise them when they see them, but they will laugh when they come out.
The English translation of "China" in China is itself synonymous with porcelain in the West.
"Tell the Shenzhen municipal government that Coca-Cola is being treated unfairly in China, and we need an explanation. And to formulate a new promotion policy for me, I want to eliminate Feng Shang, so that this group of ignorant people know that Ke Yu is invincible. ”
The secretary next to him said yes and walked out.
With the breakdown of the first negotiations, the first business war began.
PepsiCo headquarters, China President Coase was thinking about something after hearing the news.
Next to him was a white woman, with three-dimensional facial features and a bumpy figure, and after reporting these situations, he asked:
"Mr. President, are we working together with Coca-Cola to beat this peak down?"
"Nina, there are a few old sayings in China, one is called the crane and the clam fight, the fisherman is strong, and the other is called two tigers fight, there must be an injury, no matter which fulfillment, it is a good opportunity for us. ”
"So, leave them alone for the time being, let them fight. We are ready to take over the blank market. ”