What is the aesthetics of science and technology? Translated into human terms, the hardware performance is not compared with others, but our software collocation and design are good!

The problem is that Apple has its own operating system, IOS, and its own system, which allows Apple to optimize to its heart's content, so that the hardware that is one or even two generations behind can bring users a first-generation experience. This is not only a mastery that Apple inherited from the PC era, but also a weapon to grab high profits.

For this reason, the IOS system is resolutely not open source, and the difficulty of jailbreaking is more than one generation.

But OV uses the Android system, although the Google god is open source, but all kinds of cheats, optimization is impossible to optimize, it is impossible to optimize in this life, only by highlighting the hardware efficiency can we attract consumers like this.

Therefore, it can be seen that when Apple's new phone is released, it never mentions what hardware is used and what performance it has. And the Android machine is different, one by one must show off the muscles, what processor is used, what architecture is used, a lot of parameters are exploded, and then you have to run a score, forcing users to become data emperors and mobile phone hardware theory experts.

It's not even good to be an expert, because some mobile phones even have to cheat on the score, testing the user's sharp eye.

Why is that? Because it doesn't capture the hearts of users. Android can't compare to optimization and experience, so I have to find my own highlights and build my own personality with hardware.

But the blue-green manufacturers are definitely an alternative in mobile phone manufacturers, not comparing performance with others at all, but learning from Apple to emphasize experience.

This time, OV actually dared to advertise itself as a scientific and technological aesthetic? In the eyes of fruit fans, this is simply a crime! So all kinds of cows, ghosts, snakes and gods have appeared, the key is that OV actually went to Paris to start this time, which is even more taboo for some people, and Mu is ready to open the black.

Chu Yuanxi especially hopes that OV can be successful, and it will have a great impact on the advertising reputation of the Ba people, and it will have a greater impact on Zhou Minxi's popularity. And Chu Yuanxi is still counting on Zhou Minxi to endorse his game, TCG has been launched for testing......

"Animal Inc" is a TCG game, regardless of the quality of the code in the installation package, at least the appearance is good, and the first impression is okay.

Judging from the test feedback at the beginning of the morning, the small plot at the beginning is the highlight, and the overall attrition rate of players is very low, and then the battle is guided, because it is a business war rather than a bloody battle on the market, and the churn rate is also very low because of the novelty.

Then enter the critical period, where the guide ends and allows the player to complete the first battle on their own. At this time, it can be clearly seen that the IP fans and players who have been attracted from the pet number play quite well, and the churn rate is still maintained at a very low level. They have been more or less warmed up, such as live-action videos, or game releases, etc. However, the churn rate of players who have been attracted from several other channels, such as the official accounts of "Brother Fang" and "Out of the Mountain in Troubled Times", is high.

However, because the diversion has just been carried out, there must be a large number of users on these channels who have also been in contact with "Animal Company", so the increase in the churn rate is not obvious, and it is more obvious that the players who helped attract the flow of the Baisha brother's friendship are as high as 60% in this battle. Most of these users have never been exposed to Animal Inc., and the data is relatively real.

And their feedback is mainly that the battle rules are unfamiliar, and they are different from ordinary TCG cards, so they can't play it.

This is the benefit of the main official account, which can effectively identify the source of players, because the QR code used for drainage by each different channel is different, with the channel logo inside.

However, there can also be message feedback and voting feedback in the graphics and texts used for drainage, and the users who are drained are basically fans, compared with ordinary game users, the enthusiasm for giving feedback is significantly higher, which is very useful for game optimization.

Of course, this feedback will not be of any use, not to mention Chu Yuanxi, the entire project team knows that the first battle is a giant pit, and the churn rate must be super high.

If Chu Yuanxi's goal was more realistic before, he only planned to serve his IP fans and players. That's a bit ambitious now, and how to let non-IP fans play has become a top priority.

He believes that this first level is also the most difficult level, as long as players who have not been exposed to IP can pass this hurdle, the rest will be flat.

As for how to help users get over this pit? There was nothing good for the whole company to do before. However, Zhou Minxi's recent strong performance and popularity made Chu Yuanxi have a bold idea, why not let Zhou Minxi endorse this game?

The reason why players can't play is easy to think of for a long-term Sankei, that is, impatience. If the average TCG player is only one step away from the entrepreneurial gameplay of Animal Inc., then the average mobile gamer is two steps away, and the average person is at least three steps away.

But if the player wants to play subjectively before playing, it's different, before downloading the game, you will find a strategy to see others interpret the rules, or you can easily play the first level according to the game strategy, after all, the decks of both sides of this level are fixed, and watching the strategy is equivalent to copying homework.

Therefore, a high-quality promotion program has become a must. This plan wants to let the "Animal Company" mobile game "out of the circle" and break the fence of its own user circle. Zhu Wei can exude a high level of energy in this circle, and counting Yang Yuanmei, he can serve fans and players very well from the heart, but he does not have the ability to get out of the circle, but Zhou Minxi is possible.

After all, Zhou Minxi is a person who has been on Weibo hot search twice!

At this time, if Chu Yuanxi has some grandchildren, he can actually set up a fg on Weibo, such as how many tens of thousands of DAUs of TCG games endorsed by Zhou Minxi, Zhou Minxi will do it.

However, Zhou Minxi is not anyone's toy, and Chu Yuanxi is not interested in doing this kind of thing. If he must use Zhou Minxi's portrait rights, he would rather let Jin Yonghan draw Zhou Minxi into a comic and insert a role of Zhou Minxi into the IP, so as to cultivate the development of the IP itself, rather than set up a fg.

In fact, Zhou Minxi's idea of entering the comics is ready to be put into practice, and Yang Yuanmei is working out the script. In this way, Zhou Minxi also became the first human character in "Animal Inc". There are all kinds of animals in "Animal Inc.", even pelicans and marmots, and humans are also one of the animals, why can't they appear?

After this gameplay is released, it is estimated that many mobile game companies will be envious. Many mobile game companies do IP-oriented mobile games, but they don't grasp the source of IP, so they are in great pain. Especially when doing the IP adaptation of the island country, the level of IP supervision alone makes people want to die. Art is very bad first of all, and the characters have to take care of more and less lines of clothes. The plot of the game is even more untouchable, not to mention adding characters, and changing the order of the dungeon will have to be dredged with the island country for two months.

In the final analysis, this is caused by a lack of mutual trust between the IP source and the monetizer. The monetizer does not want to do his own work to expand the influence of IP, which is to make wedding clothes for others. And the source of IP doesn't want the monetizer to affect the vitality of its IP, I can get a share of the money you make from your game, but you make my IP bad, what will I do in the future?

Therefore, it is difficult to have a mutually satisfactory plan to make the game sell well again, and the IP itself will not be affected. This is the reason why many IP-adapted games will be very comfortable with a little adjustment, but they just don't change.

Baren Entertainment does not have this concern, it can start from the root cause and expand the influence of the IP itself, so as to amplify the number of players converted into players in equal proportions.

Now because Chu Yuanxi's two battles have led to a wave of fat on his Weibo, Zhou Minxi's popularity has also risen with the east wind of Tuchuang, and it is the time to integrate into the animal company. Even Brother Fang's micro-movie was screaming, hoping that Zhou Minxi would come over and make a cameo.

Chu Yuanxi is very upset about Zhu Wei, Zhu Wei has been the king of Douyin dance for half a year, and his popularity is not low, why didn't I see you invite you to make a cameo?

Qi Feng said: "Sister Zhu Wei didn't shoot an advertisement for OV, ......"

This time, the blue-green manufacturers have invested heavily in advertising, and the foreign endorsement followed the east wind of the World Cup, found Neymar, and went directly to CCTV in China. Therefore, although the endorsement in the universe is a little hasty, the configuration is very luxurious, and the sense of science and technology is very strong, of course, what needs to be filmed by Zhou Minxi on the spot is a green screen, and the real part is easier to solve.

Chu Yuanxi's only regret is that the design of the advertisement has nothing to do with the Ba people, Zhou Minxi really just needs to be a marionette this time. However, there is no way to do this kind of weakness in the right to speak, after all, in the eyes of the blue-green manufacturers, Baren Entertainment is at best a relatively small advertising partner.

In the blink of an eye, it's Thursday, and it's a day that the whole world is looking forward to.