The final result of the discussion was a limited reference to Costco's various policies.

Then, with the localization and adaptation explored in the Zhoushi Experimental Store, Knorr's own rules and systems were formed.

The main points are:

With membership as the core, the annual membership fee is 365 yuan.

Membership refunds can only be made in full within one month of card opening. For example, if you apply for membership for two months and then return, you can only get a total of 305 yuan for the remaining ten months.

Points will be accumulated during the membership period, and after reaching a certain stage, you can upgrade to Silver, Gold, Diamond and finally Black members!

Each type of membership has its own privileges.

For example, ordinary members must return and exchange goods within a limited period of time, and submit corresponding bills, and the goods can only be returned after quality problems.

And the highest level of black card members, that is, there are no restrictions at all, enjoy the highest level of VIP service, can really reach the level of Costco in the United States to buy a pair of shoes to wear for a lifetime, of course, people who can really consume to that level will definitely not be greedy for this little cheap.

For high-level customers, Knorr Supermarket will provide better service than Costco in some aspects.

For example, when black card members shop, there will be staff to provide personal service when they arrive at the store.

You don't even need to push the shopping cart, the supermarket staff will push the shopping cart behind you, and you only need to use your fingers to buy anything.

If you don't even bother to move your hands, then gesture with your eyes, and the staff will immediately understand what you mean.

After shopping, there is no need to queue up to check out, there is an exclusive VIP channel, you only need to swipe the card to sign, and you don't have to worry about anything later.

All purchased goods, the supermarket staff will carefully classify and pack, and send a special person to send a special car to any place you specify!

Of course, the scope is limited to the Magic City.

In this way, in the United States, it is estimated that it will cause protests from ordinary members because it is unfair.

But the national conditions are different, in China, not only no one protests, but also arouse the desire of those who have rich people to compare.

What the?

Are you a Knorr Gold member?

Look at my, Diamond Card!

Huh, Diamond Card?

What a younger brother, am I showing off my black card......

When doing business in China, you can't emphasize fairness, you have to design different grades.

Because Chinese people have a sense of comparison, there are VIP levels in the game, VIP channels in banks, not to mention airports, and even chatting with QQ, there are all kinds of members in a mess.

Don't say it, this kind of distinction between people by level, many users scold, but secretly envy those VIPs, hoping that they can also become one of the privileged people.

............

October 1, National Day.

Early in the morning, Vice President Chen of the mainland branch of CP Group got up, and after washing up, he didn't even eat breakfast, and drove directly to CP Mall.

Today is the official opening day of Super Brand Mall, and many important people will come to attend the opening ceremony.

Of course, Vice President Chen had to come over early to see how the scene was arranged, and at the same time, he was also nervous.

This project is huge!

With so much money invested in the group's headquarters, this is also the first large-scale project of CP Group to enter the mainland of the mainland, and the whole group is paying attention to it.

He was delegated, as the executive vice president, responsible for the important work of investment promotion and operation, after the opening today, how the square is, for him, is also a test.

Vice President Chen was a little uncertain.

The investment situation is not very good, and as of today, the ones that really settle in and can open on time account for only about 60% of the total area.

Most of the shops on the upper floors are vacant.

After all, Super Brand Mall is not an ordinary haberdashery, this is a comprehensive super-large commercial plaza with an area of more than 200,000 yuan.

If you want to attract full investment, it's really too difficult.

Of course, the headquarters also knew about this situation, and also left time for this side to maintain the store.

But that's not a reason to relax, and who wouldn't want to get this project done sooner rather than later, if they could.

In order to achieve this goal, Vice President Chen has made a lot of efforts.

The introduction of Knorr supermarket, he also holds the psychology of "dead horse as a live horse doctor", anyway, the introduction of large supermarkets is a must, and subsidies should also be given.

Then since the other party dared to amplify his words and said that he wanted to drain the square, then why didn't he push the boat down the river.

If it can really attract a large number of members and customers as the other party said, it will definitely be the best news for Super Brand Mall.

In case it doesn't achieve the desired effect, there are not so many members, and you don't lose anything on your side.

............

Driving to the underground parking lot, taking the staff elevator, Vice President Chen came to the office on the top floor.

At this time, the entire office area has been lively, basically all the employees have come, today is the official opening of the square, there is no need for special orders from the leader, no one is stupid, they all know to come early.

"How's it going?"

Vice President Chen took a cup of coffee and casually asked the assistant next to him while walking to his office.

"Everything is normal, I have contacted the operation department and all the merchants, and I promise to open on time today. In addition, the opening ceremony has been prepared and all the personnel are in place. ”

A smart, short-haired female assistant reported.

Vice President Chen nodded in satisfaction, and stopped when he passed a large floor-to-ceiling window in the hallway, through which he could look down on the entire first half of the Super Brand Mall, where he liked to stand and look at it during his breaks.

Just glanced at it, Vice President Chen was stunned.

He subconsciously raised his hand to look at Vacheron Constantin on his wrist, it was only seven o'clock in the morning.

"What's going on with those people?"

Vice President Chen stretched out his hand and pointed to the square below, his face full of shock.

The assistant also drove directly to the underground parking lot, and then came up to the office, she didn't know what Vice President Chen was talking about, she stretched out her head to look down, and she was also stunned.

I saw that on the square, there was a large number of people standing in the dark, and there were about a few thousand people!

The place where they stood was a bit high, and from this angle, it was crowded with people, which was really shocking.

At this point, customers shouldn't come so early.

The official opening time of Super Brand Mall is set at nine o'clock, and now it is only seven o'clock, and there are still two hours.

Although the company has also put a lot of advertisements, basically everyone in the magic capital knows that Superbrandmall is going to open today.

But Vice President Chen is not so optimistic, thinking that so many people will come two hours early just to attend the opening ceremony of Super Brand Mall.

Because that's not it!

Could it be ......?

Vice President Chen's heart moved, and he couldn't drink the coffee in his hand, so he threw it into the trash.

"Let's go down with me and see what so many people are here for!"

When he said this, his face was already beaming with joy.

As long as he doesn't come to make trouble, of course he hopes that the more people come, the better, no matter which store attracts customers, he is very welcome!

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