After taking a turn in the supermarket, Yu Wenfei was still quite satisfied.

With such a large supermarket, there are naturally many categories of goods, but on the whole, there are many but not chaotic.

The circulation line is reasonably planned, the passage is very spacious, and the shelves are displayed reasonably.

And he looked at a few random commodity prices, all of which were much lower than the normal prices on the market.

Like the most common instant noodles, Master Kong's braised beef noodles, the price of more than eight pieces is on the market, but here, only five pieces are needed.

Don't underestimate it as low as three cents, this kind of commodity has little profit margin, and it is a price-sensitive commodity, and everyone knows the normal price.

You have a discount of three cents here, and customers can feel it immediately.

And Knorr supermarkets are all big packages, twenty bags and a big bag!

In fact, looking at it, Knorr Supermarket also highlights a big word.

Not only is the area of the supermarket large, but the packaging of the goods is also large, and of course, it is not as large as Costco in the United States, but the packaging is appropriately increased.

Even the shopping cart is much bigger than the average supermarket!

In the shopping cart of an ordinary supermarket, there is space for a four or five-year-old child.

And the special shopping cart of Knorr Supermarket, there is no pressure for two adults to sit side by side in it......

This gives customers some hints from all sides, if you push such a large shopping cart and buy a little something, you will be embarrassed to go to the checkout counter!

If someone else's shopping cart is piled up, and yours is empty, you will feel a little embarrassed.

............

After reading it, I came to the office on the third floor, which is the office area of the supermarket's on-site staff.

In a corner of the third floor, an area of about four or five hundred square meters is divided, separated by a simple wall and a commercial area, and inside are offices one by one.

Sitting in the large conference room, Yu Wenfei and the senior management of the Knorr Modu branch held a meeting.

The core issue discussed at the meeting was Knorr's membership system!

This membership system is the core issue of Knorr Supermarket, if it can be successfully promoted, then Knorr's future development will be smooth sailing.

However, whether the paid membership system can be accepted by the majority of consumers, everyone is still a little worried.

"Actually, I think it's better to transfer the membership fee back to the Zhou market after the annual consumption is full, which will greatly increase the interest of customers to open a membership. Hu Xiaoyun took the lead in saying.

Members in Zhou City, although they also have to pay more than 300 membership fees first, but after one year, they will be refunded according to the amount of consumption you have spent in the past year.

As long as the consumption amount meets the requirements, the membership fee is equal to no cent.

Of course, if you want to renew your membership, you won't get the money back.

In fact, it is equivalent to the Jiale supermarket in Zhoushi, members pay more than 300 at one time, as long as they consume regularly, they don't have to pay it again in the future.

But Zhou City and Demon are different.

The overall income of Zhoushi is much worse than that of the magic capital, and many customers value the more than 300 very much, and the overall cost of Jiale supermarket in Zhoushi is very low, and there is no need to rely on membership fees, but also have a certain profit.

The magic capital is different, and the cost is relatively high in all aspects.

Although Yu Wenfei directly negotiated zero fees for the rent of the store, this special case cannot be regarded as a regular operation.

This store is rent-free and decorating-free, so if you open a branch in the future, you can't expect it to be free.

If you pay the rent, the cost of the store will rise sharply, and the labor cost here is much more expensive than that of Zhoushi.

In Zhou City, a cashier's monthly salary of more than 1,000 is enough, and a large number of people rush to apply, but in the magic capital, the cashier's salary starts at 2,005.

Although you can recruit people by giving 1,82,000, the workload of Knorr Supermarket is too large, and the work is very hard, and if you don't give a high salary, it is likely that there will be a large-scale resignation!

In that case, the gains outweigh the losses, and it is better to give a high salary to make everyone's work more motivated and stable.

Therefore, the store here in the magic capital, even if Yuwenfei does not rely on this to make money, it does not mean that the store itself is not profitable.

If it's really not profitable, what can you do to expand?

It's just that Yu Wenfei will not take away the money earned by the store here, but stay and quickly open a new store.

............

"The regional situation is different, and there is an experimental store in Zhoushi, so you can't copy everything. The core of the membership supermarket is the membership fee, which cannot be changed. Here in the magic capital, it is necessary to charge a membership fee of 365 yuan per year, which cannot be refunded!"

Yu Wenfei shook his head and simply rejected Hu Xiaoyun's suggestion.

"Then our supermarket must be attractive enough to make customers feel that the more than 300 membership fees paid every year are worth it! Zhou Mengyi said.

"So I asked Mr. Ren to purchase Moutai, a bottle of Moutai is equivalent to making them two or three hundred for nothing, and this is worth the membership fee. However, Moutai alone is not enough, our products must be attractive enough. Yu Wenfei said with a smile.

"Costco's service is also very good, members can get a full refund at any time, as long as the goods are bought at Costco, no bills are required, even after a few years, you can return or exchange them. Do we want to ......," Ren added.

He said that this is also true, and Costco's service is ridiculously good.

Costco members, you can get a refund the day before the end of the year, and the staff will not be difficult for you, and will happily handle a full refund for you.

There are also people who buy a pair of shoes at Costco, and after wearing them for two or three years, the shoes are worn out, so they take them over and replace them with a new pair of shoes.

Some people joke that as long as you have a Costco membership card, you only need to buy one pair of shoes in your life, and if you are tired of wearing or worn, you can just go over and change to the latest model.

This kind of service, does anyone dare to think about it in China?

If there really is such a service, it may cause a sensation in the country, but the consequences are ......

Yu Wenfei shook his head again and again, and vetoed Ren Zhiwen's proposal.

He explained with a wry smile: "Mr. Ren, you also know that the vast majority of Costco members in the United States are middle-class! That is the middle-class in the United States! The group of people with an annual income of more than 100,000 US dollars needless to say in terms of overall quality and spending power. There is no such foundation in China, and we have to admit that the income and quality of most people in our country have not yet been improved. I dare to say that if our Knorr dares to copy Costco's service policy, it will not take a year, 100% of it will go out of business! Do you believe it, then our Knorr will become the stupidest and biggest sheep, and will be struck by countless greedy aunts and uncles......

Everyone laughed dumbly, the situation that Yu Wenfei said was definitely not a joke, but a real one.