Not long after Ning Xin joined the work, Chen Mo was a layman, they didn't know that Yang Fei usually knew the formula and process of the product at work.

After the three of them finished talking about work, Yang Fei glanced at his watch and said with a smile: "It's half past four? They're all asleep, aren't they?"

Chen Mo said: "I'm sleepy. ”

Ning Xin also said: "I can't sleep either." ”

Yang Fei said: "Then let's talk about it again? Let me ask you one thing, in your impression, which is easier to climb to the company's top position than to keep the top position?"

Chen Mo and Ning Xin glanced at each other, because they didn't understand why Yang Fei asked this question, they didn't speak for a while.

Yang Fei smiled: "I just asked casually, don't think about it." ”

Chen Mo said: "A soldier who doesn't want to be a general is not a good soldier, but a general has always been one in a million, and I think it is more difficult to climb to the top of the company." ”

Ning Xin said: "I think so too. ”

Yang Fei nodded and said, "It is worthy of being a highly talented student, and the answer is correct." It's much easier to stay first than to be first. This can be summed up in a force principle. The principle of force strength is the most basic principle of warfare, and its essence is to fight more and less, the big fish eat the small fish, and the big company defeats the small company. ”

Chen Mo said: "What you mean is that in the United States, daily chemical companies such as Procter & Gamble are equivalent to the kings of the industry. ”

Yang Fei said: "Yes, that's what it means. According to the basic laws of physics, when two vehicles collide, kinetic energy conversion occurs, and the degree of damage suffered by a large and heavy vehicle is less than that of a small and light vehicle. ”

Chen Mo said: "In the business war, the market will also favor companies with large sales teams. Because people have a military advantage. ”

Yang Fei said: "Not bad. The reasons why the Allies won the Second World War in Europe are well known. On the European battlefield, the ratio of German forces to the Allies was 1 to 2. Even if the German army pioneered modern warfare, even if it had excellent generals like Rommel and von Rundstedt, even if it had a wealth of actual combat experience, it could not change the mathematical laws of warfare. ”

Ning Xin said: "In that case, if we want to defeat Procter & Gamble, is it extremely difficult?"

Yang Fei said: "It's difficult, but it's not impossible. There are also many examples in history where less is more. Napoleon once said that in order to win, an army that is not superior in strength must outnumber the enemy in terms of strength at the offensive or defensive points. ”

Ning Xin and Chen Mo understood that Yang Fei seemed to be chatting, but in fact, he was still discussing the layout and deployment of the group.

Yang Fei said: "After we entered the United States, we suffered the biggest defeat, which is not a good thing. ”

"A good thing?" Ning Xin pursed her lips and smiled, "Are you confused? A loss of 200 million is still a good thing?"

Yang Fei said: "Our failure was expected by Procter & Gamble. In this way, they look down on us even more. There is an old saying in our country that arrogant soldiers will be defeated. Procter & Gamble thinks they are superior to us everywhere, they think they have the best people, they have the best products, and they ignore our existence. This is our chance. ”

Chen Mo stroked her hair slightly, tilted her head slightly, and looked at Yang Fei.

He is so calm, even after a loss of 200 million, he can deal with it calmly and find favorable factors from it.

This innate optimistic personality may be the magic weapon of Yang Feixiao's pride in the business world, and it is also the secret of his daily chemical industry.

How many people succeeded, but after encountering setbacks, they collapsed, became discouraged, and failed?

Even figures like Shi Yuzhu and Hu Zhibiao almost fell into a Jedi when they failed.

If Yang Fei hadn't stretched out his hand and pulled them, the fate of these people would have been rewritten.

Yang Fei is still so young!

How could he be so promising?

Yang Fei's eyes flashed with wisdom.

Ning Xin said: "We live next door to a black family, the husband and wife are all black, if you see it at night, you really think it is a transparent person." But the little girl, five or six years old, with a lot of pigtails, is very cute. ”

Chen Mo said: "On the American side, there are many ethnic groups. ”

Yang Fei said: "Speaking of ethnic groups, I thought of a way to publicize and promote. Our laundry detergent advertising starts with the ethnic group. ”

Chen Mo said: "Ethnicity? This is a red line, if you don't touch it well, you will be burned." ”

Yang Fei said: "We advocate ethnic equality, but respect individual differences. This sentence can be used as a guide for advertising. ”

Chen Mo said: "If you promote it like this, it should be no problem, everyone can accept this sentence." ”

Yang Fei said: "We have re-shot all our commercials in the United States, inviting a white child and a black child, and they will be the protagonists to act in the commercial, shooting a film about the harmony between ethnic groups." ”

He's a quick thinker, and once he triggers an inspiration, he immediately thinks of a deeper level.

At this moment, Yang Fei already has a sense of picture for the commercial.

He described it this way: "The black and white children wash their clothes together, play with bubbles, and shout: White, let us have the same cleanliness." ”

"Okay!" Chen Mo couldn't help but applaud, "This idea is so good! I don't dare to say that white people, black friends will definitely think that our company is very friendly when they see it." ”

Yang Fei said: "On the screen, two children, one black and one white, the white child is holding black clothes, and the black child is holding white clothes, forming a strong visual contrast and impact. ”

Ning Xin said: "This kind of meaning is very good, although they have different skin tones, they can all use white natural soap." ”

Chen Mo said: "Yang Fei, you just said that Americans don't like to wash their own clothes, they all use machine washing and drying, and the children in the advertisement wash the clothes by hand, is this reasonable?"

Yang Fei groaned: "Yes, I ignored this, so I will only put a clip, that is, they take out the clothes from the drum washing machine and laugh happily." ”

Ning Xin said: "Will children be criticized for using drum washing machines?"

Yang Fei said: "It makes sense, then change it again." Remove the picture of taking clothes from the washing machine and put a drum washing machine next to it. The picture is more concise. ”

One person is short, and three people are long.

Your word, my word, constantly improve the design of the advertising film.

Chen Mo said: "The U.S. branch, shouldn't we also set up an advertising department and a marketing department?"

Yang Fei said: "Everything will be there, but we have to come step by step." ”

They were discussing when an explosion was heard outside.

The intense firelight illuminated the windows of Yang Fei's house, as bright as day.

Yang Fei and the others were shocked, they didn't know what was going on, after all, this is the United States, and this is a country with free guns, and terrorist incidents happen from time to time.

They quickly got up and went to the window to watch.

The richest man Yang Fei

The richest man Yang Fei