Chapter 906: Top Trade Secret!
Yang Fei thought hard about the results of the investigation for a day and a night, coupled with the discussion with Chen Mo just now, he already had a plan in his heart.
"First, we want to build our own factory. ”
Chen Mo couldn't help but smile slightly when he heard Yang Fei say this.
She is really happy to be recognized by Yang Fei.
Ning Xin recorded it and glanced up at Yang Fei.
Yang Fei said: "Second, we have to change the positioning of the product, and we can no longer focus on the taste of the sun that does not hurt our hands, which is not attractive to the American people." ”
Ning Xin and Chen Mo laughed.
Yang Fei said: "How to position it specifically? I have comprehensively studied these research results and come to a conclusion, I don't know if it is accurate or not for the time being, you can help refer to it." Americans like machine washing, especially high-end washing machines, and the requirements for laundry detergent will be higher, so our positioning should change from not hurting hands to being suitable for machine washing, easy to rinse, low foam and environmentally friendly. ”
Ning Xin quickly recorded it.
She records very quickly, although she has not taken a professional shorthand class, but she has long been cultivated in the hand speed of taking notes in class for many years.
Ning Xin's words are written quickly and beautifully.
Yang Fei is extremely familiar with her words.
He continued: "The drum washing machine uses very little water, and if the laundry detergent foam is too rich, the foam will spread from the inside of the drum laundry sink to the circuit control board circuit outside the washing tank, causing circuit failure and damage to the drum washing machine. This point, our manufacturer must pay attention to, and be sure to indicate on the package, our laundry detergent is suitable for high-end drum washing machines. ”
Ning Xin asked, "High-end drum washing machine, can the low-grade drum washing machine be used?"
Yang Fei was stunned and said with a smile: "My slip of the tongue, I mean that the drum washing machine is more advanced than the ordinary washing machine." ”
Ning Xin pursed her lips, indicating that she understood.
Yang Fei said: "The third point is packaging, bag packaging is retained, but we want to promote barrel packaging, Americans prefer barrel packaging." ”
Ning Xin said: "It's the kind that puts the spoon?"
Yang Fei said: "Yes, this can more accurately control the amount of laundry detergent, which is in line with the rigorous spirit of Westerners." ”
He thought for a moment and said, "And, most importantly, our main product in the future is no longer laundry detergent, but laundry detergent! ”
Chen Mo said: "Yang Fei, the main laundry detergent?"
Yang Fei said: "Yes. ”
Chen Mo said: "The beauty group was the first to launch laundry detergent, Procter & Gamble also learned to launch a similar style, and they also launched a laundry detergent brand in the United States, but it was not successful. Are we going to try?"
Yang Fei said: "Procter & Gamble has launched a laundry detergent brand in the United States, and I know it. But they didn't promote it as a staple product. ”
Chen Mo said: "It's the market, if no one buys it, they won't sell it." ”
Yang Fei said: "Habits are very scary, especially for Westerners. If you want to change their habit of using laundry detergent, you need an opportunity, or you need a push from the industry. ”
Chen Mo said: "Then we mainly promote laundry detergent, will it be too risky?"
Yang Fei said: "In the laundry detergent market, Procter & Gamble and local brands have long been deeply rooted in the hearts of the people, and it is quite difficult for us to shake their dominance. So, we can only win by surprise!"
Chen Mo said: "Then bet on laundry detergent?"
Yang Fei said: "It is a fact that Americans are relatively wealthy. We're launching a new premium laundry detergent, tentatively named Natural Soap. ”
"Natural soap?"
"That's right, I've thought of so much for the time being, you can memorize it first. ”
Ning Xin thought in surprise, Yang Fei is so good, he even came up with a formula?
"67% water, 5% sodium α hikyl sulfonate, oh, that's AOS, you just remember AOS. The cost is six cents. ”
"Well, I know. ”
Yang Fei glanced at her handwriting, and sure enough, he saw that she wrote AOS.
Chen Mo smiled slightly: "It is worthy of studying chemistry, you two have the same mind." ”
Ning Xin thought crookedly, blushed, and listened to Yang Fei continuing, she quickly gathered her mind.
Yang Fei said: "13% AES, the cost is 1.1 yuan, 4% AOE-9, the cost is 5 cents, 2% 6501, the cost is 3 cents, 2% sodium citrate, the cost is 8 cents, 2% 445N, the cost is 2 cents, 2% CAB-35, the cost is 1 cent, 2% softener, the cost is 4 cents, 0.1% EDTA-2Na, the cost is 1 cent, 0.1% Kathon K15, the cost is 1 cent, 1% salt, the cost is 4 cents, 0.3% The flavor costs 4 cents. ”
Chen Mo was surprised.
Yang Fei not only casually said the ingredients in the formula list, but also the cost of this product!
If it weren't for his extraordinary love for the industry and his mastery of the industry, how could he remember it so clearly?
Yang Fei said: "The total cost is 3.56 yuan. ”
Ning Xin also calculated in her heart, nodded and said, "Yes." Isn't that a bit too expensive?"
Yang Fei said: "It's okay, you can sell it a little more expensive, well, it's priced at $3.56." ”
Ning Xin and Chen Mo glanced at each other silently.
The price calculated before was all RMB, the same 3.56 yuan, the US dollar and the yuan, but the difference was eight times!
Eight times the profit!
This time, Ning Xin was surprised again: "Is it a little too expensive?"
Yang Fei said with a smile: "If it is not expensive enough, how can people know that it is a good thing? Americans' money is not earned in vain, and it is not earned in vain." ”
Chen Mo said: "I think it is feasible, new products are on the market, of course the price will be a little higher, and when everyone follows the trend of production, the price will naturally be reduced, and we also have enough room for price reduction, and we will not be afraid to start a price war." ”
Yang Fei said: "That's the reason. ”
He groaned slightly, and said, "Ning Xin, you can also remember the production process." ”
Ning Xin's eyes lit up.
Production process!
Yang Fei is amazing!
Not only can you tell the raw materials of a new product, as well as the quotation, but also the production process!
Playing daily chemistry, Yang Fei is all-round!
"Choose the right emulsifier for the capacity, clean and disinfect all the tools you need for your production. Supervisor and QC to check whether all production tools have been cleaned and disinfected. ”
Ning Xin recorded carefully.
Every word is a secret of the group!
"Prepare to weigh cold water, AES, AOS, AOE-9, 6501, EDTA-2Na, sodium citrate, heat to 80 degrees Celsius, homogenize for 10 minutes, and stir until completely dissolved. ”
"Cool down to 50 degrees Celsius, add 445N, CAB-35, fabric softener, flavor, kasson, and stir well. ”
Ning Xin listened with pointed ears, for fear of hearing the wrong order or temperature value.
Even if it's just a little bit worse, or the order is wrong, the chemical reaction will be different, and the products will be very different!
"Adjust the viscosity with salt until it is acceptable, and stir well. ”
"Sample delivery and testing, discharge ...... after qualification"
"Have you written it all?"
"Wrote it down. ”
Yang Fei glanced at the two of them: "This is the formula and process of the new product we have pushed out, which is listed as the top trade secret, for the time being, only you, you, and I know about it." Understood?"