At Atari's corporate headquarters, in the office of Willie Rex, vice president of marketing and marketing.

Willie Rex was listening to the report of the marketing manager, Porter Kirton, and from his solemn face, it was clear that he was not in a good mood at this time.

In fact, no matter who you are, you will not be in a good mood when you learn that the sales feedback of your company's products is not good, and even many consumers ask for returns.

What's more, he is still in charge of the marketing department and the marketing department?

Now that there is a problem with sales, he is the first to bear the brunt of the greatest pressure!

“......”

"President Rex, I only received a small number of calls yesterday, but today, the phone in my office has not stopped, and it is full of calls from dealers, giving me feedback on the bad sales and asking for returns!"

"I can only drag it now, and I don't dare to answer the phone, because the people who call are stronger dealers, and the calls of ordinary dealers are answered by other people, and I have already understood, which is also very bad. ”

"Yesterday we also received 267,000 copies of E· T Aliens" game cartridge order, but as of today, as of my arrival, only more than 33,000 orders for game cartridges have been received, and there is no console order, which is completely off a cliff, and there is a huge problem in the market......"

After Porter Kirton's report, Willy Rex said with a calm face, "You can now accompany me to the nearest game retail stores." ”

"Okay. ”

After that, Willy Rex and Porter Cotton, within an hour, went to several nearby game retail stores one after another, and the sales they saw made them look very ugly.

It's Christmas today, and the sales of game retail stores are very hot, but there is a huge gap between the foot traffic of Atari's game sales area and Tiangong Electronics' game sales area......

After returning to the company, Willie Rex left Porter Cotton directly behind and went straight to the office of the company's president, Ray Casal.

"President, we're in big trouble!"

Upon entering the office, Willy Rex got straight to the point, and the first words he said froze the smile on Ray Casal's face.

Ray Casal calmed down, asked Willy Rex to sit down, and asked, "Willy, what's the big trouble?"

“《E· Isn't Alien selling very well?"

Willie Rex shook his head and said: "President, that was only the day before yesterday, the order volume of the past two days has fallen off a cliff, and yesterday only received 267,000 copies of "E· T Alien" game cartridge orders, and today so far only received more than 33,000 orders for game cartridges, and not a single order for game consoles has been received!"

Ray Casal frowned, and the wrinkles on his forehead were so deep that they could trap mosquitoes.

But in order to make Ray Casal more impressed by the current situation in the market, Willie Rex continued to himself: "The marketing department has received many return calls from dealers in the past two days, especially today, many large dealers have complained to our company, asked for returns, or threatened us to suspend cooperation. ”

"In order to get the most realistic situation, I have just gone to four game retail stores around the area with Porter Cotton, the marketing manager, and each of them has a consumer asking the dealer to return the product. There is a lot of resentment about the cartridge of the Aliens game, and many people are scolding the quality of the game for being poor. ”

"And these dealers have now put our game cartridges and game consoles in a further position, and put Tiangong Electronics' game consoles and cartridges on the best display case. ”

In order to solve the trouble, some dealers guide consumers who come to return the goods to exchange for Tiangong Electronics' game cartridges. ”

"We're really in big trouble, this Christmas sales war, we've already lost ......"

Ray Casal took a deep breath and suppressed the uneasiness and panic in his heart for a moment.

He frowned and thought for a long time, and said, "Listen, Willie, today is Christmas, you have to stabilize all the dealers first, they are our most important resource." ”

"You let them sell it for the time being, and if a consumer asks for a return, you ask them to direct the customer to redeem one of our other game cartridges. ”

“《E· T Aliens game cartridges, you tell them that our company is urgently discussing measures and will give them a reply as soon as possible. ”

"Be sure to delay the time, we should believe that although there are consumers who ask for returns, there will definitely be consumers who will like our game and can sell more copies, even if we agree to them to return the goods later, we can also reduce the loss a little bit, do you understand?"

It is clear from his words that Ray Casal did not take consumers seriously at all, and still wants to exploit innocent consumers.

Willie Rex opened his mouth to admonish, but he could only swallow the words back into his stomach at the thought of the glory the company had achieved in the past few years at Ray Casal's hands, as well as his prestige in the company and the trust that the parent company had placed in him.

Anyway, he has already reported the situation to Ray Cassar, the problem is in the quality of the game, and the responsibility is no longer with him, so let Ray Casal deal with it.

He could only try his best to let the people below stabilize the dealer.

"I get it, I'm going to give it my all. ”

"I'm going to get busy first. ”

With that, Willy Rex got up and left Ray Casal's office.

......

For this Christmas war, Huo Jianning came to the United States in person.

In the U.S. branch of Tiangong Electronics Group, Huo Jianning listened to the news from employees from all over the United States, and his heart was full of surprises.

The chairman of the board of directors is really like a god, and the opportunity for Tiangong Electronics Group to step on Atari is coming!

He could also imagine that Atari must have been in a hurry at this time.

The longer it drags on, the better it will be for Atari.

Therefore, Huo Jianning immediately convened a high-level meeting and issued a series of secret tasks.

Early the next morning, that is, on the morning after Christmas, thousands of consumers gathered at the entrance of the Atari headquarters in Los Angeles, holding various protest signs, and held a huge protest against the Atari company, and the nearby American police hurriedly gathered to maintain order.

"Damn Atari, you're liars!"

"Resist garbage game producers, and give us a better gaming environment!"

"Return the money!

"Junk Atari, you've ruined our efforts to E· T's fantasy, your adaptation is complete blasphemy!"

"Liar, give us back the money for the console and cassette!"

......

It just so happened that Atari was surrounded by the headquarters of large media in the United States, and the huge demonstrations and protests had rightly attracted these media outlets.

Reporters armed with long guns and short guns rushed over in a hurry, constantly filming protest footage and interviewing protesters from time to time.

Thousands of protesters protested even more violently, trying to use the power of the media to wake up game lovers across the country to boycott Atari.

And at this time, in the Atari company building.

Ray Casal and other high-rise owners can see all the pictures downstairs through the floor-to-ceiling windows.

Everyone realized that Atari had the biggest crisis since its founding!

PS: Ask for a recommended ticket monthly pass, thank you!