However, Xu Xin's interest was still in Liang Kenian, and he still asked unyieldingly: "Hey Xiaoliang, why do you say that Baidu suddenly reversed its fundamentals?"

This is not a question that an associate professor of economics can answer, Liang Kenian must look at the financial report faster and more accurately than Chu Yuanxi, and there are more data and models in his head, but the question asked by Xu Xin is called "internal factors of the enterprise", which cannot be answered by "Baidu blind cat kills the mouse to do medical advertising supervision", although this may be closer to the correct answer.

Why is this unacceptable? Because there are many different ways to regulate it, Xu Xin asked why Baidu chose the optimal solution, and this is also due to the fact that it is difficult for people to believe that the cat is really blind if it is blind.

Therefore, from the perspective of examining the development of the enterprise, Liang Kenian saw the process of the blind cat hitting the dead mouse, but he couldn't say why.

At this moment, Yang Heng said, "I'll throw bricks and lead the jade." ”

When he came, he also had a folding fan in his hand, and at this time, he unfolded the folding fan, revealing a string of English on the fan, and the crooked Chu Yuanxi didn't recognize what it was, and said that this was the competitive mentality of the first generation of the consultant against the second generation?

I only heard Yang Heng say: "I think it's competition, and the competition between Baidu and Toutiao stimulates the rapid growth of the two companies together." It is equivalent to 2018 Douyin vs Kuaishou, Baidu is just against such a good opponent in the headline department, forming a high-level struggle, fighting is the easiest way to improve the strength of the enterprise, how to fight is a specific process, the important thing is who to fight. ”

This time, it was Chu Yuanxi's turn to applaud, and he said in his heart that he was worthy of being an entrepreneur, and this perspective was different. However, Baidu VS Toutiao is not just right, considering that Zhang Ming aimed at Baidu's momentum of digging into the corner, and the determination of the Toutiao Department to enter the search, it is too normal for them to have their heads on the top - Zhang Ming's famous words are: If the Toutiao APP does not expand the search scene, there is only 40 million left for DAU growth.

That's pretty much it at this point, the next thing, although it is said that Liang Kenian is in charge of the investment of the Ba people, but Gan Xin buys vegetables Chu Yuanxi did not intend to let him intervene, so he applauded and said to him: "Then Ke Nian, you will quickly form a team later, and then choose the opportunity to build a position on Baidu in batches, but don't worry." Buying stocks in the open market must also pay attention to the timing, the recent fall of the Nasdaq is too smart, let's take a look at the market first. ”

Unexpectedly, Liang Kenian was a more serious person, not only did he not leave, but asked, "Have you forgotten something?"

"What?"

"Why did you deliberately talk to me just now?"

"Because your debriefing is not a debriefing, your order is not right, you are the order of the chat. Chu Yuan Xixin said that Lao Liang's son still holds a grudge, and he deserves to be from the ivory tower, he has no social smoothness, and he has not been beaten by society. Such a person must convince him of reason.

"Don't say that I tricked you, Yang Heng and Lu Yin have both created businesses. As you are going to talk about today, it belongs to the project establishment work report, which has a fixed format, and I would like to think about how to give an example. He turned around a little while talking, "Eight shares of articles, yes, eight shares of text, there is a fixed format, you should first analyze the market and then talk about the team, if there is no team, talk about how to form a team, where to find people, who to find, and then talk about their own ideas, and finally the specific case." As a result, as soon as you came up, you bought Baidu, and this is you talking to me about something. ”

Liang Kenian was convinced and left, and it was Ye Ping who took over the shift with him. The next thing to talk about is the investment of the Ba people in Ganxin to buy vegetables, which not only involves some legal provisions, but also has a strong practical value.

When Ye Ping closed the door and came in, Chu Yuanxi was not ambiguous, and said directly to the point: "I studied with Sister Xu, about Gan Xin's grocery shopping, I think that since you have started to supply other enterprises, then the financing development must also start immediately." ”

The so-called supply to other companies is actually a pot that has not been reasonably promoted by Milestone 5. The number of stores in the two main cities of eastern Guangdong Province is only 20, and it should have been greatly expanded after the Spring Festival, but according to the normal rate, there are more than 100 stores and 200 stores today. But the special situation stepped on the brakes, and not a single new store expanded.

And Gan Xin went to eastern Guangdong Province at the beginning of the grocery shopping, and even the well-off Lao Chao Emperor didn't care, and the two of them were in charge of a city, and the rapid development was to match the demand capacity after the expansion of the well-off. This also caused a situation in which the well-off emperor was heavily dependent on Xu Xin to allocate fresh resources.

Then during the Spring Festival, the fresh track broke out as a whole, and even if Ganxin was in a follow-up situation in the market, it developed faster than expected. In other words, the supply capacity exceeds 200 retail stores, and as a result, the well-off is lying on their backs, which can be done?

It's like many big restaurants and big brands hoarded N more dishes during the Chinese New Year, and suddenly they couldn't do it, so they had to change their careers to sell vegetables.

However, the matter of selling fresh food and vegetables in toB is not a casual sale, not a wholesale market, and it must sign an agreement with the customer, and then bring a series of incidents.

In short, the current situation is that Ganxin must open a new round of financing, otherwise the current situation cannot be maintained, not to mention the supply of the store to expand again after the well-off.

I only heard Chu Yuanxi say: "At the beginning, I had a gentleman's agreement with Sister Xu, if Gan Xin bought vegetables according to the plan, did not exceed the outline, and then could supply others, I would give Gan Xin the freedom to buy vegetables." I didn't expect this day to come so quickly, but I have to keep my promise, and from now on you are free to finance. ”

When the combination of Ba Ren + Xiaokang first incubated Ganxin Buy, it signed some agreements, which included some exclusivity clauses to restrict the development of Ganxin Buy. This restriction is not for suppression, but for the sake of Ganxin's grocery shopping, which can serve the well-off and flourish at the same time. At that point in time, when Lifefresh signed a strategic cooperation agreement with Kaimenke, this choice was undoubtedly a good patch.

But now the conditions have changed, a huge special event has made the development of the well-off bumpy, and the fresh food is completely different from the end of last year, dare to call the sun and the moon to change the sky, the development of both is very different from the plan.

Therefore, there is no need for Chu Yuanxi to stick to the rules and regulations originally formulated, there is no need.

(The author Jun wrote this paragraph with great emotion, at the end of last year, he hollowed out his thoughts, and the terms he thought about were suddenly inappropriate...... ）

Just like raising a child, you have to learn to let go in a timely manner, and when the child becomes an adult, you must let him work hard to grow into a better version of himself. Ba people's incubation of Ganxin Grocery is an industrial investment, and the goal of incubation has not changed, but it is changing too fast, so why not give Ganxin a better development environment?

Personally, Yang Heng and Lu Yin just caught up with this storm, and they were conscientious, not only did they not overturn but also completed the task beyond the standard, and then because they were tied to the rope by Chu Yuanxi, they couldn't get any hair?

In addition, free financing means that the Palestinians give up the right to use certain terms, and it is not that the share is gone.

Although Yang Heng and Lu Yin were already mentally prepared when they were called to the imperial capital, especially after chatting with Xu Xin for a while, but Xu Xin didn't say anything about it, at this time, when he heard Chu Yuanxi say it himself, one clenched his fists, and the other blushed.

"No need to do this, no need to do this, it's just a little bit ahead. In advance, it is also to better supply the well-off in the future, and I will say it directly without outsiders hahaha-"

Chu Yuanxi let out a burst of laughter, while Xu Xin asked calmly: "Yang Heng, do you regret doing toB?"

"I don't regret it, it's not like I haven't done it, I know how difficult toC is. Yang Heng said very calmly. Xu Xin must have this problem because the fresh collective salted fish turned over during this time, in which the toC turned more violently, the cake eaten was fuller, and the toB seemed to be separated by a layer.

Lu Yin also nodded: "To do toC, logistics, cash flow, user operations, etc., etc., everything must be done well, and it is not possible to drop the chain in any link, and you have to burn money." And the profit is low, the loss is high, now compared with the past, it is nothing more than the market has been educated, the user penetration rate has increased, in fact, the profit margin is inflated, and the profit will definitely fall back after this period has passed. ”

Speaking of this, she glanced at Chu Yuanxi, and then stuck out her tongue: "It's the same as a convenience store." ”

Chu Yuan Xixin said that the freedom I gave you was too much! You who have never seen online content will feel the same, you see that I will be the same at that time!

Of course, he can't be angry with this, at least he can't show that he is cautious, so he is happy: "It feels like the difference between buying stocks and buying funds, you don't need to look at the market after the closed fund is bought, and you can't redeem it anyway, and the stock has to be watched every day to solve the market." ”

Yang Heng's paper fan closed and said: "I think it's better to use "The Snake Catcher Says" as an analogy, toB is very good, and it is not easy to dry, but it is easy to dry. ”

Xu Xin was sitting on the sofa when he suddenly asked: "Is it true that profits will fall back?"

"That needs to beat offline. Chu Yuanxi pondered for a moment, "Why can Taobao Goudong be deeply rooted in the hearts of the people? This is the reason for trying on clothes in offline stores and buying the same style online. Fresh e-commerce is now not so much an outlet, but a watershed, the price can not be lost to the offline, the service must be better than the offline, indispensable, the test is what Lu Yin just said about how efficient the whole chain is in a state that is difficult to standardize. Anyway, I'm not optimistic, it's more expensive online than offline now. ”

"In that case, it would be really boring to go back to the money burning war. When Xu Xin spoke, he thought of the first weapon of fresh food, that is, the front warehouse. The front-end warehouse model was once considered to be the key to service over offline, but the cost is also quite high, and the way to reduce costs is to increase the density and dilute the logistics cost.

Even so, the diluted cost is still not low, and once the price can't hold up, it still has to fall back to the bottom of the breakeven ratio and change back to the cash-burning mode. How should we break the game?

She herself said a long time ago that fresh food is the last fortress of e-commerce, so fresh people can overtake in the field of e-commerce, but I didn't expect that after so many years, even the dawn has been seen, and entrepreneurs have not found a way to break the situation?

Of course, she thought of the well-off model. Well-off stores are hovering on the profit and loss line, and the current profit increase is not the norm, and the real profit in the future is the membership card fee, franchise fee, and value-added services brought by online content.

Although it is different from fresh food, but the two seem to have a lot in common, if the front warehouse of fresh food is regarded as a well-off store, then the well-off can rely on the huge closed-loop ecology established by the store, it seems that the front warehouse can also be close to the community, and the density is greater?

"Xiao Chu. She finished her contemplation, called Chu Yuanxi, and then said very frankly: "Actually, I think that if you are looking for a strategic cooperation object, Meiduo is not the most suitable, you should indeed find a fresh e-commerce company with a large number of front-end warehouses, which is very suitable." It's a pity that I rarely have good intentions in my life, otherwise it would be suitable.

Don't roll your eyes, listen to me, wouldn't those front-end warehouses be cheaper than stores after they are incorporated into the well-off online system, and there are many of them? I have a lot of resources, don't you think about it seriously?"

Chu Yuanxi put away the bloodstains in his eyes, but couldn't help but vomit, "Sister Xu, according to what you say, I should find a strategic cooperation with Luckin." Luckin occupies mainly commercial buildings, I occupy mainly communities, and the two of us complement each other's advantages.

Xu Xin couldn't tell if Chu Yuanxi was telling the truth or burying her for a while?

I only heard Chu Yuanxi say, "You are an investor, but now you can't restrain yourself from crossing the border." I can guarantee that your thinking is wrong, and entrepreneurs will never think so, 100%. ”

In fact, Xu Xin is not wrong about one thing, that is, if the online strategy of Xiaokang is fully exposed and completely displayed, then both Fresh Front Warehouse and Luckin may become enemies, and they do have the potential to learn from Xiaokang.

But this is another false proposition, because, it is really 100% publicized, 724 can learn faster than them, much faster, and learn to walk at the same speed!

Xu Xin was a little absent-minded below, and her thinking fell into the tip of the horns. However, the investment in Ganxin to buy vegetables still has to be done, and it is easier to do, which is nothing more than a matter of valuation and financing amount.

She is very interested in participating in this toB fresh food, because although it is not necessarily whether it is a stable profit, it is certain that it will not lose, there is a huge demand for a well-off there, and it takes a certain amount of financial skills to lose.

In fact, there is a good comparison between valuation and financing amount, that is, Wangjiahuan, which is also rooted in Pengcheng. Huang Tuan is now discussing Wangjiahuan's B round of financing, with a financing amount of about 600 million. Although Wangjiahuan has a wide range of main businesses, fresh food distribution is the largest proportion of it, and the volume is larger than that of Ganxin Buy, which is still comparable.

Therefore, the four of them quickly finalized the framework of Gan Xin's A round of valuation of 700 million and 150 million yuan, and the difference was only in the three-level incentive set by Chu Yuanxi for the two at the beginning, and the question of how much was completed. After the development of the two of them, Ganxin has thousands of employees in just three months, and it is well organized, Xu Xin also specially tested the management of Yang Heng and Lu Yin, and found that it is indeed qualified, and this scale and management are also worthy of a valuation of 700 million.

But at the time of incubation, the structure of Ganxin Grocery was 100 million total share capital, half of which was accounted for by Ba people, and there was also an incentive of 40 million, and all three incentives were obtained, and the two of them each got 20 million. This part of the incentive is equivalent to being prepared for the two of them, but also because it is only three months, the time is too short, and it is obviously not completed yet.

This involves the details of the relationship between entrepreneurs and investors, and Ding is Ding Mao is Mao, and the convenience of free financing for incubation and entrepreneurship does not mean that the entrepreneur's shares should be given away in vain, so the two sides come and go.

In the end, it was Xu Xin who made the final decision, and the incentive was not completed, nor was it a failure, but the conditions were redetermined, and the rollover became a new round of incentives.

This set after set made Ye Ping a little unable to keep up with the pace, and barely finished the whole process. Chu Yuanxi didn't leave Xu Xin and them for lunch, and hurriedly gave Ye Ping a make-up lesson after the others left, and the make-up class had the best effect at this time.

I only heard Ye Ping complain: "Lao Chu, what are you asking me to listen to? Is it financing, enterprise development, information disclosure or management? Why do you talk about everything? My brain is broken, do you know?"

"Where did we go just now? It's obviously a very simple question, right?" Chu Yuanxi couldn't help but laugh, and said to Ye Ping: "It seems that you still have a lot of shortcomings, you have to study hard." Let me tell you, there is a Diwei Xun in Pengcheng, a listed company, and they have no problem with the four positions of chairman, secretary of the board of directors, CEO, and CFO. ”

Ye Ping tried her best to hold back a big mess, and said in her heart, I know this person, what I am doing now is a preview of the training of the secretary of the board of directors! Who said that this person is fine? How many times has he been sent a letter by the management to "supervise and hold accountable"?

The reason why Chu Yuanxi didn't leave Xu Xin and them for lunch was because he made an appointment with Du Yi for lunch. Although Du Yi is mainly responsible for pushing in the original world, he is actually an all-rounder, and his age and experience are there, and he can do anything.

So this time, whether he is arranged to bring customer service or the ground security team, Du Yi can bring it well, if it weren't for the itchy body, Chu Yuanxi would have been entrusted with a heavy responsibility.

After more than a year of maintenance, Du Xian is now recovering, and Chu Yuanxi asked him this time to give him a more important task, that is, the important task of quality life.

Quality life is a big project, the first step of OEM and quality control is actually relatively simple, the top to undertake the well-off food experts, the following docking OEM, the need to be at the helm of the person has a certain operational ability rather than what technology, the technical part of the expert to solve.

So Du Yi is completely capable of doing well. But in the next step, he will have to work hard to build his own factory, and he must not be sloppy in building his own factory.