"I don't think there's any need to care! This is a good thing, it's not easy to manage fans, those big Facebook owners have finally gained a huge number of fans, and the energy and time spent can be imagined, without affecting the atmosphere of the website, properly carry out traffic monetization, we should encourage! Because this can also drive the creative enthusiasm of other Facebook owners, everyone will form a consensus, that is, sending Facebook is not meaningless, but can bring tangible benefits to themselves!"

An operations editor was the first to speak, and his perspective, of course, was from the operational level of the website, so he encouraged commercialization.

Li Yaqin couldn't agree with these words, she frowned slightly, and objected: "I don't approve, Facebook is a social platform, everyone is here to show their talents and make friends, not to watch advertisements." If commercial advertising is allowed to proliferate, Facebook will become less attractive to everyone, and in the long run, it will do more harm than good. ”

The speeches of the two of them represented two attitudes, and the rest of the editors were in favor of the operation editor and Li Yaqin, and there was a lot of discussion for a while.

It is difficult to agree on exactly how to do this.

After arguing and arguing, even the person in charge of the editorial department couldn't make up his mind, and finally could only say helplessly: "Everyone's opinions, I will summarize them and submit them to my superiors, I feel that this matter is not something that our department can decide, see what the above says." ”

This matter was reported to Cai Congxin layer by layer, and he was a little uncertain, because in his opinion, this matter was not so simple.

Thinking about it deeply, it is even possible to change the ecological environment of the platform, and the pros and cons are great!

The positive side is very simple, this can greatly stimulate the creative passion of all Facebook owners, because as long as you have more fans and have greater fame, all this will not be in vain, there will be many, many companies looking for you to advertise, and the advertising fee will be in tens of thousands! If you do it well, Facebook can even become a tool for you to make a living, bringing you decent income and status! Once this atmosphere is formed, then it will no longer be possible for other social platforms to catch up with Facebook.

And what about the drawbacks.

If the rules are relaxed and Facebook owners are allowed to accept advertisements privately, then the big Facebook owners will have sponsors and financial support, and the situation of "big fish eating small fish" and "winner takes all" will also be staged in this small ecology of Facebook. What's more, if there is any dispute caused by the advertisement, whether the platform should be held responsible, the advertisement is made on Facebook.

But if it is not relaxed, if the big Facebook owners can't get any benefits through Facebook, in the long run, they may lose interest in Facebook, and they can't let others "generate electricity with love" all the time, and Facebook can't pay every big Facebook owner a salary.

If you can't make up your mind, Cai Congxin also has a way, that is, to ask Mr. Fei if you don't make up your mind!

Yu Wenfei is also the chairman of Facebook, which is a major event related to the long-term development of Facebook, and of course he has to give his opinions.

After listening to Cai Congxin's report, Yu Wenfei was very surprised, he didn't expect that Facebook had begun to "evolve itself" to this extent, and there were Facebook owners who relied on this platform to start making extra money?

Cai Congxin can't make a decision because they can't see the future development direction, but Yu Wenfei is different, he knows very well that the commercial development of a platform like Facebook is inevitable. When the traffic reaches a certain level, not only the platform can make profits through the traffic, but also those big Vs should be allowed to make profits.

The platform and the big V, the two sides complement each other and have the same interests.

Of course, as the manager, the platform side must also give appropriate restrictions, and cannot let some big Vs with no bottom line ruin the reputation of the platform.

Yu Wenfei asked the secretary to call Fang Zhiyan, the boss of the legal department of Facebook Technology, who had just jumped over to set up the legal department.

Yu Wenfei, Fang Zhiyan, and Cai Congxin, the three of them discussed behind closed doors for an afternoon and determined the relevant regulations on the commercialization of Facebook's big V.

In principle, the platform is not against big V receiving commercial advertisements, but the form of advertising needs to be paid attention to, and no hard and wide forms are allowed!

Facebook wants to bring users the best experience, and has also promised that there will be no ads on the homepage, although the big V's own Facebook page does not belong to the scope of restrictions, but it cannot make a miasma and affect the perception of ordinary users.

Advertisements are only allowed to appear in the form of soft advertising, such as photos, articles, etc., combining brand advertising and content, and advertising slogans are not allowed.

Moreover, all big Vs who receive commercial advertisements must report to the platform and sign a liability waiver agreement.

This exemption is, of course, an exemption from the responsibility of the platform!

That is to say, if there is a problem with the product you are promoting and a dispute arises, then all the responsibilities will be borne by the big Vs themselves.

When you advertise, the platform won't take your pay, and when something goes wrong, the platform certainly won't help you carry it.

What the?

Do you secretly advertise and don't tell the platform administrators?

Sorry, you may not be able to keep your account!

If you find any private ads of big Vs and do not report them in advance, you will be given a yellow card warning for the first time, the account will be suspended for one month, the illegal content will be cleared, and updates will not be allowed.

The second time, the red card is out, and your number is useless!

Moreover, Facebook has the right to decide whether or not to let you receive this advertisement when you report.

If the platform operation department determines that such advertisements are not suitable for appearing on the Facebook platform, such as tobacco and alcohol ads, spinach, finance, etc., the application will be rejected directly and you will be prohibited from advertising.

............

"This ...... , wouldn't it be a little too harsh, cultivating a big V is also intolerable for us. It can be said that every big V is a valuable asset of Facebook. Cai Congxin said a little worriedly.

"No, this is not harsh, but reasonable constraints, I study the law, and I consider the problem from the worst point of view first, so we must plug all the loopholes that can exploit the loopholes, and give a stern warning in advance, in order to prevent the big Vs from engaging in crooked ways. Fang Zhiyan shook his head and said.

"What if it causes the big Vs to revolt? Although Facebook is now thriving, it is not without competitors, what if competitors take advantage of this plan to dig into our corners? The big Vs already have a fan base, and they will take away a lot of fans if they switch to other platforms. "Cai Congxin is also very comprehensive, he is the CEO of Facebook, of course, to prevent similar things from happening.

In this regard, Fang Zhiyan was not good at it, he turned his head to look at Yu Wenfei.

Yu Wenfei said simply: "Don't worry about this problem! Congxin, you have to believe in the strength of Facebook! On Facebook, they are big Vs, with hundreds of thousands or even millions of fans, and the scenery is infinite. But if you leave this platform, you won't say that you will fall immediately, but if you imagine it is now, then don't be delusional. And the merchants are looking for them to advertise, not only to fancy the fans of the big V, but also to come to the traffic platform of Facebook! Leaving Facebook, I dare to say that they don't want to accept any advertisements, and even if they do, the price is not the same as it is now. Is there any other platform other than Facebook that has 200 million users?"

Is this new system harsh?

If you look at it from the point of view of the big Vs, of course it is very harsh.

Is this new system overbearing?

Well, even Yu Wenfei, Cai Congxin, and Fang Zhiyan have to admit that they are indeed domineering.

But, this is the confidence of Facebook!

Whether it is to prevent micro problems, protect ordinary users, or avoid platform responsibility, even if such a strict system is formulated, what can the big Vs do?

Really leave Facebook and go to Sina Blog and Sohu Blog to develop?

That can only say that you are too naïve.

When you get there, maybe they won't give you such a big constraint and even allow you to advertise casually, but can those platforms be compared to Facebook?

Just like traditional TV commercials, if you are a local station in a third- or fourth-tier city, can you compare it with CCTV?

The price of local station advertising is unbelievably cheap, while CCTV advertising is ridiculously expensive, but why do companies still squeeze their heads to advertise on CCTV?

Without him, CCTV advertising works well!

Capital is like that, and if the ROI is in line with expectations, then they don't skimp on investing large sums of money.

If the rate of return is low, they won't be happy to spend a penny.

............

After the announcement of "On the System for Individual Users to Promote Commercial Advertisements on the Platform", ordinary users will certainly not care about this, because they are unlikely to receive advertisements.

However, it is not small for the big Vs, and it has also caused heated discussions.

On the night of the announcement, Mikiko contacted Sister Fleur to discuss it with her.

"Fleur, have you seen the new system? I think it's a bit too much. ”

Although on the surface, the two are competitive, but in private, they have long become friends, after all, in addition to the kings and queens, on Facebook, the two of them are the most representative and influential big V from the grassroots.

Even when they receive advertisements, they will ask each other about the price to see if the price given by the merchant is reasonable.

"I see, I think, although it's strict, it doesn't matter. It's not that we are forbidden to accept commercial advertisements, but the procedure is a little troublesome. Sister Fleur said disapprerovingly.

"You, it's too simple! Is this a procedural problem? This is clearly controlling us, think about it, if the platform wants to suppress us in the future, then they won't approve any advertisement we receive. If we dare to advertise directly, we will ban our account, and even if we resist, we will not find a reason. Mikiko said in an excited tone.

"Oh...... , but we can't do anything, after all, Facebook is someone's platform, and we are also stained with the light of the platform. On other people's territory, you must obey other people's management. "Sister Fleur is very open-minded.