Chapter 604: Commercial Invasion
Xiaoli's mother didn't care to criticize her daughter for not studying and secretly playing on the computer, because her mind was also filled with the word "advertisement".
Sticking out her head to read the content of the private message on the computer screen, Xiaoli's mother was also stupid, is this true?
Is there really a big brand that has taken a fancy to its daughter and wants to find her to shoot an advertisement?!
This is Winnie the Pooh, this brand is very famous among junior high school and high school girls, and the price of clothes is not cheap, I bought a skirt for Xiaoli last time, and it cost more than two hundred.
And this kind of thing can't be faked, can't you verify it by going directly to their company to inspect it?
She turned her head and looked at Xiaoli up and down, left and right, Xiaoli was furious by her, and asked, "What's the matter, Mom, what are you staring at me?"
"Why don't I see that you don't have a celebrity appearance? In comparison, I feel that your mother and I are a little more beautiful than you, why do these companies ask you to advertise? Why don't I have a single ad on my Facebook message?"
After listening to my mother's words, Xiaoli was angry, shivering, and cold!
This is like what a mother said to her daughter!
What does it mean to be not as beautiful as her?
Isn't this talking nonsense with your eyes open!
I am young and beautiful, beautiful as a flower, like a budding flower, and what about my mother...... At most, it's a withered dog's tail grass......
Of course, you can't say this in front of your mother.
Maybe she saw that her daughter's face was wrong, Xiaoli's mother quickly diverted the topic, "It looks quite reliable this time, it's still our local company, huh...... Why don't I get in touch?"
"I can tell you, you can't help me refuse this time! I'm in high school, I'm an adult, and I have the right to make decisions for myself!" Xiaoli said as she looked at her mother vigilantly.
"Bah, you dead girl, when will you be able to live independently, and then talk about you as an adult when you don't ask me for pocket money. Okay, I'll go talk to your dad about it, and then I'll call that company and ask about the situation, so don't worry about it. Mom said disgustedly.
............
Xiaoli's mother and father muttered for a while, and after discussion, they first called Winnie the Pooh to verify whether Kelly was the company's marketing manager, and only after receiving a positive answer did they breathe a sigh of relief and dial Kelly's mobile phone number.
After the phone was connected, the first thing Xiaoli's mother asked was, "Hello, I'm Xiaoli's mother." I want to know, what do you like about Xiaoli? Why do you want her to advertise, don't you always invite celebrities for advertising?"
Kelly on the other end of the phone smiled when she heard this, and she patiently explained: "Hello Xiaoli's mother, maybe you don't know that Xiaoli's current influence is not much worse than that of ordinary starlets." ”
Xiaoli's mother's eyes widened, and she asked in disbelief: "Is she still comparable to a star?! Don't lie to me, Xiaoli is an ordinary student, she has never sung or filmed, why is she comparable to a star." ”
"No, Xiaoli's mother, now the Internet is developing rapidly, and the overall number of netizens is also increasing rapidly. What's more, the people who use the Internet are the relatively high-income groups, which is also the group that our businesses value the most.
Facebook, which is also the most influential website platform in China, brings together the most active users, because of the Facebook model, everyone can show themselves to their heart's content, which has given birth to a new group, which we call Internet stars or Internet celebrities in the industry!
It is these Facebook owners who have a large number of fans on Facebook, and they also have great influence on fans. Looking for celebrity endorsements, of course, I hope to make their fans pay, and looking for Internet celebrity endorsements is the same!
Of course, the ability of Internet celebrities to monetize their fans has yet to be verified, and we are just trying, so in terms of treatment, it will not be too high. Kelly said frankly.
After listening to Kelly's words, Xiaoli's mother seemed to have discovered a new world, and it turned out that her daughter was really a star!
Even if it's just an internet star.
What's more, you can really make money with your fans and fame!
............
In the end, Xiaoli's mother signed an online promotion contract with Winnie the Pooh on behalf of her daughter, and the installation contract stipulated that Winnie the Pooh sent a photographer and provided a number of the latest clothes, so that Xiaoli could wear these clothes and take a set of photos. Then, Lily posted these photos on her Facebook and needed to highlight that it was Winnie the Pooh's clothes!
As for the remuneration, it's not much, it's only 20,000 yuan.
For a brand company, 20,000 yuan is of course not much, but for an ordinary family like Xiaoli's family, this is not a small number.
Xiaoli's parents combined, the income is only about 4,000 yuan a month, and 20,000 yuan is their income for half a year.
And to get this money, you only need to spend a day wearing beautiful clothes and taking some beautiful photos.
It's so easy to make!
When Xiaoli's photos were posted on Facebook, as usual, fans were very powerful, and the number of likes and comments was not a lot.
And many fans have left messages saying that Xiaoli's photography skills have improved this time, the angle, lighting, and framing of the photos look very professional, and the clothes are also very good-looking.
Of course, Xiaoli won't tell everyone that the previous photos were taken with the help of her good friends, free amateur labor!
This time, it was a professional photographer hired by Winnie the Pooh Company at a large price, professional!
Of course, Xiaoli's family doesn't understand whether this advertisement has an effect, and they don't know how Winnie the Pooh evaluates it, but according to Kelly's feedback, the effect is quite good, at least worthy of the 20,000 yuan. And after a while, after the new clothes are on the market in autumn and winter, I plan to cooperate with Xiaoli once.
Of the 20,000 yuan reward, Xiaoli only got 5,000 yuan in the end, oh, it was not cash, but her father helped her buy a better digital camera worth 5,000 yuan, so that she could take pictures and send Facebook pictures in the future.
Xiaoli's parents also figured it out, no matter whether their daughter can be admitted to a good university in the future, or what career she will engage in in the future, but now her hundreds of thousands of fans on Facebook have become her greatest wealth and capital!
Maybe......
In the future, Xiaoli will really be able to rely on Facebook to eat.
As she said herself, one advertisement a month, even if an advertisement is only 10,000 yuan, but this is already a high income that her parents dare not imagine!
............
On Facebook, Xiaoli is not the first Facebook owner to "eat crabs", nor is she the Facebook owner who makes the most money on this, like Mei Muzi, Sister Furong, and many big Facebook owners with more than one million fans, in fact, they have begun to taste the sweetness.
South Muzi and North Hibiscus, this is not for nothing, both of them have more than 10 million fans.
Every day, countless new netizens come to see Mikiko's private diary and experience the "feeling of a heartbeat".
Or enjoy Sister Furong's "beautiful face in the prosperous world" and enchanting dancing posture of "captivating the country and the city".
Since the beginning of the Internet era, there have been signs of entertainment to death, because the speed of information dissemination has accelerated, so hot events are easy to form a focus, and after everyone's discussion or hype by people with intentions, the effect will be magnified countless times.
Think about it, if there is no Internet, can people like Mikiko and Sister Furong be popular?
Facebook just seized the opportunity to let this kind of Internet carnival happen on the platform of Facebook.
While providing "spiritual entertainment" for the majority of netizens, they also enjoy the benefits of the huge traffic brought by this kind of focus event!
At the beginning, the hype of Nanmuzi and North Furong was handled by Effie, but it was also with the acquiescence of Yu Wenfei.
Yu Wenfei does not approve or oppose this kind of thing, because he understands that even if Facebook does not engage in this, other websites will do it sooner or later. And if other websites rise in strength because of this, they will become a strong challenger to Facebook.
In this case, why don't you do it yourself, although this kind of thing is not too glorious, but Yu Wenfei has no mental cleanliness, and there will be no mental pressure.
............
Facebook's current content moderation and editing team is actually very large, so those Facebook creators receiving advertisements were quickly noticed.
To this end, Facebook also held an internal meeting to discuss whether Facebook owners should be allowed to engage in commercial activities on the platform.
The participants in the meeting were all Facebook operation editors, content editors, review editors, and supervisors or above.
Yu Wenfei's high school Chinese teacher Li Yaqin is also one of them, she is now a small supervisor of the content editorial department, this job is also suitable for her, every day is to deal with all kinds of words, Li Yaqin likes this kind of work very much, simple, pure, and there is a lot of time to write.
Of course, Facebook's treatment is also very good, the company provides her with a well-decorated single apartment for free, with a monthly salary and benefits of nearly 4,000 yuan, which also makes Li Yaqin basically not have to think about life problems.
She has her own face, and during this period of time, creative inspiration burst out, and she will write an article and post it almost every day, but unfortunately, the song is high and low, and few fans pay attention to her, which makes Li Yaqin regretful.
"Let's discuss it, I took a look during this time, basically the big Vs with more than one million fans have more or less taken over the commercial promotion activities, although it is not very obvious, but it can be seen. Even some small Facebook creators with hundreds of thousands of fans have begun to receive advertisements, for example, the junior high school girl Xiaoli, the photos she posted yesterday are obviously advertising for the Winnie the Pooh brand. Should our company control such behavior, and if so, how?"
The editorial boss said with a frown, looking at the group of people in the conference room.