If you think of the knot of the problem, then find a way to break the game.

Jiang Xianwei thought of newspapers and leaflets. The method is feasible, but the effect is unpredictable, because customers may not accept it if they blindly preach. Moreover, there are a few newspapers that can reach the hands of the target customer group, and as for the flyers, customers will think that it is deliberately smeared for the sake of competition, and it is even more undesirable.

After stomping around the office twice, a case came to mind. The classic case of Gree in the previous life 03, when China's home appliance manufacturers came together, it was also the most ferocious time of the price war, today your air conditioner can sell for 2500, and tomorrow you can produce a product that only costs 2000 yuan. The constant price war brings about a continuous reduction in production costs and quality standards.

At this time, Gree insisted on not reducing prices, seeing that the market was encroached upon by those inferior goods. They took a "happy" approach. It is to choose a large square and compare the inferior air conditioner on the market with your own body, from the parts to the copper pipes, the advantages and disadvantages are clear at a glance. In this way, the position of the leader of air conditioning has been established.

"You go to my Uncle Ma and see if he can help you contact the media. We don't spend money to publish in the newspaper, so let them come and interview on their own initiative. In order to improve the quality of life of the people in the capital, from the perspective of food safety, we are ready to teach free food knowledge every Saturday and Sunday in the square in front of Jiale Supermarket. The first three weeks of the course were all taught to me on fresh meat. ”

Speaking of which, he felt that optics was not good, and he had to get started, and he would do it thoroughly. He went on to say:

"It's not enough to just talk, you're like that. Each store batches a ton of fresh meat every day, and then batches a ton of side dishes, and then you arrange a purchase to buy frozen meat, and if the market doesn't have it, go to Carrefour to buy it. Then there is a food competition, but everyone who comes up has to use two kinds of meat to make the same dish, and then hand it over to the customers on the spot to taste. As for what to reward, you can meet and discuss it yourself, just don't be stingy. ”

A two-pronged approach, in the form of an event to make customers aware of the problem of inferior meat, is more effective than simply preaching. Of course, there will definitely be a part of the population with lower incomes who will choose frozen meat, which is inevitable. However, the crowd of a supermarket should be fully covered by high, medium and low-end, especially stores.

Jiang Xianwei's actions were very fast, not only printed the registration form, some propaganda spray cloth, but also intimately set up a few canopies, after all, it was the height of summer, cooking under the sun, it was never good, and I didn't know the specific weather, with the canopy, it could also block the rain.

After the arrangement was made, he was thinking about something else. In the next few years, with the brutal growth of the economy, some black-hearted manufacturers have also been created, and problems such as serious over-standard pesticides, Sudan dyes, poisonous bean sprouts, and water-injected meat have emerged in an endless stream.

In response to such problems, he plans to introduce a testing mechanism and set up a commodity testing department. He did not arrange this matter to Jiang Xianwei, but let Lin Shengnan be responsible. At present, there is already a department in the supermarket that is directly managed by Lin Shengnan, that is, the inspection department, and the nature of this department is similar to that of discipline inspection. The plate is so big that it is necessary to have a sword hanging over the head of each management. Many times, employee corruption is simply caused by lack of effective supervision.

The efficiency of the capital was high, and soon a newspaper article appeared: the knowledge of a piece of pork. As a result of the event and newspaper reports, the sales of the Fresh Meat Section have increased significantly.

When he got the latest week's report, his heart was bleeding, and the return rate in the entire department store area was as high as 37%. The plan was made by himself, and the order was also given by himself, and he estimated that the 7-day free return would bring pain, but seeing the data in front of him still made him have the urge to regret it.

He has no way to change these data, so he can only grit his teeth and stand up until the customer's guilt appears, and this situation will be greatly improved. I heard that some newlyweds get married, and the first choice to buy clothes is Jiale, and after getting married, they will return the clothes and shoes, which is perfect. When he heard this, he really couldn't cry or laugh.

He again demanded that in the main area of the supermarket, signs be posted. One is to welcome returns, and the other is to welcome complaints. And put a big suggestion box at the entrance. Since we want to form a unique service concept, we can't hide it, we must advertise it.

To do these things, he completely relied on the experience of his previous life to do it, and he didn't know how big the blow to Carrefour was, but he would obviously feel that Carrefour's customer flow had decreased, and after the opening, the average daily sales of Jiale Capital No. 2 store had been stable at about 350,000 a day. It wasn't until two months later, when Carrefour's store manager came to Jiale to apply for a job, that he didn't know more about it.

Carrefour's fresh food sales fell by 31 percent, food fell by 44 percent, and department stores fell by an exaggerated 75 percent, and the store manager was forced to resign because of the huge drop in sales. He knew he had won, but it was a long process to ensure the outcome of the victory.

This time he won, but this is only the first opponent, and there will be a steady stream of competitors to follow.

He was not in a hurry to go back, he was discussing with Lin Shengnan about the establishment of a testing center, and some of the equipment may have to be imported from Japan. According to his own ideas, he set aside an area of about 20 square meters in the exit part of each supermarket and built a fully transparent testing center with glass. He decided that unlike the face project in his previous life, he would establish a sense of corporate responsibility from now on. Enterprises without culture will not be able to do much, and enterprises without a sense of responsibility will eventually be abandoned by the society.

He also informed Jiang Xianwei that each store must contact at least one community around the business district, contract the daily needs of the widows and widows in this community, deliver rice grain at least once a month, and subsidize 200 yuan per person per month. He also encouraged community residents to take the initiative to send a notice to the supermarket when there was a happy event, and the supermarket would come with a copy.

With a series of activities, Kara La formed alliances with various communities, and this is when he really relaxed, and even if Carrefour and Wal-Mart joined forces, he was confident that he had the strength to fight. Whoever can capture the hearts of the people will be iron-clad.

Carrefour's next move made him think that choosing it as an opponent might be an insult to himself. In order to fight against Carrefour, Carrefour has expanded the imported food area, which is the weakest in this area, and the supply chain is still weak in the area of imported goods. This is understandable, because this is indeed Carrefour's advantage, but it is easy to die, and it advertises that imported food is more hygienic and healthier than Chinese food. As a result, in this way, through a slight provocation by Jiale, the local supply chain was almost broken, but fortunately, an apology statement was issued in time and was spared.

The call came, and as I expected, I was admitted to No. 1 Middle School.