On July 18, this is the opening time set by Yi Shaofeng, but the entire capital team that knows this time does not exceed 5 people. The necessary confidentiality measures have to be done, and there has never been a supermarket poster that is distributed half a month in advance, usually one to two days before the start of the event, which is to prevent competitors from maliciously following the price.

When Yi Shaofeng was laying out the capital, he made one request to Jiang Xianwei, at least one store was opened next to Carrefour, and he wanted to fight it head-on. In my previous life, I was not afraid of them, and now I have no reason to be afraid. And once it has an advantage in the competition, the influence on the brand is huge. He didn't think that he would be able to knock down his opponents all at once, because the competition in supermarkets is a long process, as fast as a year, as slow as three or five years, and more often than not, a war of attrition to see who can outperform whom.

It is often said that it takes 21 days for a person to develop a habit, but this obviously does not work in the supermarket, because determining the loyalty of a customer requires continuous tracking and consideration for half a year, so the first half of the opening is bound to be extremely competitive.

In competition with Carrefour, he also has an innate advantage, that is, service. Multinational enterprises, for the sake of management, hope that every employee will be like a robot, just bury their heads in work, and this idea is feasible at the moment. However, with the impact of e-commerce on entities, supermarkets are paying more and more attention to customer experience, so they dig deep into services, and supermarkets with good sales will delineate the service and commodity structure to the same position.

Since the first supermarket, he has formulated incentives for service, although the entire service standard is still quite different from Mosang, but compared with the supermarket service before the rebirth, it is not weak at all. Managing employees is nothing more than two points, giving employees clear career planning and promotion channels, and a reasonable and humanized management system.

This time, the promotion plan he developed was simpler. Choose 100 necessities for people's livelihood and achieve the lowest price in the capital, the requirement is that the selling price must be lower than the purchase price of the supermarket, and some commodities must be lower than the production price of the manufacturer.

The raffle is even more exaggerated, and the car manufacturers are well contacted, and a car is parked in each store for the first prize prize.

In order to open a breakthrough in the department store, he asked the four stores in the capital to give customers a promise to return the goods unconditionally within 7 days. He put forward this point of view, and basically the whole top management was collectively opposed because it would cause a lot of damage. For example, how to deal with the return of shoes after wearing them for a few days, and what to do with household appliances that have been opened? For this reason, he asked the purchasing department to reach an agreement with various manufacturers, and all returns do not affect the secondary sales of goods, and the manufacturers are responsible for providing secondary packaging, disinfection and other services.

In the previous life, there was a legendary supermarket in Henan Province, called Fat Donglai. He basically goes to study once a year, and he once heard the boss of Fat Donglai say such a domineering sentence: If we want to sell electricity, then Suning and Gome will not survive, and if we want to sell gold jewelry, then Chow Tai Fook, Chow Shengsheng, etc., have to give up the market with their tails between their legs. At that time, when he heard this, he was full of admiration. If you have this condition in this life, then play it and take a look.

He told the team not to talk about the excuses that the quality of Chinese people cannot meet these excuses, and that opening a supermarket to do good business is nothing more than training employees and educating customers. The quality is not high, that is because our guidance is not enough.

Because it was not a base camp, and it was not the opening of the first store of Jiale, there was no ribbon-cutting ceremony. Of course, some time ago, under the leadership of Ma Zhenran, he still went to visit some people, not hoping that they would open the door to convenience, just to determine the rules, dancing is okay, but it is not good to jump out of the stage.

On the opening day, he did not direct inside the supermarket as he did in the first store. After five years of running-in and training, you have to go into battle and command by yourself, so you can dig a pit and bury yourself.

Sitting in the office of the second store, I closed my eyes slightly to recuperate, and the road diagonally opposite the second store is Carrefour, and the overlap rate of the business districts of the two supermarkets has reached more than 90%.

He is not worried about the number of visitors today, a supermarket opens, especially in the current era, customers will enter the supermarket to see the novelty. Carrefour also seems to be aware of this, so it did not launch a promotion on the same day as Carrefour. But sales do not only depend on the number of visitors, but also the important factor of customer unit price, if 100,000 people come, a person buys a dollar, a day of sales is only 100,000 yuan, and the supermarket capacity rate has a limit, no supermarket can reach 100,000 visitors a day.

The sales of one day were released at 11 o'clock in the evening, and the sales of the second store were 1.09 million, which met his psychological expectation of more than 1 million to be considered a success. Jiang Xianwei printed out the category items, and the other categories were normal, but the proportion of fresh meat in the overall sales was seriously unreasonable. Generally, meat is considered a large department in supermarkets, and it is also a category with higher sales, accounting for about 6% to 10% of overall sales in stores, and in standard supermarkets and community stores, the proportion will be higher. But this report shows that the proportion of fresh meat is less than 2%, that is, only nearly 20,000 pieces of fresh meat are sold today.

There are question marks in my mind, is it true that the people of the capital believe in Buddhism a lot and don't eat meat?

Jiang Xianwei's mouth opened and closed, obviously having something to say.

"Tell me, there's nothing else I can't say. ”

"In the past two days, Carrefour's meat on the opposite side is very cheap, and our meat has been promoted for more than 4 yuan this time, which is already the cost price, but the price of Carrefour is 2 yuan 98 a catty. When I knew the news, the DM poster had already been printed, so I didn't report it to you. ”

It's good to find the reason, and the most feared thing about managing a business is that there is no problem. In the same way, the most feared thing about bad business is that you can't find the reason.

"They're selling at a loss, otherwise how could it be so cheap?"

"No, their meat seems to be frozen meat, not fresh pork. ”

He patted his head, because he forgot about the stubble. In fact, the country's imported pork has been lower than that of local pork, and there is no problem with the quality of imported frozen meat, but there are also several flaws: First, frozen pork is generally a first-class pig, and pork is divided into one, two and three according to the thickness of the fat, and the first-class pig refers to the pork with the lowest fat content, that is, less fat and more lean meat. Removing the characteristics of the times, it is said that such pork should be better sold, but in fact, too thin pigs will have firewood and lack of fat. Therefore, the best meat to sell now must be third-grade meat, and in the future, with the improvement of living conditions, the best meat will become second-class meat. As for the first-class meat, it will never sell well.

Second, in order to sterilize and preserve well, it is not only necessary to carry out strong acid sterilization, but also to store it in an environment below minus 6 degrees. We all know that frozen food is not as delicious as fresh, so there is a difference in taste, and the meat is not easy to cook.