Wen Xiaoguang did not tell the whole content of his work, in fact, he also has to pay attention to the development of Japan Line, throughout 2013 Line has swept the markets of Japan, South Korea, Taiwan and some Southeast Asian countries, with a monthly active activity of more than 300 million, and the set of emoji business model it has established has achieved good results, this small thing supports one-fifth of Line's revenue.

Xiaopo Software ended up with a deficit of $18 million in 2012, but in 2013 it made a profit of $72 million, with a total revenue of $388 million.

It is not the same as WeChat.

Line's paid stickers have revenue, accounting for 20%, and the advertising business is also a large contributor of about 20%, because Line is not as strict as WeChat, open screen ads, information flow ads, these are what Toutiao is doing now, and Line has been rolled out in 2013.

The last piece of income is games, whether in China or Japan, the revenue generation of virtual props in the game is really strong, accounting for more than 50% of the total revenue, almost close to sixty percent, Kim Fanxiu is probably very good at this, he was originally very good at selling game props in South Korea.

The rest of the corners are merchandise for sale, and I made $6.5 million from selling these peripherals.

From the current point of view, the number of monthly active users of Line is more than WeChat.

That's right, it was the same in 2013, with WhatsApp and Line both having more than 300 million monthly active users, and WeChat being below 300 million.

Line made an early profit, and even blew up the news that it would IPO on the Tokyo Stock Exchange in 2014.

But in fact, Line has a ceiling, and the world's economic sector is just such a small place, Europe and the United States were handed over to Facebook, and China was taken away by WeChat.

Wen Xiaoguang also knows very well that in the next few years, Line began to fall into some kind of predicament after going public, and its core business no longer grew, so the strategic choice was because of 'data stagnation', and it could be profitable in 2013, but it suffered huge losses every year.

Because of payment, finance, food delivery, O2O, e-commerce, it looks like a combination of Alibaba and Tengxun.

With such a large investment, the scale of the market itself is also limited, and it is difficult to recover it.

The strategic goals of the year are relatively certain, WeChat will continue to optimize the user experience, increase the user scale by another 100 million, and Toutiao will step up content construction, increase support for self-media, and finally achieve the goal of doubling advertising revenue several times.

However, Line has lost its direction a bit, although they are already profitable, but the advertising revenue cannot be raised indefinitely for instant messaging software, otherwise it will hurt the user experience.

Although paid stickers are popular, it is impossible to support a 10 billion dollar empire with this, and the ambitions of Jin Fanxiu and Wen Xiaoguang do not allow them to do such a little thing with a software with 300 million users.

Games will be the main force, but companies that have done it know that a company cannot rely on a single channel of revenue.

Moreover, the price-to-earnings ratio that a game company can obtain is much lower than that of an Internet company, which will be a loss at the time of IPO.

In 2018, Tengxun's share price fell from HK$474 all the way to the lowest HK$252, although there was the impact of the central government's refutation of the glory of kings, but at a deeper level, from the perspective of revenue structure, Tengxun has changed from an Internet company to a game company + investment company.

The Internet can grow by 30 percent or even 50 percent a year, and it is possible for an initial company to triple its size in a year. So with a high price-to-earnings ratio, why should game companies do it?

For LINE, games are important, but you can't rely on games alone, that's for sure.

At the end of 2012, Kim Fan-so took $40 million, which promoted LINE's generosity throughout 2013, and the single-quarter revenue in the fourth quarter exceeded $100 million.

But the dilemma remains in front of us.

The scale of users has exceeded 300 million, and Japan, South Korea, Taiwan, Thailand and Indonesia have all reached into the tentacles, what should we do next?

It is foreseeable that in another two years, because there is a vast mainland market behind it.

There is also a structural dilemma, although LINE's users are distributed in many countries and regions, but the revenue is basically concentrated in Japan and South Korea, especially Japan, accounting for as much as 70%.

Jin Fanxiu is under great pressure every day,

There are already plans to start financing in 2014, this round of financing will not be a small amount, it is estimated that it will introduce investors other than the parent company, but before financing, you must first think about why financing and where to spend the money from financing.

Jin Fanxiu's answer is payment-centric financial business, e-commerce business and O2O, which he didn't want to do in 2014, but he just chose among these.

After moving to a new house, Wen Xiaoguang listened to the LINE team's imagination on financing through the computer in the new study.

In fact, he wasn't too satisfied.

The bottom line is that you haven't found what you really want to do.

Of course, Jin Fanxiu and they don't admit it, they think that advertising plus O2O can support this company.

Wen Xiaoguang decided to go to Japan again.

Line only had a market value of $8 billion in its previous life, and it was not even as good as Weibo, and there are some reasons.

The main thing is that the strategic face is blurred, the communication software in hand, everything you want to do, and finally everything you do is facing fierce competition. Line Pay doesn't even occupy an area like Taiwan that celebrates Japanese culture, let alone Thailand and other places.

Wen Xiaoguang will let them give up some businesses, such as the payment business can be handed over to micro-payment, and the life service business such as connecting merchants and hotels can be tried, but e-commerce should be cautious.

As for the monetization of comic IP, it may only be done in Japan, and most of the emoji entrepreneurs in Xianzhou have also turned to Japanese culture, which is a real two-dimensional country.

This night was a quiet night to think about the company's strategic direction, and Wen Xiaoguang had planned to fall asleep almost immediately, but at 23:11 at night, his phone suddenly began to ring, and text messages and WeChat jumped out.

Fu Youxuan called him at the earliest, and he said: "Mr. Wen, something happened." ”

Listening to the tone, you know that it is wrong, Wen Xiaoguang finished washing, hid on the sofa and read idle books for a while, and was shocked by this tone.

"In Sichuan, a case of a micropayment user was stolen, and the suspect was also caught, but it is said that the user's identity information was purchased, and then logged in to other people's micropayment accounts by retrieving the password, one or two are okay, the key is that this person stole more than 40 people at one time! The amount is jaw-dropping, and it has been wildly reprinted on the Internet. ”

Wen Xiaoguang frowned, doing electronic payment, security has always been his emphasis, but this is not to say that emphasis can be done well, Weituo has been established for a short time, and the technical reserve force is still a little weak compared to the giants.

"How much money did you steal?" he got up and began to get dressed.

"There are a few local tyrants in it, and the most lost is more than 800,000, and the total amount of theft has been as high as 11.24 million!"

Tens of millions of losses, so after the explosion on the Internet, the spread was unprecedented, mainly too eye-catching.

"Don't worry, listen to my command, go to six things, one by one, don't panic!

Wen Xiaoguang's tone was extremely serious and serious, and at this time he was full of the chairman's style, " First, notify the relevant personnel that the company will hold a meeting immediately, and I will go to the company immediately, second, call the police and understand the situation; third, do a safety self-inspection within the company to ensure that the loss will not expand; fourth; immediately issue an announcement in the name of the company, and we will compensate in full for the losses of stolen users; fifth, allocate a special compensation fund for small and micro finance, with an amount of 200 million yuan, and write it in the announcement, telling users: we have a special amount of money for compensation, and how much they lose, how much we will lose!"

Wen Xiaoguang's train of thought, Fu Youxuan listened to admiration, maybe the boss had a solution, and she calmed down a lot.

The so-called number one is like this, usually majestic, but in times of crisis, he will look for you, and if he can't bear it, he will retreat.

"What about the sixth?!" Fu Youxuan didn't wait.

Wen Xiaoguang roared and said, "Sixth, smash the notice of the establishment of the compensation fund on the head of the security department manager!"

After saying that, he hung up the phone directly, put on his clothes and went out.

===

(Because I'm busy, although I know the recent rhythm, but I don't know about it, so I don't actually know that there is such a thing as a break festival.

I made a note of it, I'll break it one day, I'll use it later, don't rush me. The overlord contract thing is simple for me, vote with your feet. ）