Chapter 442: Victory in the First Battle

"Mr. Li, as long as you don't introduce new fund companies to compete with us at present, everything else is easy to say, not to mention the 30% commission ratio, even if it is 50%, I will agree. Cai Shengyao said.

Now is an excellent opportunity for Tianfu Fund to become bigger and stronger, with the help of the online sales channel of the Fortune Treasure platform, Tianfu Fund has achieved leaps and bounds, so even if it is not profitable, Cai Shengyao is willing to agree.

And once he takes advantage of this opportunity to become a big man in the domestic fund field, then Cai Shengyao's strength can jump to several steps in a row, and even be on an equal footing with Xu Jinlin and other bigwigs, such a return is absolutely irresistible to him.

"Okay, then next, the main task of Tianfu Fund is to optimize their investment structure, further improve the rate of return of wealth management products, as long as the rate of return is increased to the same type of financial products should be, I believe that the vast majority of users will choose our wealth treasure platform. Li Feng said, "Our goal is to occupy the vast majority of the capital flow in the Internet market, as long as the capital flow is controlled in our hands, even if there are more registered users, competitors are only idling, there is nothing to fear." ”

With this guiding ideology set, the task of Fortune Treasure Company and Tianfu Fund is very clear, as long as the rate of return is increased, and even without too much marketing cost, there will be a large amount of funds into the Fortune Treasure platform to earn financial income.

The profit-seeking nature of capital is natural, and the rate of return is the best advertisement, so Li Feng's offensive and defensive battle does not even need any marketing expenses, and simply starting from the rate of return of the fund company, Gpay and the treasure bag can be defeated.

"Yes, although the global mall and Baibao.com have abundant cash flow, but they can't withstand the subsidies for a long time, millions of subsidies every day are real money, and they are spent like this, and there is no real effect, I believe they will soon terminate, and when they terminate the subsidy, they compete for the group of users with poor stickiness, and will still return to the wealth treasure platform in a large area. He Guojun said, "Our recruitment is bloodless, not only to make money, but also to return the market share." ”

"We have to look at Mr. Cai to make money, now the scale of Tianfu Fund has expanded, the market has a greater right to speak, and the negotiation strategy on investment can also be more aggressive, I believe that your long-term partners will definitely give you more preferential measures because of the total amount of funds you have expanded, and these measures will definitely improve the overall return on wealth management products. Li Feng said.

Cai Shengyao nodded: "Mr. Li, you are right, originally our scale was small, in a weak position in the negotiations, it is difficult to win the preferential policies of large banks, but now as long as the total amount of funds goes up, in the negotiations of various banks, we can occupy more voice, which is very beneficial to improve our comprehensive income." Therefore, scale advantage is the lifeline of fund companies, and if the scale advantage goes up, our comprehensive rate of return can be increased by one to two percentage points. ”

Don't underestimate this to two percentage points, which is great for the financial management industry. Between wealth management products, even only a 0.5 percentage point comprehensive income advantage is needed to determine the size of a wealth management product.

Any fund company hopes that its wealth management products can increase the rate of return as much as possible, so as to win more customers.

At the same time, more customers have brought more funds, which in turn has expanded the scale of the fund company, enabling the fund company to occupy more say in investment projects, further improving the rate of return, and entering a virtuous circle.

......

At this moment, in the headquarters of the Huaxia branch of the Global Mall, the president Leo Porter, who rushed from the United States after receiving an emergency, saw the latest situation report, his expression was distorted, and he angrily smashed the water cup on the ground.

The sound of peeling and cracking resounded in the room, and everyone in the entire conference room was silent, not even Edward, who had always had a big mouth, did not speak.

Many people wiped the beads of sweat on their heads, and they had the impression that Leopold had never been so angry.

"What are you doing?!!! in order to promote the Huaxia version of Gpay, the headquarters approved a marketing budget of 20 million US dollars, and now 12 million US dollars have been spent, a full 12 million US dollars!! but how could the market share we have won so hard be taken back by Fortune Treasure in just a few days? What are you doing?!!! "Leo Porter's eyes were blood-red, his anger rose, and his voice was almost hoarse.

Just for this project, the head office allocated 20 million US dollars, which is already a sky-high amount, not to mention the global mall, even the global Internet industry, there is no such big money.

No one in the room dared to speak out, and Edward took a sip of coffee and spread his hands, his expression tangled.

"Edward, what the hell is going on?" Leoper was not polite to his lieutenant Edward.

"President, that's right. Edward swallowed, "Just a few days ago, Li Feng's Fortune Treasure Company suddenly announced a news called the 'Online Wallet Value-Added' plan, which allows users to store their balance on the platform to increase their value every day by introducing money market funds, and as a result, as soon as this plan was introduced, the market response was unprecedentedly strong." ”

"I know all of what you're talking about, what I want to know is that it's just a little bit of added value, why is the repercussion so strong, sweeping away all the money we have built with real money at once, it's incredible, you give me an analysis, what is the reason for it?" Leoper yelled as he slapped the table.

In order to support the development plan of the Chinese market, and at the same time to defeat Li Feng, the global mall can be said to have invested a lot of money, just to promote Gpay, enough to allocate 20 million US dollars in cash, and even the local business in the American market has been temporarily contracted.

But what I didn't expect was that Gpay's growth momentum came to an abrupt end, and the upward curve reversed on the day Fortune Treasure announced the "online wallet value-added plan", and in the following days, there was even a significant regression, and most of the huge amount allocated by Rioport was lost.

This puts Leopold under tremendous pressure, after all, the shareholders of the Global Mall are diverse, and he must be accountable to shareholders and investors. If there is no clear explanation of this matter, then his prestige on the board will also be greatly affected.