However, to open a store in a first-tier city, it is not possible to succeed with a pat on the head, and if you want to make celebrity chefs bigger and stronger, and make a name for yourself, you have to go through many researches.

"Do you have a workable report on this investment?"

"Yes, this time we went out to investigate, and we also specially found someone from XXX consulting company to run with us, Made, these guys charge really black enough, just a national fast food industry report, it will cost thousands. The fee for this feasible report will cost us 300,000!"

Xiao Lin and Xiao Feng complained, Xiao Feng smiled slightly, but he didn't care about the expenses of more than 300,000 yuan.

There are also many well-known consulting companies in the industry in the four major law firms, how do they live? Isn't it such a refined research service? As long as their reports have real materials, not to mention 300,000, it is 500,000, Xiao Feng thinks it is worth it!

Those who really do business, especially investing in an industry now, are not like YY, where they can invest with a pat on the head and the money in place, in fact, before investing, investors have a lot of work to do.

For example, it is necessary to understand the current situation of the industry you want to invest in, as well as the future prospects and development expectations, these domestic industry associations to do, every year will publish an annual report, specially, these annual reports are bought on the Internet at a clear price, any one will cost seven or eight thousand, and the popular industry charges are even more expensive, often tens of thousands, hundreds of thousands.

And this report they came out will contain very detailed data on the entire industry, and will also make predictions for future development based on the current overview of the industry.

And those consulting companies to give you a feasible report, is not made up, they have a special person, according to your own characteristics, the scale of capital investment, the target customer group, combined with the current situation of the investment industry, future development expectations, write an investment feasibility report, so that investors, the industry to be invested, have a more detailed understanding, have a precise positioning of their own investment, such a feasible report price, often hundreds of thousands, some even millions, because of the need for a large amount of industry data, and personnel support, so people's asking price is also very expensive。

But as long as you do this, if the feasible report is expected to be good, then your investment will have at least half a success probability than those brainless investments, more than 50%, and even if you don't make money, most of them will not lose money.

Therefore, Xiao Feng attaches great importance to this aspect, he took from Xiaolin the professional consulting company to write a feasible report, although the consulting company is a local one, but it is still very professional, but also very conscientious, understand the characteristics of celebrity chef manufacturing, several profitability, and then according to their investment scale, profitability, and which cities have the consumption power, conducted a systematic analysis.

This report is very detailed, the first to write the overview of the development of the domestic fast food industry in recent years, especially the rise of the Chinese fast food industry, standardization, process has been close to Western fast food, is moving towards maturity, in the country has been able to compete with Western fast food, compete for the market, this is very professional.

People are not writing nonsense, but listing the data of the fast food industry in recent years, covering all major cities in the country, from the number of fast food restaurants, to the brand, scale, and profitability, all covered, it can be seen that people ask you for thousands of data fees, which is really not expensive. It takes a lot of thought just to collect this data, and it's definitely not made up.

They are all detailed data collected from the National Catering Alliance, as well as local tax authorities, and other channels, and authoritative data that have to be verified by multiple parties.

Then he wrote about the characteristics of celebrity chef manufacturing, such as good taste, sufficient portion, special taste, and other fast food in the market, which emphasizes the advantages of celebrity chef manufacturing, and after comparing with other fast food, the advantages are revealed.

Then there are these key investment cities, the overview of the fast food industry, the return on investment, the capital turnover rate, the annual profit growth rate, etc., as well as the data of individual stores, are very detailed and strengthen the confidence of investment customers.

For example, if you invest in buying a store, how much will it cost, how will the future development of these places, how much people will flow, how much profit is expected to be made every day, how many years will it take to return to the cost after the investment, and how many years will it take to start making a formal profit.

If you go public in the future, you will be very detailed about the benefits that these stores will bring you.

After reading it, Xiao Feng basically has a spectrum for investing in these shops, and everyone has made it clear that shops in first-tier cities, even if the environment is not good now, are also high-quality assets.

Especially in recent years, the state has set up central cities and increased transfer payments to these cities every year, to put it bluntly, the state will give these cities a fixed investment every year, coupled with policy guidance, these cities will continue to have population inflow in the future.

In this way, it will be very cost-effective to invest in shops at this node, even if it does not increase in value in the future, but at least it is very valuable.

Coupled with the store's profitable hematopoietic ability, according to people's analysis, celebrity chefs are made in Bincheng, not counting self-service shabu-shabu, and if you talk about fast food, the net profit of each store per day is about 10,000 yuan.

But if you get to these cities, according to the local consumption capacity and the flow of people, the daily net profit will at least double or triple, that is to say, the net profit of a single store will be at least about 30,000.

Eighteen stores, nine open in the traditional line, each can guarantee a net profit of 30,000 yuan per day, and the other new first-line stores can guarantee a net profit of about 20,000 yuan per store per day, which is a net profit of 450,000 yuan per day, and a net profit of more than 160 million yuan in a year, and it will return to the cost in two years.

The rest of the money is almost net income, when he saw such an analysis, Xiao Feng felt a little unable to sit still, specially, it seems that it is really the right way to open a store in these cities.

Moreover, the estimated net profit in this feasible report, but excluding the cost of beef and seasonings, if he counts all this internal account, he will be able to pay back in a special year.

What's more, people also said that after opening these stores, if they succeed in attracting investment across the country, it won't be long before they can apply for listing.

According to his estimated profit scale, there will definitely be no need to go to a garbage market like the new third edition, and it is not impossible to go directly to the main board to be listed, and even to ring the bell in New York.

At that time, what you will earn will not be the hard-earned money of the hotel, but the money of the capital market!

This feasible report is very solidly written, just seeing their data analysis, Xiao Feng has a basic understanding of the eighteen stores to invest in the future.

Then do it!

"Okay, Zhou Jing, Xiaolin, you can contact the local agent, go to these landlords and talk to them, and buy these shops directly. ”

Xiao Feng's words made Zhou Jing and Xiaolin feel refreshed, this step out of the country, their celebrity chef manufacturing is no longer a small restaurant living in a corner of Bincheng, but a large enterprise that has begun to go to the whole country.

"Also, Zhou Jing, how are we preparing for the recent investment promotion conference? How many merchants have contacted us?"

Before going to the other world last time, Xiao Feng instructed Zhou Jing and began to prepare to attract investment across the country, after all, after the Internet hype some time ago, plus after the latest tourist season, celebrity chef manufacturing has been fermented by word of mouth and has become a well-known Internet celebrity fast food restaurant nationwide.

Affordable, unique taste, has become their label, and has even become a must-visit destination for guests who come to Ben Thanh for tourism.

Xiao Feng felt that the time was ripe to start attracting investment and joining nationwide.

"Well, it has been advertised on major TV stations, websites, and print media in various regions, and the current response is not bad, and I can receive hundreds of consultation calls every day to inquire about joining. There are more than 300 investors who have been scheduled to attend the franchise meeting, and we are scheduled to hold the investment conference in ten days, that is, on the first of next month. During this time, it is estimated that there will be two or three hundred more investors attending the investment conference, and more than 500 should not be a problem. ”

Zhou Jing reported the investment situation to Xiao Feng, Xiao Feng nodded, the first time to attract investment, he was very satisfied with the fact that there were 500 customers with investment intentions across the country.

After all, his celebrity chef manufacturing has just started, not like Kaifeng cuisine and Golden Arches such old heroes, you look at Kaifeng cuisine, has opened almost 3,000 across the country, Golden Arches also has more than 2,000, each franchise fee starts with 2 million, all kinds of decoration, advertising, personnel training, material distribution not to mention, just the franchise fee, people are counting the money to the soft.

If celebrity chef manufacturing becomes bigger and more popular in the future, it is also necessary to open two or three thousand stores across the country in the future, and if possible, Xiao Feng also wants to open this celebrity chef manufacturing overseas.

After all, we can't always let foreign fast food come to our country to make money, let's also make money from foreigners, in recent years, even Shaxian snacks have been opened to New York, why can't his celebrity chef make it?

With mushroom powder and an unlimited supply of beef, Xiao Feng is very confident that celebrity chefs will make fast food, this is a giant that has just set sail, and it will definitely go global in the future!

After understanding the current development of manufacturing in the early Ming Dynasty, Xiao Feng, the killer shopkeeper, can be regarded as having a bottom in his own business. Now that celebrity chef manufacturing is basically on the right track, he doesn't have to keep an eye on it.

Mainly because he had other things to do, he took out his mobile phone and called the old classmate he met at the last class reunion, He Xiaojun, and made an appointment to meet at noon.