"By the way, Xiaolin, during this time, I asked you to run in Beijing, Puhai, Yangcheng, Pengcheng, Jinling, Sucheng, Rongcheng, Shuangqing, Sanhan, have you go?"

Before, Xiao Feng just wanted to open some branches in Bincheng, and then other regions would join directly, but he didn't expect this celebrity chef to make such a profit, and Bincheng is not the place with the strongest consumption power in the country, and the real place with strong consumption power is the above-mentioned several economically active first-tier and new first-tier cities, these cities have a large population, and the consumption power is not comparable to Bincheng.

Xiao Feng just sold out of diamonds and still had some money in his hand, 52 million US dollars, according to the current exchange rate of about 6.7, that is, about 350 million yuan, he spent 100 million yuan to buy a winery before, and 250 million was lying on his stomach in the bank.

Of course, this money can't just lie in the bank and eat interest, he plans to take it out and invest it, so the above nine cities are the areas he is most optimistic about at present, in fact, there is also a Greentown where Xiao Feng's ability is not bad, but thinking that the Zhu family is in Greentown, they also want to join his celebrity chef manufacturing, so Greentown itself will not open a direct store.

There is another advantage of opening a direct store in the above places, that is, you can build a corresponding logistics and distribution center in the local area, and in the future, your own ingredient packages will be shipped from Bincheng, first sent to the warehouses of these direct stores, and then distributed by the direct stores, so that on the one hand, you can face more effectively and monitor the market, and you can give timely feedback according to the different tastes of the people in various regions, and adjust the taste of the ingredient package to meet the tastes of the locals.

For example, the people in Rongcheng and Shuangqing areas like to eat spicy, and the people in Jinling, Sucheng, and Puhai areas like to eat sweet, which can be adjusted in time and then shipped in batches. It can also prevent people from tampering with the ingredient packets.

This is also what Xiao Feng usually thinks of when he discusses the company's future business strategy with Xiaolin, Zhou Jing, Katya and other executives.

Katya monk Zhenye, and even for this reason, specially developed a variety of different flavors of cooking packages for the tastes of the people in different regions.

"Mr. Xiao, because someone needs to sit in Bincheng here, and the decoration of the three new stores also needs someone to keep an eye on, so in those cities, I ran separately with Sister Zhou, I went to Beijing, Jinling, Sucheng and Sanhan, Sister Zhou knows more about southern cities, so she went to Yangcheng, Pengcheng, Rongcheng, Shuangqing, and Puhai. Address, we've basically seen it. Among the four first-tier cities, Beijing, Puhai, and Pengcheng have the best conditions, the foreign population is strong, and the masses have strong receptivity, we suggest that in these three cities, each family opens two to three direct stores, and Yangcheng is more conservative, so we can open one to test the water first. ”

Xiao Lin gave Xiao Feng a reaction to the situation, and then Zhou Jing continued.

"Rongcheng and Shuangqing, there are more local catering companies, and the local people have special tastes, they are particularly fond of local hot pot, foreign cuisine, and the local competitiveness is not strong, but we are fast food, and we just don't face conflicts with local enterprises, but we still have to be cautious to observe, so these two places, we also recommend opening a test first. In addition, Jinling, Sucheng and Sanhan can also open two first, these three places are also areas with a large foreign population and strong acceptance capacity. ”

As soon as Xiao Feng heard the two of them say this, he knew that the two of them were really attentive, and he nodded: "Then, have you all chosen the location of the new store?"

"Well, we have a choice, we visited a lot of places this time, especially the core business districts of these cities, and we went to see them, mainly to see the flow of people on weekdays and holidays, and also went to find some of our potential local rivals' stores, to taste them, to be honest, in terms of taste, we are not worried. The upfront investment of this store may be relatively large. ”

As the two spoke, they both took out the photos and video materials of the addresses they had chosen in those cities, as well as the store area, quotations, etc., to Xiao Feng.

Xiao Feng's look is a morning, the places chosen by the two are almost all these cities, some of the core business districts with the most dense flow of people, the economic environment has not been very good in recent years, even in such a prosperous business district, the turnover rate of the store is also very fast, often a store is still hyping three months ago, engaging in promotions, and newly opened, but it closed after three months and changed the owner.

So even in such a big city, it is not difficult to find a satisfactory shop, and Xiao Feng told them this time that he did not plan to rent someone's house when he opened a direct store in these big cities this time, but planned to buy all these houses.

On the one hand, because of the high rent in such a big city, most of the profits of renting a house have to be handed over to the landlord, which will lower the profit, and secondly, once you do fire, it is inevitable that someone will have pink eye, such as the landlord...

If people see that your business is good and threaten him, they are the head snakes, so they simply contact the landlord to rent a house at a high price and drive you away.

So this time he plans to buy the store once and for all, just buy the store directly, but this is not a small investment, in such eight areas with the most dynamic economy in the country, each is 200 square meters of standard, his more than 200 million is really not enough!

According to Xiaolin Zezhoujing's statistics, there are three directly-operated stores in Beijing, Puhai, and Pengcheng, which are nine directly-operated stores.

Fortunately, thanks to the impact of e-commerce in recent years and the indiscriminate expansion of real estate, the prices of shops in these places are not as expensive as imagined.

In recent years, the rapid development of e-commerce, as well as the fast-paced urban life, coupled with the country's suppression of the three public consumption, have had a great impact on the traditional catering industry.

Therefore, the originally strong demand for shops has a large part of redundancy in these big cities, even in these top first-tier cities.

For example, in Beijing, many business districts with good geographical locations, the price of shops is about 50,000 to 80,000 square meters, and Puhai and Pengcheng are relatively expensive, also around 90,000 to 100,000 square meters.

This price is really beyond Xiao Feng's expectations, originally he thought that the price of shops in these cities would be very high, you must know that in the core areas of those cities, the price of commercial housing is often more than 100,000 or 200,000 square meters, but the price of shops will be cheaper than the price of commercial housing, he really didn't expect it.

Later, it was Kobayashi who explained to him that on the one hand, there were shopping malls built by large real estate developers in the main business districts of major cities, resulting in an increase in shop area and too much supply.

Second, it is also because the state's regulations on the use of shops are very different from commercial houses, such as property rights are only 40 years, and the taxes and fees for transfer are relatively high, and the electricity and water bills used are also relatively expensive.

In the past, many people like to buy a shop, in the rental out, a few years ago the real estate industry preached a shop for three generations, but now the real economy is difficult, the business is not good, the supply of shops is more, many people are unwilling to invest in shops, so now there is a saying that three generations raise a shop, and now the investment market of shops is very cold.

This is also the main reason why the prices of shops in these big cities are unexpectedly low, but don't look at the low price, but if you want to rent, the rent is still quite scary, so it is more cost-effective to buy the store directly.

Looking at the location of the shops chosen by Xiaolin and Zhou Jing, the prices are relatively cheap, and they are all in the transfer stage, and the three stores in the capital are calculated according to an average of 60,000 yuan per square meter, and the three stores are 600 square meters, which requires about 36 million funds.

The three stores in Puhai have an average of 90,000 per square meter, a total of 600 square meters, and the three stores in Pengcheng have an average of 100,000 per square meter, a total of 600 square meters, which requires the first to enter 54 million and 60 million, and these three cities need to invest 150 million.

There are also Jinling and Sioux City and Sanhan need to invest in two each, Jinling's stores are cheaper, and the place they chose is about 30,000 yuan per square meter, so the two stores in Jinling need about 12 million to buy, and Sucheng is about the same, and it also needs about 12 million, which is an investment of 24 million. The shops in Sanhan are relatively cheap, and the place selected is about 20,000 yuan per square meter, and the two stores need to invest a total of 8 million.

In addition, Yangcheng, Rongcheng, and Shuangqing each need to open a test of the water, Yangcheng's shop area is slightly more expensive, about 10 million, and Rongcheng and Shuangqing, each only needs to invest 4 million, and these three cities need to invest 18 million.

In this way, their direct stores are basically fully covered in the country's first-tier and new first-tier cities, a total of 18, just to buy stores, a total of 200 million funds need to be invested.

Xiao Feng still has about 250 million funds in his hand, and if you count the decoration of these eighteen stores, as well as transfer taxes and other expenses, the money in his hand is barely enough.

However, in terms of funds, Xia Buddha is not worried, after all, he still has a lot of gold, silver and jewelry that he has stolen from the other world and has not sold, if he is short of money, it is enough to sell a little.

But even so, he didn't think about selling these gold, silver and jewelry, after all, this is hard currency, and the money is really not enough, so he can consider going to the bank.

Now their celebrity chef is the guest of honor at the bank, not to mention that he is about to hold an investment conference, once the first investment conference is successful, then the franchise fee collected from all over the country can have hundreds of millions, and the money to buy the store is simply sprinkled.