Just when the dust had just landed on the acquisition of MediaTek by the legendary mobile phone company, Yuwenfei ushered in a guest.

He rarely receives guests in the company, except for the leaders of the city and district who come to inspect, basically no peers have come.

This is also related to the style of his company, which basically excludes his peers to the point of having nothing to eat, and others naturally do not regard him as a friend.

Yu Wenfei doesn't care about these, although he also pays attention to a network of people in business, but there are really few of these domestic peers that he can look at.

However, the guests who came over today, Yu Wenfei gave a warm welcome.

Because this is also one of the few people in the domestic Internet circle that he can afford.

It was none other than the old horse of Ali Group.

Speaking of which, Yu Wenfei is still one of Ali's major shareholders, and Lao Ma is also his own, and this is the first time Lao Ma has visited him in the magic capital.

Everyone is busy, and Yu Wenfei is busy expanding his career and attacking everywhere.

And Lao Ma is busy tinkering with his Taobao network, Taobao has been online for a year, and it can be said that it has developed rapidly in this year.

Especially after the introduction of Yuwenfei as a strategic partner, Lenovo's flagship store and legendary mobile phone flagship store have been launched, bringing huge popularity and attention to Taobao.

And, of course, incredible turnover!

It can be said that the current Taobao, more than ninety percent of the popularity and turnover, is contributed by the Lenovo flagship store and the legendary mobile phone flagship store.

Lao Ma came here this time, firstly, he wanted to come to Yuwenfei to walk around and visit the style of the largest faction enterprise in the domestic Internet industry.

Second, he also came with problems, and encountered some problems in the operation of Taobao.

Taobao has discussed many times and tried many methods, but none of them have solved the problem well, so Lao Ma thought of Yu Wenfei, who was touted by the media as the "god of business".

Although this name is a bit big and mostly touted, Lao Ma also admires Yu Wenfei's business thinking, which is definitely ahead of everyone in China, otherwise the Facebook spectrum would not have achieved today's success.

Therefore, he wanted to come over and discuss those business problems with Yu Wenfei to see if he could get some inspiration.

............

"Come, try this cigar, it's hard to buy on the market. I asked people to go to Christie's auctions in Hong Kong and London to grab them. ”

In the office, only Yu Wenfei and Lao Ma sat opposite each other.

Yu Wenfei pointed to the oak cigar box placed on the coffee table and said.

The old horse looked at the thick and large cigars in the box, felt a little frightened, and asked: "Wouldn't you be dizzy to smoke such a big cigarette! The cigarettes are so small that I don't dare to smoke several cigarettes in a row." ”

"Haha, this one is different, you can try it, the taste is definitely better than cigarettes. This one lasts for two hours, so you won't feel bored by chatting while smoking. Yu Wenfei said with a smile.

The old horse was so moved by his bewitchment that he reached out and picked up a cigar, and according to Yu Wenfei's movements, he lit the cigar one by one.

According to Yu Wenfei, first take two puffs, spit out the cigarette directly, and then take a slow breath, and hold it in the mouth to savor it.

Sure enough, it has a completely different taste from cigarettes, a smell of cardamom, cocoa, and coffee mixed together, a little sweet, the taste is very mellow, and I don't feel choking at all.

After chatting casually for a while, Lao Ma turned to the topic, "Taobao can develop so fast, thanks to the support of Mr. Fei, if there is no Lenovo flagship store and legendary flagship store, the current Taobao is estimated to be a few million users, and the transaction volume is even more pitiful." ”

Yu Wenfei waved his hand and said with a smile: "Let's just take what they need, Lenovo and Legend are also using the platform of Taobao to directly face consumers, saving a lot of channel costs." With the development of science and technology and the popularization of the Internet and computers, the e-commerce industry has a lot to offer. ”

Lao Ma nodded again and again, "Mr. Fei is right, our company team firmly believes that e-commerce will definitely not be inferior to traditional business channels in the future, and e-commerce has its unique advantages, which are also incomparable to traditional business channels."

It's like opening a store on Taobao, where your customers are directly facing the whole country, or even the world!

A small electric store that can do unlimited business!

This is what traditional commercial channels can't imagine, even if the shopping mall is large, how much range can it radiate, and how many customers can it accommodate.

And e-commerce stores, the market and customers are unlimited!"

Although Lao Ma's words are a bit one-sided, it is not unreasonable, not to mention that e-commerce has just started and is far from touching its ceiling.

Yu Wenfei did not dampen his enthusiasm, but said: "Taobao is indeed promising in the future, I am very optimistic about this website, and now Taobao has no shortage of traffic or transaction volume, and take-off is just around the corner." ”

Lao Ma shook his head and said bitterly: "Actually, this time, I just want to ask Mr. Fei for advice." ”

"Oh, what a problem, let's hear it. Yu Wenfei asked with interest.

"Taobao does have traffic, in the past six months, because of the Lenovo Huimin computer and the legendary Huimin mobile phone, the number of registered users have exceeded 150 million! But ......"

When Lao Ma said this, his words changed, "But! Can't keep people! Users are attracted by Lenovo Huimin computers and legendary mobile phones." They did register a Taobao account and also bought things on the platform, and the transaction amount was quite high. But when they finished buying, they disappeared......"

Yu Wenfei understood what Lao Ma meant.

In other words, Taobao does now have a huge number of user registrations, and also has a huge transaction amount.

But those users and transactions are too targeted, and in general, they are invalid users for Taobao!

Obviously, the vast majority of users originally went to Lenovo Huimin computers and legendary mobile phones, because this thing is very cost-effective, and it can't be bought elsewhere.

It can only be purchased on Taobao, and everyone is "forced" to use Taobao.

But after Taobao bought the computer and mobile phone they wanted, everyone was not very interested in Taobao, after all, many people are not so acceptable to online shopping.

As a result, Taobao users are extremely inactive!

Taobao, which was thinking about taking off, turned out to be fluttering three meters above the ground and couldn't fly......

Lao Ma and Taobao's operation team have been studying how to improve the activity of users during this time, so that users can get used to Taobao shopping and log in every day.

Otherwise, this data is really out of reach.

But after thinking about it, it still can't solve this problem.

............

Yu Wenfei frowned, this kind of problem of improving user activity is a big problem that plagues every company in the Internet industry.

Some companies solve it, then the company takes off.

The vast majority of companies can't solve it, so even if you have money, it's useless to keep throwing money at drainage.

Facebook relies on its strong social and interactive nature to solve the problem, coupled with the continuous production of high-quality content in the future, which further improves the stickiness and participation of users.

But Taobao is not a social platform, it naturally does not have social attributes, it is just a trading platform......

Especially in the environment where the concept of e-commerce has not yet been deeply rooted in the hearts of the people, the problem of user activity and viscosity has become more and more prominent.

How to solve this problem?

Yu Wenfei began to think about the e-commerce platforms in his memory, especially the new e-commerce platforms like Pinduoduo, which have risen rapidly under the attack of Taobao and Jingdong, what kind of means it has used to solve these problems.

Of course, Pinduoduo's models such as group bargaining are not needed, because Taobao has no opponents now, and there is no need to use those "small tricks".

As long as it operates normally, it can grow into an e-commerce giant.

The key is that Pinduoduo has used some of the more out-of-the-box, but extremely effective means of retaining customers, which is what the current Taobao needs!

It has to be said that it is easier to succeed by standing on the shoulders of giants.

All the experiences and all the things that Yu Wenfei saw and heard in his dreams have become the most valuable wealth in his life.

Because those successful cases have been the most effective methods that countless enterprises have verified with money, manpower, and time!

And he can easily take it and use it, avoiding a lot of detours.

In the Internet industry around 2004, everyone was still exploring the wasteland and groping for progress in the wilderness.

Only Yu Wenfei flew over everyone's heads in a helicopter......