Chapter 836: All of It (6,000 Words)
Cai Mingjie continued to wait with a gloomy face, his mind turning rapidly, thinking about how he should respond.
Since Qualcomm's people came to investigate, coupled with the conversation that his son heard, it means that the legendary mobile phone company and the other party should not have reached an agreement and are negotiating.
In this case, you still have a chance!
After waiting for more than ten minutes, a Humpty Dumpty man walked in, followed by a young man who looked like an assistant.
Cai Mingjie knows this fat man, it is the vice president of the legendary mobile phone company, they have met, and Hu Jinchang has also been to MediaTek headquarters.
"Mr. Hu, hello. Cai Mingjie hurriedly got up and said.
Hu Jinchang walked over with a spring breeze on his face, stretched out his hand to shake hands with Cai Mingjie, and said apologetically: "I'm sorry, Mr. Cai, I've kept you waiting for a long time." There's no way, there's too much to do in the company, it's busy, haha......"
"It's a good thing to be busy, it means that the legendary mobile phone is selling well! This year's legendary mobile phone is an instant hit, I heard about it on the treasure island, and it sold 3 million units in two months, and the whole industry is paying attention to you. Cai Mingjie complimented.
"A small achievement, not enough to worry about. Mr. Cai made a special trip this time, is there something wrong?" asked Hu Jinchang knowingly.
Cai Mingjie wanted to scold people in his heart, what the hell is going on when you come here, don't you have a B number in your heart!
If you hadn't called and said you were going to break off the cooperation, would I have come running over in a daze?
Although he thought so in his heart, he definitely couldn't say it, Cai Mingjie replied with a smile on his face: "Our two companies originally cooperated very happily, but I don't know why something suddenly went wrong, causing your company to change chip suppliers." I'm here to solve this problem. If Mr. Hu has any ideas, just put them forward, let's put things out and talk about it, there is nothing that can't be discussed. ”
Hu Jinchang smiled slightly, something went wrong, of course he couldn't tell him the real reason.
He pretended to be serious and said: "Actually, we don't want to stop cooperation with MediaTek, but we can't help it." Mr. Cai, you also know that our mobile phones only sell for 998, and the profit can be said to be very low. In order to achieve this price, then the cost of all aspects of our mobile phones must be compressed. And your MediaTek chip system accounts for a large part of the cost, and the price for us is not cheap enough, so ......"
Cai Mingjie anxiously defended: "Mr. Hu, you should also know that the price we supply to your company is already the lowest shipping price." Other mobile phone companies take goods from us, and the price is at least ten points higher than yours!"
Cai Mingjie is right, because the legendary mobile phone company has a large volume, and the price is naturally the most favorable.
Hu Jinchang shook his head, "It's not enough! We expect to ship as many as 20 million units this year, this kind of purchase, other chip companies can give us a more favorable price, and we can also customize the whole system for our legendary mobile phone, which is stronger than your MTK system in terms of performance." ”
Cai Mingjie was dumbfounded, if Hu Jinchang said "other chip companies" refers to chip manufacturers such as Qualcomm and Texas Instruments, it can indeed achieve low price and high performance, after all, MediaTek has just entered the field of mobile phone chips, and it is incomparable with those old manufacturers in terms of technical reserves.
However, Qualcomm and Texas Instruments will really give lower prices......
Cai Mingjie more or less knows the virtues of large European and American manufacturers, if they can afford the low-end market and are willing to put down their bodies to grab the low-end market, then there will be nothing to do with MediaTek for a long time.
Why did you suddenly change your attitude now and come to grab the market with yourself, this will not be ......
Thinking about it, he glanced at Hu Jinchang suspiciously.
Hu Jinchang's face was very calm and unreasonable.
Today's incident, you can say that he is fooling Cai Mingjie by trickery, because there is no Qualcomm and Texas Instruments to provide chip integration systems to Legend Company, and there is no lower price.
But if you want to say he's lying, that's not all.
Hu Jinchang really contacted Qualcomm, Texas Instruments and Infineon, three major chip manufacturers, for preliminary communication, if you purchase chips in large quantities, what kind of preferential price can you get.
And he also found two American IC design companies, the kind that is quite large, and is ready to customize the system himself.
If the talks with MediaTek collapse and fail to acquire as desired, the legendary company really plans to start anew, purchase all parts separately, and design its own mobile phone.
This is the route of other major mobile phone manufacturers in China.
Because the legendary company is now one of the few major mobile phone manufacturers in China, it has enough capital and strength to take this road.
It is cheaper to purchase all the components by yourself than to buy MediaTek's MTK system.
So, he is very confident.
............
After thinking about it for a long time, Cai Mingjie felt that he would rather believe it than believe it.
Because MediaTek has no confidence to gamble, after losing the order of the legendary mobile phone company, the road in the future will be very, very difficult, and even unable to go on.
Because MediaTek has no choice, the low-end mobile phone market in the mainland is so big, and the legendary mobile phone company accounts for more than half of the share.
Can you still breed a competitor to a legendary phone?
Obviously impossible.
Because the success of the legendary mobile phone is definitely not an accidental phenomenon, and it cannot be replicated!
Cai Mingjie also studied why the legendary mobile phone suddenly exploded, and when he saw the person standing behind the legendary mobile phone, he understood.
Other mobile phone companies, even if they want to learn the model of legendary mobile phones, can't learn it.
Because just one brand promotion is a moat!
Legend mobile phone can not spend a penny of promotion fees, in just a few days, consumers across the country know that there is such a cost-effective mobile phone brand to go on sale, that is because behind the legendary mobile phone stands Yu Wenfei and Facebook!
This is the most influential person and website in the Internet field in mainland China.
Yu Wenfei casually posts an article, and tens of millions of people can see it!
And with his platform, consumers will naturally have a sense of trust in the legendary mobile phone brand, and will not question why this mobile phone is sold so cheaply, whether it is cutting corners or something.
This is the personal brand effect that Yuwenfei has created over the years!
Others can't learn it.
Facebook can push information to more than 200 million netizens by taking out a few good advertising recommendation positions!
The efficiency and speed of this information transmission is terrifying.
How much does it cost traditional mobile phone manufacturers to achieve this effect?
Combining these factors, so the legendary phone is on fire, and it is unstoppable.
............
Since you don't have a choice, you can only bow your head.
After pondering for a moment, Cai Mingjie asked cautiously: "I don't know what kind of conditions Mr. Hu wants to continue to cooperate with MediaTek." ”
This is to find out the bottom of the legendary company and see how much they want to reduce the price, but Cai Mingjie also understands that it is estimated that the price will be frighteningly low.
Otherwise, the other party would not have discussed with his side, and without bargaining, he first said that he would suspend the cooperation, obviously thinking that his side would not agree.
But......
didn't listen to the other party's conditions, Cai Mingjie still didn't give up.
No matter how harsh the conditions are, as long as MediaTek can continue to survive, it is not impossible to consider.
Hu Jinchang said calmly: "Mr. Cai must understand that the legendary mobile phone is also a big company now, and we have no intention of purchasing core components like chips." So...... In fact, the price is not important, the important thing is that we want to have our own chips! Even if we cooperate with Qualcomm, it will not be very long, because we are planning to acquire a chip company, and we will definitely use our own chips in the future. ”
Cai Mingjie then understood what the idea of the legendary company was.
This is......
Want to buy MediaTek?
He was a little angry, and he thought it was a little funny.
At the beginning, in the heyday of the DVD industry, MediaTek's market value once exceeded $2 billion.
Although life is not good now, the market value is still 800 million US dollars, which is more than 6 billion yuan.
Does Legend Mobile have that much money to buy?
"Does Mr. Hu know the market value of MediaTek?" Cai Mingjie asked tentatively.
"800 million US dollars, it should be lower in two days. Hu Jinchang said lightly.
Cai Mingjie was stunned for a while, and didn't understand what Hu Jinchang meant, what would be lower in two days.
"When the legendary mobile phone company stopped purchasing MediaTek's MTK system, how far does Mr. Cai think MediaTek's stock price will fall?" Hu Jinchang asked with a smile on his face.
Cai Mingjie's heart sank, it turned out that Hu Jinchang had such an idea!
There is no doubt that if the news of the termination of cooperation between Legend and MediaTek spreads, MediaTek's stock price will inevitably face a sharp fall.
In this case, MediaTek's market value will also be significantly reduced.
The legendary mobile phone company can take the opportunity to acquire MediaTek's shares at a low price.
Of course, if you want to get enough shares of MediaTek, you can't just rely on the circulation market, because there aren't many of them.
If you really want to take control, you still have to sit down and negotiate with MediaTek's board of directors, and only by expanding shares or transferring shares can you get enough shares.
"Mr. Hu, what I want to know is, does Legend Mobile want to control a chip company, or just buy shares?" Cai Mingjie asked cautiously.
This question is very critical, if the legendary mobile phone company is not ambitious, but just wants to take a stake, accounting for more than a dozen points, MediaTek does not mind at all, and is very welcome.
But if you want to take control, then the problem has a completely different meaning.
Now the largest shareholder of MediaTek is, of course, Cai Mingjie himself, and the old employees who followed him to create MediaTek also have a lot of shares in their hands.
Because it is an IC design company, it does not need to continue to burn money like Internet companies, so MediaTek has not experienced financing and has not accepted venture capital.
The largest stake is still in the hands of the founding team.
Mr. Tsai, of course, did not want to relinquish control of the company.
In that case, wouldn't the founder of the company become a part-time worker for a legendary mobile phone company?
So he had to ask what the idea of the legendary mobile phone company was.
Everyone is a smart person, and Hu Jinchang doesn't go around in circles.
He said unhurriedly: "We don't have high requirements, as long as the proportion of shares exceeds 51%, and MediaTek's daily management and other affairs are still handed over to the original management team, and the legendary company will not interfere." In addition, all the chip orders of the legendary company are naturally handed over to the chip company controlled by itself. 20 million a year is a guarantee, in fact, it may be higher!"
A stick in one hand, honey in the other.
On the one hand, it threatened to suspend cooperation and drive MediaTek out of the mainland market.
On the other hand, we will attract large business orders that will continue to flow in the future.
The meaning is very clear, if you don't let me control MediaTek, I won't let your company survive!
If you let the holding, then everyone's life will be better, and MediaTek will continue to get orders from legendary companies.
This is Hu Jinchang's intention.
Now it's up to Cai Mingjie to choose ......
............
Cai Mingjie felt very bitter, and he wanted to say "NO" loudly!
The company that I have worked so hard to create has finally developed to this stage, so why should I let someone else be in charge.
But he doesn't have the confidence to say NO, because it's useless to be cool, how MediaTek can survive, and live better and better is the most important thing.
However, he was still a little unwilling, looked up at Hu Jinchang and asked: "On behalf of the board of directors of MediaTek, I can transfer up to 25% of the shares to Legend Company." Excluding 20 percent of the circulating market and 15 percent of the shares held by some institutions, in fact, only 65 percent is in the hands of the founding team. After transferring 25 percent to you, only 40 percent remains. The legendary company got 20 percent, and it can be regarded as one of MediaTek's major shareholders. ”
This is almost his personal bottom line, because 40% of the 65 percent of the founder's team belongs to him.
After letting the legendary company enter, according to the proportion, he is still the largest shareholder, firmly in control of the board of directors, and has the absolute right to speak.
Cai Jieming thought beautifully, but Hu Jinchang obviously would not be satisfied.
Lao Hu shook his head dryly, "It's too little, we want 51 percent, and we can't do anything less! Otherwise, we can buy a chip design company by ourselves, maybe we will spend less money, it's just a little troublesome." ”
Cai Jieming was speechless, because Lao Hu made sense, MediaTek's market value is actually supported by DVD decoding chips.
If that part of the business is removed, perhaps MediaTek's market value will be about 200 million US dollars.
He believes that the reason why Lao Hu did not take the initiative to talk to him about the acquisition of MediaTek may be that the acquisition of MediaTek is not too in line with the interests of the legendary company.
But in fact, he also underestimated himself a little, although the DVD market is declining, but MediaTek's decoding technology is still very useful, and it is also very useful on mobile phones.
In the final analysis, for the legendary mobile phone company, the most suitable acquisition target at present is MediaTek.
The price is moderate, the technical solution is mature, and there has been cooperation, and it can be seamlessly connected after the acquisition.
It was just perfect.
But Cai Jieming doesn't know this, he only sees that the mobile phone chip market is fiercely competitive, there are many large chip manufacturers competing, and MediaTek is just an insignificant small factory.
I have no confidence to say no to Hu Jinchang at all.
After hesitating again and again, Cai Jieming didn't dare to say anything to death, he told Hu Jinchang: "This matter is too important, I want to go back to the board of directors to discuss it." ”
Hu Jinchang expressed his understanding, after all, he wanted to give up the controlling stake, even if Cai Jieming was the founder, he would not dare to make a decision alone.
............
After flying to Pengcheng in a hurry and meeting with Hu Jinchang to figure things out, Cai Jieming got on the plane back to Baodao again, preparing to rush back as soon as possible.
As a result, as soon as I got off the plane, before I got out of the airport, I received a call from the vice president of the company.
"Mr. Cai, no! I don't know where the reporter learned the news of the termination of cooperation between us and the legendary company, today our company's stock price plummeted, less than three minutes after the news came out, it fell directly!"
Cai Jieming's face turned pale and he stood on the spot.
He understood that this news must have been deliberately released by the legendary company.
The purpose is to suppress MediaTek's stock price and create psychological pressure on the company's shareholders to understand the consequences of losing the legendary company's business.
"What's wrong, Mr. Cai?" his secretary asked.
Cai Jieming took a deep breath and said simply: "Go back to the company immediately, and you immediately inform the members of the board of directors that the headquarters will meet in an hour, and everyone must be there!"
............
At MediaTek headquarters, the board of directors met behind closed doors from afternoon to ten o'clock in the evening, and after countless disputes, disagreements, and compromises, everyone reached an agreement.
Agreed to the acquisition request of Legend Mobile Company, but instead of a share transfer, it issued new shares.
In this way, it can inject a large amount of capital into the company and provide financial support for the company's long-term development.
If the opportunity is right, you might even consider setting up your own fab!
You know, the ultimate dream of every IC design company is to have its own wafer factory.
Of course, the cost of building a wafer factory is too huge, and the production line is not so easy to buy, but in any case, with Cai Jieming's connections and influence in the Baodao electronics industry, as well as the relationship with TSMC.
As long as you have enough money, you still have the hope of building your own wafer factory.
In addition, the legendary mobile phone company will also buy shares at a premium of 20% according to MediaTek's current market price.
Because the board members believe that MediaTek's current stock price does not truly reflect the true value of MediaTek, it is seriously undervalued.
............
On April 16, MediaTek submitted an application to the securities market, announcing that it would issue new shares and introduce new strategic partners.
After the details of the application were disclosed, MediaTek's stock price rose in response to the call for two consecutive days, and the price limit was closed in a short period of time.
On April 18, with the approval of the stock exchange, MediaTek held a new general meeting of shareholders, which was voted and resolved by all shareholders.
On the basis of the original share capital of 300 million, an additional 320 million new shares were issued to Pengcheng Legend Mobile Phone Company.
So far, the legendary mobile phone company has spent nearly a billion dollars to win a controlling stake in MediaTek.
Of course, this billion dollars went directly into MediaTek's company account for the company's development.
After the reshuffle, MediaTek's stock continued to rise sharply, and its market value soon exceeded $2.5 billion, because all investors were optimistic about MediaTek and Legendary Mobile Phone Company joining forces.
One has core technology, and the other has a strong brand and market share.
"The New Mobile Giant Rises!"
"MediaTek is expected to rank among the top three in the global chip industry!"
"Internal and External, the Rise of Legendary Mobile Phones. 》
"To build a national brand, the legendary mobile phone carries the banner of domestic mobile phones. 》
In newspapers and on the Internet, reports about legendary mobile phones are also overwhelming.
............
In this acquisition, Yu Wenfei did not ask about the process, but handed it all over to the management team of the legendary company to operate.
When the results came out, he was also satisfied.
Although this price is not low, it even costs more than the chip design department that I owned.
But, it's worth it!
The chip design department is focused on the future, and it will not come up with mature products in one or two years.
But once the product is out, it is a product that is one era ahead of the competition!
And MediaTek is a mature product, the kind that can be used immediately, and MediaTek's things are very suitable for low-end mobile phones.
Not only can legendary mobile phones be used, but also when Lenovo wants to make mid-range mobile phones in the future.
Don't underestimate the low-end mobile phone market, although the profit is not very high, but it can't stand a large amount.
If you only rely on high-end mobile phones, even if you can achieve the future of Apple, it is not enough to really control the entire industry.
Later, Samsung Huawei surpassed Apple in some aspects.
It's because they're big enough!
With an annual shipment of two or three hundred million units, it can support the entire industrial chain and lead the industrial chain to develop in the direction you want.
This kind of right to speak is what Yu Wenfei wants.
Therefore, he has to do mid-to-high-end and high-end mobile phone brands!
Low-end mobile phones are used to occupy the market, and high-end mobile phones are used to harvest profits......
Because only children make choices, and adults want them all.