Chu Yuanxi said slowly, and the more she talked about Fang Shiling, the paler her face became. There are also some advertisements in the late-night gallery, but they are all advertisements that are deeply in line with the tone of their users, and the effect of the advertisements is quite good, which is also the reason why she came up with the idea of transforming into a mushroom street.

"Have your investors ever asked you this question? It's easy for you to transform into an APP, where does the supply come from? What you want to do is B2C, for the time being, you have your own C-end resources, where does the B-end come from?"

Fang Shiling was stunned, because almost everyone pays attention to the C-end, and her various self-media accounts have a total of more than 30 million fans, and the activity is relatively high, which is her foothold and reliance, and it is also where investors recognize her business plan. However, no one has ever asked the B-side, and she has never considered it, which forms a blind spot, as if it is not a problem at all?

Even, it is obviously impossible to keep her business plan secret during the financing process, and many self-media colleagues have heard of it to a greater or lesser extent, some are jealous, some are envious, and some even follow along, but no one has ever told her, hey, you can pull it down......

Because it was a public place, there were already many people around, and Yang Yuanmei had a strong desire to speak: "Your question doesn't make sense, Chu Yuanxi." What was the source of Pinduoduo at the beginning? Copycat inferior products are all good things on the top, and it is normal to send fake goods, and some e-commerce companies simply send an empty box to users, isn't it also done?

"Can Fang Shiling compete with Huangshan in this regard?" Chu Yuanxi smiled, "You must know that Pinduoduo is not a company created by Huangshanzheng, but an entrepreneurial project incubated within Youta Network, a game company in the magic capital, and has nothing to do with Huangshanzheng." The reason why Huang Shanzheng was able to skillfully gain control of Pinduoduo is another story, but the reason why he was able to run it well is because—"

Speaking of this, he looked at it and saw that everyone was listening attentively, so he said: "It's because Huangshan Zheng has made a 'good goods' APP, have you heard of it?"

Seeing that they all shook their heads, Chu Yuanxi first sighed before saying: "We all know that Pinduoduo has been full of fakes and inferior products for a certain period of time, so how did they survive? Don't they need to deal with it? The reason is that the rate of fakes on the 'spelling of good goods' is 100 times that of Pinduoduo! Although the good goods are hanging, Huang Shanzheng has sufficient experience to deal with this situation, and has an effective methodology to turn the crisis into safety, so he can survive! This is a stunt, it is a skill that can only be mastered after sacrificing a business, you tell me Fang Shiling, an entrepreneurial amateur, what do you compare with others?

Yang Yuanmei stuck out her tongue, and Fang Shiling's face turned pale. In this way, her business logic is not satisfactory at all, and she is missing a thigh......

However, is Chu Yuanxi finished spraying? No, this is just the beginning: "And if you pay attention to it, you will know that the promotion of Mushroom Street burns money quickly and produces slow results." Because it is to endorse the quality of the product, it takes the route of fashion buyers, and the evaluation must be included when promoting the product, which means that even if Huangshan fights for him, he can't do it. This style of play determines that it can't use Pinduoduo to help cut the price to reduce the cost of customer acquisition.

IMHO, it is very difficult for the track of female vertical e-commerce to accommodate a mushroom street, and if you kill it, you will have to spend all the money that mushroom street has spent, and it is guaranteed more, because mushroom street has spent a few years to shape itself into a 'fashion matching expert', in other words, it is a KOL in the field of fashion wear.

Your round of financing of more than 20 million yuan is just a start-up capital, and you will need a lot of financing later, let's look at 2 billion first. I mean to raise 2 billion instead of valuation, and I have to weigh it up. If you must finance this capital, you must be careful not to make any performance promises and bets, otherwise unless you are an entrepreneurial genius, you will definitely lose control of "Midnight Gallery". ”

Zhou Minxi was very curious, she didn't understand the entrepreneurial projects here in the Celestial Empire, but she felt very interesting: "How did you lose the 1.8 billion on Mushroom Street?"

"Invite celebrities, advertise, subsidize users, and drain traffic. For example, 300 million yuan was invested in training Internet celebrity anchors and drainage through live broadcasts. ”

Zhou Minxi blinked, and suddenly had a feeling like a fascination about the live broadcast industry of the Celestial Empire.

And Fang Shiling suddenly wavered about the matter of wool, and the Qing Dynasty was dead, even if this sheep was bald, what was the use?" "That, what kind of entrepreneurial genius is?"

"Me. Chu Yuanxi cocked his thumb and pointed to his nose.

This sentence made the office area cool down by 30 degrees in an instant, but Chu Yuanxi's face did not change color and his heart did not beat, and he said: "Even an entrepreneurial genius like me is not confident to help you finance this money." Your business plan is too unattractive, and it is possible for me to build a super business plan, but even if I go to you as CEO now, take your BP, with the existing conditions of the late-night gallery, I can't do my best for you and vomit blood, and the day you spend this financing is the time to pay the bet. ”

Fang Shiling finally lowered her head, she didn't want people to see her gray gaze behind her lenses. Chu Yuanxi's words were very arrogant, I don't know if they were sincere, but they were very logical, she was not moved, but persuaded.

Unexpectedly, Chu Yuanxi didn't finish speaking, but pointed to BP and said: "And your wording here is also very problematic, which makes people look amateurish at first glance, you know? ”

Fang Shiling was completely lost: "What do you mean by translating?"

"The eight-strand article starts and turns. You can wait for me to change it for you, and then you will understand. After Chu Yuanxi finished speaking, she brushed and changed it on the PPT, Fang Shiling's eyes looked good, and her face changed after looking at it for a while: "Is our company so good?"

BP originally introduced the current situation as follows: the company's self-media matrix covers WeChat, Weibo, Baidu Baijia, Toutiao and other head public platforms, and has set up a Facebook fan page, with more than 100 active fan >The company's core team is composed of professional self-media editors, and has hired an English writing expert in China to update its Facebook account.

The company has set up a VIE shareholding structure, opened bank accounts overseas, and opened up the self-media market in Chinese-speaking regions such as Lijiapo, Malaysia, Indonesia and Vietnam.

For the future of the e-commerce system, it is written: the company will develop a vertical female user community and corresponding APP, build its own e-commerce system, have a complete set of Android development project plans, is currently recruiting a team of developers, and outsourcing certain technical work to Silicon Valley technology-driven companies to adapt to the standards of the United States. In the future, it is planned to first carry out massive promotion in the self-media matrix through mini programs, and gradually collect users to its own e-commerce APP.

In terms of the financing prospects, it is written that our business plan was misunderstood by our peers as soon as it was announced, and the rumors flew around. However, the company has more than 30 million loyal fans at home and abroad, and has been focusing on fashionable women's clothing for many years. The company's future positioning of the project is to be a leading vertical e-commerce community in China, and this is currently the most dynamic field in the world.

After Chu Yuanxi's wonderful pen, it became:

The company's self-media matrix is highly liberalized, and has reached strategic cooperation with leading domestic public platforms such as Alibaba, Baidu, Sina and Toutiao, and has cooperated with the world's leading Penguin and Facebook to deepen global community operations.

The company accepts the supervision and protection of Lijiapo, Malay and other countries in the form of offshore, which is more convenient for the development of overseas Chinese-speaking markets. The company has a highly international technical and editorial team, but compared with technology, the company pays more attention to ecological construction, and its partners are all the world's top teams from Silicon Valley.

According to the plan, the company aims to build a global women's vertical social ecology, relying on the ecological relationship of strategic partners to adjust its own status to promote the upgrading of user cognition. The underlying logic is the traffic pool to drive the business innovation of the user's thinking mode, give full play to the company's industry advantages in the field of self-media through precision advertising, and promote the realization of the prospect of a new generation of world-leading e-commerce APP.

The company's projects have received extensive attention and discussion from the whole industry as soon as they come out, but the company does not focus on short-term value orientation, but focuses on the layout of the world's most dynamic entrepreneurial track in the future, so as to return investors.

Fang Shiling's eyes lit up and looked at it over and over again, and then wowed: "Chu Yuanxi, is your 1.5 billion valuation so foolish?"

"Why don't you say that you are an entrepreneurial amateur?" Chu Yuanxi raised his head with his chest straight, but heard Zhu Wei whisper: "It is worthy of being an entrepreneurial genius, this business plan is called "We are so bragging", right?"

"It's a pity that I don't need such a great business plan. Fang Shiling said quite abruptly and resolutely, "This financing has collapsed, and I will tell investors to forget about it now." ”

Zhu Wei was surprised: "Why did you cancel it, what a pity to cancel it at this point?"

Fang Shiling glanced at her pitifully: "Financing must have a purpose, especially in the entrepreneurial stage, either to do projects or mergers and acquisitions." Although there are also people who raise money to supplement their cash flow in order to continue their lives, from Series A to Series G, but the kind of unpromising ones, how do you convince investors that your valuation can rise and you can do it in the future? ”

After speaking, she suddenly sat upright and faced Chu Yuanxi, "What is more attractive and suitable for my project at the same time?" Didn't you just say that if you can create a super business plan?"

Chu Yuanxi was stunned, and hesitated and said: "There are projects that are more attractive, and at the same time need special appeal and traffic, but as far as I can see, there is nothing particularly suitable for you." I'm talking about my plan to build a financing of 2 billion from the starting point of my business, not a project that you build halfway. ”

"Just tell me about it. ”

.。 m.