"This ...... Boss, you may not know much about it. In small cities, basically no one will be willing to pay for a membership card. Not to mention three hundred and one years, you are fifty yuan for life, and it is estimated that it will be difficult. ”

Hu Xiaoyun reminded euphemistically.

This set of membership cards is basically used in every shopping mall in China, and even in all service industries.

However, the membership card system of general shopping malls will be different from that of those service industries.

In shopping malls and supermarkets, membership cards are all points-based systems.

In other words, as long as you accumulate enough points, you can redeem various gifts.

In addition, the function of the membership card, in addition to points, may be to save a change or something.

The purpose of the membership card in supermarkets is to increase customer stickiness, retain repeat customers, and increase the frequency of consumption.

I didn't expect to make money from this, and I had to lose money when I gave gifts.

Relatively speaking, it is relatively kind, but few shopping malls and supermarkets can really make membership cards.

In the service industry, that kind of membership card is more excessive.

Like a high-end beauty salon, if you accidentally walk in, you won't be able to get out without paying for a card.

Even a hairdressing salon on the side of the road that costs three yuan to cut hair once is eager to let customers recharge two or three hundred at a time to get a membership card.

I don't want to think about how long it takes to recharge three dollars for a haircut and three hundred yuan!

They are all prepaid, and on the surface, they can be discounted as much as they recharge.

But in reality, it's paying for your next year or more on this service in advance.

And bind you to their shop!

As for whether there is a discount or not, the ghost knows, anyway, the price is set by their own store.

The original project of 100 yuan at a time, set a price of 500 yuan, and let you recharge 10,000 yuan to give you a three-fold discount.

You yourself think you've earned,

They said they were dying, but they were smiling on their faces......

Stores in this kind of service industry are also particularly prone to "disappearing".

There are often beauty shops, gyms, hair salons or something, and the opening of the house gives all kinds of discounts with great fanfare, so that you can get a membership card.

As a result, when you go to see it again in a month, the store is already empty.

......

That's it, in China, the membership system has been messed up.

Consumers have also become savvy, and it may be worth a few minutes of their time to get a free card.

As for paying money to get a card.

What the?

You are not mistaken!

Want to collect money?

Sorry, farewell!

So now Yu Wenfei proposed that the Jiale supermarket in Zhou City should adopt a membership system, and no membership card is allowed to enter the store for consumption, which really shocked Hu Xiaoyun.

She could imagine what it would be like.

A large group of aunts and uncles gathered at the door of the supermarket to watch the excitement, thousands of square meters of large supermarkets, goods piled up, but there was no consumer in the store, only cashiers and tally clerks were staring at each other......

Yu Wenfei unhurriedly poured a glass of water for Hu Xiaoyun, and Hu Xiaoyun hurriedly expressed his gratitude.

Putting down the teapot, Yuwen Feicai said: "The membership system is the core of our supermarket model, and this will not change. ”

Hearing this, Hu Xiaoyun's heart was cold.

Come on!

The so-called big boss behind this is a rich man who doesn't understand bullshit.

With such a big supermarket and such a big investment, people may just use it for fun.

It doesn't matter if you have money or not, it's just a fun!

......

In terms of the internal management of the supermarket, Yu Wenfei is indeed a layman, and Hu Xiaoyun is incomparable.

However, in terms of operation and marketing, he dares to boast, don't talk about a Hu Xiaoyun.

Even if you look at the whole country, there are few who can fight.

This time he set up a supermarket in Zhou City, which was originally an idle move he laid out casually.

I really didn't plan to make money.

However, since it has been done, there must be a reward.

If you are poor, you will be good alone, and if you are good, you will help the world.

Yu Wenfei can definitely not be said to be poor now, but he is not rich enough to help the world.

Then, within the scope of your ability, you can still give back to your hometown.

Yuwenfei's purpose is to build a supermarket system experimentally.

In this system, the prices of goods sold should be the lowest in the local area, so that the parents in their hometowns can buy daily necessities at the most affordable prices.

At present, the domestic retail market is really mixed, full of counterfeit and shoddy goods.

And the price is very confusing.

Yuwen Fei can't manage it in other places, but in his hometown, I'm sorry, he wants to monopolize the supermarket.

It is said that in shopping malls, it is bad money that drives out good money.

Yu Wenfei doesn't believe this, he wants to prove that as long as the "good money" is strong enough, those "bad money" will have no power to fight back, and they will be expelled from this market!

When the store in Zhou City has gained a firm foothold, a relatively small branch will be opened in each of the following counties.

And once this membership system matures, then competitors will not want to enter this market in the future.

He didn't tell Hu Xiaoyun the truth, and she didn't understand it.

But in a few years, needless to say, everyone will see for themselves.

will understand what his purpose is in doing this.

............

"It's okay, it doesn't matter if the business is almost done in the early stage, you ...... do this"

Yu Wenfei told him about his plan and how to implement this membership system.

Hu Xiaoyun tilted his head and thought for a while.

Hey, don't say it, according to Yuwenfei's plan, it feels really feasible.

Okay, since the boss insists on not making money, then what do you have to worry about.

When there is really a situation where no one is willing to become a member, it is estimated that the boss will realize the cruelty of reality.

By now, Hu Xiaoyun has figured it out.

One of the core issues of this kind of membership-based supermarket is the number of members.

As long as the number of members is large enough, the supermarket will be able to operate smoothly and will get better and better.

Obviously, the more members, the lower the price of goods, and the members are naturally more willing to buy things.

It's still not profitable, but it looks like it's doing a good business.

If there are not enough members, then the matter will be big and it will enter a vicious circle.

............

The supermarket has not officially opened, of course, there is no accurate data to refer to, Hu Xiaoyun asked Yu Wenfei how to set the price of goods when it opened.

"15%! All goods, in the purchase price, only 15%, this profit margin should be enough to cover all the expenses of the supermarket. In the future, the price will only be allowed to fall, not to rise!" Yu Wenfei said.

The procurement channel of Knorr Supermarket is the newly established five-party joint procurement company, which is a large purchase of goods, and the price itself is very low.

Seriously, if it only rises by 15%, the retail price will be lower than the purchase price of many small and medium-sized supermarkets on the market!

As soon as this kind of supermarket opens, how can other supermarkets play......

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